Kia Targets 5,000 Annual Sales For Soul EV – U.S. Expected To Be #1 Market For Electric Soul


Kia Soul EV

Kia Soul EV

Kia Soul EV charging inlets

Kia Soul EV charging inlets

Kia Motors has put an annual sales target on its Soul EV.

Sim Hyun-sung, director of Hyundai Motor Group’s eco-vehicle development division stated that Kia aims to sell 5,000 Soul EVs annually in markets around the globe.  Furthermore, Hyun-sung stated that Kia expects the U.S. to be the #1 market in terms of Soul EV sales.  However, Hyun-sung didn’t provide an exact target for US sales of the Soul EV, but we suspect that the US will account for over half of that 5,000-unit annual target.

The Soul EV is officially on sale now in South Korea.  As for the US rollout, Kia says the following:

 “The Soul EV will initially be sold in California and Oregon in the West and several Eastern states including New York, New Jersey and Maryland, the regions with the largest EV markets and infrastructure. KMA will look to offer the vehicle in other markets in the near future as infrastructure and demand grow. Pricing for the Soul EV will be announced closer to the vehicle’s launch.”

The Soul EV is unique in that it features an advanced 27 kWh lithium polymer battery.  Kia says the battery will provide 92 miles of range on the EPA test cycle, though the Soul EV has yet to be EPA certified.

Kia Soul EV Battery

Kia Soul EV Battery

According to Automotive News:

“Kia’s lithium ion polymer battery ekes out extra range because it has 30 to 40 percent better energy density than other EV batteries on the market.”

Automotive News adds:

“Kia hasn’t announced U.S. pricing. In South Korea, the Soul EV stickers for 42.5 million won, or about $41,300 at current exchange rates. But incentives of as much as $22,350 cut the cost by more than half.”

“The battery accounts for 40 percent of the Soul EV’s total cost.”


Most of the details on the upcoming electric Soul are known, excluding price:


    • 109 HP
    • 210 Pound-feet of torque
    • 27 kWh lithium polymer battery pack
    • Target range of 80 to 100 miles according to Kia
    • Recharge in under 5 hours on 240 volt (via 6.6 kW on-board charger) or 80% in 33 minutes via 50 kW CHAdeMO quick charge
    • 0 to 62 MPH in less than 12 seconds
    • Top speed of 90 MPH
    • Projection type headlamps
    • LED positioning lamps
    • LED rear combination lamps
    • Aerodynamically shaped 16-inch alloy wheels.



Source: Automotive News

Categories: Kia

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23 Comments on "Kia Targets 5,000 Annual Sales For Soul EV – U.S. Expected To Be #1 Market For Electric Soul"

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“Kia’s lithium ion polymer battery ekes out extra range because it has 30 to 40 percent better energy density than other EV batteries on the market.”

How true is that statement?

The Leaf battery pack is 24kW and offers 84 miles(100% capacity) EPA or 3.5 miles per kW and 110hp motor.

The Kia Soul EV has a larger 27kW pack and offers 92 EPA (capacity?) or 3.4 miles per kW and 109 hp motor.

The Focus Electric has a smaller 23kW pack and offers 76 EPA (at about 80% capacity)or 3.3 miles per kW and a larger 143 hp motor.

It’s energy density, so presumably the battery is about 30-40% smaller than the Leaf battery but having about the same amount of energy (24 vs. 27kWh).

Please don’t confuse kW and kWh. Batteries are rated to contain a certain amount of energy (kWh) which is more or less proportional to how far the car can go, and can deliver that energy to an electric motor at a certain rate (Power, measured in kW) which is more or less proportional to how fast the car can go.

The KIA Soul EV likely has a higher drag cooeffient at highway speeds. In stead of comparing just one value of miles per kWh (kWh/mle or, kWh per 100 miles) it is better to compare City and Highway drive cycles separately.

note: Spec values reference absolute battery capacity, not the “usable” battery capacity. (like a gas tank, there is some reserved capacity at the bottom that is not usable)

See for values.

Also, looking at ICE version of Focus vs. Soul will give relative idea of weight and drag comparison.

What Bloggin said!! You beat me to it. I was just about to ask what kinda math they do in S. Korea sheesh!!

There’s nothing next gen about this battery technology.


It is not clear. Their battery pack might be light and small.

Soul looks good too my eyes.

Hmm… So they want to sell 5,000 per year world-wide.. so that means probably around 2,000 or so in the USA. Which basically screams compliance car.

I love the fact this car has a Chademo port.. but hate the slow acceleration of 12 seconds for 0-62. That means it can be outrun by a Prius.

Or a Hamster in a wheel…

Wow, Kia. You really set the bar low there. I hope you don’t trip over it!

Nissan sells close to 5,000 Leafs per MONTH globally.

My thought exactly… 5000 units worldwide?!? Norway will eat up that supply in a few months time!

Don’t they even pay attention to the fact that even BWM had to increase production? There is a lot of demand, and manufacturers are always caught off guard.

Automakers . . . please do not select your least aerodynamic vehicles when creating EVs. Aerodynamics are critically important to EVs since the better they are, the more range you will get, and the smaller a battery you can get away with.


Yes … they should used the Optima Hybrid body and just made it a BEV. But, maybe they didn’t want to cannibalize.

I think this Kia announcement, more than other automakers, is a reactionary attempt to show some EV credibility, so they don’t look totally flat footed or stubbornly fixed on the old ICE technology. When PH-/BEVs become mainstream, they’ll be kicking themselves that they didn’t follow more in the footsteps of Nissan, GM, or Tesla …

Great, another fugly EV….

Sounds like a compliance car. Small numbers, only in California and select markets. Range is unexceptional.

Perhaps…. But at least it is not exclusive to California/Oregon like other novelty compliance cars (Fiat, Honda, Toyota…)

And 2,000 units is more than the pseudo-nationally available Focus Electric sells in a year.

Let’s see if they put any marketing effort into it…..

It’s no surprise where they will sell them and what their purpose is:

CARB states – Arizona, California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New Mexico, New York, Oregon, Pennsylvania, Rhode Island, Vermont, Washington, District of Columbia.

CARB-ZEV states – California, Connecticut, Maryland, Massachusetts, New York, Oregon, Rhode Island and Vermont

CARB state “Coalition” – California, New York, Massachusetts, Oregon, Vermont, Maryland, Connecticut and Rhode Island.

“the regions with the largest EV markets and infrastructure” = Compliance car, if that doesn’t include Seattle (WA has the highest per capita EVs).

Compliance Car.

Jay, how about an edit feature ?

***mod edit (Jay Cole) ***
wouldn’t that be a nice feature to have…and I promised it in the last site upgrade too…sadly, yet to be done. Until then posts just get magically fixed by whoever is trolling the moderation channels, (=
***mod edit***

Thanks Jay !

Electric Car Guest Drive

“The battery accounts for 40 percent of the Soul EV’s total cost.”

This is the reason Kia and almost every other manufacturer is unenthusiastic about selling EVs.

The good news is that this will definitely change within the next few years.

The bad news for Kia and others late to the party is that they are totally unprepared to develop champions and be in a position to win hearts and minds in advance of this development.

Tesla is not just winning with technology. Tesla is winning with an esprit de corps among their customers.

40% seems kind of high. I suspect this is due to the low production numbers meaning they don’t get good economies of scale. To put into perspective, I suspect (and this is just my math) that the Nissan Leaf’s battery is probably closer to 20% of the cost of the car.

Kia has a lot of great features on the Soul…..

They should have picked a different more attractive and main stream car.

But, 4 out of 5 hamsters prefer the Soul.