Kia Targets 5,000 Annual Sales For Soul EV – U.S. Expected To Be #1 Market For Electric Soul
Kia Motors has put an annual sales target on its Soul EV.
Sim Hyun-sung, director of Hyundai Motor Group’s eco-vehicle development division stated that Kia aims to sell 5,000 Soul EVs annually in markets around the globe. Furthermore, Hyun-sung stated that Kia expects the U.S. to be the #1 market in terms of Soul EV sales. However, Hyun-sung didn’t provide an exact target for US sales of the Soul EV, but we suspect that the US will account for over half of that 5,000-unit annual target.
The Soul EV is officially on sale now in South Korea. As for the US rollout, Kia says the following:
“The Soul EV will initially be sold in California and Oregon in the West and several Eastern states including New York, New Jersey and Maryland, the regions with the largest EV markets and infrastructure. KMA will look to offer the vehicle in other markets in the near future as infrastructure and demand grow. Pricing for the Soul EV will be announced closer to the vehicle’s launch.”
The Soul EV is unique in that it features an advanced 27 kWh lithium polymer battery. Kia says the battery will provide 92 miles of range on the EPA test cycle, though the Soul EV has yet to be EPA certified.
According to Automotive News:
“Kia’s lithium ion polymer battery ekes out extra range because it has 30 to 40 percent better energy density than other EV batteries on the market.”
Automotive News adds:
“Kia hasn’t announced U.S. pricing. In South Korea, the Soul EV stickers for 42.5 million won, or about $41,300 at current exchange rates. But incentives of as much as $22,350 cut the cost by more than half.”
“The battery accounts for 40 percent of the Soul EV’s total cost.”
Most of the details on the upcoming electric Soul are known, excluding price:
- 109 HP
- 210 Pound-feet of torque
- 27 kWh lithium polymer battery pack
- Target range of 80 to 100 miles according to Kia
- Recharge in under 5 hours on 240 volt (via 6.6 kW on-board charger) or 80% in 33 minutes via 50 kW CHAdeMO quick charge
- 0 to 62 MPH in less than 12 seconds
- Top speed of 90 MPH
- Projection type headlamps
- LED positioning lamps
- LED rear combination lamps
- Aerodynamically shaped 16-inch alloy wheels.
Source: Automotive News