Kia Soul EV Named “Best Value In America” In Electric/Plug-In Hybrid Category

APR 29 2015 BY ERIC LOVEDAY 15

Kia Soul EV

Kia Soul EV

According to Vincentric, a “leading source of cost-of-ownership data and analysis within the automotive industry,” the 2015 Kia Soul EV is the “Best Value in America” in the Electric/Plug-In Hybrid category.

David Wurster, President of Vincentric states:

“As a first time winner of the ‘Best Value in America’ awards, the Kia Soul EV rose above the competition with a total cost of ownership that was more than 9% below expected. Contributing to its performance were low operating costs, which were powered, in part, by a 5-year, 60,000-mile comprehensive warranty.”

Orth Hedrick, vice president, product planning, Kia Motors America, remarked:

“The Kia brand has always stood for value, and even as we’ve grown and matured, adding ever more refined and diverse models to our lineup, we’ve never strayed from that commitment to our customers. The Soul EV, our first all-electric zero-emissions vehicle for the U.S. market continues that commitment. It offers iconic design, the best range of any vehicle in its class and superbly practical packaging, all at an affordable price. Being honored as a ‘Best Value in America’ by Vincentric is validation of Kia’s winning formula.”

The Kia Soul EV starts at $33,700 in the U.S.

Here’s how Vincentric calculates “best value:”

“Vincentric measures cost of ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Utilizing this methodology, Vincentric identifies which vehicles have lower-than-expected ownership costs relative to other comparable offerings. The statistical process evaluates each vehicle across all 50 states and Washington, D.C.”

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15 Comments on "Kia Soul EV Named “Best Value In America” In Electric/Plug-In Hybrid Category"

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Kia needs to get serious, and sell the Soul EV in all 50 states.

If we get a 32-36kWh Leaf later this year, then Kia will have missed their chance to take the lead.

I don’t think Kia can compete with Nissan on BEV volume in the US, any time soon.

The Leaf is made in 3 plants worldwide, including one in the US with 2+ years experience (5 years in Japan). Soul EV is still in year 1-ish, ramping up in the single Korean factory where it’s made, probably as a subset of the Soul production line. And it has a much smaller footprint in the US to begin with.

But yes, if they care about the US market they will need to ship more of them over here to more states.

I agree 100%. Living in Louisiana I’ll be lucky if the Soul EV is available to me in 3 years. My only BEV choice is the frumpy Leaf or the impractical overpriced i3.

Ford Focus Electric, Smart ED, and perhaps the VW eGolf should also be available in your area.

The 240 mile Tesla Model S also, if you can shop in the $80k price range.

GSP

Ford Focus interior is incapable of accommodating big and/or tall persons.

The Nissan Leaf, Kia Soul and VW Golf had no difficulty accepting my 6’5″ 270# frame, in front and rear seats. Of these three, only the Leaf is available in Chicago.

KIA is probably even more ‘supply constrained’ than Tesla – due to not realizing – ‘If they Build it, People will come’ (And Buy it!)

Meaning – they have been saying they are surprised at how well it has been received! They also have said – they want to start expansion of where it is sold in the US – this year.

Even in Ontario, Canada – one of the 3 provinces where it is sold, it is only sold in these provinces, due to their Rebate Structures available to the public! (BC offers $5,000; Quebec offers $8,000; and Ontario – offers $8,500.) So these are the Provinces that got a few Soul EV’s!
At that – Ontario has 3 Dealers in the Greater Toronto Area, and 1 in the Ottawa Area – only!

We live in Ontario and begged Kia for a callback regarding which dealerships sold thr Soul EV. Still to this day we have no reply and the car sits in our driveway only thanks to my OCD in calling around.

A really nice car, but another one that doesn’t allow 3 phase AC charging. So I still have to buy a ZOE instead.

Congratulations to Kia and to South Korea. Outside Tesla’s high-end market segment, “more value for the money” is exactly what the plug-in EV market has been lacking.

Here’s hoping Kia can expand production to meet demand! And here’s hoping Kia will continue to “push the edge of the envelope” in giving EV buyers more for less.

The Soul EV appears to be a good car (wish it was offered here… Doing is doing very well locally, as the #3 automotive vendor.)

However, discussing “total cost of ownership” at this point, when the car has been less than a year on the road is ridiculous. To find out real costs, you’d have to wait 3-4 years and at least 6 digits of cars sold.
In addition, TCO should include depreciation, and that’s completely unknown at this point.

I agree with most commentators above. I would buy the Soul EV in a heartbeat if it were available in my state.

Love my soul ev+. Got in in California and shipped it to Maui. Stop the belly aching people! If you really want one, go lease one in CA and ship it!

Nice, can I rent your Soul EV when I visit Maui next?

How much of a different is the drive in a new 2015 KIA Soul versus a new 2015 Kia Soul EV…..if they do not sell them in South Florida by January 2016…..we will be looking at the Nissan Leaf. Also can someone in West Palm Beach test drive the Soul EV before they buy ONE??? Why Georgia and not sold in Florida….everything is Florida is a 45 minute drive…Perfect for a Kia Soul EV. Wake in KIA Corp….stop and smell the oranges…:)

ATTENTION: CAR DEALERS IN SOUTH FLORIDA….I WOULD TO PURCHASE A KIA SOUL EV….ANY ONE OF YOU HAVE THE GUTS TO GET ONE OR ARE YOU GOING TO WAIT A FEW YEARS UNTIL 1000’S OF US BUY THE NISSAN LEAF, WHICH IS AVAILABLE IN SOUTH FLORIDA. WHY DO YOU ADVERTISE IT AND ONLY HAVE IT AVAILABLE IN FIVE STATES. ALL YOU HAVE TO DO IS PUT ONE ON THE TRUCK WITH THE REST OF THE KIA SOUL…..P.S. I WOULD LIKE A WHITE KIA SOUL. SADLY WAITING IN STUART FLORIDA…:(