Kia Soul EV Is “Not Going To Be Priced To Try To Stimulate Demand”
Two weeks ago we forwarded the word from Kia that the all new, redesigned Kia Soul would also be available in an all-electric version, albeit “in select markets in 2014” for the United States.
When it does arrive, the Soul EV is rumored to have a range of about 125 miles (KR – about 85 miles is our EPA estimate) and a top speed of just under 90 mph with a 0-60 time in the 11 second range.
Unfortunately, no confirmed details or photos were released by Kia at the time, only a promise to do so closer to the plug-in’s launch. This left some burning – and all too common questions:
- when exactly in 2014 would the Kia Soul debut in the US?
- how much would it cost?
This week, thanks to the rather surprising announcement that the Kia Soul EV would also be made available in the UK, we got some clues as to the answers for these questions from an interview between Yaser Shabsogh, Kia’s UK commercial director and Headlineauto.co.uk.
Mr. Shabsogh said that he expected the Kia Soul EV to arrive in the UK in just over 12 months time; with the US being a initial launch market, we can safely that assume by next summer the compact car/ute will be made available – which is good news.
The not so good news is that Shabsogh puts a pricetag of at least £20,000 ($32,000 USD) on the car in the UK. And while any price around £20K would actually be fairly decent – as a locally made Nissan LEAF starts at just under £21K, it is the ‘at least’ part along with the following statement that has us a little concerned.
“It is not going to be priced to try to stimulate demand,” Shabsogh says to Headlineauto.co.uk. “We won’t be selling hundreds of them – maybe a couple of hundred, mostly in the key metropolitan areas. But the biggest question at the moment is not where we will be selling them but the support for these cars – the servicing and charging networks.”
Gallery: 2014 Kia Soul