Kia Releases Optima Plug-In Hybrid Ad – Video

SEP 27 2016 BY MARK KANE 3

Kia Optima Plug-In Hybrid

Kia Optima Plug-In Hybrid

Kia Motors advertises its new plug-in hybrid Optima in Europe as a simple, no compromise car without range anxiety.

See full description here.

The Korean manufacturer notes the seven year warranty on the car and batteries and emphasizes that its range is up to 54 km (33 miles) NEDC (27 miles EPA).

Quick specs:

  • 9.8 kWh battery and 27 miles expected EPA range (54 km / 33 miles NEDC)
  • 0-60 mph in 9.1 seconds
  • 50 kW electric motor and 2.0-liter “Nu” four-cylinder GDI (Gasoline Direct Injection) engine, mated to a six-speed automatic transmission, power output is targeted for a class-leading 154 hp @ 6,000 rpm
  • estimated 600 miles of total driving range
  • Full charge in less-than 3 hours via a 240V (Level 2) charger
  • segment’s lowest coefficient of drag, tied with the Tesla Model S at 0.25 Cd

Kia.com

Categories: Kia, Videos

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3 Comments on "Kia Releases Optima Plug-In Hybrid Ad – Video"

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“Simple” in operation, but not simple in execution nor explanation. Looks to me like Hyundai is falling into the same trap GM fell into – believing they have to extensively explain how their PHEV works to sell the car.

I think the BIG message with any PHEV is that you fuel at home most days/weeks and aren’t asked to worry about charging the car to get where you need to go and when. That’s the simple part.

When manufacturers fuddle around with trying to explain the operation of the car ( modes and button presses ), they start to muddy up the simple fact that you basically have an EV for 27 miles and a hybrid after that.

I had heard they have a lifetime warranty on the battery of the Hybrid and also Plugin hybrid. Must be they changed recently?

What is most important is pricing.
At price of 34K, it will never sell since Volt with 53 mile range costs the same.

Hope they set a price below $30K.