June Was Second Successive Month Of Decreasing BEV Sales In Europe

JUL 26 2016 BY MARK KANE 1

Nissan e-NV200

Nissan e-NV200

All-electric car registrations in West Europe (Source: EagleAID)

All-electric car registrations in West Europe (Source: EagleAID)

EagleAID reports that June is second month in a row of decreasing all-electric car sales in Western Europe as Europe’s BEVs “demand has lurched into reverse“.  (leave it to EagleAID to always add the descriptive adjectives)

In May BEV sales were down, but only 0.7%. The specific June numbers are hidden inside the paid part of the report, but it must be noticeable as market share fell from 0.70% to 0.59% (-16%).

“According to AID’s exclusive research, June saw the second successive month of falling electric car sales in Europe, cutting West Europe’s electric car sales share for the month to 0.59 per cent from 0.70 per cent during the same month last year.

Not only has this year’s electric car market failed to pick up speed from an already distressingly low level, sales in May and June lurched into reverse.”

Highlights of the article focus on the German market (the cause of much of the drop), which according to EagleAID fell despite new incentives.

Of course we will note that the German plan, while retroactive into June, was only finalized on July 2nd (and then confirmed retroactive in June), so the fact that Germans held off on purchases in June when they were unsure of the incentive, was no surprise…at least to us.  Our suspicion is that EagleAID will be eating their words, and telling a tale of a magical return of EVs sales in Germany (and Europe) next month.

“But perhaps most disheartening for electric car makers, Germany’s car buying public, following the belated introduction of a €4,000 electric car subsidy at the start of this month, appears to have given an early thumbs down to the scheme

Two aspects in particular have attracted the attention of market watchers: First, in Norway, a closely watched electric car oasis on the northern fringe of Europe, of late electric car demand has slipped into reverse.

June sales there slumped 27.2 per cent, widening the half-time sales dip to 14 per cent.

Second, the previously much-debated €4,000 electric car subsidy in Germany was finally introduce at the start of this month but appears to have attracted next to no interest from Germany’s new car buyers.

Potentially turning into an embarrassing upset, official BAFA figures reveal that just 1,234 applications were received since the start of the scheme three weeks ago, of which 819 were for pure electric cars and an ever lower 415 for PHEVS.

Germany’s mass circulation Bild Zeitung, commenting on these numbers, said “E-Car subsidy turns into flop”.

The question now foremost on the minds of an anxious electric car industry is what to do next to counter buyers’ manifestly low interest in today’s electric cars.”

Source: EagleAID

Categories: Sales

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1 Comment on "June Was Second Successive Month Of Decreasing BEV Sales In Europe"

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Three ERRORS in the tittle of this article:

1. The graph is “marketshare” across QUARTERS not Months … note: starts at 2013 Q1 … 2016 Q2
(ie: graph depicts a drop in marketshare over the last 9 months, not 3!)
2. “Sales Marketshare” is much different than raw “Sales Volume”. Sales volume is a measure of actual vehicles sold, not a relative percentage.
FYI: In Europe electric vehicles sales have increased Year over Year; but the overall market has increased.
3. The reference article refers to “electric cars” … not BEVs specifically.