June EV Sales For US Near New High As Ford, Tesla And Nissan Stay Strong

JUL 2 2014 BY JAY COLE 60

The Ford Fusion Energi Was The Darling Of Plug-In Sales For June Of 2014 In The US

The Ford Fusion Energi Was The Darling Of Plug-In Sales For June Of 2014 In The US

After electric vehicle sales flew off the chart in May with over 12,000 cars sold – an all-time record, it was assumed June would be a pull back month of sorts as the consumer took a breath, and national inventories would need to be replenished.

The Nissan LEAF Lead All Plug-Ins For Sales For The 8th Consecutive Month

The Nissan LEAF Lead All Plug-Ins For Sales For The 8th Consecutive Month

And while June did ultimately fall short, it missed by only a hair (160 units) with an estimated 11,893 plug-ins sold in the US.

Compared to June of 2013, that was a staggering improvement of 43% over the year prior. Adjusted for the 2 additional selling days in 2013 (26 vs 24), sales increased by 55%.

For the year to date, an estimated 54,463 Americans have chosen to buy a new EV, which is up 33% from last year at this point when 40,847 EVs were sold.

At the current pace, 130,000 new vehicle purchases would be of the plug-in variety for 2014; closing in on that elusive one in every 100 vehicles purchased figure.

Looking at June specifically it was Ford, who despite having to restate the all electric range and fuel efficiency of its plug-in Energi models, unexpectedly took the forefront by selling more than 3,000 EVs for the first time in its history – lead by a new all-time high 1,939 Fusion Energi sedan sales:

  • Ford Fusion Energi – 1,939
  • Ford C-Max Energi – 988
  • Ford Focus Electric – 197
Tesla Motors To Shift Its Attention To China This Summer

Tesla Motors To Shift Its Attention To China This Summer

According to our tracking, a strong month was also posted by Tesla Motors (both in the US and abroad) as the company looked to catch up on US orders before shifting production away from the US this summer in favor of international and RHD (right hand drive) deliveries in July and August.

And while Tesla and Ford were the ‘big name’ movers for June, Nissan continues to be the backbone of the electric vehicle industry in the US as the LEAF set its 16th consecutive record month for year-over-years sales in June with 2,347 cars sold.

Once again, that is 16 consecutive months of record sales for the LEAF. The electric Nissan has also been the best selling plug-in vehicle overall for the past 8 months in a row.

The only drag on the industry in June continues to be the Chevrolet Volt, as sales were off 34% (1,777 vs 2,698) during the month. Overall for the year, the Chevy is off 13%, the only major production EV to show a loss.

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers (Q1 Sales reported @ 6,457-3,000 Intl Delivers) *Fiat 500e data estimated for Jan/Feb

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers (Q1 Sales reported @ 6,457-3,000 Intl Delivers) *Fiat 500e data estimated for Jan/Feb

Some points of interest for June EV sales:

New all-time monthly sales highs (previous high):

  • Ford Fusion Energi – 1,939 (1,342)
  • BMW i3 – 358 (336)
  • smart ED – 278 (206)
  • Cadillac ELR – 97 (81)

Highest EV sales as a ratio to the brand:

  • smart 278 EV sales (vs 392 petrol cars) – 41%

Top Selling Plug-In Manufacturers:

  1. Ford – 3,124
  2. Nissan – 2,347
  3. General Motors – 1,959
  4. Tesla Motora – 1,800 *(est)
  5. Toyota – 1,662

Categories: BMW, Cadillac, Chevrolet, Fiat, Ford, Honda, Mitsubishi, Nissan, Porsche, Sales, Smart, Tesla, Toyota


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60 Comments on "June EV Sales For US Near New High As Ford, Tesla And Nissan Stay Strong"

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Well, the Volt was the backbone in 2012 and 2013. 🙂

I’m impressed with the gains that Nissan is experiencing, and happy to see the EV numbers increase.

I still feel like the lack of love for the Volt is misplaced, or due to dealer ignorance. Which is frustrating. If the Volt sucked I wouldn’t care much, but owners couldn’t be happier.

Yup, the Leaf has definitely gained the upper hand. Not sure why.

One premise of the Volt is to eliminate range anxiety, so to the extent that people become more comfortable with EVs, this becomes less of an advantage.

Or it might be a dealer issue, which would be dumb considering that the Volt is not different for servicing than a regular gas car.

The issue with Leaf vs. Volt is primarily how many cars a family has. A family can have one Leaf for the commuter in the family while another could be an SUV or CUV for other activity. While an individual can have a Volt and go anywhere with ease. Leafs may be the choice of a multi-car family but I surely couldn’t live entirely with a Leaf or even a Tesla. I go places where neither has proper charging support for the type of drives i do. The Volt plain works.

The irony, of course, is that the current Volt is too small to ever even be considered by most Americans as their only/road trip car…

The plugin sales numbers are still such a small part of the overall market. Increase production, decrease price (or add new state incentives), and improve advertising and sales will go up. The majority of Americans have many top selling cars that don’t work for their personal situation. You don’t have to work for the majority of Americans to be a volume seller. Tops on the wish list for the Volt are lower price and more AER. These ranked much higher than a 5th seat. Overall the top reasons people buy any new car, the need for more room is 12th, which is much higher than people wanting something safer, more reliable, or better gas mileage. If the Leaf has a bad month, I’m not going to blame it on the 4 star crash rating as it would have more to do with inventory or advertising or (hopefully not) state incentives going away. There are over 78 million American adults that don’t have kids. There are more that aren’t married. There are many married with kids, but the kids don’t live anywhere near them. Yes, there are many with families your larger. I know plenty of single and d.i.n.k friends /… Read more »

By “More room” being higher on the list, I mean it is farther from #1 and less of a reason for people to buy a new car.

That only accounts for people moving from a smaller car to a bigger car. Most people get cars of similar size to replace existing cars.

What is the largest selling 4 seater ?

Google is your friend. I have already mentioned one car with less than 5 seats which has sold more than every plug in on this chart. There are plenty of 2 and 4 seat cars that have sold well over time. A lot of 5 seat sedans have 4 seats in their convertible variant. The buyers found it more useful to have a convertible top than a 5th seat belt in the middle of the back row that they rarely or never used. Yes, sometimes people want something larger, like Brian who has kids and may be thinking about having more. There is a large segment of the population that is NOT like Brian. Sometimes people want something smaller and more fun / efficient than what they have before. Both being more efficient as well as having less maintenance rate higher to more buyers than having something larger. Look how much people around here didn’t want the EV1 discontinued. Did it have 5 seats and enough room to take Brian’s family on vacation? We’d all be driving minivans and Suburbans if it was really important that the car was the same size or larger than our previous vehicle.

Compare the number of 4 seaters sold to usual 5 seater compacts. That’s what I’m talking about.

No,that is not what you said.

As for your new reply, it is much more common to see a 2 or 4 seat car than it is to see a compact car being driven with 5 people riding in it.

Evnow, look at the first 5 years of sales for the new Beetle from 02 to 06. It averaged 44k a year in the U.S. That’s a car that mostly appeals to female buyers … so you have a huge group not all that interested from the start. It has 4 seats.

Last 7 years the Cooper has been above 40k and 50k each year. There are many other successful 2 and 4 seat cars.

Mustang averages over 100k per year for the last 12 years, despite its 4 seats and limited cargo space.

Nate, I have to agree with you. More AER, lower MSRP and roomier backseats are what I want in the next Volt I get. The Volt is about 3″ too small in the back. The extra space kind of pushes back against the first two desires but it isn’t insurmountable.

We’re on opposite sides of the coin again, Brian. Most Americans? Where is your source?

I think what you say is true for any family with more than one child. But there are many families with one child where the Volt provides plenty of road trip room.

A US census survey released in 2013 shows that 77% of US households have are 3 person households or less, and 61% with 2 person households or less. For all of these people, the Volt has plenty of road trip room.

Source: http://www.census.gov/prod/2013pubs/p20-570.pdf

Cote/Nate – my comments are based not just on my own family’s needs but by talking to people and watching the cars on the highway. OK, maybe saying “most Americans” is an exaggeration, but maybe it isn’t. What are the best selling cars on the road? Large cars, SUVs and trucks. The Volt is smaller than the majority of the cars on the road today, that is a fact. As for what people need, well I’m with you guys – a family of four does not need an SUV, But many have them anyway for the one summer vacation per year they really use it.

As for my comment about a 5th seat, that is not my request but rather one I hear or read frequently from others. All I said was that I hope GM addresses one or more of these concerns in the next Volt.

I understand where you are coming from. We want the same thing — more people driving more electric miles. I just get a little annoyed when the conversation is so focused on one size fits all solutions. All the models on the plug in sales chart have less than the MANY models of cars in smaller size classes. Clearly, there are many sales to be had in many size classes.

I really hope that manufactures simply try to make a one size fits all plug in and call it good. I hope GM keeps offering something the size of the Volt in addition to something larger — ideally with 3 rows.

Meant to say, “don’t simply try to make a one size fits all”. Forgot the don’t.

Yeah, I’m fine with GM keeping the same form for the Volt as long as they expand the Voltec lineup. For example, we (the collective EV enthusiast crowd) have been clamoring for GM to produce the MPV5 since they first showed it off. If the next gen battery is 25% better, they should be able to pull off a 50 mile Volt and a 35-40 miles MPV5. Both would surely increase sales.

I have probably underestimated the effect of the dealer (dis)incentives on sales. Maybe that is the big reason for the lagging sales. I just don’t know.

Dealer discount at Ford and Toyota dealers and FREE LEAF in GA makes a big difference.

So wouldn’t it be nice if GM took note and marketed the Volt in markets like Colorado that have great incentives for it, and backed it up with great inventory.

Yes the Volt USED to be the backbone but it seems GM is no longer able to pull its weight. What is going on I wonder? That next gen cannot come soon enough (and it better address some of the concerns people have – 5th seat, longer AER, higher CS MPG)

… and No Limits to which Chevy dealer can sell them. Give dealers free or loaned district-level tools, as necessary, rather than forcing them to buy $10K or more in tools to be in the program or “forced out” of the program if they don’t comply. GM whacked dealers and they whacked back by flipping the bird to the Volt for most small Chevy dealerships. Once scorned, will they come back and support Gen-II? I hope so.

Lol the Volt has no less seats than it did when it was #1. Lower the price and increase/improve advertising would go much farther. Price cuts helped the Leaf and Volt a year ago. Leaf is also benefiting now from not having serious BEV competition in the same price range, great incentives for BEV’s in certain states (getting back to price). Volt has less help at the state level and some relevant PHEV competitors in the same price ballpark.

GM has NEVER pulled its weight with the Volt. The main reason is lack of dealer buy-in or enthusiasm, not to mention public confusion and lack of marketing.

To this day, very smart people continue to ask me what happens when you want to travel past 40 miles.

I saw a business article yesterday that said it had a range of 35. There are others that still think it starts at over $40k.

The Nissan LEAF might finaly win the EV sales crown this year from the the Volt. When was the last time did it manage that, 2011?

Yes, here’s the yearly “crown” history:
2010: Volt
2011: Leaf
2012: Volt
2013: Volt
2014: Leaf (projected)

Life’s Good

Nice Job Ford!

It’s clear that as the price for the plug-in vehicle(7500 incentive + 2,000+ state) is close or match the hybrid(zero incentives), the consumer will choose the plug.

And that’s what’s happening.

Which is why for June(with a nice lease rate), the Fusion Energi outsold the Volt and the Prius plug-in which help make Ford the #1 selling plug-in vehicle manufacturer for June. Beating Nissan again.

But YTD Ford at 11,059 vs Nissan at 12,736, is just 1,677 units from the #1 spot YTD.

Also, Focus Electric had it’s best sales month ever at 197.

Why haven’t we heard anything on that Focus Energi? That was supposed to be out by now according to rumor. Do you think they decided not to produce it? Or are they waiting for the new bodystyle?

good question. I was wondering the same thing.

Maybe Jay would know. 🙂

When communicating with Ford global drivetrain communication management in May, we are told to hold tight, and that there will be quite a bit of ‘drivetrain’ news to report ‘soon’.

Bits and pieces are still coming out about the 2015 Focus Electric(new rear disc breaks, battery cells from LG Chem but the pack built by another contractor, etc).


With the selection of plug-ins continuing to expand, can we safely assume that we’ll no longer see total monthly plug-in sales figures in the 4 digit realm? Hello 5 digit total monthly plug-in sales figures. This proves my point I made a while back people don’t want to be driving the same car as everyone else. They want a variety of plug-ins to choose from.


Yes Nelson.
My Volt lease is up in 11 months. A lot will happen between now and then with more interesting EV’s on the way. The low cost Tesla and gen 2 Volt, the 150 mile Leaf. This is a fun time to live in.

You’d be better off with getting a used Model S 85 rather then wait 3 years for the Gen 3 will which will have basically the same range as a 60…. considering range

Not so sure. Used Model S prices are still nearly the same as brand new. Discouraging for those of us who are hoping to pick up a used one.

i dont think any of those will be ready in 11 months

I agree. My lease is up in a little more than 2 years. My guess is by that time I may have one or two of those choices but I think there is a decent chance I won’t have all 3 of those choices.

Agreed – It is definitely not a one-size-fits-all. And as much as I dislike SUVs and pickups, I think there is a huge need for these in the plug-in space and I’m just not seeing much of anything on the horizon. The outlander PHEV is about it and it won’t even be coming to the USA for a while.

There are all kinds. Some want to be distinctive. Some want to make a statement by buying something that is obviously electric. The Prius had this effect (in that it was obvious that was a hybrid unlike the Civic Hybrid). I think overall this could benefit the Leaf.

278 Smart ED’s? Nice

They* used to call the Chevy Volt a “Golf Cart”. However, the Smart ED sure looks like it really should take that title. Interesting idea to make such a tiny EV. But to really make EVs grow, we do need that elusive 140-150-mile BEV at under $35K, if not $30K.

* Fox News and such

I think you are probably right.

I wonder though if you had some seriously Leaf competitors with just 70-80 miles of range priced in the mid-low $20k range before the federal credit. You see how well the Leaf sells at an effectively lower price in places where the rebates are high. If the Leaf (or something similar) were available with decent allocations nationwide at that price I think it would also do the trick just as easily.

Havent seen any i3’s

I have not seen any in Arkansas either. seeing more Tesla’s though.

It looks like the Focus Electric also had a record sales month for June with 197. The previous high was in March 2013 with 180. Almost broke the 200 mark.

The Volt now has competition (fusion energi, cmax energi, pip, honda phev, etc.)

outside of california, the leaf has almost no competition. (tesla too expesive, ford is rare)

I hadn’t thought of this Spec, but it makes a lot of sense as to why the Volt sales are down. Hopefully, the Gen 2 Volt will be a hit and help boost GM’s plugin sales. Every successful model helps all of the players.

Ford Fusion Energi is just as good looking and size-wise almost as roomy as the Model S. We just have to wonder when they will do something interesting with it. Like make a large BEV out of the Fusion and place that into the market as the first large-midsize battery-only sedan offering DC Fast Charging with CHAdeMO. I think Ford has the tech to do this. But would people buy it? I suspect a solid 150-mile Fusion BEV at $39K would sell well.

But the Fusion is not designed for a large battery pack, where would they put it? In fact, that is the reason the trunk is so compromised on the Energi model and that’s just for 20 miles of range. Imagine how much space they’d need for 150 miles.

The Model S was designed to be an EV; the Fusion wasn’t. If Ford wants to get serious, they need to do the work.

Great to see a pretty strong month overall. Interesting the Fusion is so much higher the C-Max.

Though it seems we’ll need much more than 130,000 plug-ins to approach 1% market share for the year (maybe near to 170,000), we have what I’d suspect to be the best monthly share to date in US (I didn’t check them all).

June: 0.87%
May: 0.75%
Jan-Jun: 0.67%

So, it’s growing nicely…
1% monthly share might come soon…

According to the Hybrid Cars website, the results for standard hybrids June 2014 is 2.77% market share.

For Plug-in hybrids it’s .46 percent, and for pure EVs, it’s .35% for a combined total of 3.68%.

3.68% market share in the U.S.

Shouldn’t iMiev be the best selling EV now due to their price reduction? 22 can’t be right!? It should at least follow with two zeroes.