June 2015 Plug-In Electric Vehicle Sales Report Card


September's Results Won't Surpass The All-Time Best Set In August - But Still Very Strong

Summer Months Are Traditionally Strong For EV Sales

The real start of plug-in vehicle sales in the United States each year have always been a fair-weather thing.

Once Again Saving The Month's Sales From A Rainy Day - The Tesla Model S

Once Again Saving The Month’s Sales From A Rainy Day – The Tesla Model S

Prior to heading into the first month of summer, sales jumped last month to an estimated 11,540 vehicles in May from about 9,000 the month prior.

Which begged the question, “Can June top May?”

As it turns out, even with the strongest showing of Tesla Motors in 2015, it could not.

An estimated 10,365 sales meant June fell about 10% short of the mark, and 16% lower than a year ago.

Even the result was not so great, the industry was already looking past this month’s results (and the summer in general) due to the fact that the next generation cars – starting with the 2016 Chevrolet Volt, are on the horizon for this fall, as well as many new premium offerings, and an expected longer range Nissan LEAF (using the current generation’s platform).

Also of interest this month:  GM showed off 55 pre-production Chevrolet Bolt mules, indicating they were already well within achieving the targeted 200+ mile range rating, and heading into production next year.


Heading in May the stories of interest are (with answers as they come in):

  • Nissan passed the 2,000 mark for sales for the first time in 2015 in May, can the company make it 2 months in a row?  (Indeed)
  • Despite a new Volt arriving this fall, sales of the current generation improved almost 80% last month (up to 1,618 cars sold), was this merely a blip, or can GM sustain this level again in June?  (June was lower)
  • The BMW i3 has solidly been the 4th best sell in America for several month, but two consecutive strong monthly showings from the Fusion Energi has put the Ford within striking distance.  Can BMW hold off the Fusion plug-in?  (Yes, but the gap has closed to under 170 cars)
  • After occasionaly surprise month from unexpected players (Fiat 500e in March and the Chevrolet Spark EV in April), is there another player waiting to surprise us this month?  (There was no surprise savior in June)

Last Updated: Wednesday, July 2nd @ 7:01 PM

Below Chart: A individual run-down of each vehicle’s monthly result and some analysis behind the numbers.

2015 Monthly Sales Chart For The Major Plug-In Automakers - *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals, ** Fiat Does Not Report Sales Directly, Estimate Based on State/Rebate Data

2015 Monthly Sales Chart For The Major Plug-In Automakers – *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals, ** Fiat Does Not Report Sales Directly, Estimate Based on State/Rebate Data

Additionally, waaaaaay down at the bottom of the story is both the 2015 YTD chart as well as the complete 2014 results.


Below: Individual sales reports on each plug-in brand for the US

2014 Chevrolet Volt

Chevrolet Volt: In June, 1,225 Volts were sold, which wasn’t a totally unexpected amount as 2015 inventory dwindles.

(Full recap of the June sales month and activities for the Chevrolet Volt can be found here)

Previously in May we learned to never underestimate the power of strong incentives to sales.  During the month, GM crested the 4-digit mark for the first time in 2015 – and by quite a large margin, as 1,619 Volts were moved.

We now are in a ‘no-man’s land’ of sorts as the last first generation Volt rolled off the line in May, and the first 2016 Volt won’t be arriving until around September (in limited numbers – full rollout out is expected by December).

Assuming that GM will do what it has to sell off the majority of remaining old-style Volt inventory before the new edition arrives, how many Volts will be sold over the next 4-5 months are so becomes simple math.  Heading into July about 6,000 Volts have been produced and remain unsold; meaning we expect a normalized rate of about ~1,200-1,500 going forward.

Last year (2014) 18,805 cars were been sold – which was down 18.6% from 2013 when GM moved 20,702 Volts. This means that the Volt is the first electric vehicle to post two consecutive years of falling sales in America.





2014 Nissan LEAF

Nissan LEAF: While sales were still off by about 12% from a year ago, Nissan managed to sell more than 2,000 LEAFs during the month for only the second time in 2015, with 2,074 moved.

(Full recap of the June sales month and activities for the Nissan LEAF here)

Last month, the LEAF become only the 2nd car to pass the 2,000-unit sold/per month mark in the industry this year with 2,104 cars sold.

Through the first 6 months of the year, the LEAF is still off by 22.9% with 9,816 cars sold in 2015, versus 12,735 through May in 2014.

Somewhat slower sales in the earlier months of the year meant that LEAF inventory had been slightly overbuilt and easily crested the 5,000 unit mark in early May, however stronger sales has reduced that total number by about 500 units entering July.

While many plug-in cars month-to-month outlook is fairly easy to call, the Nissan LEAF forecast waters are fairly muddy.

June’s sales result represents the last month that the $5,000 rebate is available on the LEAF in Georgia (the program expired June 30th on all BEVs), which has historically accounted for as much as 25% of sales in any given month.  The absence of this program will cause downward sales pressure on the model.

However, bumping short term demand is the fact Nissan has now started to more aggressively discount the EV, which is also expected to get a range bump this fall on the 2016 LEAF SV and SL trim levels, that features 30 kWh of total power, an improvement of 25% – meaning a theoretical range north of 100 miles.  The bad news is that the 2016 LEAF isn’t expected to arrive until around October.

So what will sales be like from July to September for the best selling plug-in for America?  Really, who knows?



2014 Cadillac ELR

2014 Cadillac ELR

Cadillac ELR: In June 62 ELRs were sold, off about 36% from 2014 when 97 were moved.

Given that inventory of the 2014 ELR is now exceptionally low (there was no 2015 edition), while waiting on the 2016 model to arrive – expected in August, sales are a fairly meaningless statistic this month.

For the year so far, 593 plug-in Cadillacs have been sold, up 52% from the first six months of 2014 when 390 were sold.

Previously in May, the plug-in Caddy continues to find a solid level at which to sell down 2014 inventory with 116 more sold – good for 531 for the year.

Earlier this year we also got word from GM that “officially” the Cadillac ELR would continue on, with new production as a 2016 model this summer (there was no 2015 production).  However, GM released the new spec sheet on the car, which clearly demonstrated it would not be migrating to the next generation platform.

The 2016 ELR does gain some performance over the 2014 model (0-60mph comes up in 6.4 seconds – 1.5 seconds than the older model), despite still using the 17.1 kWh battery found in the current Chevrolet Volt. The Cadillac also gets a $9,000 MSRP haircut (now starting at $65,995), which should help it move a little more product.

Sales for the ELR will be under some short-term pressure as GM has managed to clear out all but over 150 copies of the 2014 models while waiting on new stock.

It is our opinion that the 2016 model year ELR was born out of the desire by GM to get a little more value from the outgoing ‘gen 1’ Voltec line, and the company will produce an undisclosed amount of ELRs this summer before turning off production and discontinuing the model indefinitely.  2016 Cadillac ELR production began last week for an undisclosed amount of time according to sources.








2015 BMW i3

2015 BMW i3

BMW i3:   After posting a terrible month for sale in April with just 406 copies sold (near an all-time low), the BMW i3 bounced back nicely in May with 818 sold.

Unfortunately, June went the other way again, with just 551 sold, bringing the year to date total to 4,456.

In 2014, BMW sold 6,092 i3s, good for the 7th best overall spot for plug-in sales in America…not bad considering it was only available for 7 full months in the US.

Given the wild swings of late in BMW i3 sales its hard to tell is the current inventory level of about ~1,700 cars over the past 2 months is appropriate to demand, too much, or too shallow.




2014 Tesla Model S

Tesla Model S: Tesla does not give out exact monthly sales (apparently because the public can’t handle the concept of regional allocations and delivery lead times)… so we never know for sure what the monthly numbers total up to until Tesla’s quarterly updates add clarity, but we do our best to keep our finger on the pulse of what is happening.

To come to an estimated monthly, number, we don’t simply take the quarterly estimate given by Tesla and divide it by 3 and hope it all works out…it just doesn’t work like that in the real world.

We simply report from the data we accumulate ourselves, the first hand accounts available from the factory and from the community itself when available – and the number is what it is. So far that has worked out pretty well, with no quarter being off by more than 300 units versus information Tesla has reported publically, and for the full year results last year we came within 100 units with our net estimate of 17,300.

That being said, we only estimate this number because Tesla does not, and to not put a number on Model S sales would be to paint an even more inaccurate overall picture of EV sales. Despite our fairly accurate track record, we are not analysts, portfolio managers and we do not own any positions in Tesla the company.

If you look ahead to Tesla’s production schedule guidance given to Model S customers for this summer, there seems to be a huge void for production/deliveries in July and August.  Why?  Think Model X.  We expect the Model X online configurator to come online in a couple weeks, and production not too much later…although that is really jejune to this Model S sales report.

What is important is that Tesla delivered a lot of Model S sedans in North America in June before what appears to be an extended lull beginning in the second half of July while the company focuses on getting the Model X production online.

Truth be told we aren’t sure what to make of sales outside of the US.  Either Tesla is ignoring the international market for the United States, or the demand just isn’t there.

That being said, we figure Tesla sold a substantial 2,800 copies of the Model S in North America for June.  Bringing the quarterly total here to about 6,900 units.  Heading into April, Tesla put sales guidance of 10,000 to 11,000 EVs sold overall for the 2nd quarter.

As best we can calculate from registrations, no more than 2,100 plug-in sedans at best were sold in Europe through April and May; but from what we can tell the company did a rare “Euro-push” in the last couple days of June to easily beat previous efforts and topple the low end of its guidance target.  On top of these sales of course is the numbers from Asia, unfortunately those reports have been fairly unreliable; we do however feel they are fairly insignificant in Q2 – perhaps between 500 and 1,000 units.

We aren’t really in the predicting business, but if we were, we think Tesla edged out guidance in Q2 easily by more than a few hundred units.

Update:  Tesla has indeed pre-announced sales for the Model S for Q2, and what do you know?  They beat the guidance by a couple hundred units – 11,507  (full story here)

Random observations of interest:  During June we sussed together a fair amount of extended data from pool of about 100 recent Model S owners, and about 45% of them purchased and took delivery of an 85D, just edging out the 70D.  The P85D accounted for about 1 in every 10 cars delivered.




2014 Chevrolet Spark EV

2014 Chevrolet Spark EV

Chevrolet SPARK EV: Even though the Chevy Spark EV didn’t come close to the all-time high 920 copies sold in April, it well bested it historical monthly average on some very thin inventories.

For June, 226 all-electric Sparks were sold.

For the year 1,785 have now been sold, which is 55% more than was sold in all of 2014 (1,145).  Even though we are only at the half-way mark, we will give the little Chevy the”most improved sales” trophy a little early.

Earlier in the Spring, GM also confirmed the Spark EV would live on (in first generation trim) for one more year while waiting on the Chevrolet Bolt to arrive in 2017, however the Spark EV is only build in South Korea and production is sporadic at best.

We don’t expect to see any new inventory of the plug-in Spark until September at the earliest, so one can consider future low summer sales to be a result of the car’s own success.  Heading into July, just ~100 Spark EVs remaining unclaimed in inventory.

What triggered all the sales of late?  A MSRP price cut on the Spark EV to $25,995, and a new aggressive lease deal at $139 per month in all 3 states the car is available in (CA, MD, OR)

GM sold 1,144 in total for the 2014 against 539 in 2013.




Ford Fusion Energi

Ford Fusion Energi

Ford Fusion Energi: Like its C-Max Energi cousin, the Fusion plug-in suffered a bit of a set back in June with 727 cars sold – off more than 60% from a year ago when 1,939 were sold (an all-time record)

Previously in May (and unlike this month), both of Ford’s “Energi” products did well, but the Fusion Energi was tops at 985 cars sold – the highest sales level for the Ford in 2015.

Thankfully, the main issue that had been holding back Fusion Energi sales in the Spring (no, not demand) – national inventories, has improved considerably.

Heading into July the company has crested the 4,000 unit mark, a massive amount relative to sales, and the new 2016 edition not that far off – we look for the Fusion Energi and C-Max Energi to have a significance resurgence in sales this Spring.

The Fusion Energi basically offers the same package as the C-Max Energi, but in a larger sedan package. The third plug-in to be offered from Ford has been rated by the EPA at a combined 88 MPGe and has an electric range of 19 miles.




2014 Toyota Prius Plug-In

Toyota Prius Plug-In: For June, just 464 Prius PHVs were sold as production of the current generation of Prius PHV ended during the month.

Last month in May was the cars the best as some additional inventory (albeit slight) arrived in the US.

This translated into 727 Prius PHV sales in May, the best result for the model since August of 2014.

We do still have to note – 2015 results are not a reflection on the demand for the car as…well, there isn’t that many to be had.

National inventories are still at a pretty unacceptable level for anyone honestly trying to sell this car and heading into a production halt – heading into July, only about 750 are available in the US.

Although a next generation Prius PHV is confirmed, delays in the ‘regular’ Prius have pushed the plug-in version’s introduction as far off as the second half of 2016 as a 2017 model car.

This means a ~14 month gap (with zero production) will open up shortly and there will be no newly produced cars to sell over that period. We do expect inventories to see a slight bump this summer as the final build-out might mean some additional depth for America before the long hiatus begins.

Our prediction, regardless of what the plug-in Prius sells this summer, there isn’t going to be hardly any left by the fall, and even low volume cars like the Focus Electric are going to clean its ‘sales clock’ next year – which is a shame, because the demand to still move 1,000 a month has never waned with the US public, only Toyota’s desire to sell them.





2013 Ford C-Max Energi

Ford C-Max Energi: We won’t call the 667 C-Max Energis sold in June disappointing, as the 715 sold last month was the year’s best.

Against a year ago’s result, the plug-in Ford was off 33%.

So far though the first 6 months of 2015, 3,543 C-Max Energis have been sold, which is lagging the pace from 2014 when Ford sold 8,433 for the entire year.

In 2013, the high water mark for the C-Max Energi was set in October as 1,092 plug-ins sold. It would not surprise us to see the C-Max Energi live only as long as it takes to introduce a Focus Energi.





2014 Mercedes-Benz B-Class ED

2014 Mercedes-Benz B-Class ED

Mercedes-Benz B-Class ED:  The B-Class electric drive performed decently in June with 242 sales from a still limited rollout in the United States.

That being said, the 2015s have finally arrived in some volume for the US, and with that,hopefully the start of soon being able to match demand with sales.

For May 278 B-Class EDs were sold – new high the model. Previously in April, 158 B-Class EDs were sold. Slightly better than the 145 moved a month ago.

Can the electric B-Class compete with natural rival BMW (with the i3)? It still seems highly unlikely, at least for now…but a lot more probable than just a couple months ago.

Beginning in April, the first 2015 model year B-Class EDs arrived, which was good news as the older 2014 model was both a limited production offering, and the new 2015s now all come standard with the previously optional “range package”. This means that the 87 mile EPA rating, is actually now about 17 miles higher (despite no official update yet on the 2015 edition from the government agency).

The bad news is that although the 2015s have finally arrived, its now 2016 model year season.  Total lose-lose for B-Class ED sales so far in 2015.





BMW i8 Finally Arrives In US In August!

BMW i8

BMW i8: Almost setting a new high again this month for the year was the i8.  During June 137 were sold.

Truthfully, “consistency” is the now the word for BMW i8 sales, as  117 moved in May, and 138 in April – or perhaps the word should be “allocation-restrained”?

All great results so far in 2015, as it only takes about 20 days for a car landed in the US to find a home.  We don’t expected to see what the normalized demand is in the US for the i8 until the company can better produce the car.

The high mark for the i8 was set at 204 plug-in sports cars sold in October of 2014.

555 i8s were sold in total in 2014…out of the approximate 555 that were shipped from BMW’s Leipzig assembly plant.





2014 Porsche Panamera S E-Hybrid

2014 Porsche Panamera S E-Hybrid

Porsche Panamera S E-Hybrid: The dealer lot battle between the plug-in Panamera and Cayenne continued in June, with the Panamera again ending up on the short end of the stick with just 34 sold.

Looking at the yearly trend, and the Cayenne S e-Hybrid is clearly taking more and more away from its sibling.

The high mark for sales on the Panamera was set in the first month of the year, with an amazing 141 sold. The advent of the Cayenne plug-in means that this level will never be seen again.

The Panamera S E-Hybrid has a combined 416 hp output (333 hp electric) and can get north of 60 mph in about 5 seconds, with a top speed of 167 mph. Pricing starts at $99,000. Also of interest, the S E-Hybrid is currently available at all Porsche dealers nationwide – a rare thing these days.




2015 Porsche Cayenne S e-Hrybrid

2015 Porsche Cayenne S e-Hybrid

Porsche Cayenne S e-Hybrid: Besting its sibling Panamera, the Cayenne plug-in sold 88 copies in June.

Last month, the Cayenne set a new personal best for sales in May with 105 sold.  A number that represented about 20 days inventory of the car.

As more inventory of the Cayenne plug-in arrives, we expect more sales to be realized by Porsche.

While the Cayenne S e-Hybrid and cousin Panamera S e-Hybrid are still selling relatively close to the same level, don’t be fooled, the Cayenne plug-in’s demand is much, much higher.

How high? We can’t say. But what we can tell you is that since its arrival, inventory has been incredibly tight, although it did improve again in June.  The popular Porsche heads into July with just over 100 units in stock for the very first time.





2014 Fiat 500e

2014 Fiat 500e

Fiat 500e:

When it comes to reporting plug-in sales, we have another Tesla on our hands here (as in they don’t report sales).

Chrysler/Fiat has been giving us a bit of the stonewall treatment when it comes to reporting 500e sales.

UPDATE: In the past, InsideEVs had used data from a 3rd party data collection site, however upon inspection of those numbers, they were found to be materially short from rebates claimed on the car. Historical sales have since been updated to more accurately reflect the 500es true sales, and we will continue to report an estimated number based on more accurate data points.

Fiat continued their very strong run of late by notching another ~363 units sold in June (estimated by state level and rebate data).  The all-time high water mark was an estimated 1,310 estimated sales of the 500e in March

As promised, the Fiat 500e sales footprint in the US ventured outside California last year, as the EV is now on sale in Oregon.

As for the car itself, the 500e’s 24 kWh lithium battery has been rated by the EPA to produce 87 miles of all electric range, and MPGe efficiency in the city is pegged at 122, and 108 on the highway, for a combined 116 MPGe figure.




Volkswagen e-Golf Comes To The US In November

Volkswagen e-Golf Comes To The US In November

Volkswagen e-Golf: For June, VW sold a decent 293 e-Golfs as Americans seem to be cautiously coming around to the German EV.

For May, 410 e-Golfs were sold – which stands as the all-time high.  Previously in April, 309 moved off dealer lots.

Looking at Europe, and the amount of EVs VW sells from such a limited inventory in the US, the company has served notice that they won’t be relegated to the small volume compliance category of EV sales.

How high could sales go? Still fairly hard to say, but as inventories spread out and VW eventually sends the EV across the US, the 500+ per month level ‘in season’ doesn’t seem hard to fathom today – at least when (and if) inventory levels get high enough to support that many sales.

Heading into July, inventories closed in on 900 copies to be purchased in America, a new high, but still not deep enough – so we will still have to wait a bit longer to see the natural demand for the plug-in VW.

Originally for the US, the Volkswagen e-Golf only came in the premium SEL trim, which brings with it a price point of $35,445 (details here), but now the ironically named “limited” edition is also available (but with a few less features) for $33,450 (details here)

The e-Golf has been rated at 83 miles by the EPA and carries a 24.2 kWh LEAF-like battery. Previously, InsideEVs learned details on a launch leasing program that sees the e-Golf available from $299/month on a 36 month term with $2,000 down.



2012 Mitsubishi I (2014s incoming)

Mitsubishi i-MiEV: Mitsubishi experienced its 4th consecutive yearly high month for sales in June!

Ok, perhaps we shouldn’t get too excited as the latest sales record represents on 24 sales – but at least it is going in the right direction.  Right?

2016s are here! 2016s are here!

Unfortunately not that many. A quick check around the US by ourselves at June’s end only returned about 4 dozen copies, roughly the same as for May.

Long story short, sales are terrible, as Mitsu continues to learn the lesson of “If you don’t ship any inventory, its hard to sell cars.”




As Always, Black Is The Proper Choice When Selecting The Color Of An Electric Car

2014 smart ED – As Always, Black Is The Proper Choice When Selecting The Color Of An Electric Car

SMART ForTwo Electric Drive: For June, just 93 smart EDs were sold in a month when the Cabrio edition probably should have bumped sales of the smallest EV in America.

The best selling month this year for the electric drive smart was April when 124 were sold.

The all-time record for smart ED sales was set this past December, as the all-electric smart came out of nowhere to destroy expectations as 351 were sold!

The smart EV is now technically available nationally, although there isn’t inventory yet spread out across the country to make physical sales everywhere.

The smart ED is the first plug-in for America to be offered with a “battery rental” option, which brings the cost of the Smart ED down to $19,990, but adds a $80 month battery rental payment, as well as includes a wider (and longer) battery warranty.

Check out all the specs, options and pricing here. The 2-seat Smart electric car gets 68 miles of range from a 17.6 kWh battery.



2014 Ford Focus Electric

Ford Focus Electric: 

Hit the snooze on the alarm, as Ford once again sold “100 and something” Focus Electrics in June with 152 more all-electric sedans sold.

Previously in May 165 were moved..

If you are keeping track of this sort of thing (and we can’t imagine why you would be), June’s result makes 26 of the past 29 months in the hundred-zone.

Previously, in March 140 Focus Electrics were moved and 145 in February…which followed a disastrous January and December, when just 85 and 53 (ouch) were sold (respectively), despite a $6,000 MSRP price cut (down to $29,995) just 4 months ago, and big discounts at the dealer level.

We hate to say it, but the current generation of the plug-in Focus EV as it stands, is pretty much dead when it comes to consumer acceptance.




2015 Kia Soul EV Went On Sale In Mid-October

2015 Kia Soul EV Went On Sale In Mid-October


Despite having no issues accepting the $7,500 federal credit (designed to encourage hitting EV sales targets in the US) against sales of the Soul EV, Kia has decided it’s no one’s business what those sales are (many media outfits, including ourselves have been rebuffed) – a testament to Kia’s true dedication to plug-in vehicles.

But none of that matters because there is more than one way to split out plus-ins sales from petrol ones.

Sales improved again slightly in June as 109 were sold…and by slight, we mean by 1 extra unit sold.

This three-digit result is actually Kia’s best result of the year, but we have to temper our excitement for the achievement as quite frankly, it should be doing much, much better.

Hey Kia, maybe its time to ship a few more copies to the US? I mean you did run Adam Levine-fronted commercials during the Super Bowl on the car.  A new Kia Soul EV lasts about 15 days on a dealer lot.

The high water mark still stands at the 140 EVs that were moved in November…which means that, at least for now, the low 100s seems to be the acceptance level for the all electric Kia.

The cute-ute from Hyundai/Kia has a more than decent 93 miles of range (with more 103 miles of range in the city), and a price tag of $33,700 (full details, specs and picture can be found here).




2014 (yes, 2014) Honda Accord Plug-In (via automedia)

2014 Honda Accord Plug-In (via automedia)

Honda Accord Plug-In:  Ok, we demand to know the names of the 4 people who bought the Accord PHV in June; they have to be employees? Right?

Previously 5 units were sold in each of the prior 3 months.

Basically, there is absolutely no demand for the extended range Accord.

By the way, did you know Honda had a plug-in hybrid to sell? Few seem to. In fact, it has been on sale now for 26 months – debuting in January of 2013.

Well they do sell them….and for just $17,675 dollars more than the base Accord sedan you too can enjoy up to 13 miles of electric driving…provided you don’t accelerate too hard, or drive to fast. So, to say Accord PHEV sales are flat in the US would be an understatement.

UPDATE (June):  Honda has finally put the Accord PHV out to pasture!  Yes the 10th oldest plug-in brand in America (and arguably the least successful) is done.  Honda has said there will be no future Accord PHV model, as the company will now focus on making both a fully electric and PHEV car that are more commercially viable (as opposed to being more of compliance plays).

Points to Honda for finally coming around to electric vehicles!




Porsche 918 Spyder

Porsche 918 Spyder

Porsche 918 (OTHER):

Ok, we hear you! People always ask us, “why don’t you report on the 918 Spyder?”

Honestly, it didn’t fit our traditional mantra of reporting only “mass produced EVs for America“…especially as we already know the total number of sales to come for America.

To that end, 918 sales will fall under the ‘other’ category on the scorecard.

Only 918 of the super exotic plug-in will be build over several years, and they are already all sold out, with exactly 297 destined to come to the US.

In June, 29 more of Porsche’s supercar were built and delivered in America after 20 were sold a month ago.

Check out Top Gear’s video review of the car that can go from 0 to 62 mph in 2.3 seconds…and plug-in, here.



BELOW: Chart of 2015 results so far, as well as 2014 year end results:

2015 Monthly Sales Chart For The Major Plug-In Automakers - *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals, ** Fiat Does Not Report Sales Directly, Estimate Based on State/Rebate Data

2015 Monthly Sales Chart For The Major Plug-In Automakers – *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals, ** Fiat Does Not Report Sales Directly, Estimate Based on State/Rebate Data

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US, Q4 via 55% net NA deliveries from 31,655 total) ** Update: Fiat 500e data estimated via incentive data

2014 Monthly Sales Chart For The Major Plug-In Automakers *Estimated Tesla NA Sales Numbers – Reconciled on Quarterly Totals from Earnings Report (Q1 Sales reported @ 6,457-3,000 Intl Delivers, Q2 7,579 total-approx reported International registrations, Q3 7,785 total deliveries ~ 3,900 US, Q4 via 55% net NA deliveries from 31,655 total) ** Update: Fiat 500e data estimated via incentive data

Category: BMWCadillacChevrolet, Fiat, Ford, Honda, Kia, Mercedes, Mitsubishi, Nissan, Porsche, Sales, Tesla, Toyota, VW,

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31 responses to "June 2015 Plug-In Electric Vehicle Sales Report Card"
  1. Ocean Railroader says:

    I don’t think a 25% range raise is going to help the leaf to much it’s at least going to need a 50% to 50 mile range raise to help get it’s sales into the 4000’s. If the leaf gets a range raise to 150 to 250 miles it will take away most of the sales of the Nissan Versa and easy raise sales to over 10,000 a month.

    1. Jay Cole says:

      I agree with you OR on the effect of the small upgrade.

      The new and improved 2016 version of the existing LEAF is really to just bring it up to date, and to take back all the sales it has been losing to half dozen other ‘small range’ offerings that have come on the market since the LEAF arriving in 2010.

      Today’s sub $35k all-electric cars are all very similar, each with own unique qwerks, but all with essentially the same range…making choices between them all for the average consumer difficult and varied. A 110 mile LEAF would make that decision much more simple. If that 110- mile car materializes for the same $32k in the fall as expected, there is no reason why it won’t sell ~3,000 copies per month going forward on average.

      One assumes the 2018 LEAF (with 170-200 miles of range) in 2017 is the car Nissan hopes to sell at new all-time record highs…and more importantly to a whole new class of consumers that wasn’t considering a short-range EV previously. I don’t know about the “easy” 10,000/month figure…but it should be good for 5,000 provided pricing holds steady.

      1. Lensman says:

        Not at all suggesting Ocean Railroader and you are wrong, but it’s interesting to look back at older articles and posts. Up until EV makers started saying they would be selling “200 mile” EVs starting in 2017, the conventional wisdom was that when auto makers started offering PEVs with 100+ miles of real-world range, sales would take off. And now Nissan is apparently going to be offering the Leaf with that range, yet the reaction from EV enthusiasts is mostly “Meh”.

        I’m not suggesting that reaction is inappropriate; I just think it’s interesting how raised expectations have altered subjective value so much, so quickly.

        1. Bill Guthrie says:

          How about a way to drive without stopping to charge go 500 miles or more. It’s possible, airinductionchargingandstoragesystem will work

          1. sven says:

            An airinductionchargingandstoragesystem might work, but they really should shorten the name. 😉

            1. mr. M says:


    2. Bonaire says:

      For Leaf to hit 10,000 a month in the USA, a lot more tha mileage will be needed. Public infrastructure for recharging has to be grown quite a bit and a price drop of $5k would also be needed because after 200,000 USA sales, the Tax Credit will be going away for Nissan EV vehicles. As well, state incentives are also drying up.

    3. David Murray says:

      I disagree – Boosting the Leaf into the 3-digit range will have a significant psychological effect on people. When the Leaf first came out it was advertised as 100-miles of range and people were really interested. But when the EPA rated it at 84 miles, a lot of people lost interest.

      And I also agree with Jay. Right now the Leaf doesn’t have a lot going for it to make it a leader in the EV segment any more. Getting over 100 miles will change that.

      1. mr. M says:

        Runnning little statistic over voltstats.net you get that:

        – 75% of all drives* the used range was below 84 miles.
        – 90% of all drives the range was under 107 miles.
        – and 95% of drives where below 130 miles.

        rough calculation based only on the driven miles when gas was also used.

        75% to 90% percent doesn’t seem much but the feeling in your live it is totally different. It’s like going from “most of my concern” to “nearly all”.

  2. Bonaire says:

    Third month, of six, where YoY compare will be below last year. I am still shooting for at-best a 5% annualized end of year growth for the Plugin sales until we get traction on the “next gen” vehicles like Bolt, Volt 2, Leaf 2 and so on.

    1. Jay Cole says:

      One thing we know, it will be a real adventure to watch play out.

      The other things we pretty much know is that July sales will be another “saw-off” month versus 2014, while August will be a blood-bath lower as you really can’t count on the Model S to put up numbers like this at all with the X production coming on line and the company distracted. September though December will be hugely higher.

      Nutshell on sentiment: Really, really low on Tuesday, September 1st when we release all the August and YTD numbers, but incredibly high the first week of January when December/full year 2015 is done.

      Really the whole thing depends on 2 factors – how many 2016 Volt will GM get to consumers before 2015 expires, and how much of current guidance (55,000 EV sold worldwide) can Tesla make good on. We don’t see any volume of a potentially longer range LEAF arriving until perhaps late November/December.

      Right now Tesla needs ~33,500 more sales to get there, and the regional splits have been trending so heavy to the US lately (maybe as much as 2/3rds).

      So extrapolating that, you are looking at the company needing to sell 20,000+ EVs (S and X) in the US over the next 6 months…the bulk of which would have to be Q4.

      1. Josh says:

        I am sure Model X will be a distraction when it comes online. But as I understand it, it will be running on a second assembly line they built last year. So the Model S should keep humming along at the capacity of the other line, right?

        From what I know the stamping and paint shop are done in batches anyway. With the low initial volumes of Model X, I would not expect them to be disrupted too much.

        1. Jay Cole says:

          You would think so, but now that we are getting close and August is only a few weeks away you can actually start see what is happening.

          Just observationally looking at the orders coming in now and expected delivery dates, we just aren’t seeing much delivery volume for late July/August – perhaps allowing for extended shutdown…certainly nothing at all like this month. We aren’t sure the S and X are really as independent from each other (in regards to production/deliveries)as one might think…at least for right now.

          Again, that certain isn’t a scientific data point at all.

          1. Electric Bungaloo says:

            Dont think its more due to lower backlog?
            Look at my post below regarding record low time between order being confirmed and entering production, to me that looks like they struggle maintain capacity utilization, they shut down or slow down manufacturing to mask this fact, its better for the stock to be blamed for being “stupid in manufacturing” then for having not enough demand.
            Both will result in huge losses due to lower gross profit / sales

            1. Lensman says:

              Electric Bungaloo said:

              “Dont think its more due to lower backlog?
              Look at my post below regarding record low time between order being confirmed and entering production, to me that looks like they struggle maintain capacity utilization, they shut down or slow down manufacturing to mask this fact…”

              I strongly suspect shortened time between finalizing an order for a Model S, and the car entering production, has a lot more to do with Tesla changing the way production is scheduled. Until a very few months ago, Tesla was on a three-month rotation, with the first month of a quarter producing mostly cars for the Asian market (China etc.), the second month mostly for Europe and right-hand drive countries, and the third month mostly for North American deliveries.

              But recently, a very few months ago, an editor’s comment(s) at InsideEVs indicated that Tesla has shifted away from that type of batch processing, to what I guess is much closer to a first-come-first-served method of processing orders. Assuming that’s correct, it should be entirely expected that the average wait time for North American customers, the wait between a customer finalizing his order and the car entering actual production, would drop significantly.

              We’ve seen a lot of “conspiracy theories,” mostly from Tesla bashers and short-sellers, claiming that Tesla was doing various things to hide a sudden drop in demand. These conspiracy theories have continued for years, and they all have one thing in common: They all turn out to be flat wrong.

              Electric Bungaloo, I’m not suggesting you’re a Tesla basher; the tone of your post is entirely different. But if Tesla experienced a significant dropoff in demand, then I think we’d see some signs of that; signs including Telsa starting to use paid mass market advertising, and a drop in the surprisingly high price of used Tesla cars.

              So long as used Tesla cars maintain a resale value much higher (in percentage of retail price) than industry standard, and so long as Tesla relies mostly on word of mouth and free Internet publicity to support sales, with no paid mass market advertising at all, then I think it’s safe to conclude that there has been no significant drop in demand for Tesla’s cars.

          2. Josh says:

            Interesting, thanks for the observation.

    2. Josh says:

      Agreed. My sales predictions are looking completely busted this year. Tesla is the only maker showing meaningful growth.

      I had expected Volt 2.0 to be on sale nationwide in June/July, not California only in September. Real Volt volumes won’t really hit until next year.

    3. Lensman says:

      Bonaire said:

      “Third month, of six, where YoY compare will be below last year. I am still shooting for at-best a 5% annualized end of year growth for the Plugin sales…”

      My prediction at or near the beginning of 2015 was for 10-15% growth this year. I think it’s somewhat below that to date, but the InsideEVs editors are predicting a significant uptick late in the year when the Volt 2.0 and the… can we call it Leaf 1.5 ?… go on sale. So I think I still have a shot at having bracketed the correct final figure, altho I certainly wouldn’t place a large wager on it.

      As Jay says, it will be interesting to see how it plays out.

  3. Josh says:

    A good friend of mine was 1 of 2800 Model S sales this month. He took delivery of a 70D and is loving it.

    That makes two friends of mine with a Model S, I am feeling very left out…

  4. Electric Bungaloo says:

    Any thoughts on why are lead times between order confirmation and production begin have fallen to 5-7 days with rare 10 days inbetween?
    I think the factory shutdown is more due to depletion of backlog

    1. Acevolt says:

      I think they are focusing on 70D’s. In looking at the teslamotorsclub forum, 85D’s are taking longer. Here is my 70D timeline:
      Ordered – May 29th and it said July delivery.
      Production start – June 15
      Production End – June 19
      Ready for pickup in Van Nuys, CA on June 24th.

  5. LusTuCCC says:

    Is it possible to have the chart splitted with battery only on top and all the others below? The picture would be more accurate IMO.

  6. Lensman says:

    Josh said:

    “I am sure Model X will be a distraction when it comes online. But as I understand it, it will be running on a second assembly line they built last year. So the Model S should keep humming along at the capacity of the other line, right?”

    I don’t think so. Parts of Tesla’s production line were twinned, but other parts remain a single line. (Slow parts of the line get twinned for increased throughput; faster parts can remain a single line without creating a bottleneck.)

    In theory, the production line should be able to handle both the S and the X; supposedly that was part of the upgrade during the shutdown last year that was supposed to last two weeks, but apparently was more like four.

    However, in practice, it seems pretty clear that Tesla continued to tweak the Model X until quite recently, and I wouldn’t be surprised if they keep making small changes right up to the day when the first production Model X rolls off the line. So all things considered, they probably will have a shutdown or at least a significant slowdown when the X actually goes into production, to catch up with the changes that have accumulated since last July-August, or whenever last year’s shutdown happened.

    A production slowdown would certainly fit with what Jay Cole wrote about a dropoff in scheduled Model S deliveries over the next couple of months.

    1. Bonaire says:

      Doesn’t an expected drop off in deliveries indicate a drop off in demand and backlog of orders? Or could they just build out inventory cars expecting people to buy from the lots out at the sales galleries? Lots full of 70D could sell at a faster rate than special orders. Salesfolk could offer immediate discounts to get buyers to sign.

  7. Michael says:

    I was wondering if all Toyota Prius models will come with a plug in the near future? With current sales of >100,000 annually this will surely have an enormous impact on the sales reports issued here?

    Interesting to know what others think about this.

    1. Bonaire says:

      The equipment needed to take a Prius (battery charged by regen only) to a plug-in Prius is somewhat extensive (and has a cost). There is no real reason to equip all Prius with the added equipment if it brings up the costs $2-3k per car. People in some states with rebates may feel it is worth chosing that and getting the rebate, but in the grand scheme of things, the real answer would be for Toyota to build a Prius that is all BEV using 24-30 kWh of batteries in the same car design and sell it as a Leaf competitor. Toyota doesn’t seem interested in doing that.

      1. Michael says:

        You are correct, there will be a cost. However some more experience in electrification would not go amiss.

        Toyota are too large a company to bet it’s future on a risky outside bet such as Hydrogen. Especially, when they recently killed their CNG (compressed natural gas) projects after having presumably spent billions on development. http://www.latimes.com/business/autos/la-fi-hy-honda-civic-hybrid-and-cng-20150615-story.html

        If they want to bet on an outsider like hydrogen, at least have a competitive BEV project (think LEAF) in case it never takes off. Toyota are #1 worldwide, so can hardly afford not to. What gives? My guess is stubbornness, and by not having an alternative they can claim to be 100% confident in their success without having a reason for people to doubt.

        1. Bonaire says:

          They proclaim that hydrogen refilling is almost as fast as gas station refilling. However, they keep forgetting to factor in that EVs are filled at home every night. There is little to not time involved with that. They cannot compare Hydrogen to EVs based on refilling time. Some EV drivers only fuel at home for the life of the car.

      2. David Murray says:

        Yep.. I’ve explored this before and I suspect it costs maybe $2,000 to $3,000 more to build a PiP over a standard Prius. BUT, the federal tax break along covers the difference and some local incentives make it cheaper. And there is absolutely no benefit of buying the non-plug model of Prius because both have the same cargo area, same fuel economy, etc. There is absolutely NO reason to buy a Prius without a Plug. There’s no down-side.

    2. bro1999 says:

      I doubt it. Toyota sees hydrogen fool cell vehicles as the future. They are pretty much allergic to battery electrics, unless they need to make them for compliance reasons (like in China).

  8. Terry says:

    There is no reason to buy a prius the vehicle has very little EV range 10 miles. Same with cmax 20 miles. Now I can go to work and back with out charging with 40 miles. That is the Volt. Yes in the winter the engine comes on and there is lower mileage. However the heat is better with the engine on. I usually use mountain mode in the winter. I usually fill the tank once a month. 15 to 20 dollars, prius cannot do that. This Volt has 98 MPG. The savings away from gas is there. I was paying 50 dollars a weak with an Escape in 2011 which is 2600. In 5 years that would be 13,000 more than the price of a Volt battery. I also had F 150 back in 2009 that was 75 dollars a weak. Yes gas is cheaper today but who knows how long. There is definite savings going EV. I also do not see the wisdom of making an older prius plug in. The older hybrids only went up to 30 MPH an than gas is turned on not much savings compared to an EV. Hybrids were suppose to be a gap vehicle for technology to catch up. We have the batteries for EVs leave the prius and other hybrids alone. Also Toyota does not want to make an EV.