July Plug-In EV Sales Strong In The US, Pass 100,000 Delivered YTD
Unlike the traditional automotive market in the US, which has been in free fall of late (and off a massive 7% in July), the plug-in electric vehicle segment in the US has been on an upward swing for almost two years (year-over-year gains have been noted in the last 22 consecutive months*).
Now in July, the most anticipated offering to date finally arrived in the US to further help the numbers in the second half, the car of course being the Tesla Model 3.
At a special event in Fremont, California, Tesla delivered the first 30 Model 3s to anxious owners.
The new Tesla comes in two models, a base 220 mile version from $35,000 (+DST), and a 310 mile version from $44,000 – both with 0-60 mph times just over 5 seconds (watch the Model 3 debut/first delivery party + full details and specs here).
And while the Model 3 didn’t assist in July’s EV sales (at least in any meaningful way), the plug-in segment needed no help this month as some ~15,607 vehicles were sold, a gain of almost 20%.
What did help push the numbers higher was the Chevrolet Bolt EV, which lead all plug-in offerings in sales in July – a first for GM’s EV; during the month almost 2,000 Bolts were sold. Better still, July was the last month of the EVs regional roll-out, as the Bolt will be available nationwide starting in August – can 3,000 sales months be far off?
Overall, the US easily crossed into 6 digits for 2017, as ~104,863 plug-ins have been sold YTD, good for a gain of 35% from the 77,769 sold through the first 7 months of 2016.
Of interest in July:
- the Model 3 wasn’t the best selling newcomer in July, the Honda Clarity Electric actually arrived a few days ahead of its planned August release – and sold 34 copies.
- Mercedes turned on the inventory taps for the US, as the popular C350 e was re-stocked at dealers for the first time since January, moving from zero sales in June to 112 in July, Also in the Mercedes camp, the luxury S 550 e set a new 2018 high, besting its 2nd best result by 50% (with 124 sales)
- Meanwhile, BMW hit new all-times highs with the 530e, notching an impressive 343 sales in just its 3rd month on the market, while the MINI plug-in Countryman sold 75 in its first full month on sale in America.
- BMW also became the first automaker to sell more then 300 copies of 4 different plug-in models: i3, X5 PHV, 330e, 530e
Looking ahead, the Tesla Model 3 is expected to add at least 25,000 sales over the next 5 months, and the US market will also shortly see the introduction of the Hyundai Ioniq Plug-In, the Kia Niro PHV, the new Nissan LEAF, next gen smart EDs (coupe and cabrio), Porsche Panamera 4 E hybrid, and the Honda Clarity PHV.
The takeaway from this month’s report, and what is in the pipeline? Plug-in electric vehicles sales will continue to rise, and rise even more dramatically in the near future.
Other Statistical Points of Interest from July 2017
Top Manufacturers Of Plug-In Vehicles:
- General Motors – 3,514
- Tesla* – 3,105
- BMW Group – 2,004
- Ford – 1,695
- Toyota – 1,645
- Nissan – 1,283
- VW Group – 686
- FCA* – 600
Pure Electric Car Market Share vs PHEV In July*
- BEV – 7,922– 50.8%
- PHEV – 7,685 -49.2%
New Year Highs Set In July By Model (previous 2017 high in brackets)
- Chevrolet Bolt EV – 1,971 (1,642)
- BMW 530e – 343 (239)
- Kia Optima PHV – 130 (86)
- Mercedes S 550 e – 124 (83)
- Mercedes B 250 e – 81 (66)
- Mini Countryman PHV – 75 (10)
- Cadillac CT6 Plug-In Hybrid -22 (20)
- Honda Clarity Electric – 34 (new model)
- Tesla Model 3 – 30 (new model)
The full monthly recap by individual plug-in (all-time) can be found on our Monthly Scorecard here.