January EV Sales In US Hit Record High, No Thanks To You BMW
What originally was going to be an “easy win” for plug-in vehicles in the United States to set a new record month in January, turned into hard fought battle – as BMW basically folded up its sales tent for the i3 and i8 during the month, after leading the charge higher in December. The company inexplicably sold only ~10% of the volume moved in December.
Thankfully, several new models (and strong showings from other nameplates) picked up the slack.
Overall in January, an estimated 6,291 plug-ins were sold, which bested the previous best mark set last year at ~6,057.
Notable efforts in January included:
*- the new 2016 Chevrolet Volt took home the top sales spot for the month, only the second time it has done so over the past 29 months
*- the A3 e-tron marked its first full month on the market in January, notching an impressive 327 sales, and in so doing cracking the “top 10 ” sellers for 2016 so far. The extended range Audi may prove to be the dark horse new comer for 2016
*- the Hyundai Sonata PHV also completed its first month on the US market, selling a decent 175 cars – a number we feel should vastly improve over time – provided the company doesn’t “Kia Soul EV” the car and not ship enough inventory to the US to fill demand
*- somewhat related, the Toyota Mirai (not appearing on our EV scorecard) sold 26 copies
Back to the train wreck that was BMW in January:
BMW i3 sales in January 2016: 182
BMW i3 sales in December 2015: 1,422
BMW i8 sales in January 2016: 32
BMW i8 sales in December 2016: 670
BMW CEO for North America chalked up the overall sales drop at the company to weather, saying “as expected, January suffered a bit from the strong storms that froze large parts of the country.”
But the precipitous drop in the company’ first twos plug-ins from one month to the next has never been seen in the first 5 years of the EV industry in the US to date. Hopefully, the issue rectifies itself next month.
The 2016 and 2015 Plug-In Sales Scorecards (below) show a lot of reshuffling of the deck for EV models in the US. To find individual write-ups on each vehicles’ monthly performance check out overall (and extremely wordy) January sales recap here.
(More statistics and notes on individual models and OEMs below sales charts)
Some other Points of Interest from January
Top Manufacturers Of Plug-In Vehicles:
- Tesla Motors* – 1,220
- General Motors – 1,202
- Ford – 997
- VW Group – 828
- Nissan – 755
Pure Electric Car Market Share vs PHEV In January*
- PHEV – 3,256 – 52%
- BEV – 3,035 – 48%
New 12 Month Highs Set In January By Model (previous 12 month high in brackets)
- Tesla Model X* – 370 (199)
- Audi A3 e-tron – 327 (49)
- Volvo XC90 T8 PHV – 226 (74)
- Hyundai Sonata PHV – 175 (145*)
- Porsche Cayenne S e-Hybrid – 146 (137)
(*) estimated/Tesla North America
The full monthly recap by individual plug-in can be found on our Monthly Scorecard here.