Jaguar Says It’ll Electrify Half Of Its Models By 2020
A few weeks ago, at the 2016 Los Angeles Auto Show, Jaguar debuted its I-Pace Concept EV, a 5-seat, long-range pure electric SUV.
In fact, the production I-Pace (which Jag says is ~99% similar to the concept) is expected to launch in 2018; but beyond that, a whole slew of electrified Jaguars will reportedly appear.
According to Jaguar’s CEO Ralf Speth, the automaker’s lineup will consist of lots of hybrids and plug-in electrics by 2020. Up to half of Jaguar’s models will be electrified in some form by 2020, says the CEO.
“For a small company like us, this is a huge challenge and it will stretch the organization.”
Speth also suggested that EVs cost more to develop than traditional cars and, as such, he says higher economies of scale will be needed for Jaguar to profit from electric vehicles.
Returning to the I-Pace discussion, Speth hinted that the U.S. will be its #1 market in terms of sales. He didn’t put a figure on the volume of sales Jaguar expects though.
When asked if Jaguar will move towards autonomous vehicle, Speth stated:
“We need more technology and millions more lines of code. Let’s wait a little bit. It may be too conservative, but I do it purposely.”
Speth’s concerns is that self-driving cars just aren’t safe enough at this point in time. Technology needs to advance further before Jaguar will follow the autonomous path.
Source: Automotive News