Jaguar I-Pace Team Owner Rahal Says “Tesla Is Going To Feel The Pain”


Jaguar hopes the I-Pace will be a world beater, both on the track and at the dealer.

Next year could very well be the year of the EV for Jaguar Land Rover. The new Range Rover Sport P400e electrified crowds at the L.A. Auto Show, and signified the first “big step” forward towards an electrified and fully electric lineup. But next year the Jaguar I-Pace will join the range, the first fully electric SUV from the British marque.

Jaguar I-Pace In LA – Image Credit: InsideEVs/Tom Moloughney

At the L.A. Auto Show, alongside the concept that made its debut initially just last year, the company showed off the race-prepped I-Pace eTrophy, scheduled to make its on-track debut late in 2018 as a Formula E support series.

We sat down with motorsport veteran and the first Jaguar I-Pace eTrophy team owner, Bobby Rahal, who spoke openly about the new one-make series, and the ongoing push for more EVs within the Jaguar range.

For Bobby Rahal, this is “new territory for sure,” he said. Starting his career in SCCA feeder categories as a driver, and working his way up to the management team of the former Jaguar Formula 1 team, this is the first time that Rahal is taking a crack at a fully electric race series. But he’s not worried.

“I think it’s gonna be fun, I think it’s gonna be challenging, but I think we’re ready to take that on,” said Rahal. “The idea is to win.”

The Rahal Letterman Lanigan racing team will field two cars in the 2018/2019 season. Drivers have yet to be announced, but we should know which two people will be behind the wheel as testing commences throughout 2018 before the first race later in the year.

Not only is Rahal is racing expert, he’s a certified Jaguar dealer, too – and the connection between the I-Pace eTrophy and the upcoming production version of the I-Pace SUV is evident. He estimates that the I-Pace will make up “maybe seven to 10 percent of what we sell” in the first year. The dealer has already gone to work on installing charging ports both at their facility, and at the homes of customers.

“Some manufacturers have been slow to recognizing the reality,” he said. “But if you look at every manufacturer here, everybody is going electric. That field is going to be really crowded.”

With an estimated EPA range of (at least) 220 miles (350 kilometers) via a 90 kWh battery, and the ability the sprint to 60 miles per hour (96 kilometers per hour) in just about 4 seconds, the I-Pace will go up directly against electric SUVs like the Tesla Model X. But Rahal believes that once Jaguar, and other manufacturers begin offering EVs on a mass scale, Tesla doesn’t stand a chance.

“It’s my sense that Tesla is going to feel the pain worse than anybody,” said Rahal.

“They go to Tesla because nobody has had it, now they can go back to their Mercedes, or their Jaguar, their Land Rover whatever it may be. The dealer body that all those manufacturers have is much better than Tesla’s dealer body – because they don’t have one.”

How will the Jaguar I-Pace ultimately perform against the Tesla Model X?  We will have to wait until later in the 2nd quarter of 2018 in Europe to find out, with a US match-up on Tesla’s home turf in the Summer.

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75 Comments on "Jaguar I-Pace Team Owner Rahal Says “Tesla Is Going To Feel The Pain”"

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Sounds like they are comparing their car to the old models from Tesla, what specs beat the Roadster 2?

If they want to show car before it is available then it can be compared to a Tesla that is also available.

I meant a Tesla not available.

Jaguar is doing a lot of the right moves.

Right moves” hopefully doesn’t include J.D. Power ratings for the Jaguar brand, at of 2 out of 5 stars, in “Quality Overall”.

Kind of, as BAD as it gets, among the major Luxury Automotive Manufacturers.
Jaguars first shot at EVs, should hopefully go better, I would hope.

Tesla opened the box and did an fabulous job of opening eyes but will need to become a real manufacturer as the big boys have woken up. I would take a Jag anyday over a Tesla for many reasons, JD Power and all. In fact, when Tesla came with the S, l bought a Jag for the road and a Plugin for town because l thought the Tesla was “less than luxury” and still do. Now, l can have it all in one, lol. Many will feel that way about Audi and Porsche and Mercedes. They had 40 percent of the luxury market because we want electric, but they are going to go to 10 percent where they can’t make it with everyone coming. Oh, and the M3 at 50Gs, sorry, new now, choices tomorrow at 40gs are coming. Same news.I hope Tesla will stay a player, but Lutz may be right.

Don’t worry. Elon knows how to raise cash. He will keep the dog and pony show rolling along. As the Model S and Model X start to really slump in sales, suddenly there will be the new Tesla Pickup Truck concept!! Then when the Model 3 sales start to slump, there will be the Tesla Taco Truck concept!! and on and on. The Tesla motorcycle, back hoe, garden tractor, motor boat, airplane, etc…

Keep that deposit money rolling in.

I will put down $50 to reserve a Tesla garden tractor.

I’ve got a Leaf Blower already, so no need for a Tesla version.Tesla riding mower sounds good!

Yeah, I know, my Nissan really Blows!

Why wait?


Ryobi Model #RY481104.5519
38 in. Battery Electric Riding Lawn Mower

Actually, after the Model 3, comes the Model Y, and yes, it is already projected to out-sell the Model 3, Model X, and Model S combined.

After that is the Tesla truck, roadster, semi, etc. Why not a Tesla motorcycle? Tesla lawn equipment? Yamaha sells pianos and motorcycles at the same time. Honda builds cars, motorcycles, and mowers, even after the demand for the Honda Prelude, Honda Insight, and many other model lines were completely killed.

There is no reason for Tesla not to continue to grow in whatever direction they want. Even if/when some model lines are superseded by newer model lines in the future. That is how business works. You aren’t still shopping for a Sony Walkman, are you?


PS — Combined Model S + X sales are actually growing, not shrinking. Tesla had sold nearly as many S+X vehicles by the end of Q3 2017 than they sold in total in 2016. They are nearly a full quarter ahead in sales and will likely end the year somewhere around 20-30% higher in sales than 2016.

This is in contrast with the general automotive industry, that will likely see close to 10% DROP in growth, despite a late burst in sales due to an influx of hurricane insurance policy payments artificially boosting sales.

So Tesla is running around 30-40% better growth than the general automobile market.

I guess you count that as slouching sales….

Doing the right thing breeds loyalty. Being a first mover breeds loyalty. I believe Jag (and others) would suddenly have “delivery problems”, if something like the CARB waiver were pulled. Many people shopping Tesla see through this, and are after a premium brand.

“The dealer body that all those manufacturers have is much better than Tesla’s dealer body – because they don’t have one.”

He does not get it- the days of motor dealers may be drastically reduced, with online ordering & autopilot delivery…

Great, let’s hope they sell 50k+ per year and try to match Tesla.

More options, production capacity and competition is great.

It’s already 6 months delayed but hopefully it will come in numbers before 2018 is over.

Jag first year production by Magna Steyer Austria gone. Maybe 20,000. We will see after that, but l predict of Jags sold worldwide, 6 to 7 percent if they can produce, so maybe 30 to 35,000 in 2nd or 3rd year. Point is,add in Porsche, Audi and Benz and Tesla is going to 10 percent of Luxury instead of 40 percent of the measly luxury market of maybe 120,000 cars US. They can’t make it on that.

Tesla Model L is still to come!

It will be longer than the Model S, be equipped for 4+ Camera Teleconferencing, include the best Rocket Ship Comfortable and Cruise Ship Soft Seating, it will have Tactile Holographic Knobs, Dials, Gauges, and other controls!

It will be sold as a Driverless Limo, for the Ultra Discerning Business Person!

The interior will be designed so you feel no side sway in corners as the seats keep you centered to any lateral ‘G’ forces!

As an owner of the ‘L’, you will get Priority Entrance To All New Product Launches / Reveals / Services, by SpaceX/Tesla/& The Boring Co.

It will not be like Most Cars, it will be a Time Machine, that you can use to go into the Future! Elon’s Future, anyway!

OK. Enough Fantasy Rambling! I better stop before ‘E’ Fires Me!

Great, let them come. And 10% globally is still a couple of hundred thousand for S/X.

Plus the nationalistic buyers in the US will probably make sure that Tesla still keeps a fairly high percentage.

And even then they are the manufacturer to beat, they have the highest status and lots of EV specific advantages like their supercharger network.

It’s the ICE market that will suffer, not Tesla, for quite a while ahead.

Up to 3000 people are currently going through training at Magna/Austria.
Mostly for this car.

This is great, Jaguar is going to build an SUV BEV, 90 kwh battery 220 mile range and 0-60mph in 4 seconds or so. But I don’t think Tesla is going to feel the pain, I think it will be the BMW hybrid X series, X5, X6, X7. Once people experience full electric power they don’t usually miss the whole gasoline service station lines and dealer service twice a year thing. And at one quarter the cost of buying gasoline, the light bulb goes on rather quickly about the cost savings. Wonderful! Welcome to the BEV club, Jaguar!

It all depends on the cost of electricity. Here in Northern CA it is 20 to 38 cents per kwh for residential service based on how much you use. If you’re charging an EV at home you will quickly end up in the higher cost tier. At 2 to 3 mi./kwh. in this heavy SUV (2 for winter 3 for mild weather) you are looking at 19 to 13 cents per mile for electricity. At $3.20/gal gasoline that is the equivalent to the cost of getting 16 to 24 miles per gallon. You can pay less for charging by charging between 11 PM and 7 AM with a time of use electricity plan, but you must pay 30 to 40 cents/kwh for all the electricity used the rest of the time. If you do a lot of car charging this will lower your average electricity cost to about 20 cents/kwh or 7 to 10 cents/mile. There are parts of the U.S. where electricity is much cheaper but they often correspond to places where pickup trucks and big SUVs are the typical personal vehicle. In any event, if you look at the real milage of gasoline and similar size electric vehicles… Read more »

Here’s some updated data on electricity costs in the 50 largest cities. In every case, electricity is cheaper than gasoline. Read the details here:

This isn’t true, my guess is they are comparing an EV to some hypothetical gas car that gets low MPG. A better case is take a PHEV like the Volt that can use either fuel source as it is easier to compare. It gets like 35 mpg gas and 2.7 mi/kwh wall, so if gas is $3 then electricity will cost the same if it is $0.23 per kwh. So EVs really are more expensive in some areas if you compare to a fuel efficient vehicle.

And then the Next Bulb Lights: EV + PV!

Add Solar to your Home (Most Jag Buyers would likely Own A Home), and maybe a Tesla Powerwall, or Two! (Will Jag have a Home Energy Storage System, & Solar Panels, Too?)

PV+EV might make sense if your utility rates are high and your car is parked at home during the day.

Utility-scale PV at 1/4 the price feeding the masses of cars parked at work during the day makes a lot more sense for most of the country.

You are quoting wholesale solar farm electricity prices undelivered before grid costs, and comparing them to a retail product already delivered to the door. You have left off the price of delivery over the grid, and you have left off profits.

That is like calculating how much a company pays for a widget coming off the factory floor in China, before calculating shipping to the US and adding in retail markup. Then comparing that to how much it costs to build the same widget yourself.

In reality, grid costs can be up to 50% of power bills in many parts of the US. So that has to be added into that industrial solar cost the electric company pays just for the electricity itself. Then you have to add on all the other overhead and profits that also get added into your bill, etc.

@Viking79, you said: “This isn’t true, my guess is they are comparing an EV to some hypothetical gas car that gets low MPG.”

Comparing energy consumption of Model S with BMW 7 series or Mercedes S-Class is valid. Comparing Model S with Toyota Prius is NOT.

Dan – CA does a lot of things right but their electricity rate structure hasn’t adjusted appropriately to EVs.

But CA is an anomaly. There are few other places that share that rate structure. I live in an fairly good market for EVs. My last neighborhood had over 5% which is decent (I am in temporary now and the rate is understandably lower) Our rate is more like $.10 for most or $.05 for a TOU plan at night. Sure we like our pick up trucks (not me) but I would ask that you be careful making generalizations about the world outside of CA.

Mind you, this is a European car and I don’t believe there is anywhere in Europe where electricity is not far cheaper than the petrol/diesel.

Dan, last request. Ask your legislature and utility commission why they don’t treat EV charging appropriately with its environmental benefit. It is messing with supercharging rates/penalties for all of us. It is also a barrier for lots of people to get EVs.

Until they put in a SUPERCHARGER network in, it’s just a nice looking neighborhood electric with poor manufacturer repair record… 🙁

There you go, that’s the great equalizer, and you beat me to it! +10

You gotta be a Tesla fan, not reality based or looking at what’s coming. Tesla proved they could capture 40 percent of the 100-120,000 luxury cars a year in US, because some wealthy want what’s new, not cause they care (that much) about gas. When Benz and Porsche and Audi come, the luxury market isn’t going to expand much, so who eats it when the choices are there. Just reality. A Bentley buyer ain’t buying a Tesla to save gas. Hello.

You’re right, he’s not buying a Tesla P100D Ludicrous to save on gasoline. He’s buying it because it’s faster than his $350,000 Bentley.

I’m hoping Volkswagen makes a BEV Bentley soon so this guy can get the performance of an electric car in his super exclusive brandmobile. Then everyone’s happy!

Not an unreasonable argument.

But Bentley and Tesla are not in the same market. While I am sure there is a tiny portion of crossover, the majority of competition is BMW and MB.

Bentley’s are for the .1%. It is absolutely a small market. BMW and MB are for the 20% which by numbers is 200 times larger. I know 20 people that have Teslas and zero that have Bentleys which makes sense.

There are more non-Tesla charging stations by far.

Tesla has 357 stations in the US. EVGo has 700. Chargepoint has 300, there are about 400 unidentified network stations. Tesla does have more plugs per station by far, and has distributed them more for road trips than for practictal use. (Road trips being a small fraction of trip miles).

Your math is faulty. It is comparing the number of stations, but Tesla has WAY more chargers at each station than any other company. And they keep getting bigger. They now have a single station with 40 chargers. No other charging network has that.

Tesla has thousands of actual chargers, despite the number of stations.

@EVShopper, you said: “There are more non-Tesla charging stations by far.

Tesla has 357 stations in the US. EVGo has 700. Chargepoint has 300, there are about 400 unidentified network stations.”

Most EV owners charge their EV’s at home while they sleep. Fast DC chargers are mostly for travel. You can drive a Tesla from Los Angeles to Vegas and back using supercharger at Barstow and Tesla is building more chargers on I-15, can you do that with Chevy Bolt ?

The SC network is 2-3x faster, and located where people actually need them. CCS is a hodgepodge of of intracity chargers. So, not only does the speed of the SC network double the usable capacity of the SC network in comparison to CCS, the clustering of the CCS network for low-range EVs for intracity travel considerably lowers their practical usefulness.

This also ignores the thousands of Tesla destination chargers.

New CCS charge rate is high. At least in Europe.
I’ve been driving the new Renault Zöe for a month (work car), and I charge only at work.
Just drives 50-200km a day.

No need for fast charge yet.
If I buy an EV for myself next year – things will probably not change that much.
I might use fast charge a few times. Charging infrastructure is good.

What we need is convenient wireless charging on a lot of parking lots. Outside stores and public buildings. Find a cool easy way to pay, too. Must be so people don’t even think about charging anymore. They just drive..

There are a lot of free charging outside public building and some stores. Have to use a plug still.
We have free charging outside our office (during office hours, and they pay after office hours) , and will add a wireless charger in May next year.

We also offer people the ability to charge outside the office during, and after working hours. We charge for free, and others have to pay. We get 1/3 of the profits. The company running the charger stood for all the costs. We had to agree that it had to stay there for 10 years.

Bobby Rahal hasn’t read Tesla’s mission statement. It’s all about getting other auto manufacturers to make an electric car,,,!!! I thought he was smarter than that, if he really said it!!

Bobby Rahal is smarter than that ? You gave him too much credit.

It’s the chargers, stupid! When are the other car manufacturers going to get this?


There are more non-Tesla charging stations by far.

Tesla has 357 stations in the US. EVGo has 700. Chargepoint has 300, there are about 400 unidentified network stations. Tesla does have more plugs per station by far, and has distributed them more for road trips than for practictal use. (Road trips being a small fraction of trip miles).

Tesla doesn’t need as many stations, because you can drive further between stations than typical cars using other stations.

And Tesla has way more chargers per station (up to 40 chargers per station), so your math is meaningless. The reality is that Tesla is charging way more cars for way more miles than any other car maker. More miles per charging session, more miles per station with the multiple chargers per station.

Tesla has documented 5 BILLION miles of EV driving, and close to a billion of those miles come from superchargers.

“Tesla does have more plugs per station by far, and has distributed them more for road trips than for practictal use. (Road trips being a small fraction of trip miles).”

What is “practical use” ? Driving to a charger station and wait 1 hour while the car is charged or plug in charger in one garage and sleep well while the car is charged ?

But Car Dealers suck. Real people on the street, would rather not have a middle man with greedy markups and repair scams between the manufacturer and the product they want to buy…

Yes, the brag about dealerships is rather amusing.

When you actually own a dealership/stealership, as mentioned in the above particular Jaguar case, it helps to try and keep your existing business model relevant/profitable while moving forward. This, in the face of the coming onslaught, that is the Tesla “direct to consumer” business sales model, should keep these owners thinking about some kind of forward transition plan.

Tesla has ushered in, what is becoming a desirable and cost effective peer-to-peer consumer sales and marketing approach, to revolutionary EV vehicle ownership and leasing.

Tesla has no need yet, but I wonder what happens when the Give a Referral Code play, to 500,000 Model 3 Owners? (Along with the, by then, 200,000 Model S & Model X Owners! And maybe the Tesla Semi Owners, and the Tesla New Roadster Owners!)

Dealership? Who needs ’em?

The I-Pace is nice. Depending on the price it could easily take sales away from the Model X. Maybe even the Model S.

I like the fact Jaguar didn’t elongate the front so as to mimic the look of a powerful ICE vehicle. Keeps the vehicle smaller and more maneuverable.

Dealers could be a plus but so many cling to the “treat customers like mushrooms” way of selling that for many they are a minus. The manufacturer bonus plans for dealers compound the problem by making pricing variable and frustrating. It may make perfect sense for a dealer to sell a vehicle way under cost in order to hit a bonus benchmark on all the vehicles it sells, but the lucky buyer makes all the other buyers feel bad with the story about “the deal”.

Anyway, dealers are Sorta like lawyers. Undesirable unless you need one.

Completely agree about the charger network comments… thrilled to see the big cat joining the fray… looking forward to seeing it in person this week in LA… but the field crowding Mr Rahal refers to will, like all the other manufacturers efforts, be later than they think. They need to start big now on their charger nets or better yet work with Tesla to license their tech and join the SuperCharger party. No faster way to get up to speed internationally than to join Tesla in their super well developed net. The other thing they need to do is actually produce and MARKET the EV!!!@@@@#@ I await actual ads that might well stop the sales of ICE cars forever once the masses actually get their a$$es into the EVs. Butts in seats everyone… that sells these cars.
Now… I have to pack for my 1st long trip in my new Model X to go from SF to LA and see Mr. Rahal, Mr Ghosn and Mr Musk’s booths at the LA Auto Show… Hopefully see some cool stuff!

Tesla’s mission statement is all about forcing the other car manufacturers to shoot themselves in the foot and that a good thing…

They do a lot of things that either limits the revenues OR augment the expenses of the fossil manufacturer and that is why all of them are moving as slowly as they possibly can without looking bad to limit the financial cost of this transition.

Here are the main ones:

– No dealers = One less hand to feed in the car’s sale.
– Electric car = A lot less maintenance and repair revenues.
– Charging network/free charging = Higher expenses for the manufacturer.
– OTA updates = Car is continuously updated, loses less value, become obsolete over a longer period thus longer life cycle and less sales per capita.
– Electric performance = More difficult to distinguish high end model with more exotic engines. Differentiation especially at the drive train level is what luxury brands feed on.

They will have to do all of the above better than Tesla for them to really ‘feel the pain’

I have a Jaguar and a Porsche ICE cars, also a non-Tesla EV. Though I’m excited about the progress Jaguar and Porsche has made in their EV plans, I’m still rooting for Tesla to continue its success, especially in the current US political climate that appears to impede EV progress. If car makers are really serious about EVs, Tesla is not their true target. The targets here are the oil industry and the corrupt political system behind it, plus the fossil fuel car industry. Attack on Tesla is the same as taking side with targets.

I’d love to see Tesla get some real competition. The more the merrier! The EV revolution isn’t a zero-sum game for different models of EVs; the losers will be gasmobile models, as EVs take up more and more of the market.

Also, if I was Tesla, I wouldn’t be at all concerned about competition from Jaguar. Tesla is easily 5-7 years ahead of other auto makers in EV tech; just look at the spectacular energy efficiency of the Tesla Model 3! I don’t see any indication Jaguar is in the lead amongst those far behind Tesla and desperately trying to catch up with the leader.

If Tesla can ‘Tweak’ their Model Y, to offer 80% of the Volume Space as the Model X, Tow at least a Max of 4,000 Lbs, AND get 5 Miles per kWh, and 20 Minutes to 80% from 10% SOC @ Superchargers, plus make a Range Rating of 350 Miles EPA (& 300 Miles while Towing all 4,000 Lbs!), they won’t have any competition in that segment for 8-10 Years, too!

Can Tesla Do all that? I dunno, but if we were surprised at the Semi Range of 500 Miles / 800 Kms, and the Roadsters 620 Miles / 1,000 Kms, it would seem the Y could be a Real Winner, even with a Base Range of 350 Miles / 560 Kms, and STILL have Room to grow!

When will jag spend money on charging stations, and start feeling the pain? Tesla is building super chargers around the many has jag built? Will rahal open his wallet and feel the pain?

Ha! In the Toronto, Ontario Area, Alone, in about the last 20-30 days, there have been SIX (6!) NEW 20 Stall Supercharger Stations Discovered, under construction! Plus 3 Sites further away, each with 8 Stalls, one of which is already online: Ottawa!

That is 144 New Spaces for Teslas to charge fast, easy and hassle Free, even if not all Model 3’s will get Free Supercharger Use, it will still be less hassle than CHAdeMO!

AND … MORE are yet planned for 2017, as well as even More in Ontario, and connecting Across Canada, through and by end of 2018!

They seem to be coming at a more feverish and committed pace, of late!

I love how the so-called ‘innovators’ who’re paid uber-millions can’t even figure out that The Car is only half of The Equation!

(Psst, Bobby Rahal- it’s the Supercharging network..)

I know, right? Who in their right mind pay even Jaguar gas car money to sit and wait at DCFC for Leaf/i3 that’s tapered down to 2 kW or less? Or wait an hour for Bolt that plugged in with over 80% already? And if you’re visiting places like San Diego, it’s a guarantee you will wait for slow charging EV.

On top of that, 50 kW or 25 kW DCFC in most places mean an hour or more of charging time with big battery (saw P85 charging for 1.25 hours). You’re looking at sometimes over 2 hours to charge the car.

Tesla would be feeling hell of a lot of pain LAUGHING if Jaguar actually made these cars for sale.

EPA rating of 220 miles for 90KWh battery is a rather weak sauce.

The I-Pace is much smaller than the Model X which is more than 20 inches longer and has 257 miles EPA rating for the same battery size (90D).

That’s a rather modest goal for a car still in development. Not so much to brag about.

Let’s nust hope it does better than the think, and better than it is rated for, so it can get Rave Reviews, ‘Like the Bolt EV!’ ?

This is definitely a move in the right direction. I hope they manage to get it to market and succeed in getting sales.

There is no way any one EV company can satisfy the needs of every EV owner. There will have to be as many EV companies as there are current ICE companies.

I don’t know why this would be surprising to anyone.

Well, when the 1st Volt and Leaf arrived, some people just went and bought BOTH! That Hurt Neither GM, Nor Nissan!

Some People have Sedans and MiniVans, in ICE, So maybe Some Jag Lovers who bought a Tesla, will just ADD an iPace to their stable (And a New Tesla Roadster, too!)

+1 That was my answer too for the old Volt vs. Leaf debate that was an ongoing meme for years. The typical 2+ car household would do well with one of each! They do very well together.

Whoever drives the least in a typical day drives the Volt and stays in EV mode. The person who drives the most uses the Leaf since it has more pure EV range. Then for trip use the Volt and avoid having a gas backup car around just for trips.

I never understood the need for the Leaf vs. Volt meme being hammered over and over week after week.

I hope Jag sells a lot of I-Pace, I hope their starting price is lower than the Model X. I hope they make other ICE SUV feel the pain.

one can only hope…

To make ‘Tesla Feel the Heat’, they would need to have Quietly Completted their OWN 10,000 Super Fast (?350 kW?) Station Charging Network, that could show they were not just ‘Committed’, but Already, ‘All In!’

I bet once ICE seriously start making EV, then Tesla will drop the price of Model S/X. If they really get the Model 3 going then they will have huge income and most likely make profits. Super Charger network will be mostly installed and costs amortised.
While Model S/X are high priced at the moment, that does not need to be the case as battery prices start to really dive.
Or Tesla will keep those high prices and put more into the luxury value. Perception is a big part of the equation and Tesla does have a good perception with the motorists.
If they are not already thinking about what happens when Jag, BMW, MB, etc. catch up then I would be very surprised.

Tesla has been increasing standard features and increasing battery sizes for years now. They certainly could reverse this trend and build a stripped down lower battery range version and sell it for cheaper if another company started selling slightly shorter range EV’s in their same market segment for less. But really that’s what the TM3 and Model Y are for.

No doubt that Jaguar will sell all i-Paces they produce. But serious doubt that it will eat into Tesla’s sales. More likely it will eat into Jaguar ICE-SUV sales first, then general ICE SUV sales. I mean, at the moment there is one Model X and then nothing when one shops for an EV in the segment of Luxury SUV. Also, let’s not forget that no ICE maker does develop BEVs for the good of mankind, but because they are forced to by governmental emission regulations all over the world. In order to meet 2025 emission regulations (and to avoid serious fines), almost every manufacturer has to electrify around 25% of their offerings by then (and that was before the mandatory EV quota in China came). What Jaguar has done with the i-Pace is the first example of a compelling BEV that does not scream “compliance car” when you have a closer look (from a legacy ICE-manufacturer), along with the second generation Leaf and Zoe. The Bolt is also a nice example, but the unwillingness of GM to mass produce it or export it, puts it (sadly) in the pool of advanced compliance cars, where one can find the second… Read more »

+1 (pity there’s no upvote here)
Bolt would be a massive runaway success in Europe, taking a lot of share from VW eGolf and Nissan Leaf 2.0, plus many mid size ICE SUVs.

Heck, I am in Ontario Canada and on Thursday I was told by the local GM dealer that I have to wait a year to get a Bolt if I order one now.

If I have to wait that long I expect to find a used Tesla in a far shorter time frame.

Do you want increased exposure for your automotive message? Just mention “Tesla”!

While I’m glad to see the enthusiasm for what I’m sure will be an excellent vehicle, it’s strange to see Rahal’s putting down Tesla with gung-ho Americanisms like “feel the pain.” It’s as if Tesla is the foreign invader and Jaguar is not a British nameplate actually owned by Indians.

Huh. You think that in the world of the 1%, being a car dealer or other retail/services pimp is literally what makes you “American” and the rest of us have to love you? Because you’re defending the American Way of Life: a nation run by useless, unproductive sales parasites who lie and seduce people to buy imported goods and then pocket half the price to pour into stock and real estate speculation and buying local legislators?

Nothing personal, Bobby.

Tesla actually does have a “dealer body” of course but the wannabe rivals don’t have a supercharger network yet. Without that and relegated to the patchwork of 50KW chargers i-Pace really is just a glorified city car. Okay, regional car, it does have great range.