Jaguar CEO: “Customers Are Not Impressed With [Battery Technology] Currently”
Jaguar Land Rover CEO Ralf Speth spoke in regards to plug-in electric cars at the Automotive News Europe Congress. His comments are as follows:
“Customers are not impressed with it currently.”
“Battery technology today is still too heavy, too expensive and the [power] density is too low.”
“As we learned at school, there’s this correlation between mass and energy and as long as this is not favorable, even if you recuperate, this is an issue.”
Speth believes that battery technology will progress to a point at which battery-electric cars will satisfy customers, but the technology just isn’t there yet, says Speth.
“The next generation of batteries will be higher density, lower weight and the cost will come down.”
Jaguar-Land Rover have several plug-in electric car projects in the works, so the automaker is clearly following the developments in this charged-up segment.
Source: Automotive News Europe