Jaguar Advertises I-PACE With Just A Shh…Video

NOV 5 2018 BY MARK KANE 14

Silence is gold.

Jaguar now promotes the I-PACE without words to stress that only the quiet ones matter.

“It’s always the quiet ones you need to watch. Jaguar I-PACE. A Breed Apart.”

Well, maybe the I-PACE isn’t the quietest model in terms of cabin noise at higher speeds (Alex on Autos rates it at B-), but as an EV it is generally speaking on the quieter side.

Jag’s previous rather unusual ad for the I-Pace was about an electrical storm.

Jaguar I-PACE specs:

  • 90 kWh battery for up to 480 km (298 miles) of range (WLTP)
  • 0-100km/h (62 mph) 4.8 seconds / 0-60 mph (sec) 4.5 seconds
  • Top speed mph 200  km/h (124 mph)
  • two permanent magnet electric motors; synchronous – 400 PS (294 kW) total system output
  • all-wheel drive
  • 0-80% DC fast charging in 40 minutes using 100 kW CCS Combo
  • 0-100% AC charging using 7 kW 0n-board charger in nearly 13 hours
Jaguar I-Pace
46 photos
Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace Jaguar I-Pace

Categories: Jaguar, Videos

Tags: ,

Leave a Reply

14 Comments on "Jaguar Advertises I-PACE With Just A Shh…Video"

newest oldest most voted
John

It will be EXTRA quiet in the United States- where it will be virtually non-existent.

ffbj

Shhh…

antrik

What makes you think that?

John

From what I’ve read they will only be offered through special order. Which I would think makes the Stateside availability very limited. i was trying to be a smart-a$$ and a little humorous, but it didn’t go over very well.

Mark.ca

“only be offered through special order”
You mean like Model 3?

John

Touche. If the I-Pace delivers in a timely fashion, especially if it’s quicker than the Model 3, I’ll gladly own my comment and retract it.

CDspeed

I am an I-Pace reservation holder, it is not special order only, maybe your thinking of the Audi e-tron. My local Jaguar dealer is very excited to get the I-Pace, they’ve even produced a local commercial for the I-Pace. They will have them in their inventory, and last time I was there they had already installed three Charge Point DC quick chargers.

John

Good to hear. I need to be clear on my snarky comment: I hope I’m wrong. Because everyone wins with competition.

Miggy
REXisKing

1) On point.
2) Hot model/actress.
3) Jag is actually advertising.

So, they may at some point be willing to sell you one.

Sammy

So all those people in Europe who are driving their I-Paces’s are dreaming then?
I did a 320 mile road trip today (05:00 start) and other than one i3 the only EV’s I saw were two I-Paces on the M1 near Milton Keynes. They were stuck in the Monday Morning traffic like everyone else…

antrik

Well, Hyundai is advertising the Kona EV…

James

Ironic that the manufacturer who gives It’s EV whooshing spaceship and jet sounds makes an ad about It’s silent running….

Any ICEmaker who tries advertising an EV or PHEV it makes has challenges. First off, they strive to make an EV that doesn’t compete with It’s high margin sedans, EVs and trucks. Second, they cannot say the EV does things superior to their gas products. Imagine the conflicts!

Thus you get weird stuff like this or lightning bolts flashing away saying nothing about the performance, economy, practicality or cleanliness of the car. Silly, really. Note to ICEmakers: build factories and just make the better car and batteries to power them.

Eventually, GM, for example, just stopped advertising it’s EREV and EV in mass media altogether – problem solved!

Sammy

The I-Pace advert makes a change from the Toyota ones still being showed on UK TV. These are the ones that promote their, ‘No need to Plugin’ Hybrid cars.