ITM Power Takes Delivery Of UK’s First Toyota Mirai

OCT 20 2015 BY MARK KANE 12

Toyota Mirai

Toyota Mirai

The first hydrogen fuel cell Toyota Mirai in UK went to ITM Power – a company that specializes in electrolysers, and hydrogen fuel cell products.

The other first Mirai will be used by Transport for London and Greentomatocars. Boris Johnson, the Mayor of London, happily confirmed the news during a three-day trade mission to Japan.

“It is fantastic that London will benefit from these new state-of-the-art hydrogen vehicles. By embracing this technology of the future, we aim to consolidate hydrogen’s role as a practical alternative fuel for the 21st century and beyond. I am sure that Transport for London will provide the ideal environment for us to see everything Mirai can do and, in doing so, take another great step towards improving air quality in our city and protecting the health of Londoners.”

In total, only 50 Mirais are scheduled for delivery in 2015 in Europe (12 in the UK) and 100 next year.

A lot of comments about the hydrogen fuel cell car Toyota Mirai suggest that a significant part of those cars in Japan and other places will be bought by government institutions, rather than ordinary consumers due their high price tag and lack of refueling infrastructure. We will be watching carefully whether this pans out.

ITM Power recently signed a fuel contract with Toyota. According to the press release, total hydrogen output of three stations is 400 kg/day (over 133 per one) and the price will be £10/kg ($15.5/kg), a little more than nearly $14/kg in U.S.

Toyota Mirai stores up to 5.0 kg (11 lbs) of hydrogen at 70 MPa (approx. 10,000 psi) and is rated by the EPA for 312 miles (502 km) of total range. The cost for 62 miles (100 km) would be £10 ($15.5) or £0.16/mile ($0.25/mile). Toyota is covering hydrogen fuel cell costs for its consumers for the first few years in every market, we believe.

“The Company has also today signed its first fuel contract, with Toyota, covering the green hydrogen fuel dispensed from the three London HyFive refuelling stations, funded by the Fuel Cells and Hydrogen Joint Undertaking (FCH JU) and the two further refuelling stations funded by OLEV and the FCH JU. Following a recent Strategic Forecourt Siting Agreement, three of these hydrogen stations will be deployed on existing fuel retail forecourts in London. The refuelling stations have a total capacity of 400 kg/day and will form the initial seeding of a UK green hydrogen infrastructure initially centred on London.

The price of hydrogen to all customers from ITM Power’s public refuelling stations will be £10/kg which is the lowest hydrogen price at any public refuelling station in the UK. This clearly demonstrates the economic advantages of making hydrogen on-site. Toyota is a direct customer for the fuel since all Toyota Mirai vehicles will be offered by Toyota with free fuel for the first three years.”

Dr Graham Cooley, CEO, ITM Power, commented:

“It is an honour for ITM Power to be the first customer in the UK to receive a Toyota Mirai.  The Mirai FCEV is, quite simply, the future of transport and we are delighted to be part of that future. We will be working closely with Toyota to ensure that Mirai drivers have the most rewarding driving experience possible.”

ITM Power hydrogen fuel station:

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12 Comments on "ITM Power Takes Delivery Of UK’s First Toyota Mirai"

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The mayor of London is a colorful character who is a great promoter of his city. It is little wonder that Toyota targeted him, and London, a city with one of the worst air pollution problems in the world, to tout their “green” vehicle, the Mirai.

I would expect more of these sorts of high profile little impact events, to come down the pipe, as Toyota’s continuing worldwide push to get people to notice their FCV baby has only just begun. The ugly one where everyone thinks so but won’t say it. Of course I have no decorum, so I will say it:
That is one ugly baby!

Who knows how much marketing cash they are sinking into this but it is probably a magnitude greater than all the other automakers making EVs combined.

Who knows how much they are spending to get ready for their huge marketing campaign at the Olympics in Japan. They are also willing to subsidize the $15 kg fuel cost for how ever many they lease and sell over how ever many years.

You have to hand it to them. The car won’t sell itself based on any premise so they are treating the Mirai like a political campaign. Throw lots of cash at it and hope people buy into it.

Only a FOOL would buy these no-solution, only problem vehicles. With the worst Range Anxiety in the Industry.

I’d bet on bribery too.

The front end resembles a Pokemon.

They probably figured that it would be good/free publicity for them but having a company that specializes in electrolysers and hydrogen fuel cell products get the first Mirai seems stupid of them. It makes them look kinda desperate because no actual real consumers wanted to buy the first one.

Hey this fuel system is so popular that the only known customer of it is a company that makes the fuel! Derp.

Why is Toyota so foolishly going after HFC vehicles? It is late to the Plug-In party despite its early lead with the Prius. Don’t understand.

I’m beginning to wonder. Certainly Toyota’s own engineers understand that hydrogen fuel, and any car dependent on it, is a dead end tech. Surely they have explained this to Toyota’s executives?

At first I thought promoting “fool cell” cars was just a cynical ad campaign on the part of Toyota to promote making a relative few compliance cars, to earn some carbon credits and also to placate the Japanese government, which out of desperation is pushing the “Hydrogen Highway” pretty hard.

But as time goes on, it’s looking more and more as if, perhaps, Toyota’s executives really have adopted a self-destructive groupthink. It does happen; look at Eastman Kodak and the digital camera revolution. If Toyota keeps going down this path, the failure of their company is every bit as inevitable as Kodak’s was when it decided not to pursue development of consumer digital cameras.

I too don’t understand. It’s unlikely we will get soon under 50 kwh/kg of H2 with renewables. So about 50 kwh per 100 km.
Typical EVs are about 15 kwh / 100 km, and that’s without hydrogen production & storage high capex.
The only way they can compete with EVs is with natural gas reforming. But it will be tougth for Toyota to hide the CO2 impact.

“…it will be tougth for Toyota to hide the CO2 impact.”

Right. Considered on a well-to-wheel basis, “fool cell” cars are more polluting than the average European gasmobile.

Calling hydrogen fuel “green tech” is an outright lie.

Good, fair article Mark, Thanks!
Powering the grid and creating H2 with excess production is closer that I thought..
Time to study/consider future sales of excess H2 to NG suppliers..

“By embracing this technology of the future, we aim to consolidate hydrogen’s role as a practical alternative fuel for the 21st century and beyond.”

The Emperor Mayor has no clothes.