Infiniti CEO Says Brand Is Committed To Future Battery-Electric Vehicles

OCT 7 2018 BY MARK KANE 12

Infiniti will go electric using a new platform.

The future of Nissan’s luxury brand Infiniti is already set. All new models from 2021 will offer some form of electrification.

The first all-electric model is scheduled for 2021 and it seems that the Japanese brand is just waiting until a broader new BEV platform for Renault-Nissan-Mitsubishi Alliance will be ready.

Roland Krüger, president of Infiniti Motor Co. said:

“The new electric platform is an opportunity to rethink shapes and proportions. We will have battery-electric vehicles. Infiniti is part of the world’s biggest electric vehicle maker, the Renault-Nissan-Mitsubishi alliance.”

Once the electrification begins, it will be a major part of the brand. By 2025, 50% of Infiniti sales to be electrified cars (all-electric or series-hybrid e-POWER).

Other earlier announcements were of 12 planned new BEVs by 2022 from Renault-Nissan-Mitsubishi, four will fall on Nissan and two on Infiniti.

See the latest Infiniti Prototype 10 concept here.

Source: Automotive News

Categories: Infiniti


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12 Comments on "Infiniti CEO Says Brand Is Committed To Future Battery-Electric Vehicles"

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Nissan big cheeses gotta be looking at Model 3 sales vs Leaf and thinking they should have come at the market from the premium Infiniti side not the low-end Versa box they originally shipped in 2011.

Me, I’m not a sedan person at all, what I want is sporty handling and decent accel (Leaf Gen 1 was good enough here) and also good braking (heavy packs militate against this) all in the typical pininfarina sexy sheet metal.

25 years ago the Japanese had a nice selection of sport coupes, but now all we have is the scion/Subaru and buttugly 370Z

I guess demographics killed the sport coupe market


Agree with all you’ve said, except the “Versa box” which the Leaf isn’t at all.


Added weight from a large battery doesn’t mean the car has worse braking — it just means it needs larger brakes to compensate.

Johnny five-o

Infiniti discontinued Q70h and Q50h (hybrid versions).
Are they really interested in electrification. They are yet to show a single model.


“Infiniti is part of the world’s biggest electric vehicle maker, the Renault-Nissan-Mitsubishi alliance.”

They have achieved “success” in the EV industry by redefining the size of their company. 😉


How so? Renault, Nissan and Mitsu are indeed part of the same company now.


Ni & Mi are only partial ownership of Renault, not like VW-group (Skoda, Seat, Audi, Porsche, Bentley, Bugatti, Lamborghini) which is fully or majority owned by VW as mother company.


You have that backwards (-: Renault owns a controlling 43.4% of Nissan; Nissan has a non-voting 15% stake in Renault. Mitsubishi is controlled by Nissan through a 34% stake. Carlos Ghosn is chairman of all three firms. It’s definitely reasonable to consider them part of the same automotive group, like Volvo is part of Geely and Jaguar-Landrover part of Tata Motors — there are virtually no independent car companies any more.


A controlling stake is not the same as majority ownership…

Having said that, I don’t mind if Renault-Nissan-Mitsubishi want to consider themselves one “maker”… Tesla has overtaken them now anyway 😛


If anything’ it’s quite odd that Infiniti doesn’t have EVs yet. Given it only sells luxury (that is, more expensive) cars, you’d expect its customers to be more amenable to more-expensive upfront vehicles, as well to providing a differentiator from Lexus.


Hey, I know. Lets make a luxury sedan – and get this – we’ll make it electric. Is that strategic planning? Or just forward thinking excelence?