Infiniti CEO Says Brand Is Committed To Future Battery-Electric Vehicles

OCT 7 2018 BY MARK KANE 12

Infiniti will go electric using a new platform.

The future of Nissan’s luxury brand Infiniti is already set. All new models from 2021 will offer some form of electrification.

The first all-electric model is scheduled for 2021 and it seems that the Japanese brand is just waiting until a broader new BEV platform for Renault-Nissan-Mitsubishi Alliance will be ready.

Roland Krüger, president of Infiniti Motor Co. said:

“The new electric platform is an opportunity to rethink shapes and proportions. We will have battery-electric vehicles. Infiniti is part of the world’s biggest electric vehicle maker, the Renault-Nissan-Mitsubishi alliance.”

Once the electrification begins, it will be a major part of the brand. By 2025, 50% of Infiniti sales to be electrified cars (all-electric or series-hybrid e-POWER).

Other earlier announcements were of 12 planned new BEVs by 2022 from Renault-Nissan-Mitsubishi, four will fall on Nissan and two on Infiniti.

See the latest Infiniti Prototype 10 concept here.

Source: Automotive News

Categories: Infiniti

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12 Comments on "Infiniti CEO Says Brand Is Committed To Future Battery-Electric Vehicles"

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Troy

Nissan big cheeses gotta be looking at Model 3 sales vs Leaf and thinking they should have come at the market from the premium Infiniti side not the low-end Versa box they originally shipped in 2011.

Me, I’m not a sedan person at all, what I want is sporty handling and decent accel (Leaf Gen 1 was good enough here) and also good braking (heavy packs militate against this) all in the typical pininfarina sexy sheet metal.

25 years ago the Japanese had a nice selection of sport coupes, but now all we have is the scion/Subaru and buttugly 370Z

I guess demographics killed the sport coupe market

G2

Agree with all you’ve said, except the “Versa box” which the Leaf isn’t at all.

antrik

Added weight from a large battery doesn’t mean the car has worse braking — it just means it needs larger brakes to compensate.

Johnny five-o
Milfan

Infiniti discontinued Q70h and Q50h (hybrid versions).
Are they really interested in electrification. They are yet to show a single model.

Pushmi-Pullyu

“Infiniti is part of the world’s biggest electric vehicle maker, the Renault-Nissan-Mitsubishi alliance.”

They have achieved “success” in the EV industry by redefining the size of their company. 😉

wavelet

How so? Renault, Nissan and Mitsu are indeed part of the same company now.

Rolando

Ni & Mi are only partial ownership of Renault, not like VW-group (Skoda, Seat, Audi, Porsche, Bentley, Bugatti, Lamborghini) which is fully or majority owned by VW as mother company.

wavelet

You have that backwards (-: Renault owns a controlling 43.4% of Nissan; Nissan has a non-voting 15% stake in Renault. Mitsubishi is controlled by Nissan through a 34% stake. Carlos Ghosn is chairman of all three firms. It’s definitely reasonable to consider them part of the same automotive group, like Volvo is part of Geely and Jaguar-Landrover part of Tata Motors — there are virtually no independent car companies any more.

antrik

A controlling stake is not the same as majority ownership…

Having said that, I don’t mind if Renault-Nissan-Mitsubishi want to consider themselves one “maker”… Tesla has overtaken them now anyway 😛

wavelet

If anything’ it’s quite odd that Infiniti doesn’t have EVs yet. Given it only sells luxury (that is, more expensive) cars, you’d expect its customers to be more amenable to more-expensive upfront vehicles, as well to providing a differentiator from Lexus.

Sparkinator

Hey, I know. Lets make a luxury sedan – and get this – we’ll make it electric. Is that strategic planning? Or just forward thinking excelence?