In September, Global Nissan LEAF Sales Hit Near-Record Levels; 1,565 LEAF Sold in Japan Alone

OCT 29 2013 BY MARK KANE 14

2013 Nissan LEAF

2013 Nissan LEAF

Looking "Back On 2013 Sales, Things Look Pretty Good

Looking “Back” On 2013 Sales – Things Are Lookin’ Good

Nissan LEAF global sales are on the rise these days.

In fact, in the U.S., sales dropped below the 2,000-unit mark last month, but with strong results in Japan and in Europe, the total we see is 4,693 units sold in the LEAF’s three largest markets.

This month maybe we’ll see 5,000 in single month for the first time if the U.S. ramp up goes smoothly.

But let’s return back to Japan, where in September Nissan delivered 1,565 units. This is a sales record, if we exclude early 2011 sales when almost a few thousand (2,593) on the waiting list in Japan were given priority shipment for the initial LEAFs.  But still, the 1,565 is considerably higher than Nissan has sold in Japan in recent times.

The Japanese automotive market grew as a whole in September. For cars, we see 284,109 sales, so the Nissan LEAF had roughly a 0.55% market share. YTD sales numbers for the LEAF in Japan stand at 9,223, which means that Nissan is now on the way to exceed previous year sales (over 11,000 units).

Categories: Nissan, Sales


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14 Comments on "In September, Global Nissan LEAF Sales Hit Near-Record Levels; 1,565 LEAF Sold in Japan Alone"

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5000/month should be easy.
That’s great.
Way to go Nissan!

I would think 5,000 per month should be enough to call the Leaf a success considering all of the R&D they put into the car. I’m sure sales will only get better from this point on.

Sounds about right!

The continued sales of the Leaf are surprising to me from an anecdotal perspective. Here in LA in the later half of 2011 and early 2012, I was seeing 1-2 Leafs per day and maybe 1-2 Volts per week along my 30 mile commute to/from work. Now, I am seeing significantly less Leafs than late 2011 (maybe 1 every 2-3 days), but can’t go anywhere without seeing numerous Volts (5/6 per day) and numerous Model S (1-3 per day). Based only on the number I see around, I would guess Leaf sales have become anemic.

It really seems that some geographic areas lean towards one vehicle or another, or in many cases no plug-in vehicles at all. I suspect a lot of it has to do with how the dealers in the area know how to sell the cars or just don’t care.

Evil, in Seattle it’s the very opposite. When we got our Leaf in fall 2012, spotting another one would be an event worthy of mention.

Then as the winter turned into spring, you became likely see one on any ride through town.

Nowadays, they seem to multiply like bunnies. And Teslas are more commonly spotted than Volts.

But your own observation is strange: I cannot see why you’d stop seeing them, unless they went elsewhere or people stopped driving them…

I live in Colorado but go to the SF Peninsula frequently on business. I’ve seen plenty of Volts and Teslas, and even i-Mievs and Focus Electrics along with many PHEVs. But all of those are dwarfed by the number of LEAFs on the roads there. One factor may be that two SF peninsula Nissan dealers are totally committed to bulk LEAF sales, with low advertised prices and (unlike many other places) sales people and service techs who know and love the car. Another may be that SF peninsula commutes, while too long on average for my tastes, are probably less on average than LA, thus making the LEAF more feasible for more people. Finally, there are chargers just about everywhere on the peninsula.

The Nissan Leaf in local markets could be viewed as like an animal having a niche in a Ecosystem of cars and highways. Such as the the Nissan Leaf’s current niche is for a commuter car for people who drive less then 40 miles a day. A another example of this is that Ford F150 pick up truck’s niche is for people who need to haul large things around or go off roading with four wheel drive. The funny thing is that the Nissan Leaf wouldn’t really be able to movie into the Ford F150’s niche do to it’s existing niche. Now the Nissan Leaf has a fairly small niche as of now but if say it’s battery capacity doubled to a 150 miles of range it could expand it’s niche into people who drive 80 and 100 miles each day or start taking on retinal trips that other gas cars provide. As for the Tesla in all of this it’s large range and it being a luxury car could allow it to take on all the Niches away from most of the luxury gas cars out there and this is the reason why it is a danger to the… Read more »

“People who drive <40 miles a day" is a "niche" containing most cars on US roads. Seems like the Leaf has found a nice niche for itself!

Besides the fact that with 60 miles range (for the 2013 Leaf ) from 80% charge under nearly-wors-case conditions, the Leaf's niche is actually larger than what you say it is.

As to the F150 "doing the Leaf's job": yes it "can do the job", if you turn a blind eye towards the CO2, other emissions and $$ cost of chugging a monster pickup at 10 in-town MPG.

I see slightly more Volts than Leafs (Los Angeles Westside, freeways 405 and 101), but see plenty of both, and seeing more and more Tesla model S.

So, gross Leaf sales for September around $114M?

Its quite a bit higher if you are trying to convert to USD. The average retail price in Japan is about 3.4 million yen, around 35k us, or $55M USD.

Europe skews high as well…as an example there was 349 sold in Norway in September, where you are talking an average price around 250,000 kr (Visia from 228 to Tekna at 274). That’s about $40,000 USD ~ $14 million.

I’d wager overall in USD you are talking $160M USD-ish total.

How much of that elevated cost is VAT? Nissan doesn’t keep that money, so I think ThombDBomb may have a more accurate estimate. Or I could be wrong 🙂

I see plenty of Tesla, Volt and LEAF in SF Bay Area…. (in that order)…