In Order To Sell Nissan LEAF in Volume in Bhutan, Its Price Must Be Reduced
“This is a very initial step.”
Nissan CEO Carlos Ghosn stated of the LEAF’s entry into Bhutan.
“We obviously want to sell a lot of LEAFs, but it’s still early to talk about how many.”
The problem is that in order to “sell a lot of LEAFs” in Bhutan, Nissan will have to aggressively price it.
As Bloomberg says:
“…at its starting U.S. advertised price of $28,800 (editor’s note: 2014 base LEAF has increased to $28,980), the LEAF is more than 12 times Bhutan’s per capita income, according to World Bank data.”
Bloomberg quotes Bhutanese resident Ngawang Rinchen as saying:
“Only highly-paid people can afford a car. First I want to support my family, then myself and then the government.”
The majority of the vehicle on the roads of Bhutans are the cheapest econo-boxes available.
Another Bhutanese resident by name of Jigme is quoted by Bloomberg as saying:
“Will the electric cars be cheap? If not, then it won’t make a difference.”
So, unless Nissan slashes perhaps ten thousand dollars or more off the LEAFs price, it will be beyond the means of Bhutanese buyers.