In Norway Plug-In Versions Of Traditional Petrol Models Outperform In Sales

JAN 21 2017 BY MARK KANE 8

Three out of the top 20 best selling models in Norway in 2016 are available only as plug-in cars (Nissan LEAF, BMW i3 and Tesla Model S).

And as it turns out, six more vehicles in top 20 that are available in both plug-in and non plug-in versions, sell better as a plug-in.

Mitsubishi Outlander PHEV (MY17)

Mitsubishi Outlander PHEV (MY17)

Lets check out specifically how plug-in vehicles sold better than their ICE (internal combustion engine) counterparts:

The #1 seller in Norway is the Volkswagen Golf – but the 13,148 new registrations were achieved only because nearly 69% were plug-ins (4,705 all-electric e-Golfs and 4,337 plug-in hybrid Golf GTEs).

#2 best selling is the Mitsubishi Outlander with 5,687, but an amazing 90.3% of those were the Outlander PHEV (5,136).

The third best seller in Norway is the Toyota Rav4, which is not available as plug-in, but the majority of fourth place Volkswagen Passat sales was the Passat GTE (53% or 2,552 out of 4,813).

Among spots 11 through 20, we spot the Audi A3 at #11 with 3,018 sales, 75.6% of which were A3 e-tron sales (2,283); while the all-electric Mercedes-Benz B-Class ED took even more share of the total B-Class registrations at 83.4% or 1,895 out of 2,271.

Also of note:

BMW 225xe Active Tourer accounts for over 70%

BMW 225xe Active Tourer accounts for over 70% of 2 Series sales in Norway

BMW 225xe Active Tourer holds 70.7% of BMW 2-series or 1,332 out of 1,883, while the BMW 330e iPerformance noted only 24.1% or 300 out of 1,244 BMW 3-series registrations but we believe even that number will drastically improves as the model’s production has yet to catch up to worldwide demand.

On the other hand, BMW X5 surprised us by noting 80% of overall sales (955 out of 1,194) for the X5 xDrive40e.

Volkswagen up! had 1,589 new registrations, and of those 72.2% were all-electric e-ups!

Of the two major Volvo models Volvo V60 (1,498) and Volvo XC90 (1,438) nearly half of its results are owed to plug-in hybrid versions – 48.7% (730) and 47.8% (688) respectively.

The Kia Soul EV is a model that almost exclusively sells as an all-electric, logging a 97.3% share, or 1,175 out of 1,208. The latest Korean entry, in form of Hyundai IONIQ, also relies mostly on the all-electric version over conventional hybrid – 74.9% (646 out of 863).

Audi Q7 noted 385 plug-in hybrid registrations, of which is 82.8% of total 465, while the passenger van Nissan NV200 in 9/10ths electric – 347 out of 381 (91.1%).Even the Porsche Cayenne in 78.2% of the cases is sold as a plug-in hybrid (103 out of 133).

The main conclusion here is that in Norway, thanks to strong EV incentives, consumers definitely are choosing plug-ins electric vehicles far more often over their petrol counterparts if given the opportunity.

Categories: Sales

Tags: ,

Leave a Reply

8 Comments on "In Norway Plug-In Versions Of Traditional Petrol Models Outperform In Sales"

newest oldest most voted
Another (Euro) industrial point of view
About taxes on petrol models in Norway I found this example of two years ago (below), substance the guy had to pay USD 125K of taxes to get his imported petrol Camaro on the road. EV’s in Norway are exempted of those taxes, so even if they would be made of cardboard and had 20 miles of range they would sell well in Norway. Moreover speed limits are low and very strictly enforced. The exact opposite of Germany where EV are selling rather badly. “Hi people. I recently saw a thread on best and worst countries to be a car enthusiast, and Norway popped up frequently as an answer. I’m about to show you why. The average salary in Norway is about 60,000k dollars, but still we got one of the oldest car-fleets in Europe. This is because of extreme taxes on everything. Power (hp and kw), weight, age, so on. A Chevrolet Camaro (3.6 litre V6) is over 156,000 dollars here in Norway (if I were to import). Why? Value-added tax = 9,000 dollars Tax for the weight of the car = 15,000 dollars Engine tax (horepowers mostly) = 27,000 dollars CO2 tax = 72,000 dollars N0x-tax (nitrogen oxide)… Read more »

So, the ICE ‘Dis-incentives’, are actually the driving force here, as much as the EV Incentives!

Another (Euro) industrial point of view

Exactly, but it would be probably hard to re-produce this policy in another country without triggering street riots. Therefor I am more interested in EV policies that are sustainable (about all the other countries that do have such policies).

Other countries have dis-incentives for private cars. Taiwan is one example. However, they are more worried about congestion, which would be substantially worse if people suddenly bought more plug-in vehicles they were now more affordable to buy than conventional vehicles without those dis-incentives.

Because of the heavy taxes on first registration of private cars, MANY people ride scooters. Those scooters have terrible emissions controls, so an incentive package for electric scooters would be a very good idea that would improve localized pollution and not have much effect on congestion.

The strongest automotive brands in Norway, Volkswagen and Volvo, sell a lot of plugins in Norway.

The cheapest SUV plugin, the Outlander PHEV, sells well in Norway.


There is no reason to own a Chevrolet Camaro V6 other than kill all life on our planet.
Thu no wonder it should cost.

Yes, if you buy a Camaro, it have to be the V8.

There is only ONE (Yes, 1) reason for this, and that is this; in Norway all electric and plug-ins are totally exempt from ALL taxes. While normal vehicles have import taxes that sometimes goes above the vehicle price itself, EV’s and Plug ins have nothing, not even VAT…. So no wonder then…