In May, Toyota Prius Prime Sales In Japan Went Through The Roof
Toyota Prius Plug-In Hybrid (AKA the Prius Prime in U.S.) set a new sales record last month in Japan, obliterating all previous “best efforts” by other OEMs.
New registrations surged to 5,369, which was a third of the total Prius family sales.
Japanese sources reports that higher incentives (from May) influenced the results (after they sank April).
Past just the Japanese number itself, the main takeaway we get from the result is Toyota’s sheer ability to produce and deliver its popular model, and so quickly after its introduction.
For May 2017, we currently have a running total of 7,501 copies sold for the month globally (not all numbers are in – but pretty much all, at least when it comes to areas where Prius PHV is sold) .
Since the model’s introduction in February, Toyota has delivered 12,134 copies of the plug-in Prius in just Japan.
In the US in May, Toyota sold almost every copy it could ship, noting 1,908 sales (with an average ‘days on lot’ inventory level of just ~9 days), giving the Prius Prime the “top selling” plug-in crown for the second consecutive month in America.