In Europe, Plug-In Hybrids Outsold BEVs In 2015

MAR 13 2016 BY MARK KANE 10

2016 Mitsubishi Outlander PHEV

2016 Mitsubishi Outlander PHEV

Western Europe BEV and PHEV sales comparison for 2015 (source: EagleAID)

Western Europe BEV and PHEV sales comparison for 2015 (source: EagleAID)

Sales of passenger plug-in hybrid cars in Western Europe increased nearly three times in 2015, reaching 95,140 according to EagleAID.

That’s slightly more than pure electric cars (89,640), which also grew but a little slower.

The total volume stands at 184,780 and with some 1.41% market share (0.72% for PHEV).

The Mitsubishi Outlander PHEV was the top plug-in model with some 31,270 sales.

We know that part of the PHEV surge were in anticipation of some upcoming changes in incentives in some countries to less favorable ones.

“Thanks to rip-roaring demand in the Netherlands, helped by no notable heat loss in both the UK and Norway, leading manufacturers of PHEV plug-in hybrids can look back at last year’s West Europe’s turnout with a great deal of gratitude.

However, the sense of optimism portrayed outwardly by these topical and exclusive AID compiled numbers – suggesting that the sought-after take-off in the region’s PHEV demand may now be waiting just around the corner – is not quite what it seems.”

source: EagleAID

Categories: Sales

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10 Comments on "In Europe, Plug-In Hybrids Outsold BEVs In 2015"

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To be fair, the amount of plug in hybrids also grew a lot. And more important there are more market segments with plug in hybrids. EVs are largely limited to small to compact hatchbacks, while PHEVs ale include SUVs of multiple sizes and some midsize to large sedans.

Every plug that replaces a non-plug is an improvement. That means less gasoline is sold and used, even if it also means not getting completely rid of it yet.
EVs are getting better all the time and will eventually catch up and overtake the plug-in hybrids.

There is a better argument for 20 mile AER range of PHEV’s in Europe than in USA or Canada, due to population density and proximity of nearby towns.

If GM could put out a 50+ mile range AER in an SUV for general sales in US/Canada, they could likely get similar uptake as the Mitsubishi did in Europe. If Mitsubishi drops the DC quick charge, and does not even make it an option, GM could make their PHEV SUV with CCS and a 9.6+ kW AC charger and scoop the lead from them!

Definitely. It is hard to nail down from here in the US, but the numbers I’ve seen about the EU seem to indicate that yearly and daily driving stats may be somewhere around 25% to 33% less than typical US driving patterns.

With a 20-25 mile range PHEV, that difference can more than cut in half how much gas you use in a year.

Considering how few and what kind of EV’s available at what prices,
I’m not surprised.
What I am surprised is why Europe didn’t lead the way with EV’s with such high gas prices decades ago.
With their being use to small light cars, EV’s would cost little to buy, run.
With many more models and trucks switching to EV power it’ll change soon with $100/kwhr batteries that in 10 yrs will be $70/kwhr and 50% of the weight, it’ll be hard to sell a gas one anymore.

In Europe, travelling to holidays destination by car is still common. It implies doing often driving like 500 to 1000 miles in as little time as possible given children often not so good ability to stay in a car for long. For the cost of fuel, this is exactly the reason why market penetration of 60mpg diesel cars is still around 50% in Europe. So it means BEV do meet some success in countries where you have high incentive for them (Norway, France) or in places with high income (Norway (again), Switzerland). In places with lower income and no BEV incentives like in Poland, people just buy diesel or LPG cars. So it will come but BEV’s range must go up and prices must go down. For the time being BEV’s are still mostly considered as impractical and expensive cars.

“The total volume stands at 184,780 and with some 1.41% market share (0.72% for PHEV).”
For what it’s worth, in California in 2015, the total volume for plugins stands at 62,166 and with some 3.1% market share (1.4%% for PHEVs and 1.7% for BEVs)– so unlike Europe, BEVs outsold PHEVs in California in 2015..

you have no Outlander PHEV available yet

In California, the incentives favors BEV over PHEV.

In EU, the incentives are more even.

When they are more even, the PHEV tends to win out slightly.

But the problem is mostly due to lack of good choices among PHEV and BEVs.

When the choices are plentiful, BEV will win in the long term even though PHEV might take short term.

Doesn’t matter, any plug is better than no plug.

IMO There is a phev storm brewing in the EU, I don’t think it’ll hit this year but if we have a hot still summer with air pollution high there will be a strong push for legislation, couple that with an oil price jump in 2017 and the impending 2021 95 g/CO2/km limit and we could have a phev flood.

Here’s hopping.