Hyundai’s Genesis Brand Aims To Become More Tesla-Like, Multiple EVs & PHEVs Coming Soon
Hyundai’s luxury Genesis brand is moving forward with plans to develop at least a couple plug-in vehicles over the following four years.
According to reports, Genesis will focus on getting a plug-in hybrid to market by 2019. This will be followed by a pure battery-electric in 2021.
Automotive News states:
“The plug-in hybrid will enter the Genesis lineup in 2019 and the EV will follow in 2021, global brand chief Manfred Fitzgerald said last week at the Seoul Motor Show.”
Hyundai’s hopes that the addition of plug-ins to the Genesis lineup will align it to possibly compete with the likes of Tesla. We doubt this will be the case though.
As for what to expect of the PHEV and EV Genesis, Automotive News states:
“The plug-in hybrid will be based on an existing Genesis nameplate, while the EV will represent a new dedicated EV platform Hyundai Motor Group is developing, Fitzgerald said.”
Even better news is that a second pure electric vehicle might be added beyond 2021. Apparently, Genesis is considering two EV architectures, one for small and medium-sized EVs and the other for large EV.
There’s no word on what body type we’ll find on any of these plug-ins though, but the large architecture allows for “total liberty” in design, says Fitzgerald.
But wait, there’s more. Quoting Fitzgerald:
“We’re going to try to bring to our entire lineup electrification. So, you’ll take this step by step — a transition technology will be plug-in before you arrive at a full EV.”
And at least one Genesis EV will be designed with a specific goal…outperforming a comparable Tesla model.
Source: Automotive News