Hyundai Tucson iX35 Hydrogen Fuel Cell SUV Priced At £67,985 ($103,000) In UK

MAY 8 2015 BY MARK KANE 41

Hyundai Tucson ix35

Hyundai Tucson ix35

Hyundai is introducing its hydrogen fuel cell ix35 in the UK.

The price set on the British market stands at £67,985 (some $103,000).

After deducting nearly £15,000 through funding from the HyFive project, the price comes down to a nifty £53,105 (over $80,000), if you qualify.

HyFive consortium has a goal of deploying 110 fuel cell electric vehicles (FCEVs) in Europe.

Separately, HyFive will support installation of three hydrogen refueling stations in the London area for a total five by the end of this year. Will the stations be free to use? We don’t know yet.

According to Hyundai, the “world’s first mass produced fuel cell electric vehicle” Tucson ix35 is present (in limited numbers) in 15 countries (11 in Europe).

We are not big enthusiasts of hydrogen fuel cells, nor do we see this as viable transportation option, so we typically cover such vehicles just for point of reference, as compared to electric cars.

Interesting is that on many websites, Hyundai states battery capacity at 24 kWh lithium-ion polymer battery from LG Chem, while it’s really just 0.95 kWh with 24 kW peak power.

“The ix35 Fuel Cell is equipped with a 100kW (136ps) electric motor, allowing it to reach a maximum speed of 100mph (160km/h). Two hydrogen storage tanks, with a total capacity of 5.64kg, enable the vehicle to travel a total of up to 369 miles (594km) on a single fill, and it can reliably start in temperatures as low as minus 25 degrees Celsius. The energy is stored in a 24kWh lithium-ion polymer battery, jointly developed with LG Chemical.

These impressive figures are the result of years of development by Hyundai’s research and development teams in Korea and around the world. The latest Hyundai ix35 Fuel Cell is the fourth-generation fuel cell-powered electric vehicle from Hyundai. This generation delivers significant improvements over its predecessor, including a driving range that has been extended by more than 50% while still producing zero tailpipe emissions, and fuel efficiency gains of more than 15%.”

Categories: Hyundai


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41 Comments on "Hyundai Tucson iX35 Hydrogen Fuel Cell SUV Priced At £67,985 ($103,000) In UK"

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Q: What could possibly be worse than owning a “fool cell” car?

A: Having to pay more than $100,000 for it!

And having nowhere to fuel it.

The only people I can see buying these are collectors. They won’t drive them much.

“HyFive consortium has a goal of deploying 110 fuel cell electric vehicles (FCEVs) in Europe.”

I thought that must be a typo and was supposed to read 110 hydrogen fueling stations. But a quick search indicates that the goal of the project really is only 110 vehicles: That’s roughly the number of Cadillac ELRs sold per month in the US. And the ELR is pretty far down the totem pole of plug-in sales.

I’d go as far as saying the ELR was a complete flop.

I don’t get it. Could you imagine if when the EV revolution started back in 2008 Tesla rolled out their first product as a Leaf-like EV that couldn’t even be charged in your garage and it cost $100,000?

They would have been a laughing stock and would have promptly gone out of business after Elon blew the rest of his fortune and all their VC money was pulled.

Unless FCV manufacturers can bribe politicians into using taxpayer money to pay for or highly subsidize the construction of hydrogen fueling facilities nationwide, there will never be a consumer market for these cars even if they cost a fraction of $100,000. This is why CNG and LNG cars never developed a consumer market. They are relegated to a small niche.

Unfortunately there is likely quite a bit of that going on. There are a few stakes at play here:

The energy/infrastructure companies like H2 because of large opportunities to build out & supply expensive high margin H2 infrastructure…
The politicians like H2 because it nets campaign donations from energy/infrastructure companies…
The car manufactures like H2 because FCVs fuel quickly and politicians/government promise to subsidize the infrastructure…
Joe average likes H2 because the marketing machines (above) told him his FCV runs on abundant clean water.

The only people who don’t like H2 are smart people with common sense who see the issues for what they are, but how often do those opinions override vested interests?

The hydrogen fuel life/hype cycle will go on for a while…unfortunately.

I know I’m sounding like a broken-record, but this whole thing is a total head scratcher to me.

I would imagine InsideEv’s are editiorially neutral toward these cars since they are ‘kinda electric’.

What I don’t get is those relatively large $1 million or more filling stations that:

1). NEVER have the prospect of even breaking even financially, unless military funded, then all bets are off.

2). Huge real estate requirements to House all the compressor and ancillary equipment and tanks. – My area is so densely populated that the only room for these things would be in the Rural Countryside. The typical filling station couldn’t even hold the apparatus since there’s no room for it.

Dr. Miguelito Loveless

And what happens when they decide that one of these stations will make a dandy terrorist target?

I don’t know what you’re envisioning, but I doubt trying to blow up a hydrogen station would result in a situation any worse than a similar attack on a typical gas station. That is, you might be able to start a fire, but a powerful explosion is highly unlikely. It’s not like you strike one spark and the entire storage tank of hydrogen explodes. Hydrogen has to have a lot of oxygen mixed in with it before it will burn or explode. How is the terrorist going to force oxygen into a highly pressurized tank to make it possible for it to explode? Magic? As an example of how safe pure hydrogen actually is, contrary to popular belief, WW I fighter planes found it nearly impossible to shoot down hydrogen-filled German Zepplins, because the gas bags inside contained no oxygen. Even with the fighter planes using burning phosphorus tracer bullets, the gas bags refused to be set aflame. Let’s also keep in mind that one severe limitation of hydrogen fueling stations is that they can’t dispense enough fuel to fuel that many vehicles in a day. That means there is never all that much fuel on hand at any time,… Read more »

And it turns out that the Hindenburg disaster was caused by the highly flammable paint (like rocket fuel type flammable) used on the outside of the balloon which was ignited by a static electric spark. But hydrogen got the blame.

The one percenters love government funded projects, especially if they are mandated. Hopefully, this kleptocratic scam won’t spread beyond CA.

As I keep saying, we should be archiving these FCV articles, because 15 or 20 years from now it will be very hard to convince people that something as ludicrous as hydrogen powered cars was actually promoted by some car companies and governments.

Imagine that car companies can drive the cost of HFCVs WAY down, until they’re on par with a plain old ICE. Then you’d have a hydrogen vehicle essentially equivalent to the H2-ICE model BMW made, that went precisely nowhere. The infrastructure problems with hydrogen are massive and hideously expensive to fix, and that situation isn’t going to change, unlike the price of EV batteries which will continue to decline rapidly for years.

“The infrastructure problems with hydrogen are massive and hideously expensive to fix, and that situation isn’t going to change”

One would think Toyota and Hyundai could figure that out.

check out this video

Going to be making hydrogen at the site is to be pumped. I think you will be changing your mind as this technology comes around.

***mod edit (Jay Cole)***
Hey Joe, you don’t have to “dotcom” any links, we allow any type of linking to movies, or other sites, stories etc (with the exception of repeated, self promotion). In the case you youtube, you can just put up the link and it will magically embed as a video within 20-30 mins or so, (=
***mod edit***

Ha ha! No, a video about some penny stock company’s process that was made well over two years ago isn’t going to change my mind!

And what’s with the DOT in the URL? Afraid someone will block it as spam?

Yeah, this is kind of a spam site, so I thought to be on the safe side. What difference does a penny stock have anything to do with the technology, this is research being done at several universities. FCEL already has an H2 filling station in CA that runs on waste.

And how many vehicles does that H2 filling station service per day? Keep in mind the average gas station services about 1100 vehicles a day.

The question, Joe, is not whether this technology can be made to work. The question is whether or not it can be scaled up to actually replace a significant fraction of our fleet of gas guzzlers, and whether or not it’s cost effective to do so. The laws of physics mandate that H2 will never, ever be able to compete on cost with using either gasoline or electricity to power cars.

A cottage industry approach to hydrogen fuel, like what we see in that video, only proves it’s physically possible to make and use it. That isn’t proof, or even evidence, that it’s practical to do so.

If they had included a plug, gotten rid of the fool cell, and cut the price by 60% it might have made sense.

That’s called a Toyota RAV4 EV.

With our company’s JdeMO equipment, I was able to drive 1250 miles last weekend, San Diego to Santa Rosa in one (long) day, and returning over two days, charging exclusively at CHAdeMO stations along the route.

Then I drive another 600 miles this week.

Even at the $100k price if it would have been packed full of batteries so it could go at least 300 miles it would sell better than the FC version.

If the car actually had a 24kWh battery and a plug instead of a 0.95kWh 24kW battery, they might have a viable product. Sadly, that’s not the case.

They are selling hydrogen in Diamond Bar, California at $13.99 per kg!!! (One kg is the one gallon gasoline equivalent).

I can’t see how a $100,000 car and $14 fuel isn’t a WINNER !!!

Especially one that derives it’s fuel from natural gas and electricity., and pollutes more than a hybrid car.

The market will ultimately make the decision. These cars will trickle out for the next few years (mostly to satisfy CARB) and then die off once people realize just how expensive (and inconvenient) H2 really is.

Hyundai Tucson fuel cell gets ~50 miles per kilogram compared to ~25 mpg for the 4 banger.

From a consumer point of view a kg of H2 is equivalent to 2 gallons of gas, even in though in terms of stored energy it is a 1:1 ratio.

Thanks for that rule of thumb, Robb. That’s useful. But even though a kg of H2 is the practical equivalent of 2 gallons of gas, and not just 1 as many articles claim, at $14-15 per kg it’s still not economically viable.

“Hey, buy this special car that uses special gas that costs $7 or $7.50 per gallon!” You wouldn’t get a lot of buyers, even ignoring the problem of very few H2 stations nationwide.

I really hope this extremely over-priced system dies a quick death. The fuel-cell consortium is extremely powerful politically and will push for your taxpayer dollars to install the multi $T infrastructure to produce and distribute H2. If the consumers are smart enough to not buy these cars then there is hope the infrastructure will never be built. However I have little faith in the average consumer, we here are aware of the pitfalls, but most are not. If FCVs are defeated we can thank one man, Elon Musk for saving us this horrific expense.

Roy_H, is it because Governor Moon Beam is in favor of this that there is all the excitement in California over this Mirai?

Serious players usually only get involved when there is a gov’t mandate, as there is here.

Otherwise, can you tell me a reason why someone thinks there is profitability in this, other than it being a gov’t mandate?

Otherwise, it seems, as others have said, a loser idea in all places except where electricity is ridiculously expensive.

So maybe Tokyo, Viet Nam, Puerto Rico, and, in this country, SCE and San Diego, also downstate NY.

But in other parts of the country, I just don’t see it (H2) working since electricity is cheap most places, and solar panels make it even cheaper.

We have some off ge most expensive electrcity, and highest “demand charges” for electricity in the USA.

But, San Diego will get no hydrogen. I wonder why?

“is it because Governor Moon Beam is in favor of this”

Is he in favor of FCVs because Toyota is buying his support like they have purchased the votes of other CA politicians? That’s the nature of our “great American democracy.”

Do you mean our “great American Lobbiocracy”…..?

SO… this versus Tesla Model S 70D… no question Tesla wins again. Fuel cells remain a colossal waste of time and energy better spent creating better BEVs.

So happy to see Fcv finally hitting the road! Been a long time coming but since the technology is advancing much more rapidly than batteries they are starting to take off. Companies and scientists are aggressively making green hydrogen from everything from biomass to the sun, so I think Fcv’s and fuel cells will be here much faster than some think.

So Joe, people rightly complain that EV’s are overpriced.

So are they going to pay $7 /GGE H2 since you guys are going mandate the price rise of gasoline to $9 / gallon to make these overpriced H2 vehicles more attractive?

It will be a hard sell if thats true since all the people with used gasoline cars will riot in the states at $9/gallon gasoline.

No, the H2 fuel is free if you buy the mirai. I figure they will subsidize the H2 until it becomes cheaper and more stations are running.

Joe, nothing is free.
But of course if you’r so sure of that, then good luck with your next FCV car.
I’m afraid you’ll abrubtly wake up.
Do they take credit card also?

Joe said:

“…since the technology is advancing much more rapidly than batteries they are starting to take off.”

More rapidly than batteries? No, auto makers started their long-term R&D efforts on HFCVs about the same time as they started efforts on the modern EVs. That is, a few years before the GM EV1 debuted. Only now have they figured out how to make the fuel cell stacks cheaply enough for a mass-produced car. (Well, maybe not… Toyota says part of the fuel cell is still hand-made.)

As far as “taking off” goes… Joe, that will only happen if they can figure out how to run them on something other than hydrogen. And if you don’t realize that’s true, then you need to study the science. This isn’t merely my opinion; it’s fact.

Here are some links to get you up to speed:

Wow, that’s amazing! THAT’S why I could not figure out where they were hiding that 24 kWh Battery when I saw the Tucson FCV Cutaway at the Detroit (NAIAS) and Toronto (CIAS) Auto Shows! It’s True – that page – shows at the Powertrain Block (about 4/5ths the way down the page) that it is just 0.95 kWh (Smaller that the Battery on a Regular Prius Hybrid!) and it’s max POWER is 24 kW! That is funny – since the Motor and Fuel Cell – are rated at 100 kW – meaning the Battery can only add a little boost, and capture a little Regen, not even do strong regen, maybe! Imagine if the put the same 4.4 kWh Pack of the PIP (Plug-in Prius) in there – maybe then they could get up to 100 kW max Power – and shorten the 12.5 Seconds 0-60 numbers! More importantly – the Q&A on the bottom of the page – Point #3: Is it possible to purchase the Tucson Fuel Cell? No, at this time the vehicle is only available for lease. In addition, there is no purchase option at the end of the lease. Shades of EV1! Obviously –… Read more »
Also found on the Tucson FCV Page, Tucson Fuel Cell FAQS, #12: “In the 1960s, auto companies began working with fuel cells in vehicles. Over the decades, fuel cells have become smaller, more powerful and longer lasting.” Of course – it would be nice to see the size values in such improvements – like: ‘In the 1960’s – the best Fuel cell was X (10 kW?), and now we have produced a 100 kW Fuel cell in the Tucson; A 10 kW Fuel Cell used to be as big as the Tucson itself, and now we can fit the 100 kW Fuel Cell under the hood; Fuel Cells used to quit after as few as a dozen hours of operation, and now they run consistently for 100’s of thousands of hours!’ Alas – no such hard facts to share! (The above numbers – if true – would be great marketing pitches, though!) At least at point #13 – they admit – it’s like a very Expensive Prius – that is tied to a local range and can’t be driven from Toronto to Key West (Like I drove my 2004 Prius last year!) – “The Tucson Fuel Cell is equipped with… Read more »
Exactly. And even my 2011 “old-fashioned” ’35 mile’ Volt is a marvel of efficiency. The inverters for my solar panels are ‘worst case’ 96% efficient, but they are 97% efficient partial load, which they run 99% of the time. In my installation, there is less than 2 % loss to the charge port of the car. So that means going from the roof of my house to the charge port of the car, loses less than 5%. Its true that there is a bit of loss inside the car, taking the electricity and converting it to battery chemical energy. But its almost a trivial loss….. It never ceases to amaze me (even though I do have 220 facilities, I usually still plug in the orange #16 gauge cord that comes standard with my old Volt because of the lightness, and easiness of plugging in rather than using the heavy, bulky 220 volt evse cord) how far I can travel just by plugging into a plain 110 outlet in my garage with a very dinky cord, and after a few hours I can make a 15 mile round trip errand. If you had told me a decade ago about that scenario… Read more »