Hyundai To Launch New Brand For HEVs, PHEVs & EVs
Many of us remember that several years ago Hyundai Motor Group intended to split efforts for alternative drivetrains by designating Kia for BEV, and Hyundai for FCV.
Step-by-step, something is changing with the plug-in hybrid Hyundai Sonata PHEV coming soon and all new brand “AE” (tentative name) focused on HEVs, PHEVs and BEVs to be launched in January 2016.
The Korean manufacturer at first intends to introduce a new hybrid, then a plug-in hybrid and finally an all-electric model.
Hyundai hopes that the new conventional hybrid will outperform the Toyota Prius.
“According to the report, the five-door hatchback—intended to compete with the Toyota Prius—will be equipped with a 1.6-liter Kappa gasoline direct injection engine, an electric motor and transmission tailored for the hybrid models.”
It’s good news that Hyundai will not be disconnected from EVs.