Hyundai Denies Most Of U.S. Access To Upcoming Kona Electric

OCT 11 2018 BY STEVEN LOVEDAY 153

Again, this information is exactly as we’d expected.

While many automakers are beginning to join the EV game, rarely are the vehicles produced in large numbers nor are they widely available. We’ve seen this time and time again and it still appears that — aside from a few exceptions — this plan of action is not going to change anytime soon. It turns out the Hyundai Kona Electric is no exception.

We’ve praised Korean automakers Hyundai and Kia for quickly ramping up electric car efforts with some pretty promising offerings. As we continue to report on such upcoming vehicles, comments quickly point out that most people in the U.S. will probably not have an easy time getting one of these electric cars. This is because the automaker only produces them in small batches, distribution is primarily focused overseas, and those that do become available on our shores are only sold in California and/or other select “ZEV-focused” states. Hyundai’s recent press release reads:

It [Kona Electric] joins Hyundai’s successful new Kona, Tucson and Santa Fe in a full line-up of Hyundai crossovers for the U.S. market. 2019 Kona Electric models will be produced in Ulsan, Korea and will be available in the beginning of 2019, with initial availability in California and subsequently in the ZEV-focused states in the western and northeastern regions of the U.S. market.

For those that may be fortunate enough to be able to buy a 2019 Hyundai Kona Electric, there’s a wealth more information in the press release — much of which we’ve already shared in the past — which can be accessed by following the source link below.

Source: Hyundai

HYUNDAI KONA

Geneva

Hyundai Kona Electric
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Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Interior Hyundai Kona Electric Interior Hyundai Kona Electric Center Console Hyundai Kona Electric Hyundai Kona Electric

New York

Hyundai Kona Electric
21 photos
Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric

Categories: Hyundai

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153 Comments on "Hyundai Denies Most Of U.S. Access To Upcoming Kona Electric"

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REXisKing

Another CARB car.
That’s why all other companies are losing credibility, and Tesla Shines.

Taylor Marks

To be fair, there’s many states that restrict Tesla’s ability to operate, where Tesla just doesn’t seem to be putting any effort into getting the situation changed.

I’m sure that’ll change as they reach the point where supply is exceeding demand, although that point may be many years away in the case of the Model 3 and Y…

Tesla4theWin

Tesla has put a ton of effort into being able to expand or even sell/service in some states, but the corrupt politicians are bribed by oil, auto & dealership cartels to block Tesla at every chance. Tesla is even SUING the state of Michigan in the supreme court after their last failed attempt at stopping corruption… they aren’t even allowed to service there much less sell.

Similar problems in Texas where the state blocked Tesla multiple times and didn’t even allow a new recent bill to be considered, and other states that continue to limit Tesla to only a couple stores like Connecticut who refused Tesla a 3rd store even when Tesla offered to build warehouses there and hire locals

Andrew

C’mon America I thought you were the land of the free where you could start with nothing and make your fortune. How could you let these people stop you making and selling what you want. You sound more like China and Russia you’ll be banning face book, movies and liquor next. Where’s that spirit gone when you kicked us brits out? But if you don’t want them Tesla’s over there please send them over here.

EV Tart

One party, who support freedom of oil, g*ns , but not selling Teslas.

Pete

If you’re a Brit (I’ve accorded you the courtesy of a capital B), you should know that the plural of Tesla is “Teslas,” not “Tesla’s.” While I’m at it, it’s “those Teslas,” not “them Teslas.”
Yes, I know that in the UK commas and full stops go outside the closing quotation marks, but in Tesla’s (possessive, not plural) home country commas and periods go inside closing quotation marks.)
There. I feel better now.

johnny mars

Dam stoopid peeple.

Al D

Big oil has little if anything to do with it. Car manufacturers and dealers don’t want Tesla selling directly to the public. Don’t get me wrong, I’d like to see all manufacturers have the ability to sell direct. The current system stinks.

rey

ONLY IN THE USA! Land of the Free! , That is if if your in the Politicians POCKET and if you are are with NADA and Big OIL!

Will

Taylor the troll

VS

There is no such system in Europe. It will sell extremely well here.

wavelet

Not if Hyundai/Kia don’t produce enough to meet demand — and they won’t.
Sources inside the companies gave the global production numbers: 100K plug-ins (incl. the PHEVs) globally for both companies together in 2018, of which the e-Niro and Kona EV are ~20K each. Norway alone has 7K orders already…
https://insideevs.com/hyundai-kia-increase-production-niro-kona-electric-suvs/
Note the Ioniq BEV has a year-long waiting list in Europe, and every other cheaper-than-the-I-Pace isn’t much better: 6-10 months.
The reason Europe is prioritized over the USA, I suspect is because:
1) US car prices are in general cheaper, making it harder for EVs to compete;
2) Fuel is much cheaper in US
3) Charging networks are better in Europe
4) The US isn’t a leading EV market in terms of market penetration. In the US, EVs have to compete with the bizarre American taste in personal vehicles (pickups, large SUVs) even for daily use.

antrik

The obvious reason is that fleet emission standards are stricter in Europe, and thus Hyundai/Kia have to sell a non-trivial number of EVs to meet these. (Though still not nearly enough to meet customer demand…)

Dan

US commuting distance is longest.

wavelet

If you mean strictly “commuting to work”, maybe although not necessarily; many more Europeans percent-wise commute using mass transit. However, the average daily distance driven is _not_ significantly larger in the US — that’s a common misconception.

Nonbiker

No.

David Cary

And even if it were, are you making the argument that a large percentage of people commute too far for these car’s ranges? Or are you saying that a pickup is more comfortable for a large commute? Or that an SUV is? The space might be appealing but they aren’t really that big – just bulky.

Rolando

The EU has set CO2 emission standards, now the EU parliament is haggling for approval to limit emission to 95g CO2 per km with a 15% reduction until 2025 and 35% reduction by 2030 for the fleet of sold cars.

As EV’s are reducing this by a large margin, just selling a few % BEV and PHEV will significant reduce the fleet CO2 emission, so for car manufacturers is it cheaper to sell an EV at a loss of 3-5k Euros per unit when the CO2 penalty for 10 ICE cars is costing more than that amount.
So Big-Auto is just doing enough to avoid the EU penalty payments by selling only the exact number of BEV and PHEV to optimize the penalty versus losses of the EV’s sold and not a single unit more. The nice long range EV’s Kona/Niro are just specified and priced to attract enough buyers for this target.

antrik

To clarify, the 95 g target (for 2019 or 2020 IIRC) has been fixed years ago; it’s just the 2025 and 2030 reductions that are being haggled right now.

Will

Yay yah

MaartenV NL

Sales costs in Europe are lower.
Sales channel in Europe works better.
Sales margins in Europe are better.
Sales risks in Europe are lower.
When production constraint, most profitable markets get priority.

Joiicordero
There is nothing “bizarre” about us Americans liking more comfortable, capable vehicles. The primary reason that electric vehicles have not taken off in the US the way they have in other markets is that a lot of Americans don’t like the idea of $35,000 or more for a 4 passenger hatchback that can barely go 200 miles (real world mileage) without you having to worry about plugging it in, and sitting for half an hour to an hour while it charges. Most people in this country want their money’s worth, and the fact of the matter is I can go get a roughly 40 mile per gallon Corolla Hatchback for $17,000, and even a Prius for under $26,000. So why the hell would I bother shelling out $40,000 for a car that has less capability, less comfort, less practicality, and less room, than a cheaper counterpart? The only people really interested in electric cars in America are those that are like it as a fad, or like the performance / exclusiveness that an electric car provides. And whether everyone agrees with there or not, that has not been the predominant market in America. When electric cars start having higher ranges,… Read more »
the dane

I don’t see any Tesla model 3 around here in Europe, or Asia. It takes time get the EV’s out in quantities that meet demand, if making a profit while doing so is of any importance. As long as EV’s are costly to manufacture, no company will provide their budget friendly models in large quantities. Wait 5-10 years, and battery technology will have matured enough to make $25k models a reality.

Tech01x

Tesla is ramping Model 3 production beyond 200,000/year. Hyundai is making 20,000 Kona EVs a year. That’s 17.1 GWh of batteries versus 1.1 GWh of batteries. There’s a slight difference in effort there. By the time Tesla is shipping to Europe at the beginning of next year, they should be over 250,000/year or over 20 GWh of cells. Sometime next year, they will be using over 35 GWh of cells. That’s more cell capacity than LG Chem, Samsung SDI, and SKI put together.

Nonbiker

The difference is that Tesla doesn’t care about being profitable. It’s a religion. I’m not saying it’s wrong. They are changing the world.

Marshal G

Not true and you know it. They were focused on building out their infrastructure first, then profitability will come. Your tired FUD talking point has less than a month left.

Unplugged

You appear to be ignoring the rather well known fact that Tesla is on target to build more than 200,000 EVs a year. I find it preposterous to suggest that these poor, poor automakers can’t afford to build 30,000 EVs. Wah, wah, poor traditional automakers are allowing a new automaker to build cars because they can’t afford to.

Every single automaker other than Tesla has gasser profits to insulate the costs of these (wah, wah) costly EVs. Don’t be an apologist for Hyundai or GM or BMW or VW. These automakers want to keep sucking off the teet of fossil cars. They don’t want EVs. Wake up and smell the coffee.

antrik

VW reportedly claimed that the ID. hatchback will cost ~25,000 Euro (which is ~$25,000 after subtracting VAT) in 2020…

Rolando

Tesla is also optimizing their Model-3 deliveries:
– in June-2018 limited delivery to just stay below 200k units to stretch the Federal tax credit of 7500$ for one more quarter and ship to Canada instead
– selling as much Model-3 in the USA Q3, Q4 to get the maximum of of still full tax credits
– selling huge qty to Norway from 2019 on because of heavy EV competition and large EV-perks there
– selling to Germany just a month before the 4,000 Euro environment bonus will expire
….. and so on and on ……

David Cary

And you are comparing the distribution network of Tesla with Hyundai? Then there is the rather obvious goal of tax credit maximizing.

Jason

Tesla Model 3 isn’t available in Europe or Asia yet, hence good reason you aren’t seeing them there yet. But looking at Tesla Model 3 sales in the US, they certainly are not production constrained, making about 5,000 per week (that’s 250,000+ per year).
Just to put that into perspective, all the other manufacturers are talking 30,000 to 50,000 for any one of their EV’s (and often that also includes the PHEV version).
Once Model 3 is ready for Europe and Asia I’m sure there will be more people wanting them than Tesla can make, but I also bet Tesla will be ready/willing to make more than any other manufacturer as well (like 200,000 more).

John L

I just saw a model 3 in Vienna today…where did it come from if it’s not available?

Do Not Read Between The Lines

It’s a CARB car in the USA, but they’ll be selling more elsewhere.

Guy Bedau

“All other companies” is simply false, Nissan for one has _always_ sold the LEAF all across the country.

RPadTV

Disappointing, but not surprising.

Dan F.

I live in EV central, the S.F. bay area. The Ioniq has not even been available here (only in the L.A. area I believe). Will we even see significant numbers here in CA?. Will Kia and its Niro be any different? Hope so.

Windbourne

You are better off NOT buying such a car. Hyundai will not want to service it.

Unplugged

There are many reasons to not buy a CARB compliance EV. But service is not usually one of them. I leased two cheap Fiat 500e and another two Focus Electrics. There isn’t much to servicing these cars, once the automakers get the software right.

Model3 Owned- Niro EV TBD -Past-500e and Spark EV,

Yep; having a lease of <$80 /month and another for essentially free were very nice deals. 🙂 Owning a Tesla would be 7 500e. But then again, the Model 3 is a lot different car than the 500e.

Some Guy

They surely will sell their EVs with great effort.
Trust me, they will sell as many EVs as they have to to get the amount of ZEV credit they need to sell their ICE cars. Not a single unit more.

Nix

If you want it in your state tell you state officials to join on the CARB States

John

Just like that, right?

antrik

Well, yes. When enough people do so, the politicians should actually feel some pressure to act… Supposedly it’s a fairly effective way to influence politics. Certainly more effective than venting on an internet forum 😉

Steven

People? No, Lobbyists.

Marshal G

Politicians respond to their bosses, the ones that write them checks. Not taxpayers, but lobbyists.

antrik

They are useless to lobbyists if they don’t get elected.

Alexander H.

I live in a CARB state (ME), but to buy an Ioniq EV, PHEV or a Niro PHEV, I have to go to MA. Luckily for me, I only live about 35 miles from the MA border; however, just being in a CARB state doesn’t mean I can get every offering.

Sustainable2020

True but those carb state regs are starting to tighten next year and bevs MUST. Be sold in those carb states too…as I recall.

antrik

AIUI not all CARB states are also ZEV states? Though tightening fleet average requirements might mean they will have to start selling EVs regardless…

menorman

Correct. The ZEV mandate is a separate program from the CARB standards, but all states that are in the ZEV program are also CARB states. But it is missing a couple states that might be good markets e.g. Washington, Colorado, and Virginia.

menorman

Actually, the ZEV regs are tightening for this year.

johnny mars

Go to where the smartest people live and you’ll find the most EV’s.

stimpacker

Who is this “you” that tell your state officials to do something?

Public officials are only beholden to whatever keeps them in power, i.e. usually money from special interest groups and in California, illegals (they prefer to be called undocumented).

This “you” that represents ordinary EV-loving folks have no voice.

antrik

Believe it or not, the general populace through their voting decisions also have some say in keeping politicians in power… So if politicians get the impression that a certain matter concerns many voters, they might take it more seriously. Contacting them personally tends to be pretty effective at conveying this impression, I am told…

Marshal G

You think “illegals” have more political influence than big oil lobbyists handing out checks? Wow you’re a true believer aren’t you?

Steven

Like I haven’t tried.
I wish I was a team of multimillion dollar lobbyists, maybe I’d get somewhere.

Gabriel

As much disappointing this sounds, it makes sense for Hyundai since they have more to gain in consolidating themselves in the South Korean market instead of putting money trying to pick on Tesla in US (and losing).

Some Guy

Tesla would not feel pain when they sold 20000 Konas per quarter. The Kona is a decent EV with quite some range, not as cool and quick as a Tesla, but superior to ICE. So the Kona buyers will come straight out of the ICE market (if the stealerships would make an effort selling it), or switch from short range compliance EVs from other manufacturers.

Gabriel

I still think that, assuming they have a limited number of Konas to distribute in the world, they have to maximize their revenues by selling it where there are fewer options of EVs, namely markets that Tesla still is not exploring well. Judging by the dislikes on my comment people are not liking it, but this is a capitalist world and even Tesla takes advantage of it by prioritizing the higher margin Model 3 over the cheaper ones and making EV manufacturing a profitable business.

antrik

Why would availability of Model 3 in specific markets influence Hyundai’s willingness to sell there? Demand outstrips supply pretty much everywhere — they can sell them wherever they want, Model 3 or not.

But the problem is not that they can’t make enough to fulfil global demand, and have to decide where to send them. The problem is that they don’t *want* to make and sell more than needed to fulfil fleet emission and/or ZEV mandates in each market, since selling these compliance cars isn’t profitable otherwise.

Gabriel

I suppose that they may be production constrained, so their decision would be very well justified. If they sell this car in markets where there is no Model 3, they would have much less competition, so they could set higher profit margins of a limited production run. If it is indeed true that they don’t have such a constraint, so I have to agree with you that their decision makes no sense.

Rolando

The Korean sisters still have competition by their own ICE or PHEV Kona/Niros, so they can’t just put a profitable price tag on them. When the ICE Kona cost 25k, PHEV = 30k and BEV = 40k Euro (currently) they just can’t sell the BEV for 50k Euro, they would make a profit but very few will buy for this price-tag.

Jason

They claim they will sell it in Australia. We have ZERO emissions requirements. There is absolutely ZERO benefit to anyone selling an EV in Australia. Even if you talk about capitalistic reasons, how would it make any sense to spend money on the dealer network, to support a very few EV’s, the extra cost to ship them to a remote destination, where the acceptance of EV’s is also very low? Compared to close markets where EV acceptance is very high, the infrastructure is well established and dealer networks are already in place?
If Norway already has 7,000 orders, your could conceive all 20,000 could be sold just in Norway! That’s much more sensible from an economical point of view, only one market and few dealers to uplift.
Then as capacity grows they can move into other markets.
IF they do bring it to Australia, that will be excellent for us.

Jason

Tesla mission is to accelerate the transport industry shift off fossil fuel, so happy if KIA was to 100% change their fleet to electric. For Tesla mission that couldn’t come soon enough.

bro1999

Again, this is my shocked face: 8-|

Vexar

Promise me you will go to one of those t-shirt websites and make this for yourself.

Mark.ca

Oh no! How can this be?!
Relax USA….and remember….2020! (in case you forgot, that’s when all shiit brakes open and all manufacturers are flooding the ev market…lol).

William

“Flooding the ev market”, “when all shiit brakes open”,

aka

“When the L-EV-Y breaks”!

https://youtu.be/FFDYuO53BUk

deine Mutter

The European and Chinese market. The American market is more trouble than its worth when you are production limited.

antrik

More like 2021.

(And yes, I actually believe that. Well, maybe not “flooding” exactly — but we certainly should see way more models with better availability showing up, when several legacy makers will have their proper mass market EV platforms ready around that time…)

Mark.ca

Ah, the forever hopeful….

Spoonman.

Interestingly some used Ioniq EVs are making their way East as CPOs.

tko

Just make sure your dealer can and is willing to repair. I tried getting the Soul EV to my parents in NM, no dealer wants to touch the EV.

Windbourne

Hyundai/Kia/etc will not want to service these in CA either. Asian car makers, except China, is still fighting against EVs.

antrik

Are these actually used, or just registered and then immediately exported, as they do in the EU?…

bro1999

I wonder if this means the Niro EV will get the similar CARB state only treatment.

Mark.ca

Why not? If an ev is limited production why would you even sell it outside?

antrik

It’s the other way around: it’s limited production *because* they don’t intend to sell it “outside”…

TJKR

My guess is yes. Too bad, the E-Niro is a better car and probably the best new EV coming in 2019. Hyundai/Kia are not building enough battery packs.

Rolando

Hyundai/Kia are not building the batteries, LG-Chem is doing it, but at least for the Ioniq the purchase contract has a very limited qty, so that’s why demand and wait-listed orders outstrip supply by a wide margin. Ioniq has now a 12-16 month wait-list in Germany, similar for Kona, Leaf etc…..

Dav8or

I believe it will be exactly the same. Same company, same policies, different badge on the fender.

Sustainable2020

Not the same company…Hyundai doesn’t even own a majority of Kia I think but yes they do share a lot.

Do Not Read Between The Line

All the expensive bits are the same. It’s just small design differences.

wavelet

Kia’s US website implies this “Expected availability winter 2018 in select markets in limited quantities.”

Benz

Would it be a good idea if all the people in the US (who would like to buy a Hyundai Kona Electric) would form a large group on internet (20,000?).

And then contact Hyundai for an order of 20,000 (?) copies of a Hyundai Kona Electric.

How about that? Would that work?

William

Start with a $20 Million bank draft, and a letter that indicates your very specific EV order, and the timeline for the final purchase price commitment, and your delivery location requirements, that seems to probably be a good place to start?

Preordering almost a half a Billion dollars worth of EVs, from Hyundai/Kia, might make some other ICE OEMs, that are obviously late to the EV party, a little bit jealous.

Benz

Wait a minute.

You can’t just go to a Hyundai dealership and tell the manager that you speak on behalf of 20,000 people, and that they all want to buy a Hyundai Kona Electric?

I certainly would want to see the facial expression of the manager when you would tell him about that.

Do Not Read Between The Line

If you have a large order you contact the company’s fleet sales division.

Sustainable2020

Tesla will be taking deposits for Model Y and many folk will take that instead….next decade

Driving the Sun

I’ll let you know when i start the FB group! Who do I send my Kona EV deposit to? Luckily, I’m in a ZEV state on the East coast. But I really need to get to my closest Hyundai dealer to see the non-EV version of this I guess to see if it’s close enough to what I’m looking for.

Pushmi-Pullyu

Probably not. I don’t think the limitation here is lack of demand. I think production is limited by lack of battery cell supply and/or lack of interest by a gasmobile maker in building large quantities of BEVs.

But I could be wrong.

Benz

Of course there is no lack of demand for the Hyundai Kona Electric.

The point is to push Hyundai in a position where they will either have to deliver what they are offering, or to be embarrassed in the media.

vdiv

What about Canada?

ffbj

Yeah, what about Canada?

mxs

Canada has had pre-orders open for a while. If they took your money you should get a car, regardless where you live.

I assume though there will be many cancellations from Ontario, since the new wise guy pulled completely rebates off the table and decided to lower gas tax instead. This car is now 14K C$ more expensive than it was before the last election. The only hope for many will be a reasonable short 3 year lease, especially for people who drive only 16K or so kms … not enough savings in gas to bring it close enough to where most people could afford it without any rebate. If you drive a lot more, than it should still work out as far as TOC.

Rolando

Canada ?! what about electric snowmobiles for Ellesmere island …..

Ocean Railroader

Tesla seems to be the only company out there that will let you get behind the wheel of a electric car while everyone else is a after thought and the Nissan Leaf and Chevy Bolt are semi afterthoughts.

bro1999

You can find a Bolt on the ground in all 50 states to test drive. I don’t even think you can say the same for Tesla, since some states have banned Tesla from selling in state of offering test drives.

Tesla4theWin

Due to companies like GM supporting dealership cartels as they bribe/lobby politicians from selling or even servicing a Tesla (e.g. Michigan), and then Mary Barra makes a snide comment about how its hard to service a Tesla after her own company’s actions to prevent it (along with pushing for lower emission standards). Give up bro.

Cypress

Come on man, outside their home state, Tesla service centers are pretty sparse. The closest one to me is more than 20miles away.

David Cary
Depending on where you live, 20 miles is not bad. I had a BMW and 17 miles it was. Tesla is also 17 but different area. I live in a wealthy area with about 3000/sq mile density. BMW did build a dealer a few years ago and it is 3 miles away now. In our MSA, we have 3 BMW and 1 Tesla. That is pretty reasonable especially when I have seen the Tesla service center fewer times in 3.5 years than I saw BMW in my 2 of ownership – by a factor of 3. Last service – they came to my work site and did it mobile. And last I checked, BMW has been around a lot longer than Tesla. Doesn’t sell more cars anymore but that just changed like 60 days ago. So there are a lot more legacy cars to service. I suspect the dealer service centers to outlast the sales office. In case anyone is keeping score. 3.5 years, 64k miles. 3 dealer service visits (I only did maintenance at 49,500 miles). Not counting the mobile one – which was a 12V battery. I almost want something to go wrong so I can go drive… Read more »
Jason

Wow! 20miles! Such a long way to go.
Mine is about 80miles away. Good thing the Tesla can go 250+miles on a charge. My Nissan Leaf dealer is 60miles away and my Leaf can’t actually get there anymore.
I could only dream that my dealers were 20miles away.

Cypress

And even where it isn’t banned, I can’t get a test drive of a model 3. I put my name down and told the local Tesla store of my interest, but have not been contacted, they store is inside a huge mall, and they don’t seem to have Model 3 vehicles available for test drives.

3laine

FWIW, BMW has sold the i3 across the us and the world since 2013.

It’s not their bread and butter, but you *can* actually see them and buy them outside of California.

Jason

I know my BMW experience is not the same as all dealers, but here the BMW snob dealers a) didn’t even acknowledge I was in the show room, b) couldn’t care less about showing me the i3 when I went to look at it (after I had to try really hard to get their attention). Contrast that with Tesla, who told me all about the vehicles and not once asked about me buying one. No pressure at all, is just a totally different experience because they are not sales people, they are educators.

ModernMarvelFan

Compliance car to lose money on each and every one…

antrik

Well, they don’t *actually* lose money: paying the fines for non-compliance would be more expensive… Selling any more than they need for compliance would likely lose money on each one, though.

Pushmi-Pullyu

So then, just another compliance car. 🙁

antrik

You used the C-word! 😉

Windbourne

Figures.
Hyundai wants to continue selling their extremely profitable ICE line.

Another Euro point of view

Surprisingly the car industry is still reluctant to manufacture reasonably priced EVs en masse but then there is that one EV manufacturer claiming it can achieve huge profit margins despite being seated in one of the most expensive area in the world and using about more of that expensive workforce than any other large scale manufacturer per car produced. Obviously something like 98% of the car industry is lying to us regarding EVs, a huge big oil conspiracy, I tell you.

Jason

Do your own maths. EV versions are typically $10k more expensive than ICE counterparts. EV drive train typically costs about $10k more. They are not losing money. And every single model bought to market has R&D costs associated with it. The biggest fail for Nissan was they expected to sell 100,000 Leaf in the first year but actually sold much less than that. If they don’t forecast properly then they get hit, just like any company.
So now they all forecast lower sales so they don’t take that hit. EV demand is very much larger than they are forecasting/budgeting on.

Mitesh Damania

I looked at it at a car show. It is a major fail. The rear seats have no legroom. It won’t be able to compete against Tesla.

John Doe

It does not have to compete with any brand. All they make are sold, more or less. 2 years waiting time for a new car.
The problem is the low volume they make. If they made 150k a year, it might have been in competition with LEAF for example.

BoltUp

Me sad 🙁

leafowner

So disappointing…..You all in CA – you should not buy these compliance cars — force the hands of these nasty ICE makers…

pipestem

no that is the wrong idea. We have to demonstrate demand in any available market. Automakers need confidence new models will actually sell. An EV in any state is still a good environmental replacement for an ICE.

Considering that CA has a much higher than average proportion of clean electricity, concentrating EVs in CA is much better than spreading them around the country evenly. Difficult for me to say here in NC, but I have to make do with Tesla, Chevy, Nissan, BMW and random others. It’s not a bad set of choices.

leafowner

I more meant “buy an EV that is sold nationwide versus these compliance cars” reward the companies that really want to sell them!!

pipestem - also a leaf owner

ok, haha, send the californians out to nevada to buy their EVs

Prsnep

I’ll bet a dollar to anyone that it’ll be available all over the US within 1 year. Their statement only talks of where they will begin to sell the vehicle. It doesn’t say they don’t intend to sell elsewhere.

If they can’t make enough vehicles to meet the nationwide demand, they’re absolutey justified in focussing on the CARB states first. As production grows they can branch out. They might be trying to see how the reduction of credit to Tesla vehicles affects sales. Nothing wrong with that.

3laine

Sorta like the Ioniq BEV that is now available all over the US.

Prsnep

The Ionic could never have been a high volume seller with all of its deficiencies. The Kona can.

antrik

There is a word for that: denial.

Mark W

No surprise here. Same that they have done with all of their EVs so far.

Mikael

Why do you people think that they would consider selling them in non-CARB states when there is little to none demand for EVs in those states?

Create some demand and manufacturers will flock. Look at Norway, there is no CARB or EU emission demands that forces the manufacturers to sell there but they do it anyway….because of demand.

Selling 3 per month or so in North Dakota just isn’t interesting for any manufacturer.

antrik

Demand has nothing to do with following CARB or not. Demand is certainly influenced by incentives (see Norway) — but that’s orthogonal.

David Cary

North Dakota is a very extreme example.
The Non Carb states have 60% of the US population I suspect. Texas and Florida being just a bit under NY and CA combined.

Here in NC (non carb state, 3% of US population), demand is off the charts. We have 15 superchargers. We have i3s, Bolts, spark EVs, Focus EVs, Leafs, etc. Tesla dominates but we have the rest.

Norway has demand because of tax structure. CARB is just another way to incentivize sales. To pretend that is different is not intellectually honest.

trackdaze

Frustrating yes, but Hyundai seem to be doubling EV production year on year.

In a few years then there will be plenty.

antrik

I’m pretty sure demand will continue to outstrip production for the next decade or so. (Not just for Hyundai.) The question is, when will Hyundai acknowledge that there is money in the market, and create something they actually want to sell as much of as they can?…

trackdaze

In a few years.

Dimitrij

I think the federal EV tax credit needs not to be entirely repealed, but in some form extended to those manufacturers, who actually sell their EV’s in all states (even past the 200,000 mark), and revoked from those who are just playing CARB games … that would learn ’em.

David Cary

Asking for logic from the federal government is naive to put it nicely.

Antonio Briz Ena

Who in USA wana buy Kia or hyundai EV if you can buy Tesla model 3 cheaper. You must be lol and they know. Better focus in countries where Tesla is expensive.

Lawrence

Tesla hasn’t proven that it can make a cheap EV’s at this point. It can make incredible cars that are compelling in value, but not cheap at this point.

Mark W

The lowest price Tesla right now is $49,000. How is that cheaper? Also, Federal Tax incentives are going away for Tesla, so that makes the M3 even more expensive vs. Hyundai or Kia.

Milfan

Expected, Hyundai/Kia are never interested in selling even hybrids, why would they sell electric vehicles.
They just want to sell in states where most of the credit is given. Ideally California should give credit only to those companies who sell it nationwide.

Amidst all these failed promises of the automakers, we are finding solace in Tesla.

Lawrence

They failed to see the future. Instead of creating a electric strategy, they created a “luxury” brand to compete against the Germans, who are losing big market share against Tesla. Koreans are slow because they are reactive to the market, chasing once it’s clearly obvious, never leading.

James

We don’t need no stinkin’ COMPLIANCE CARS. We want affordable EVs which are only possible when a gas OEM builds battery factories and auto plants that produce 100,000s of cars and/or trucks of any specific model.

Today, VW begins explaining to deaf ears that poor them, if they and others build electric cars – PEOPLE WILL WANT THEM – and suppliers, engineers and factories will need to evolve into building EV cars, components and batteries. Gee – cry me a river!

Feeble attempts at pacifying rules and mandates while working hard to defeat/lower those mandates is BS. Hyundai only demonstrates it can build EV versions of it’s vehicles by doling out a few. BUILD MANY and many will come buy them. They
make their gasmobiles look bad…SO BUILD EVs instead.

Sorry, my opinion of Hyundai/KIA just plummeted.

Mark Sumner

Seriously disappointing. I’ve been watching overseas videos and reviews of the Kona, waiting for it to appear in the US. It looks like after two Volts, my first EV only will be a model 3 or a Bolt … but I really wanted the Hyundai.

NZ Prof

Hyundai are making good EVs. However their cost of batteries mean that they loss money on everyone sold. They are basically show cars, so they are restricting supply. This will only change when they build a battery/packing factory and get the cost of packed modules down to below $130kWh. No sign of that factory so far.

Lawrence

No way to know if they are good EV’s. So few in population that statistics cannot be extrapolated.

newpolaris

The EV production at the Ulsan plant is really small. You’ll have to wait a lot of time.

Tim Miser

All just goes to show how much the Chevy Bolt still is way ahead of its time. No $35k M3, no 200+ mile Leaf, and still no Kona/Niro while the Bolt has been available nationwide for years.

BenG

The Bolt is still ahead of the pack, no doubt, and it’s available to buy, but it’s priced so high that sales are anemic. $37,000 retail base price delivers a car comparable to the $26k base Golf GTI, which outperforms the Bolt and is a nicer car in many ways.

People in the market for a small ‘hot hatch’ like the Bolt aren’t generally the most affluent and may not be able to use the full federal tax credit, but even if you can, it’s still $4k more expensive than the comparable, but nicer, Golf.

GM is dropping the ball by not ramping up production (a lot more than 20%) with a mid-cycle refresh on the Bolt this year, and dropping the price by $4k to keep up with the GTI’s progression and to achieve price parity after federal tax credit. They could really move some metal during the phase-out period, but, alas, GM doesn’t appear to be targeting high sales during the phaseout period.

Mark W

True. The problem is, once the Tax Credit goes away for GM, Bolt sales will go almost to zero.

Will

Told you so. The tax credit should not be given to these poser if not nationwide distribution

Buutvrij

My neighbour has a grey one just as pictured above. He really likes it. Too bad that Hyuandai is doing a VW as well (or so it seems)

Steven

Here I am, shocked and amazed. More Vaporware.

Craig

The only company that wants to sell electric cars is Tesla

Ron M

Trump wouldn’t be happy that US patriots want to buy foreign cars or products. He would say your being unpatriotic.
He doesn’t believe in globalize only patriotism.

Al D

Hyundai Denies Most Of U.S. Access To Upcoming Kona Electric

That’s OK. At that price and with some faults to be ironed out, most of us can wait until Hyundai and Kia start mass-producing much improved EV’s at lower prices. By then, there will be many EV’s of all types from several major manufacturers.

Steven

And how is this news, says the guy in Pennsylvania…
None of Hyundai’s or Kia’s BEV offerings are available nationwide.

johnny mars

To hell with Hyundai. I’m buying a Bolt EV instead at the Chevy dealer in just about any town.