Hyundai Kona Electric Delayed In UK To August 2019?

OCT 28 2018 BY MARK KANE 66

Tesla Model 3 will perhaps arrive in the UK sooner than the Hyundai Kona Electric?

An InsideEVs reader sent us a note about the Hyundai Kona Electric delivery guidance in the UK, which significantly changed in the past few weeks (orders book opened on August 2).

Originally, the 39.2 kWh battery version was shown as ready for immediate delivery, while the 64 kWh battery version was scheduled for February 2019. But now it seems that deliveries are expected in August 2019!

That’s long enough to get the Tesla Model 3 in mid-2019 (production hell huh?) to the UK before the Kona Electric.

There could be two reasons for the August 2019 shift. The first is that deliveries are delayed, while the second one is that the first pilot quota was sold out and the next one is scheduled for August 2019.

Prices in the UK:

  • 39.2 kWh version from £29,495 (excluding Plug In Car Grant)
  • 64 kWh version from £36,295 (not including Plug In Car Grant)

Hat Tip to Jon!!!

Categories: Hyundai

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66 Comments on "Hyundai Kona Electric Delayed In UK To August 2019?"

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With UK leaving EU there will be little reason for Hyundai to sell the Kona there. Maybe the delay will be much longer than so and the few token vehicles coming will be very limited.

Why would that stop them selling the Kona in the UK?

Limited production, no emission credits and the UK being a small EV market not holding its own with proper demand like for example Norway.

Also incentives cuts doesn’t really help.

They could probably sell all their production that is not going to emission credit markets to Norway and South Korea and that would make it easier and more profitable.

They don’t have much reason for a Kona EV that drives on the wrong side of the road at all.

I didn’t think Norway was in the EU.

Good for you, nor did I. What is your reason for mentioning that?

In Norway EVs get sold for higher prices because the incentives make them cheaper to buy for Norwegians.

Totally wrong, in Norway you get the eGolf for the same price, as in Germany, just without taxes. Dealers do not make more profit with EVs in Norway, than Dealers in Germany.

The MSRP is likely the same — but do people actually pay the same price? Or do they get larger dealer discounts in other markets?…

The wrong side of the road, huh … remind us please on which side of the road they drive in India (1.3bn people), Indonesia (260 million), Japan (125+ million) and pretty much everywhere in the Southern section of Africa.

Do Not Read Between The Lines

Also Thailand, Malaysia, Pakistan, Bangladesh, Sri Lanka, Australia and New Zealand among others.
Of course, given that they’ll only be making 50,000 of them, they likely don’t _need_ to make a right-hand drive version, but they are going to.

Do Not Read Between The Lines

I guess you didn’t read the InsideEVs article saying that Hyundai is going to sell the Kona EV in India.

Japan also drives on the ‘wrong’ side of the road, and so do Australia and New Zealand.
But anyway, Norway is already saturated with EVs and there may be a law of diminishing returns.

Hyundai has the #1, #3, #4, #5 spots in a booming S. Korean EV market that is growing at many hundreds of % a year. GM’s Chevy Bolt holds the #2 spot there. Hyundai actually have little incentive to go too global with their cars. They could pick just S. Korea and Norway and make a tidy profit on the Kona, Niro, and Ioniq. The writers at InsideEVs tend to be very American-centric. They don’t necessarily see that as success.

“Hyundai actually have little incentive to go too global with their cars.”

That certainly applies if Hyundai doesn’t want to sell EVs. With that approach, Fiat has little incentive to sell the 500e outside of California either. In fact, why sell EVs beyond your respective borders?

The issue here isn’t that Hyundai gets to make a “tidy profit” (as if anyone outside of Tesla is actually making a profit on EVs). The issue here is whether Hyundai is serious about selling EVs, or is simply taking up a hobby.

Until automakers build more than 50,000 EVs a year, they aren’t fooling anyone.

Check out the Global Top 20 sales with Tesla having 3 cars in the Top 10 and GM Bolt hanging in there at #20

I suspect that supply constraints (especially batteries) are the real reason, and this (if true) bodes poorly for us here in the U.S. Living in Calif. which will likely get it first in the U.S., I hope they do send us more than a few. I fear that the Kona EV and it’s platform mate the Niro EV will make it here in only Ioniq like numbers which is low to mid 100s per year. The U.S. is not the center of the world anymore!

“The U.S. is not the center of the world anymore!”

Most never thought it was, except Trump. But California is the fifth largest economy in the world, and odds are that it buys more EVs than any other market outside of China. So yes, California is a very important market that provided the blueprint for China’s EV incentive program.

Do Not Read Between The Lines

California total plug-in sales were 98,540 in 2017. 53.5k were BEV. Sales are higher again.
That is bigger than any single European market. The largest was Norway, of course, at 33,791.
But total European BEV sales were around 150,000 in 2017.

I can only hope that people were downvoting you for the “center of the world” comment, not on the importance of the Californian market.

Well I guess this is suppose to be a surprise. The Tesla killers are sleep walking.

Yes bad news for the UK and Hyundai but great for Tesla.

Not sure it qualifies as “bad news” for Hyundai… It was probably a conscious business decision.

(It will be bad news though when they realise that dragging their feet on EV investments will likely prove to be more costly further down the line…)

Hyundai never classified itself as a Tesla killer.
They don’t have the scale on battery manufacturing to compete with Tesla ( no one has, in fact).

The first few months of deliveries of Model 3’s to the UK will be to satisfy those reservation holders who have been waiting more than 1000 days for their cars. I don’t think the Kona delay will impact the sales of Kona’s.

Someone’s making the other 1.8million ev batteries out of 2M this year and the 2.7million out of 3M next year.

Your numbers are off. Tesla will make ~250,000 this year, and likely ~450,000 next…

More importantly though, a majority of the other sales are very small batteries for PHEVs or smallish batteries for low-range BEVs. To become a “Tesla killer”, battery supply needs to scale way more than the total number of cars sold would suggest…

“To become a “Tesla killer”, battery supply needs to scale way more than the total number of cars sold would suggest…”

Absolutely right, thats the key. I hope Hyundai can manage to ramp up the production. The Ioniq (with the proposed bigger battery) would be the perfect car.

No, Hyundai never did make such silly claims. Some commenters on the other hand… ($TSLA bears in particular.)

Being a Tesla killer is independent of battery production. Yes, batteries are necessary for EV’s but being a vertically integrated car producer is not a requirement for being a Tesla killer. Tesla took huge risks with its battery plants and stands to reap huge benefits as a result. (Tesla also took a huge risk it’s nationwide charging stations). Tesla currently has one production plant, and that is where other car manufacturers have opportunities to be Tesla killers. I will give a corollary to this “Tesla Killer” situation using the Apple iPod. I got the new iPod Touch 4G when it came out (despite my fears of battery life) and love it so much that I bought a few for my friends who were reluctant to buy Apple products (because they were so expensive). In a few short years, it was obvious to me the iPod Touch market was dead and the “killer” of this great device were cheap android phones (sold in prepaid market). These cheap android had bigger screens and could do more (had cellular service) and were much cheaper (really dirt cheap!!). Even though the iPod Touch 4G (when it came out) was the best damn portable music… Read more »
Model3 Owned- Niro EV TBD -Past-500e and Spark EV,

And in your story, Apple died, right? Cause in my world Apple is a 1 Trillion dollar company.

The difference is Apple is in a market we two dominate players – Apple and Google. The same can’t be said with the auto market. You have geographical dominate players, segment dominate players , worldwide dominate players and niche players. Currently Tesla is a niche player and after their current performance owns the EV segment in the US.

The iPod Touch died (please re-read the corollary was on the iPod Touch, not Apple, Inc).

It goes to show that Apple can have a product lose to an inferior product due to pricing from competitive products.

Tesla is poised to lose to it’s Tesla Killer, which is an inferior product but costs much less than a Tesla, respectively.

“Being a Tesla killer is independent of battery production.”

?! Your premise is simply wrong. You can’t compete in EV production without batteries. It’s that simple.

Dude, you need to do your homework. Tesla needed help from Panasonic to get the batteries or simply stated Tesla does not independently produce its own batteries.

If Tesla does independently produce their own batteries, then your augument / assertion is deeply flawed.

Unplugged: the following article points out Panasonic supplies the batteries to Tesla.

Personally waiting for the model3 so don’t really care when the Kona arrives. The Mitsubishi Outlander has proved popular here so I can see this car still doing well in the uk

And what?! No investigation for deceiving costumers? Or for whatever reason? Bah..
Can you really blame Elon…

Send in the FBI!

They’ve never made claims about production capability.

Have they stated a number on how many they have are going to produce in a year?

I know production is below demand, but is it like 20k, 60k or what?

Originally ~12-15k per year which was increased to ~20k before launch and the latest I’ve heard is more in the ~30k region per year but the question is if they have batteries to do that.

They probably wouldn’t be mentioning the numbers of they didn’t have the batteries to back them?…

(I haven’t seen the 30,000 one yet — that would certainly be good news! Albeit still *way* too low to fill demand…)

I hadn’t seen 30K either. Last numbers I saw (all for 2019) were ~20K each for the Kona EV and e-Niro, and just a week or two ago also 20K for the updated 39kWh Ioniq and (probably 39kWh) updated Soul EV.
30K would definitely be encouraging. Mikael, do you have a link?
30K of all four models would mean 120K mid-range + long-range BEVs, which IMO is a good start. At that point, assuming they sell well, Hyundai/Kia will certainly have motivation to aggressively increase battery supplies.

A 39 kWh Ioniq, could be a great be price, performance and range compromise given its efficiency (MPGe). 8-9 (or 10) sec. 0 to 60 is fine with me.

Yup. I’ve seen an estimate that a 39kWh Ioniq would probably do 170-180mi on the EPA test cycle. Not quite 200+, but might be enough for lots of folks given the decent fast-charging rate.

Considering that VW is planning for 150,000 in 2020, 120,000 in 2019 would indeed put Hyundai/Kia among the larger players… Though still pretty tiny compared to Tesla. (And BYD, if we count PHEV sales as well.)

Don’t know about Soul: but I don’t think there is any reasonable doubt that they could easily sell 30,000 each of the Ioniq, Kona, and Niro, if they chose to make that many…

Seems pretty obvious that the Kona will be doing more than 20k a year, and quite probably over 30k, given that it is at around 2k a month right now despite being unavailable or just getting started in North America and some European markets.

There is nothing “obvious” about that. If it’s production-constrained — and for all we know it is — then selling in more markets just means less sales in other markets.

It’s clearly production constrained at this point.

Do Not Read Between The Lines

There was an article somewhere with larger numbers. Was going to be 30k each, but then they said they’d increase total plug-in production further, so it might be in the 40k-50k range each for the Kona and Niro EVs.


The headline is misleading. The Kona EV is already in the UK so it is not delayed. Just selling the 2019 inventory in the latter half of the year because it sells so quick.
A fact you berred at the bottom of the article 🙁

Keep delaying intentionally. Chinese are coming !!!

If I was the guy in charge of the Kona EV, I would take a page from Ford or Jobs and produce 1 version of the car (one trim) with limited options to reduce production headaches and charge the cheapest price possible.

Instead of 2 battery choices, I would split the baby and offer the average of the two (with range of say 330 KM, e.g. 300 KM with 10% buffer). Charging stations are now plentiful (then before) and with fast charge, the need to have really long range vehicles is reduced.

This idea of market segmentation with different batteries and trims is the way of the dinosaurs, e.g. run by marketing folks. And you wonder why Audi had a problem, why Hyundai is having problems, etc. There is a learning curve with new techinology, new production processes, so why not make it extra challenging with lots of trims and options. You look at Tesla and they are learning to simplify their car choices to reduce their bottlenecks.

It’s exactly the other way round: most BEVs available today have way too high entry prices precisely *because* most makers don’t do meaningful market segmentation. (While Tesla does.)

antrik: Sorry but you don’t understand basic Econ 101 as you contradict yourself.

You get huge economies of scale (and economies of scope) by producing a commodity product (think iPhones under Jobs). Market segmentation adds costs to production, packaging, logistics, etc.

This is an apocryphal story I learned in business school: In the Soviet centrally plan society, it was determine a city need 10,000 pairs of shoes. The shoe plant produced 10,000 pairs in the same size (as opposed to the original goal of 10,000 pairs in different sizes). Why the same size? Because it was the easiest way to make 10,000 pairs of shoes.

As for Tesla, Elon Musk learned the hard way —- Tesla is REDUCING color options, other options, etc (thus commodizing the Tesla’s) in order to ram up production of Tesla 3’s.

Low prices come from economies of scale / scale, and therefore the product has to be commodized.

Refer to this article on how Tesla is commodizing its products to reduce bottlenecks; greater market segmentation leads to production nightmares as the bottlenecks can move. Elon is learning the importance of reducing options if he wants higher output / throughput.

E. Goldratt wrote extensively about this using his Theory of Constraints. In graduate school, I had to work on production functions for Microeconomics and it so important to understand the role commodizing does to bringing out low price items; greater market segmentation just adds to much costs. So you were wrong by using Tesla (that NEVER was profitable before the recent fiscal quarter!)

All hail Nissan for being so consistent and available. Nissan Leaf better all other evs in terms of availability and consistency.

Freaking fanboy…. Where is the long range leaf? Everyone knows it’s comming, no official statements, nothing. Colleagues who have to 40kWh Leaf are having so many problems with it…. Meh….

It’s the same everywhere. They sell out fast. Glad Tesla and Nissan are serious about producing in numbers.

There are already hyundai kona’s delivered & driving in the UK. Check youtube, there is a guy who has a started a channel about his hyundai Kona.. AMAZING CAR. Probably they sell out faster then they can build them

Well, you can always rent this one whilst waiting:

I have seen suggestions that car manufacturers are deliberately throttling supply of electric cars to appear supportive of EV development whilst really wanting sales of ICE vehicles because of sunk costs in petrol and diesel vehicles. It originally sounded like crazy conspiracy theory to me but then I’ve seen how many manufacturers are in the exact same position. Try buying an evil, an Ionic EV or even a Nissan Leaf.

There’s something go in on here because I don’t believe that all these giant manufacturers are all equally incompetent in gauging demand and meeting it with supply.

This is playing into other manufacturers hands nicely especially as the 60kwh leaf will be produced in three different countries. This is where the Koreans are very lacking!

Mine was for delivery end of January, just had email fro Hyundai that it’s delayed by 4-6 weeks.
They haven’t given me a new date yet which leaves me wondering whether I won’t have to wait even longer, l place the order last August.