Hyundai Releases New Kona Electric Commercials

SEP 5 2018 BY STEVEN LOVEDAY 26

Check out these fresh 2019 Hyundai Kona Electric ads, plus a product highlights video.

While it’s off to a very slow start, we’re beginning to see occasional electric car commercials on television. The Electrify America “Jetstones” ad has been getting plenty of airplay lately, but Volkswagen is only producing these brand-neutral ads as part of its mandated commitment to promoting EV adoption.

Generally, most OEMs just don’t spend money advertising their EVs, which makes perfect sense since their gas-powered vehicles return a much larger profit margin. It’s still not the best business plan if they’re preparing for the future. Tesla doesn’t advertise in the traditional sense, but the company remains in the media due to its unique and disruptive nature, outspoken CEO, and massive social media presence. Now, Hyundai is taking a step forward by producing and releasing commercials about its all-new Kona Electric.

Below is another recent commercial about the 2019 Hyundai Kona Electric:

Hyundai also released this product highlights video:

HYUNDAI KONA

Hyundai Kona Electric in Norway
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26 Comments on "Hyundai Releases New Kona Electric Commercials"

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I don’t get it. Why would someone go to all this trouble for just a dozen sales? Or does this mean Hyundai will actually want to sell the Kona?

It’s a whole lot more than a dozen. Yes, it’s disconcerting for EV fans. This is especially true when looking at what Tesla (an EV-only company) can do in terms of electric car production and deliveries. But, we have to face the facts. Only a few percent of people are currently adopting EVs. Some can’t afford it, others aren’t sold on the tech, and it’s still expensive for OEMs. Making a ton of EVs means losing money. Advertising them means pushing the loss of money. All in good time. It’s a work in progress. I’m just impressed that companies like Jaguar and Hyundai/Kia are producing compelling products and advertising them, so as to plan for their future and the future of transportation. This is really positive news, albeit small batches and late in comparison to a few others. But still …

I would be more impressed by such advertising if the company at least seemed to try to meet demand. Hyundai continues to make far fewer Ioniq and now Kona than they can sell – without advertising. Given that, I don’t believe the ads are meant to increase sales, but rather to improve their green image.

As I said previously, all in good time. Honestly, from a profit perspective, it really makes zero sense for OEMs to advertise and/or try to push EV sales now. It also makes no sense to promote EV sales or stray from ICE sales. It is what it is and the truth of the situation currently. Sadly, this is just the truth right now.

And how will that change? What will be the force for change as long as they make more money selling ice cars and do nothing to educate people and promote interest in evs? People in most U.S. states don’t even know evs exist other than Tesla which they have only a vague Idea about and consider only for wealthy people. Hell, people I work with in Silicon Valley aren’t even aware of ev models other than Tesla and the Leaf. A friend of mine was shocked to hear about the GM Bolt more than a year after it was released. And even then he didn’t seriously consider it because it all seemed so new and mysterious. How will that change, and in a time that has any hope of limiting climate change?

I would have loved to get an Ioniq EV when I was in the market for a car, but Hyundai wouldn’t sell one where I lived. So, I both wanted an EV (and eventually got a different one), could afford it, and was sold on the tech, but Hyundai couldn’t meet the demand of people like me and lost the sale.

I hope they don’t repeat that mistake with the Kona.

None of this explains why they are making advertisements for a product they most likely won’t be selling enough of to meet existing demand…

Eventually. All in good time. At least they are in the game and are advertising it. It’s all a work in progress. Hyundai/Kia have surely stepped up much more than many other automakers. Volume just won’t come soon enough.

Hyundai, like every other manufacturer, uses their electric cars in marketing to an extent entirely out of proportion to volume. I think it’s simply about portraying their brand as “green”.

But with long waiting lists everywhere, what we need isn’t ads for Kona, but more cars produced and bright to market!

To be fair Hyundai and Kia produce a range of plug-in cars between them with more on the way.

Get customers in to see the Kona EV, then sell them on the far cheaper $20k ICE version of the Kona. Typical ICE manufacturer behavior.

you’re a bit cynical about this. The Kona EV is new to the US. In Europe they expect this car to be an awesome seller. Norway alone has 20,000 reservations for it. So maybe your comment is a reflection of US mentality, or maybe you’re too easily talked into things you dont want to buy. Regardless, the Kona EV, and subsequently the Kia Soul (which is already in EV form but will migrate to the Kona EV platform) is a highly anticipated car. https://electrek.co/2018/08/08/hyundai-kona-electric-cuv-first-deliveries-norway/

That’s precisely the point: these are highly anticipated; demand far outstrips supply in Europe, and very likely the US as well. So why would they still advertise them?

The theory that they are just baiting customers in hopes of selling them on something else, actually sounds pretty plausible… At least I can’t think of another motivation.

Last I heard, they’re planning to produce at least 2k/month, which is more than a hundred dozens…

That would be about as much production as the IONIQ EV IIRC — and how many of these make it to the US? A few dozens per month.

They sell a dozen because they only make a dozen. These EV cars literally fly off the shelf before they hit the dealership. I can not even find a Nissan leaf in the style and color that I like. I am waiting to buy another electric car in the near future when new models become available (anything but Tesla). Like so many people, I can not wait but I have to.

Look, hipsters! That must be Dad’s Kona EV. Nice of him to let you borrow it and pretend you are free and independent.
Get your Malamute off the roof, that can’t be good for the paint. The fur’s too fine to be a wolf, animal too big, but we know what you were going for. I’m happy about the ad, but look, if that were on TV and you were sitting next to me, this is the conversation we would be having.

What car do you recommend they get instead? Their grandfathers sedan? The rude boy hatchback?

Real wolf or not, it’s a pretty animal 🙂 Which is the only positive thing about these ads…

It’s an engine wire harness. Remove the engine and the problem is solved.

And this is relevant how?

And what does this have to do with an article about the Kona ads? How about taking this the forums? Instead of polluting the comment stream.

whats your point? Chevy recalled now many cars because the ignition switch caused fires? idiot….

Hyundai doesn’t have strong market share here in Europe, so they should see EV’s as possibility to steal market share from other manufacturers rather than cannibalizing their own ICE sales. I have high hopes that they will ramp up.

Nice!