Hyundai Releases New Kona Electric Commercials

SEP 5 2018 BY STEVEN LOVEDAY 26

Check out these fresh 2019 Hyundai Kona Electric ads, plus a product highlights video.

While it’s off to a very slow start, we’re beginning to see occasional electric car commercials on television. The Electrify America “Jetstones” ad has been getting plenty of airplay lately, but Volkswagen is only producing these brand-neutral ads as part of its mandated commitment to promoting EV adoption.

Generally, most OEMs just don’t spend money advertising their EVs, which makes perfect sense since their gas-powered vehicles return a much larger profit margin. It’s still not the best business plan if they’re preparing for the future. Tesla doesn’t advertise in the traditional sense, but the company remains in the media due to its unique and disruptive nature, outspoken CEO, and massive social media presence. Now, Hyundai is taking a step forward by producing and releasing commercials about its all-new Kona Electric.

Below is another recent commercial about the 2019 Hyundai Kona Electric:

Hyundai also released this product highlights video:

HYUNDAI KONA

Hyundai Kona Electric in Norway
54 photos
Hyundai Kona Electric in Norway Hyundai Kona Electric in Norway Hyundai Kona Electric in Norway Hyundai Kona Electric in Norway Hyundai Kona Electric in Norway Hyundai Kona Electric in Norway Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric - CCS Combo charging inlet Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric cold weather testing Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric Hyundai Kona Electric

Categories: Hyundai, Videos

Tags: ,

Leave a Reply

26 Comments on "Hyundai Releases New Kona Electric Commercials"

newest oldest most voted
Ricardo

I don’t get it. Why would someone go to all this trouble for just a dozen sales? Or does this mean Hyundai will actually want to sell the Kona?

Terawatt

Hyundai, like every other manufacturer, uses their electric cars in marketing to an extent entirely out of proportion to volume. I think it’s simply about portraying their brand as “green”.

But with long waiting lists everywhere, what we need isn’t ads for Kona, but more cars produced and bright to market!

Gazz

To be fair Hyundai and Kia produce a range of plug-in cars between them with more on the way.

Lawrence

Get customers in to see the Kona EV, then sell them on the far cheaper $20k ICE version of the Kona. Typical ICE manufacturer behavior.

daniel a cashmer

you’re a bit cynical about this. The Kona EV is new to the US. In Europe they expect this car to be an awesome seller. Norway alone has 20,000 reservations for it. So maybe your comment is a reflection of US mentality, or maybe you’re too easily talked into things you dont want to buy. Regardless, the Kona EV, and subsequently the Kia Soul (which is already in EV form but will migrate to the Kona EV platform) is a highly anticipated car. https://electrek.co/2018/08/08/hyundai-kona-electric-cuv-first-deliveries-norway/

antrik

That’s precisely the point: these are highly anticipated; demand far outstrips supply in Europe, and very likely the US as well. So why would they still advertise them?

The theory that they are just baiting customers in hopes of selling them on something else, actually sounds pretty plausible… At least I can’t think of another motivation.

menorman

Last I heard, they’re planning to produce at least 2k/month, which is more than a hundred dozens…

antrik

That would be about as much production as the IONIQ EV IIRC — and how many of these make it to the US? A few dozens per month.

Mike

They sell a dozen because they only make a dozen. These EV cars literally fly off the shelf before they hit the dealership. I can not even find a Nissan leaf in the style and color that I like. I am waiting to buy another electric car in the near future when new models become available (anything but Tesla). Like so many people, I can not wait but I have to.

Vexar

Look, hipsters! That must be Dad’s Kona EV. Nice of him to let you borrow it and pretend you are free and independent.
Get your Malamute off the roof, that can’t be good for the paint. The fur’s too fine to be a wolf, animal too big, but we know what you were going for. I’m happy about the ad, but look, if that were on TV and you were sitting next to me, this is the conversation we would be having.

Andy

What car do you recommend they get instead? Their grandfathers sedan? The rude boy hatchback?

antrik

Real wolf or not, it’s a pretty animal 🙂 Which is the only positive thing about these ads…

Gazz

It’s an engine wire harness. Remove the engine and the problem is solved.

John Ray

And this is relevant how?

Cypress

And what does this have to do with an article about the Kona ads? How about taking this the forums? Instead of polluting the comment stream.

daniel a cashmer

whats your point? Chevy recalled now many cars because the ignition switch caused fires? idiot….

Amperaguy

Hyundai doesn’t have strong market share here in Europe, so they should see EV’s as possibility to steal market share from other manufacturers rather than cannibalizing their own ICE sales. I have high hopes that they will ramp up.

Cypress

Nice!