Hyundai Finally Commits to Selling Electric Vehicle…at Some Point


Hyundai supports hydrogen fuel cell vehicles, while partner Kia is softly getting into the plug-in scene.

Repeat of Boring Logo

Repeat of Boring Logo

That was to be how Hyundai and Kia would divide their efforts.  One would focus on fuel cells (Hyundai) the other on electric vehicles (Kia).

Well, it now seems that maybe the fuel cell way isn’t working for Hyundai as Hyundai Motor America CEO John Krafcik finally stated that the automaker will sell an electric vehicle in the future.

Here’s what Krafcik had to say:

“Our primary zero-emission vehicle focus is fuel cell right now, but we will certainly field a BEV at some point.”

Note that Krafcik is referring to the US market here, so his statement should read “we will certainly field a BEV at some point in the US.”

Hyundai does currently sell its electric BlueOn in Korea, but that subcompact is a South Korea-only special and it’s a limited production offering, too.

Hyundai will certainly be late to the US’ plug-in party, but it’s good news to know that one more automaker will be joining the EV ranks…at some point.

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3 Comments on "Hyundai Finally Commits to Selling Electric Vehicle…at Some Point"

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If they had accelerated the production of the Elentra EV, it would have been a contender in many ways, especially if they targeted 100 EPA rated miles.

Kia is electrifying the Soul. Maybe that’s a bad vehicle because of its poor aerodynamics, or maybe it’s a good vehicle because it’s relatively inexpensive. Either way, Hyundai can use the same powertrain in another vehicle, such as the Elantra, and get even more range out of it. If they can squeeze the batteries in the car’s nooks and crannies.

The first car company to hit that sweet spot, 100 EPA rated range miles and a 25/30,000.00 price point, will capture main stream market share.