Hyundai Dealers Reportedly Price Gouging On Kona Electric

FEB 25 2019 BY MARK KANE 288

$5,000-$8,000 markups over MSRP?!

Hyundai Kona Electric is a well-received electric car with one major problem – heavy production constraints compared to demand.  This apparently shoots prices at dealerships through the roof.

There are multiple reports coming in now of $5,000-$8,000 markups over MSRP, which makes the Kona Electric way less attractive, especially when you wait for those few available units.

It’s a simple economy rule of supply/demand, but as the EV community already had many complaints related to dealers (their EV knowledge and general approach), the markups will not earn any sympathy.

One of our readers sent us a note stating that he was going to buy Kona Electric in California, but after selecting the model, the dealer added $5,000 to MSRP. A similar situation played out in a second dealership.

Another InsideEVs’ tipster told us a dealer is adding even more – $7,500. That reader decided to give up on the idea and picked up another model. The choice fell on Honda Clarity Electric lease.

Well, as you can see, the problem with limited supply is not only long waiting times, unused potential on the market, but also prices of those cars are needlessly higher (kind of a second impact on customers, which already need to wait on the product).

Hat Tip to Ricardo!!!

Categories: Hyundai

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288 Comments on "Hyundai Dealers Reportedly Price Gouging On Kona Electric"

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BS that the dealers can do this – another reason to like the Tesla sales model.

Do you think Tesla price their cars because they’re very nice with costumers and like to sell them even if they lose money? It’s true they jump over one middle man but everybody price their products in order to maximize income/profits… or they don’t know crap about how to run a business.

This is an obvious move and it would be stupid not to do it.
If you can only make 1000 books and you can sell 5000 for $10, what would you do?

Kona EV seems a good car but there are not many being build.

Instead, Tesla started with the $50k-$70k versions of the Model 3.

Yes and not with the $35k car that would be one of the biggest, if not the biggest feature of the car. That way they gathered 400k loans with no interests with something that was basically a lie – very ethical… Oh no when it’s Tesla it’s called saving the world because if they don’t do that they’ll go bankrupt and the world is doomed.

Apparently many are losing money selling EVs, like GM with the bolt, why can’t we all use the same reasoning for everyone?!

Come on people, Tesla, Hyundai and others are in it for the money, with more or less morals, they are not very different.

Stop sounding like another factfree idiot.

Too late;)

During the model 3 presentation in 2016 the first phrase on display when Elon started to talk about model 3 was “mass market affordable car”. The last sentence on display before the car was shown was “$35000” that was there in background for a long time.
Elon said – delivers will start in the end of next year (2017)… and of course the price will be $35000. He also said “even with no options this will be a great car for $35000”.
Those are the facts you silly people obviously don’t know.

But the video of the presentation is on youtube. The difference between me an many of you is that I just checked the video and always try to base my comments on facts, not astroturfing or blind fanboyism.

You are complaining about a car that is probably still cheaper than the model 3 that never got an official pricing by Hyundai… or even the CEO.

Obviously one of the key feature of the model 3 used to be the price – the $35k price point. Only brainless morons can’t see that.

Back to the actual article topic – price gouging. This is something Tesla could have done with any of the first model 3’s, regardless of base price, due to the extremely high demand. They did not. Apparently, Hyundai dealers are doing this, which you condone. The only obvious thing here is you’re full of crap.

Another fanboi. Tesla have been gouging on the price of every single Model 3 sold to date by forcing buyers to get the “premium” interior package for $5K .

How is that price gouging? Tesla customers have been buying higher end models and getting more features than the $35k model. Then, after enjoying these features, the cars will be worth more on resale, too.

What are these Kona buyers getting for the up to $8000 markup over MSRP? Nothing. That’s what makes it price gouging.

Guess it’s hard to imagine for immoral people that other people could be different.

And you base that on what? On posts in a forum?
Why aren’t you the “judge of the world”, that person that when judges when is gut feelings say so can’t be questioned no longer.

I’m impressed by your morals – wow! We could simplify the courts with your amazing philosophy of life!

Let me try to do the same exercise – just copying you. “You’re immoral”.
And now?!

Alex, there is some old advice you would do well to heed:

“It is better to remain silent and appear stupid, than to speak and remove all doubt.”

Too late for these comments perhaps, but think of the future.

“This is an obvious move and it would be stupid not to do it.”

So then, it’s perfectly okay with you when a gas station raises the price of gasoline to 2x or 3x normal price during a hurricane evacuation or other widespread emergency, because there’s a much higher demand for gas? That’s a serious question, not a rhetorical one.

There is a reason that “price gouging” has a bad reputation, even though — as you’re arguing here — it can be described as a normal part of supply and demand.

Of course it’s ok for gas stations to raise the price to 2X or even 100X normal price as long as others are allowed to sell for whatever price they choose. Then people will truck in gas from other areas and increase the supply, consequently bringing down the price and more gas for all.

With current “anti-gouging law” of not allowing raising gas price in disaster, gas runs out because there’s no incentive to bring in more gas with added risk. As with any shortage, price control result in shortages and everyone suffer.

You have to balance free market crime spree in a hurricane to those who will DIE while you wait to Maximize your Profits.
Guaranteed people will die while you “preserve” your “asset” by holding on to it, and don’t sell more than 50% of your supply.

Only suckers and crooks believe in a Pure Free market.

If they run out (which they do with price control), and there’s no gas at all, far more likely to DIE with price control than if they have some at some high price that you can buy if your life depended on it.

Glib twaddle!

What would you rather have after a hurricane, gasoline at $10 a gallon or no gasoline at all? Glib twaddle my a**.

Given the choice between being stuck in a hurricane and paying $10 per gallon, I’d pay $10 per gallon. But what does that prove? It proves people will pay ‘price gouging’ prices when they are desperate to live. Is Martin Shkreli your ‘free market’ idol?

If gas price is spiked to $100/gal, you can betcha that there will be some willing to risk driving into disaster area to sell gas. If your life depended on gas, you will be able to get gas to save your life.

But if gas is restricted to $3/gal, no one will risk going into disaster area, and gas would be sold out. If your life depended on gas, you’d be dead.

You can ensure necessary gas to those in desperate need (hurricane as one example) by restricting the quantity each customer can buy during the crisis. No problem in doing this and more people may escape than just those with lots of money who might fill their car even if it is not necessary.

That’s just crazy analogy and absolutely unlikely scenario … and that is the reason why you’d be again price gouging???

Don‘t know about you dream country.
But when bad things happen we just bring in the stuff that is needed. Even at a loss or for free.

Some of us live in geographically large countries that get hit with hurricanes. Products can’t magically move thousands of miles when roads and rail lines are blocked by debris. So, conserving what is available for the first week after a disaster is important.

So what you are implying here is that we should help our fellow men and women in need – EVEN IF we cannot make lots of money in the process?

Socialism I say – evil evil socialism, how could you condone such a thing??? lol

You actually point out your own fallacy. It’s not “ok” because it’s illegal. The idea that allowing price gouging incentivizes supply is not actually reality. The short term supply problem has nothing to do with sufficient actors willing to bring sufficient supply. It’s about a short term condition allowing that supply condition to be used to jack up prices on consumers.

Sorry, but every time I ready someone proclaiming the natural laws of the free market I just have to laugh. It’s not a religion (to most of us). It’s just the most efficient tool we have today, and most of us are happy to put boundaries around it so we can live in a fair, equitable society.

This is not price gauging. They are just increasing the price of a good based on demand.
The iPhone would be illegal, the i3 would be illegal, the i8 would be even more illegal, … And many other products.
People can still buy a car, they can get a leaf, a model 3, a Zoe, a bolt, …
Give me one valid argument, based on morals or law why should Hyundai be forbidden to increase the price of their cars. There are hundreds of cars to choose from. Kona for $40k is so desirable giving the production numbers that the car would be sold out in no time.
There’s a bunch of Tesla fanboys that can only see in a very narrow direction.

Even if people get mad at this, it’s easy, they can never buy a Hyundai again, I’m obviously for a fair and with good rules market, but complaining about this it’s just silly.

Model S was priced below $70k, it’s hard to get it for less than $100k – a price increase $15k above inflation with a tech that is getting cheaper – let’s all blame Tesla… just silly.

You flat out do not get it.
Hyundai did NOT increase the price of the car.
The dealer is f*cking his customers.

Then buy something else and they’ll lower the price. My dealer would have loved to charge me $40k for my Golf but a it was sitting on the lot and another dealer had a few in their lot so …

They sound like the ferengi of Star Trek

” It’s not “ok” because it’s illegal. The idea that allowing price gouging incentivizes supply is not actually reality.”

The reason why supply is not increase is because it’s illegal to increase the price. Think about it. Why drive into any area for $3/gal gas that’ll result in zero profit (or negative profit), let alone risk driving into disaster area? End effect is less supply BECAUSE it’s illegal to increase the price.

I just shake my head at some people’s lack of common sense and reality. They think everything appears by magic like 5 year olds get stuff from their parents.

Nice person you are.
Glad I will neber have to rely on your „support“.

This is, of course, CORRECT. Price controls ALWAYS reduce supply. There is an obvious solution to this “problem” with the Kona: DON’T BUY ONE. Some people want one of these cars but NOBODY needs one. Heck at $5-8 K over MSRP on the Kona you could just buy a Model 3. Or as of today you can buy a Bolt for way under MSRP. Don’t be a baby (complaining about the price) and don’t be an idiot (buying one anyway).

There’s a huge difference between buying car with multiple alternatives and buying gasoline in an emergency situation.

Frankly, I don’t understand why anyone would pay over the MSRP for a car unless it was some limited collectors edition.

Exactly, it’s the same idiotic thinking I hear all the time. I’m happy with my position at work, I don’t want to be management as it’s little extra money and a lot more hassle so my coworker buddy says “well then go on welfare”. People losing an argument take their point to an extreme so it’ll seem to make sense. Charging what people will pay for a car when there are other cheaper alternatives is a lot different than gouging people during a hurricane.

Yes it’s perfectly ok to do that if prices are free. But do you think that will maximize profits in the long term?

Gas stations should raise the price on gasoline after a storm has cut off further supplies of gasoline. That is the only way to keep idiots from hording gasoline and causing the people that show up at the gas station later from getting nothing. Besides, the gas station owner is going to be out of fuel sooner or later and his profits on chips and soda only go so far with no resupply.

When we had shortages (1973 Middle East war) you only could buy 10 litres, not a full tank.
Solved the issue.

Yes the proper response is rationing not gouging.

Rationing determined by who? Setting the price is not gouging. If anything, rationing and NOT selling to whoever you deem unworthy is gouging to even worse degree.

Also, gas “shortage” was due to price control that kept the price artificially low. There was no shortage since lines disappeared once price control was lifted. One would think we learn from such recent and obvious history.

This reminds me of the big controversy more than a decade ago when distraught moms were complaining on national TV that ticket agents were charging 10x and higher mark-ups on Hannah Montana tickets – pricing them so their precious children would not be able to see their idol. It was a national tragedy – or so you would have thought – based on the reporting of the time.

Regarding your analogy: Price gouging during an emergency does not apply here. Our inability to get a new Hyundai EV as soon as possible at MSRP is not an emergency.

Individual Hyundai dealerships are free to price as they please. When demand is low and they are stuck with slow sellers, consumers get to take advantage of pricing well below MSRP. Are dealers not allowed to swing the pendulum the other way and at least try to price above the ‘suggested’ price when demand vastly exceeds supply? The remedy is simple: avoid these dealerships unless you cannot wait and are OK with the higher pricing.

Do you think Tesla price their cars because they’re very nice with costumers and like to sell them even if they lose money? It’s true they jump over one middle man but everybody price their products in order to maximize income/profits… or they don’t know crap about how to run a business. ”

“This is an obvious move and it would be stupid not to do it.”

If you are greedy – its called price gouging.

“If you can only make 1000 books (bucks) and you can sell 5000 for $10, what would you do?”

Charge a fair price.

Tesla prices are set – yes for them to hopefully make profit but they have eliminated the boundless greed mechanism of car dealers. It is like people overcharging for water in a drought or charging $500 for a shovel in a gold rush. They can do it but it is wrong unless you are a heartless capitalist. Excessive greed is unethical and is the driver for the corrupt oil driven US Government and economy. Alex, boundless capitalism is unethical and evil. Your advocacy for it is very telling.

Tesla prices are set, that’s why you have 400,000 people waiting and still waiting after almost 3 years. Anyone who says capitalism (aka, voluntary trade) is evil has no idea what Capitalism is about, because they are brainwashed by anti-freedom socialists. Freedom is not evil.

I wote Boundless Capitalism Bolt- great selective reading -thanks for spreading fake news…So you are a fan of limitless profit and greed? Nice
“Antifreedom Socialists” Ha Ha – crack a book. “freedom is not evil” but freedom of expression is apparently evil in your eyes. Surprising un-patriotic far right rhetoric for an EV enthusiast! “Build the wall!” OMG

Whatever you call it, it’s known as freedom.

No, the way the very rich have rigged the banking system, the investment system, and the tax system is the exact opposite of “freedom”; it’s a kleptocracy. It’s the very rich rigging the system to rob from the poor and give to the rich.

The income disparity in the United States is now larger than it has been since the “Gilded Age” of the industrial barons. The pendulum has swung much, much too far in favor of the very rich; it needs to swing back a long way to rebalance things.

If you enter into voluntary trade, it is FREEDOM. You are so brainwashed by the puppet masters that you wouldn’t know what to do without Landru.

Only by you and your overlords.

Freedom is only by me and anyone else who enter into VOLUNTARY with me, no one else needed. You can’t imagine freedom, because you must have your slave overlord always controlling you.

Speaking of overlords, here’s a fact that you probably didn’t learn. No Republican owned slaves, not just politicians by any Republicans. Slavery was entirely the Democrat phenomenon.

And do you understand the real reality of this, and chose to put it here to mislead people, or do you simply not know it?

The key word here is “was”, right? Funnily the tables in US politics have reversed since the civil war. Even us Europeans know that.

This is beyond stupid.

Very sad you would make light of that subject and misinformation. Slavery is one really bad blotch on American history,

SparkEV — Car dealerships don’t operate in a “free market” as described by Adam Smith. So enough of the chest-beating idealistic rhetoric.

Car dealerships operate under the most protective laws in the US, that are specifically written to COUNTER the free market and provide car dealerships with protective shields AGAINST competition. To the extend that these anti-free market laws currently BAN companies like Tesla from even selling cars in some states!!!

Any blind chest beating about “freedom” with respect to car dealerships is either willful blindness, or complete ignorance of the anti-free market laws that car dealerships back through the use of litigation and lobbying of politicians.

How is setting the price that they choose anti-freedom? For all your bloviating, setting your own price is FREEDOM, and you have the FREEDOM not to pay such price. Everything else is just nonsense by those who fear doing anything outside of slave master.

I see you have chosen to completely ignore my post and not address the realities I documented. And you have instead chosen to beat your chest harder and increase your rhetoric to include a reference to slavery.

It would be funny if it weren’t so sad.

True, they can ask any price they want.

You seem to be brainwashed anti freedom capitalists. The kind that have made healthcare unaffordable for millions of Americans.

Healthcare is unaffordable precisely because capitalism fails when customers lack the 10+ years of intense education (itself based on gobs of patient data) necessary to properly evaluate the product they’re buying.

It isn’t like buying a TV where if it looks the best to the customer then it is the best. There have actually been studies conducted where giving consumers/providers more choice results in less spending on health and more on pretty clinics and customer acquisition.

Healthcare is unaffordable for few, because most people don’t pay for healthcare. Most people pay health insurance, not healthcare. When’s the last time shopped around for health service based on price (or even asked the price)? When someone else pay, money is no object.

Clearly you’re not in the healthcare industry.

Anti freedom socialists? That’s a new one I never heard in Pol Sci 101,201,301 or 401.

I think you made that gibberish up to equate some notion of rule of law, liberty and the right to a fair trial with an imaginary world of “free markets”. Did you know the 8 hour working day is socialist?

“Did you know the 8 hour working day is socialist?”

And the 5 day week. And paid vacation time!

Is that why 95% of people make over minimum wage where gov’t did not mandate? You’re seriously deluded if you think companies won’t offer 5 days work week and vacation time without socialist oppression. Just like with KonaEV, there’s competition and FREEDOM to choose different employer.

If you work 8 hours VOLUNTARILY, it’s called CAPITALIST FREEDOM. if you must work 8 hours INVOLUNTARILY, it’s SOCIALISM. It’s very easy:

VOLUNTARY=FREEDOM=CAPITALISM (only involves you and another)
FORCED=OPPRESSION=SOCIALISM (involves slave master to approve)

What then do you call Amazons way of treating their warehouse employees? In your terminology it would be equal to socialism, which I think Jeff is not in favour of.

Nobody is waiting for a Tesla. They literally have thousands upon thousands of them for sale. Make them an offer. Great time to get into a new or used Tesla. There are half a dozen Tesla only websites now for new or used Tesla inventory.

Burning your customers with extortion payment is an “obvious move”, of BAD FAITH, and will kill that dealers business for 20 years for those affected.

This is why Dealerships fail. You know what Tesla is asking for the car. No if or buts. If you want the car and agree with the price its yours. Dealerships do all they can to take more from you. Guess if you enjoy haggling and want a car no one really wants great but when you want a car others want you are in for some pain.

Fortunately Elon Musk is smarter than you.

Elon Musk is smarter than 99.999999999999999999999999999999999999999999999999999999999999% of population out there.. 🙂

Not quite…. He does impress extremely smart people, but he isn’t literally the smartest person on the planet.

A lot of people say the same thing about DT. That he is smarter than 99% of the people. Does that say something about Elon or DT or the person that says that?

Fortunately you have plenty deals to go to.

“This is an obvious move and it would be stupid not to do it.”
Apple sells at a fixed price and doesn’t let any resellers mark it up. So you would call Apple “stupid” too.

Depends on their price. If you look at Apple stock prices and market share – it is obvious they have been pushing their product price too far.

No, Tesla does not price their cars to fully maximize revenue. They leave some money on the table so that:
A) haggling is eliminated from the buying experience,
B) their online sales model can work, and
C) buyers feel like they’re treated fairly

Maximizing revenue entails charging higher prices for the same product if you can get away with it (e.g. to those who don’t negotiate well, live in areas of short supply or higher cost of living, etc).

Sacrificing bits of profit here and there improves convenience and image,
theoretically boosting global sales.

Wouldn’t “improves image” fall under maximizing profits, at least in the long run? Besides I disagree with your premise , if Tesla could double the price of every vehicle they make and still sell them they would.

How do you explain Tesla reducing the price for vehicles then? A price reduction has been well established once Tesla has reduced costs for production. Your statement holds no validity.

They reduced the price because they perceived demand softening in that market. Most companies lower the price if they lower production costs and want to beat the competition.

Of course Tesla would, but what is the point of that statement when sales would obviously fall when doing so?

Yes, improving image is done for long term benefit, but there is no way to measure that. Tesla has a philosophy of fair pricing (i.e. same price for the same product nationally at any given time), and hoping for that to bring good sales karma.

Why isn’t that a substantial improvement over car dealer practices?

Tesla COULD HAVE done that with the Model 3 but they DID NOT.
So you are talking complete BS.

Well, yeah, why would legacy makers want to make and distribute enough cars, at the right prcice? That would be a free market. Is that what we’re supposed to expect from them?

(⌐■_■) Trollnonymous

Stealerships have been doing this for years.
Just don’t reward them buy purchasing from a Stealership and go buy a Tesla.

Some people say it’s better to hassle and haggle but that’s all bull crap if you ask me.

In a year or two, you will be able get a Kona EV for thousands under MSRP.

(⌐■_■) Trollnonymous

Yup, +1!

Like the Ioniq ev?

And judging by used prices on the Soul EV, a gently used one for < 50% of MSRP

Yup, if one doesn’t like the mark up, go buy something else. There are many commenters here that post like the dealer is putting a gun to their head to pay the mark up. Don’t let the socialists fool you. You have the FREEDOM to choose NOT to pay the mark up.

Learn the meaning of Socialism.

Sparky defines “socialist” as anyone who doesn’t share his extreme view of entitlements for the rich, and seeing the working poor as diseased, filthy vermin.

It won’t do him any good…brain is washed clean on this subject.

Socialism: government control, aka failed disaster in every country that’s tried.

Alternate def: Socialism has never been tried, because I was never the dictator in charge.

Oh my! The freedom ploy again.

Remember the Republican screeching when ObamaCare was introduced?
It was all about “Freedom”.

Freedom to refuse grotesquely unaffordable health care!
Freedom to accede to steering punitive drug profit to its rightful recipients!

Give me a break!

You are just astroturfing.
That’s not pretty, this is not an advertising forum… that I’m aware of.

Well….that’s what ‘dealerships’ do. Is anyone really surprised?

Tesla clearly has the best product delivery, model. Set a price, and that’s what you pay….no surprises, and don’t overcharge above ‘list’ price. Pick your available trim level and that’s it.

Nope that’s will be Amazon

simple rule of business you would increase price as well and everyone everywhere would increase the price if the demand is high, don’t lie to yourself, what we need is many carmakers with many models and many options… then we will get good & cheap ass EVs

Tweet, facebook and write your congresspersons. State and federal.

Its one thing to complain on an EV website, but the consumer/constituent must share that these desisions effect how we vote.

Electric car associations need to band together.

So far, auto dealer associations, funded by the Auto Alliance have had the clout and the money to lawyer these anti Tesla laws through. Nothing creates change like a loud and constant expose of who voted for what, and who paid who.

Nobody could price gouge if Hyundai/KIA would just build a decent-sized number of cars and sell them in non-compliance car numbers in all the same markets they sell their gas burners.

When no one buys the markup you see the reduction of the price. But Hyundai-Kia should go after then and tell them that’s they are hurting sales

I would imagine they will charge as much as they can and when Hyundai sees the demand they’ll increase production which will increase the supply which will then lower the price …….

The problem with that idea is that Hyundai doesn’t make enough from EVs to want to sell more. I guess maybe they could have priced the Kona $2000 higher.

Then Hyundai sees people are willing to pay more at the dealer then they’ll charge the dealer more for their EV’s. Obviously if people are willing to pay a $5,000 to $8,000 markup then Hyundai isn’t charging the dealer enough for the car, especially if Hyundai isn’t making enough off of EVs.

Are you daft? When some dealers do it, you can patronize those that don’t, or that do it the least, or provide some extra value for the price hike.
Tesla does this itself all the time — the mandatory $5K “premium” interior, the extra cost for any color except the unsafe black; that extra cost used to be 41K, it’s now $1.5K-$2.5K… Tesla also messes around with the configs it sells, and no longer even provides a battery capacity spec. And Tesla is the only seller of their cars, so there’s less that can be done.

(⌐■_■) Trollnonymous

I’m pretty sure everyone knew this was going to happen…….LMAO

People should take a pic of the sticker and submit it here and let us know what Stealership the sticker was from.

Back in June I was weighing waiting for the 60kWh options vs jumping on a 2018 Leaf to replace my 2015 coming off lease in Oct.

$6000 off MSR’p + 0% financing was enough to make me settle for the 40kWh, which is perfectly sufficient for 99% of my needs, as I expected 60kWh would be offered at MSRP at best…

I figure I’ll sit out the 2019-2020 generation and wait for the really good EV stuff — like AWD truck or a camper van…

What??? Dealers in the US can do this kind of thing? Wow. No wonder Musk wanted nothing to do with that model.

Makes me very glad to be on the other side of the pond. Car dealers here don’t exactly have a great reputation either, but they’d never get away with a stunt like that.

Yep. They can freely move prices up and down whenever they choose. But, whenever Tesla does so, the comment section of this site is on fire. Ha. You could buy a car and your neighbor could buy the same car a week later for thousands less. Then your other neighbor could get screwed over and pay thousands more for the same car. They also don’t make it very easy to see the bottom line and all the rebates, trade in allowance, cash back, etc. You have to go over everything very carefully.

Tesla has been reducing price pretty consistently.
Why would anyone on this site be complaining?

Tesla marketing played their own game as well, don’t be naive!

The only experience that is comparable in misery is shopping for a mattress. Maybe Tesla could get into that game as well and save us all from that hell.

Worst mattress sales pitch ever:

“Let’s give a big Mattress Firm welcome for Steve ‘Woz’ Wozniak!”

Already plenty of direct to consumer online mattress retailers – so good news is you won’t have to mess with the Mattress stores for your next mattress purchase.

I enjoy my Tuft and Needle, I’m pretty sure any of their other half dozen competitors are of comparably price/quality.


American sales are all greedy! They do nothing but intended to gouge! Don’t know a crap about the products they sell! I have talked to thousands of them! Is

The reason they get away with it is that no one identifies them in their posts. Make a copy of the offer and post it on line. Sunlight is the best disinfectant.

The BMW dealership marked up my then-new 2001 BMW M3 by $5000 before letting me buy it.

I would never buy new German autos because the Sales hyping the price always for unreliable products! Many low self esteem ppl buy them simply because they thought they’ll be ahead of other people! Pathetic! Wonder why the used ones plummeted in value? Because that’s how much they are really worth!

Car dealers are blood suckers in nature! It was only because the car manufacturing capacity far exceeded the demand which forced down the pricing!

The dealers must be really proud of their Kona EVs. Adding $5-8K pushes the prices into the Model 3 price range. I can’t imagine anyone looking for a lower-priced alternative to the M3 is going to bite on those prices. The Kia just isn’t that desirable.

It only takes one sucker per car to sell them at that price, and you know what P.T. Barnum said…

Most likely, “sucker” will be people who want to review and get first scoop. It’s no different than “suckers” buying Tesla 3 for $100K when it first came out.

Who did that?


Pay no attention to the straw man. It’s a distracting method of argumentation where you throw out a position that doesn’t exist to support your also unreasonable position.

Apparently, you have no idea people listing (and some paying) $100K for Tesla 3 on Ebay when it first came out. is right, though I’m not sure if it was Benz. They’re certainly not the only one.

I’m not aware that anyone ever paid $100k for a Model 3. Ever. Not even on Ebay.

I know a sucker who bought a Spark EV.

hey, no cheap shots at the car, it did its job.

Having had the honor of driving the quickest charging car in the world in C rate (and still remains so today), and quickest car in the world under $20K, yeah, I don’t think you’d understand since you can’t grasp a simple concept of freedom without your overlord.

The US Dealer Network has been Tesla Biggest Secret Asset for 9 years now.

Depends. . they can of course price the car so high that they’re not able to sell it. Bad for business. The market will regulate. One can question if the extra price should benefit the manufacturer – to give them more incentives to make more EVs. According to what I read.. higher profit may be good for US car dealers, so they will actually make an effort selling more EVs. If they think about EVs = good profit.. they may be more positive to sell them. If KIA got a guarantee from their dealer that they will buy 200K EVs a year – KIA would make 200K a year . . once they have time to regulate their supply chain for a higher production rate. At the same time, I would have liked KIA to use the 5-8K extra to develop more EVs, use it on interior material quality, for overall quality improvements. . just simple things like better rust protection, more use of special alloys, stainless nuts and bolts, silicone cable insulation. On the other hand.. the extra price would make the car harder to sell. I think The KIA sells because it offers good value for money, and… Read more »

You’ve just pointed out the pricing flaw of dealerships.
They buy the cars, Hyundai sets the Dealer Price, the Dealer sets the Customer price, and correct, does not benefit. So, there’s less incentive for Hyundai to build and sell more.

Whereas, with no dealer network Hyundai would receive more profit, and have more incentive to build more.

So if people are willing to pay more then why doesn’t Hyundai raise what they charge the dealer?

It might be intentional, if the dealers really don’t want to sell EV’s because of the lack of long term maintenance revenues. Few sales => lower production and they hope Hyundai gives up.

In the UK the Kona electric is currently only available online, not through dealers. Perhaps Hyundai dislikes its own dealers as much as everyone else. Alternatively it is the quickest way for them to deliver the few available cars to where they are needed. When you actually want to buy one, you find that it is available in 52 weeks (!).

In US, if you dangle few thousand dollars in front of the dealer, you will have no problem getting Kona EV. So you have to ask yourself, is paying extra worth waiting 52 weeks?

I placed an order for a Kona 2 weeks ago. Delivery next February. My situation may change over the next year and I may end up backing out on the order. I would never pay over the asking price to skip the queue. We’re great at queueing anyway!

Shocked! Shocked I tell you!

Come on, who didn’t see that coming?!?

I’m sure you and I weren’t the only ones who saw it coming. With demand that high and supply that low, I would have bet money on it.

I will admit … I had one on pre-order up North, but when the rebate was cancelled this car was over night 14K more expensive (if MSRP was paid) where I live. So I cancelled it a month or so ago. I was fool enough to think that maybe Hyundai will introduce some interesting lease rates … LOL

I cannot imagine why anyone would pay huge chunk over the MSRP. I can keep driving my current vehicle, until the right car and terms come along. I suppose most people have the same option. I would love to add a second EV to my stable, but it has to be affordable to me. Kona at MSRP was not.

Let them rot! When they have too many and don’t know what to do with them they will discount them. What you expect when you have a speculating intermediary in the sale chain.

Is anyone surprised by stealerships putting additional “dealer markup” on a car in such high demand? Some Chevy dealers tacked on as much as a $5000 extra dealer markup during the first couple of months of Bolt EV sales; it’s no surprise to me that it’s happening with this new EV, too.

That’s the “free market” in action. So next time you read a comment written with the assumption that a “free market” is the ideal… just remember that it’s not always best for the consumer.

Maybe that’s why the Bolt has been a failure, along with poor leasing deals.

Not the best for consumer means waiting for 2+ years for fixed price like with Tesla 3? Not having at any price is actually WORSE for the consumer. But then, you never liked freedom.

I certainly don’t like a “free market” which allows such things as monopolies and price fixing.

What I do like is a truly competitive market, which requires some regulation…. which I realize is a dirty word to someone like you, Sparky. The kind of person who would rewrite the second paragraph of the Declaration of Independence to read:

“We hold these Truths to be self-evident, that all Men are created equal… unless they are Very Rich.”

Well the founders did actually mean wealthy, white, male, land owners. It’s just we gotten sensible and are working to apply that to all people. Though Trump and his base are working hard to roll some of that progress back to what the initial founders wanted.

True, but they were smart enough not to use that language. Or perhaps some were so progressive that they used those words knowing eventually they would be treated more broadly, while fooling those into signing thinking that the world was a static place and nothing would change.


WTF are you talking about? Tesla has delivered to many times more customers than anyone else.

Your post makes no sense.

How long did you wait and unable to buy at any price? Early on, Tesla even tried to prevent people from selling their used car. Quite simply, there was no way to buy it at any price.

Not a single end customer was ever stopped from reselling their Tesla for any price they wanted. The only limitation was on employees who received early deliveries ahead of general customer availability. And those employees were even allowed to sell their cars any time they wanted too, they were just not allowed to jack up the price over the amount they paid to prevent this exact kind of gouging. This was a fair trade in exchange for getting preferred early delivery dates. Employees who didn’t like that were free to wait and not take a preferred early delivery slot.

But it cracks me up how you are attacking Tesla for NOT allowing their employees to price gouge, but you have done a hundred pro-price gouging posts under the guise of companies being allowed to do whatever they want.

The stench of hypocrisy is heavy.

So if Tesla knew they could sell every model 3 they make at twice as much they wouldn’t?

First of all, they couldn’t sell nearly as many at twice the price, so this comment is pointless.

Second of all, if they had a higher price for *every* Model 3, then it isn’t price gouging. It’s simply a different price, and everyone has to pay it, so it’s fair and nothing like what car dealers do.

Not really price gouging… Just go and buy a competitors product like the person described in the article. If people are willing to pay that much for a product you distribute, why would you let it go for less???

Sure, Tesla’s model is much better than this, so go buy a Tesla then.

Silly that anyone is mad about this. Why are you entitled to a Kona EV at MSRP?

If dealers can get away with gouging that sends a positive signal to the manufacturer and incentivizes the dealer to do a good job selling them. EV fans should welcome this sort of thing.

(⌐■_■) Trollnonymous

“EV fans should welcome this sort of thing”


Someone doesn’t know what msrp is….

Yes the S in MSRP stands for SUGGESTED.

Most EV fans are not going to buy a Kona EV in the US in the next couple of months. What EV fans in general should want is for manufacturers to observe the high demand and profit opportunities in EVs.

Well people willing to pay a huge markup for an EV is a much better signal to manufacturers than if they were rotting on the lot.

Exactly how does a higher price increase demand?

It doesn’t. The demand already exceeds the supply. Raising the price will lower demand closer to supply. But the dealers are not doing Kia any favors by raising prices more than 15%. That doesn’t incentivize Kia to make more cars.

So, your argument is that EV fans should welcome price gouging. 🙄

Would you rather they sit on the lot unwanted and get deep end of year discounts? Sure that may benefit the individuals looking for that specific car, but it basically tells mfgs and dealers that there isn’t demand for a car. The fact that dealers are increasing prices simply means that EV acceptance and desirability is on the rise.


Also, how is this price gouging? A Kona EV is not a necessity, there is clear competition and in no way, shape or form is it immoral for an entity (the dealers), who are a part of the distribution chain, to adjust the price of a product to match demand. Get off your high horse, I don’t hear you complain about costumers “discount gouging” when negotiating a great deal on low resale value cars (ie Leaf or i3)

Exactly. Why is MSRP some magical moral neutral ground? That’s just a number the manufacturer picked. The real price is, and should be, decided by supply and demand.

Balancing supply and demand involves both buyer and seller having perfect information.

Anyone know what invoice is on a Kona? Dealer holdback & incentives? When the next allocation arrives?

How?! Are you fricking kidding me?!!!
They buy at invoice (or lower), Hyundai advise them on pricing (msrp), they turn around and speculate by adding more $ on top making the car unsalable. Hyundai and ev customers should both be outraged by this.

It’s not unsaleable (is that even a word?) if people are willing to pay it.

Initial Bolt EVs were marked up too.

Wait a year or so, and the Kona will be thousands less than MSRP at some dealers.

You have a recourse: Refuse to buy it. Whenever I see the phrase ” additional dealer markup”, I turn around and leave. They can kiss my they know what.

And that is advancing the ev revolution how?
You are missing the point here, Hyundai say they care and want to sell evs….let’s see it!

The free market has no obligation to advance any revolution. Free enterprise has a single goal, make money.

And to avoid spending it foolishly as well. The consumer is as much a part of the free market as would-be sellers.

You’re confused about what price gouging is, go look it up.

Chevy should up its advertising and issue some loan deals!

The problem with price gouging is that it suppresses demand. Without sufficient demand, Hyundai has no incentive to increase capacity and build more. It’s the exact reason manufacturers should hate the dealership model. The only way for Hyundai to control the end user price is to restrict supply to greedy dealers. Of all models, gas and electric.

Or if they’re selling at the markup price Hyundai should charge the dealer more , which would make Hyundai want to build more.

This means that Kona Electric is very popular = HIGHEST DEMAND = MORE MARKUPS. It is sensible for Hyundai to do it….

BUT Why does Tesla keep cutting the price of Model 3? They did it three times. Yes, three times. Why? Does this mean the demand for model 3 is nearly gone or what?

First of all it’s not Hyundai doing it…you do not understand what a dealer is?
Tesla cut because the credit got cut first, then the demand for the higher trims softened in US hence the exporting and leasing option. There is no such of thing as “nearly gone”.

And you are a troll, I am very sure of that. Why is there so many of you guys playing on the Troll team. They must be paying well, eh?

You think that Hyundai Stealerships are gouging now, just wait until the SEC gets their claws back into Musk, and the Tesla vault. All this hoopla over his latest incorrect “around 500k production in 2019” tweet.

Interesting. I remember my post about that has been deleted last week. Now we know why General Counsel left.

No, it’s not interesting and you know it.

What does that have to do with Hyundai gouging? The tweet had the same information that their quarterly report had, nothing new was presented.

Price gouging for the Kona EV is contemptible.

The SEC is finding Musk should be held in contempt of court.

The gouging and rEVolting behavior will probably continue, in both Stealerships and SEC judgements.

You are useless.

“Useless” as in attempting to cross shop a Preowned Hyundai Elantra, to a P.O.Chevy Volt?

Then Yes, I’m definitely guilty as charged
( J1772 ) !

I’ll put people in the truck just so i don’t drive your stinky gasser.

500k is old information, unless you don’t follow Tesla.

That is because Hyundai don’t provide enough volume.

Federal law prohibits a manufacturer (in this case Hyundai) from dictating selling price to dealers/franchisees (in all industries, not just auto related). Everyone appreciates this when they are able to get a discount below MSRP, but then some scream when they have a high demand product that some dealers mark up an additional amount. Don’t like it, don’t pay it.

Y’all do know what the “S” is MSRP stands for, don’t you?

Dealers stealers…

Such markups are only meaningful if some fool agrees to pay them.

Paying a premium for the latest fad in consumer products is never worth it. Nobody’s life depends on getting a Kona EV, so I don’t care what the dealers want to charge for one.

If we’re honest, a CPO Elantra is a much better value.

It depends on your definition of “value”. I don’t plan on purchasing any non-EV for the rest of my life because I value our environment and I think EVs are superior technology. . A CPO Elantra is worth nothing to me. It’s value and any ICE car’s value is Zero to me.

The markups are a bit disappointing, but not the end of the world.

I’ll wait with my ICE car another six months and see what the market looks like then.

Ok thats admiral but that is definitely a minority position so probably not moving the market much.

Compare the used Elantra with a used Volt.

My point is that nobody *has* to buy a Kona EV. If you must have an EV, and don’t like the price of the Kona EV, then buy one from a non-gouger.

This practice is not new.
Way back in 2010, Honda dealers charged $4,000 more on the Insight hybrid which cost $20,000 and that is 20% premium and wrecked the sales of that car.

This will continue until the direct sales happens. Still Hyundai is not interested in selling many EVs.

I find it interesting that it is illegal to bribe a cop to not enforce a law, but legal to buy a senator or legislator who makes the law.

Technically you just rent legislators. Similar to prostitutes…

(Next election cycle their loyalties will be up for grabs again.)

Premium Pricing, is something I saw, years ago, on one performance Dodge I test drove! Dodge Stealth, $5,000 above Listed MSRP, In Florida, back about 1988-1990.

Meanwhile, you can get a Bolt for probably $5-6k UNDER MSRP no problem!

Or just work a little bit harder and pick up a gently used Model 3 for a little bit more. Then you can have access to the Supercharging network, performance, and more room.

More room in where?

The cabin, presumably.

Bolt has more official cargo space than a model 3. And only 3 less cubic feet of passenger volume despite being a much smaller car.

Whoops. I meant ‘range.’ Sorry.

And actually the Model 3 has more leg room, head room, shoulder room, and hip room than the Bolt.

Oh, and it has Autopilot, too. I forgot to mention that one. At least the Bolt has Adaptive Cruise Control, though. Wait, I mean…

And regarding Supercharging, at least the Bolt has DC fast charging capability as standard. Wait, I mean…

And in inclement weather, there’s an AWD option for purchase on the Bolt. Wait, I mean..

(See the pattern here?)

I see a pattern of a TSLA fan cherry picking advantages the Model 3 has over the Bolt to make it seem like the Model 3 is superior in every way.
Answer me this:
– Can you buy the Model 3 for <$40k new right now like you can the Bolt?
– the Bolt can fit large, bulky items in the hatch, like a dresser from Costco due to being a hatchback. Can the Model 3?
– the Bolt is rated 5/5 in reliability according to Consumer Reports. What about the Model 3?
and finally
– $35k Model 3? Lol

I don’t cherry pick- nothing of what I’ve said is untrue. I never said the Model 3 was superior in terms of price. In fact, it was the first thing I mentioned (“..for a little bit more”). What I didn’t say about price? Here you go: the Bolt costs about 75-80% of the cost of a Model 3. For only 20-25% more in price I get access to a Supercharging network, Autopilot, way faster acceleration/performance, way better handling, way faster charging speed, longer range, larger and more comfortable seats, more head/shoulder/leg room, AWD for all-weather driving options, over-the-air updates for duration of ownership, way better sound system, future autonomous driving, Summon Mode, and an all glass sunroof. In for a penny, in for a pound I guess. Not a bad list of “upgrades” for a mere 25% more in price. With your Bolt, you can carry bulkier items and have a higher reliability rating. I’ll take my categories, thanks. Enjoy that 60 kW CCS (if you paid an extra $750 to be able to “unlock” the ability to fully use your car), I’ll take my 120 kw Supercharger. By the way, I’ve told you this before- the Bolt is a… Read more »

Oh you’re right Tesla never charges more to unlock abilities….

Not to use basic levels of charging they don’t. Having the ability to DC charge their cars comes standard, you don’t have to pay $750 to use it.

Much of the “official” cargo space of the Bolt has limited use. It is measured based on stacking everything to the roof behind the rear seat. Yet that would be very unsafe for many loads. For example, trying to stack grocery bags to the roof would make those groceries into projectiles in an accident.

Yeah, but at least by that metric bro1999 can have the advantage in one category with his Bolt.

With the Bolt you get the 7500 tax credit, and state and local tax credits, and employer EV rebates, etc..

USED Model 3 I doubt you get any of that – maybe some jurisdictions offers used car credits/rebates?

Cost difference is quite significant.

Once Chevys Federal tax credit starts shrinking, the gap will close.

So the Kona is even more cramped?

It makes better sense to buy Bolt at the lower price or even the same price than Kona EV.
Bolt is a dedicated EV while Kona is just an add on to the gas version. When you sell it, you have to explicitly mention that your Kona is an electric version, thats not the case with Bolt.

The Bolt is a heavily modified Gamma2 platform car. Definitely not a dedicated BEV design. It has worse specs than a Kona overall and a much poorer value.

The Kona specs are really only a minor improvement over Bolt. Very similar interior size. Kona has 20 miles more range. Kona can fast charge at 75kW while Bolt maxes at 50kW – but most CCS chargers are max 50kW anyways. Bolt tapers of faster, dropping to 22kW at 70%. Kona tapers to 25kW at 78%.

Definitely would choose Bolt at discount over Kona over MSRP.

I don’t like the front seats in the Bolt, and adaptive cruise control is not available on the Bolt.

Do you have a few Hyundai sales sheets with a completed sale to back up your claims? If so, post the image and redact the buyer info. Otherwise…Mirak Hyundai in Arlington Mass is accepting orders at sticker price right now on the Mass DriveGreen website.

Its illegal to do this here in Québec. Btw dealers selling with markups in the usa will be denied further chances to order them!

Would people be happier if they did it like Tesla and only rolled out the most expensive and completely “optioned” up versions first, and taken more than 3 years to make the base model available?

Hey, why doesn’t Tesla wanna use dealers again?? I forget..

Tesla wants all the profit for themselves. A fair business position.

Actually, that’s only one important side effect of the direct sales model. The other is the fact that no dealer will sell a BEV over an ICE, so the dealership model would be impossible for Tesla. So there’s that, too.

Technically, they can spend the money to setup dealership network to comply with some government nonsense. But why bother wasting money when direct sales work just as well with modern technology.

” It’s a simple economy rule of supply/demand … ”

I’d argue It’s the increasingly counterproductive $7,500.00 tax handout that distorts the market conditions, while no longer doing nearly enough to either help accelerate mass adoption of EV’s in the US, or to support domestic EV manufacturers.

You clearly don’t understand how the $7500 tax rebate works. Do you really think the government just gives you that amount to purchase the car?

You clearly can’t come up with an argument to refute my specific statement, hence the “you-clearly-don’t-understand” gambit of yours.

It’s a shame for traditional dealership put markups over MSRP.
Give Hyundai Dealers a break, this is probably the first time they ever put a high markups on any car they ever sold, and it’s an EV.

Disproves the claim that demand for BEVs is exhausted.

Not sure anyone credible was making that argument.

Remember, ICE dealerships like those who are selling these cars want to FORCE you into buying from one of them through backing laws that make it illegal to buy directly from a company like Tesla.

In fact, they are still blocking buyers from being able to buy from Tesla in a handful of states.

Any “free market” nutter who pretends dealerships are operating in a free market is lying to you straight to your face. They all know that dealership lobbyist groups back anti-free market laws through legal challenges and lobbying law makers.

Agree, those who claim “free market” and support gov’t mandated dealer network are nuts. But who are they? I know of no one so stupid as to say gov’t mandate is free market.

This is a bad move for Hyundai, people don’t like a price increase without a good legitimate reason, greed is not good enough! this will mark the brand

This is part of the dealership structure in the US. Hyundai is powerless in this regard.

The shame won’t be on the dealer. It will be on the people paying their hard earned money to someone they know is gouging them. Why the hell would you do that? There are PLENTY of other models to choose from. There;s no national emergency and there’s also no gun to the head here. This is voluntarily letting yourself get scammed.

Dealerships represent the car company; Hyundai should control them…i thank a lot less of the Hyundai for allowing this crooked policy…it spoils the brand.

That is not the structure in the US. There are strict limits on such controls.

Don’t have to Hyundai, hate on the dealers.

Manufacturers have very little control of dealerships in the USA – the dealerships political lobbyists spend a lot of money to ensure legislation maintains that status quo.

Nah! I wouldn’t darken their doors ever again, I don’t like being ripped off and I’d bide my time til it suits me.

Every new EV except Tesla vehicles with any level of real demand will have dealerships attempt to mark up the price. The Porsche Taycan is likely to be significantly marked up for a bit.

The real problem with this is the customer experience – each customer feeling that they might possibly be cheated because they paid too much if they didn’t negotiate sufficiently. The better connected folks, or possibly those that have had more repeat business (which usually means they have more wealth) get better pricing.

Is there a difference with Tesla? Overall, yes there are big differences. Tesla does adjust pricing at a market level, but everyone pays the same price at the same time. There isn’t a different price based on your city, your race, or your relationship to someone at the dealership.

Dealerships in most states in the US have a carved out monopoly structure. They are shielded from the manufacturers in a number of ways and the number of dealerships in a region is also controlled. For those thinking dealerships represent some sort of free market are deluded.

We can all help by refusing to purchase unless the price drops closer to MSRP.

Clearly, that helps EV adoption and reduce carbon emissions with lower gas usage. /s

Isn’t Capitalism wonderful?

Do Not Read Between The Lines

Sometimes they try, but then have the cars sit for ages.

At least there weren’t that many coming to the US anyways. If there were, the price gouging wouldn’t last long.

Their dealers are very aggressive. Worse when I complained to Kia they stated that they have no control over dealers?!?! Between joke supply constraints resulting in dumb wait times and horrible dealer network I will never do any business with Kia/Hynday regardless of their tech. They are killing their brand with this sort of behavior. Support is terrible (no training or tools for EVs) and prices are too high. Their dealers are sharks looking for any opening to increase their profits.
I don’t even see what is the point of wasting resources on developing models that you cannot deliver to customers?!?! Less models and more volume.

Disappointing that Hyundai is not making enough of these to meet demand, but I’m not surprised that Stealers (Dealers) are doing this. The Kona EV is currently the best EV for the money. Let’s hope it stays hot when Hyundai finally starts producing them in big numbers. That’s IF they ever produce them in large numbers. They still haven’t made enough of the “Ioniq Plug In” to meet demand. I’m in California and have yet to spot one in the wild.

Has the MSRP been set for the Kia E-Niro yet? I wouldn’t be surprised if Kia learns from this and raises the price of the E-Niro 1 or 2 K higher than planned if they plan on keeping the supply lower than demand.

In the long run this is good for BEV’s. It shows manufacturers that people want theses vehicles if they are willing to pay way over MSRP. It’s not just because they are limited in production it’s also because of DEMAND. If Yugo came out with a limited number of cars I don’t think people would pay $40k for them

In Quebec, there appears to be a dealer markup of $1,200. The Hyundai Canada site says prep and delivery fees are $1,805, but people are being charged $3,000 at their dealers.

But is that that in loonies? If so, $2,250 in greenbacks.

They need to make more of these if they are serious about staying in ev race.

There is actually not currently a race to make EVs. Not enough money to be made yet vs. the money to be made making gas vehicles.

List the names of all these Hyundai dealers and boycott them!

This is the funniest thread ever. Lots of back and forth about how gouging should be illrgal, or how socialism prevents such things…. Most of you may not understand that car dealers buy the cars from Hyundai. A limited production model like this EV is allotted out by the manufacfurer based on several criteria. But what matters is that dealer owns that car and can ask whatever they darn choose for it. Here’s the consumer power: Say I come in with my checkbook and offer to pay near the posted price Hyundai has published and officially announced and seen in media. Say said dealer upcharges me $5,000 and says its supply and demand. I tell him that he has every right to ask whatever he wishes, hoping for some silly early adopter willing to pay whatever to be one of the first to own one. Its my free right and will to: A) NEVER do business with his company or the company that owns his company (many dealers today belong to corporate stores whose ownership body operate fleets of stores) ever again. B) INFORM family, friends, coworkers, associates, clients, facebook friends – of the gouging and advantage-taking they are doing.… Read more »

Oh, that’s just silly …. and if you are one of the people who dished out the extra, I guess you do have more money than you really need …. Power of money, oh yeah.

Yes, dealerships are allowed to make money, and if people are willing to pay for it, sure.

This is almost like the dealerships are shooting themselves in the foot.

When Tesla is challenging the legitimacy of dealerships in multiple states, dealerships should be on their best behavior.. i.e. not charging well above MSRP. This gives Tesla ammo that they can use to challenge dealerships…
really can’t fall back on the “We give good value to customers” when charging above the MSRP.

Yes, people can charge whatever they want for a product, but when a organizations (dealerships) have a legal monopoly on selling said product AND a company is challenging the legality.. it’s best for the dealerships not to make it appear as though the monopoly is not in the best interest of the end consumer.

Just got off the phone with Dublin Hyundai in the Bay Area where they show 4 cars/VIN #s in route to their dealership and offering customers to lock them in. The lease being offered for an SEL trim level is $597/month @ $2500 down, or $729/month @$0 down for a limited, both represent their $5,000 “markup” over MSRP. What a sham! I will never do business with a dealership that chooses to markup over MSRP because of limited supply. The moment a monthly payment for a Kona Electric approaches (or surpasses!) the monthly loan payment of the Model 3, Kona loses. Regardless, the Hyundai brand is losing in my view by not reigning in their dealerships from attempting to take advantage of their customers.

Thanks for the heads up, I went there about a month ago and they said they’d be receiving some in March. Btw, the salesmen at this particular Hyundai(Dublin) dealership are pretty unhelpful and apathetic for the most part as I’ve gone there on multiple occasions trying to get information in the past. I walked over to the Kia dealership on the same day and the sales guy I conversed with was much more helpful and interested in selling me a car. I asked him about the Niro EV and he informed me that originally they had expected delivery of some vehicles this past December, but then was told by corporate that it would be January, then February, now it’s mid-March. I finally just threw up my hands and talked the wife into test driving a Model 3. 95% sure we’ll be purchasing the 3 within the next few months once our e-Golf lease ends especially with these markups these shady dealership want to tag on. Hyundai and Kia certainly seem to really not be interested in selling EVs til they absolutely have to. It’s a shame as I was really hoping that they would help usher in the EV revolution… Read more »

I laughed out loud when I saw this headline, as this just happened to me last week. Glendale Hyundai kept writing me constantly after I wrote them once inquiring when they’d be getting the car, and one of the emails listed the pricing. When I responded asking why the price was $3000 above MSRP, they wrote back saying simply “market adjustment” with nothing else. I had to Google it to know what the hell it meant, though it reeked of bs. Definitely won’t be going with them.

And btw, I’m not being “a baby”, I’m not saying they can’t of shouldn’t do it, I just think they’re being presumptuous by assuming that it’s going to be such a hot for them that they’ll be able to get away with it. My first thought was “ok, I’ll just wait until my current lease is up in Oct and it’ll probably be discounted by then”. I mean, it’s a good car, but it’s also a Hyundai; my wife was like “Hyundai??” when I first mentioned it. I’m willing to let the market figure this one out.