Hyundai Announces Major Plug-In Push: 4 PHEVs Plus 4 BEVs By 2020


Hyundai IONIQ Electric Is One Of Several Plug-In Hyundais Coming Soon

Hyundai IONIQ Electric Is One Of Several Plug-In Hyundais Coming Soon

Yesterday afternoon, on the grounds of the Los Angeles Auto Show, Hyundai Motor America perhaps made the most important announcement of the entire show.

Hyundai IONIQ Plug-in (arrives next Summer)

Hyundai IONIQ Plug-in (arrives next Summer)

According to Hyundai’s U.S. CEO, Dave Zuchowski, the automaker will launch 14 new alternative-fuel models in the U.S. by 2020.

More importantly, among those 14 models are four plug-in hybrids and four pure electric vehicles. These 14 models are to be under the Hyundai brand only, not the luxury Genesis lineup (which will get its own plug-in soon too) or the closely related Kia brand.

Zuchowski says that the plug-in initiative is largely led by CAFE and ZEV targets. According to the CEO, these looming standards continue to wake him “up in the middle of the night in a cold sweat.”

Fortunately for us, Hyundai won’t try to skirt the guidelines. Instead, the automaker will dive deep into plug-ins in an all-out effort to jump to the front in terms of price, range and so forth in the various plug-in segments.

Quoting  Zuchowski

At Hyundai we are all about new thinking and new possibilities. And nowhere is that mantra captured more accurately than in our uncompromised and comprehensive commitment to achieving CAFE and ZEV compliance by 2025.”

Of the models mentioned, we only have details on three of them. That would be the IONIQ trio (HEV, BEV, PHEV). The rest of the upcoming models, which would include 3 BEVs and 3 PHEVs, are still a mystery at this point in time.

For the record, Kia too has announced that it’ll offer 14 new models under the alt-fuel umbrealla by 2020. So, if we add in the Genesis plug-in, then Hyundai-Kia will have no less than 29 alt-fuel offerings by 2020.

Source: Automotive News

Categories: Hyundai


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47 Comments on "Hyundai Announces Major Plug-In Push: 4 PHEVs Plus 4 BEVs By 2020"

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I have often said Hyundai’s market penetration was a big surprise to me. I would not be at all surprised if Hyundai leads the pack in terms of plugin sales in a few years. If Hyundai can come out with a low cost, long range AWD SUV BEV with trailering capabilities by 2020 it will sale very well.

+1 for the AWD SUV BEV! I need it to pull 4,000lbs please. 🙂

I’m still hoping Bolt can pull 5000 lb. Still no word on Bolt towing capacity…

Motor seems strong enough. Whether they made that car platform strong enough… seems doubtful 🙂

Never going to happen. The mid size Equinox has a 1500 lb towing limit. The much larger Traverse is 2000 lbs.

2003 Hyundai Elantra was capable of towing 3500 lb, so > 1500 lb is possible with a smallish car. Sure, 5000 lb is a lot and unlikely with FWD, but I can hope. Actually, I should hope for 12,500 lb that my truck can tow! 🙂

Define SUV? Hyundai doesn’t have make any trucks yet and SUVs are made from trucks. I think what you’re asking for is a fully electric CUV (a.k.a Crossover)

You want to create a argument where none exists. He meant SUV and by SUV he meant SUV… SUVs are not made from trucks, SUV stands for Sport Utility Vehicle, and it has nothing to do with trucks. Most SUVs are derived from car monocoque bodies. This discussion could be considered an argument 15 years ago where there were more chassis based SUVs but now a day they are the exception.

Nice try but nope.

SUVs are body on frame. Where is the frame from? Trucks.

CUVs are based on unibody construction passenger cars. A perfect example is the Tesla Model X, nothing more than a raised Tesla Model S.

People only refer to CUVs as SUVs because it falls in the same category as a utility vehicle. I nitpick.

Seems to me that auto makers have chosen to blur the line between CUV and SUV. As EVA-01 correctly states, the Tesla Model X is a CUV, yet Tesla persistently describes it as an SUV.

Properly speaking, SUVs are light trucks, and are built with that type of frame and suspension. Contrariwises, CUVs or crossovers are build using car frames (or car unibodies) and car suspension systems.

But it seems to be swimming upstream to keep insisting the Model X is a CUV rather than an SUV. I guess we have to accept the fact that as the terms are currently used, not just by auto makers but also by car magazines and reviewers, the “CUV” category has become a sub-category of SUV.

And the Bolt is not a CUV, it’s a hatchback. Nomenclature creep.

Ah yes. This reminds me of the 4×4 vs 4 wheel drive vs all wheel drive argument. Depending on who you talk to, there’s either a difference, or there isn’t. It’s either marketing or it’s not. I suspect the same to be true of SUV vs CUV. And now, the the Chrysler Pacifica, the line is starting to get blurred even further between CUV and minivan since the Pacifica used to be a CUV in the last decade AND the current Pacifica incorporates elements of a CUV. Good times, good times!

Just because you don’t know about them doesn’t mean they don’t exist… Hyundai’s been making trucks & vans for 40 years. They’re fairly popular here.

But – Will Trump make these Plugs powered More by Coal – or More by the Sun & Wind?

Maybe Trump needs a Wall built around Coal?

That is a Wall I would support

People will then say., “Nice wall Mr. Trump”..Or just let any and All Outlaws in the Country ,Just like the Past administration was already doing.. LMAO …

We had a game show here in the UK which reminds me of Mr Trump !

Well – I did provide links to Trumps Energy Policy – as well as some competing information.

Nothing against the Mexican Border Wall – and i hear it was planned over 10 years ago, but Government has stalled it! My point was Trump wants to crank up Coal again – ins spite of Coal costing more to make power – already – than Sun/solar PV & Wind Power – which He hates! But – he also wants to keep or return clean air, and water – so them maybe there is hope for him to moderate his Coal Plans, and train Coal Energy Workers into the new Energy world, to get them Jobs in that arena – that already provides employment for so many and has room for more!

The energy market won’t buy coal, even if it’s cheap. It won’t be (artificially) cheap forever and most places don’t want a coal power plant pumping out pollution anymore.

The Trumpian administration isn’t going to revive the coal industry. The reason coal has fallen on hard times is because it’s too expensive to compete with cheap natural gas. Economic forces trump politics. Coal miners telling themselves that the decline of coal is due to government subsidies for renewable energy is just wishful thinking; it’s denying economic reality.

Trump and his advisors don’t actually care about coal miners; they just made empty promises to get their votes. To some extent most or all politicians do that, but Trump has taken it to a whole new level. Most politicians at least are in favor of what they advocate, even if they know it’s unrealistic. Contrariwise, Trump was and is quite willing to say literally anything that he thinks will get him attention and/or votes. Give the devil his due; he certainly succeeded at that!

ABC News:
“Between 2009 and 2015 his administration has removed more than 2.5 million people through immigration orders, which doesn’t include the number of people who “self-deported” or were turned away and/or returned to their home country at the border by U.S. Customs and Border Protection (CBP).”

Trump should Pass a Bill stating that We can only use Electricity made from Coal Powered Plants on Certain EV’s. that way we all get our way and keep the Pollution isolated where they don’t mind it having it .. l o l…….

Texas is a deregulated energy state. We can decide whether our electricity comes from renewables, nuclear, coal or whatever with the energy provider we choose. Unfortunately many people in Texas choose the socially irresponsible option of lowest price which could mean coal.

I don’t know about that. Texas has some of the largest wind farms in the country and we use a lot of nuclear power. In fact, Texas uses very little coal. Although we do use a lot of natural gas.

(I am going totally OT here, so sorry in advance.)

I was at a Texas grid conference last week and the CEO of ERCOT spoke. Coal is going away quickly and ERCOT is not doing anything to prevent it. Natural gas and wind has made coal economics (and nuclear) unworkable in Texas.

ERCOTs only concern is the remaining coal plants will go offline too fast, by only providing the minimum 90 day notice. This would leave ERCOT without time to build transmission lines needed to compensate.

The real shock of the conference was how excited everyone was about battery storage systems. They are working on new legislation to provide better economics through enhanced ancillary services.

Here is a good chart on ERCOT. Bottom of the first page has generation by source for 2015 and capacity based on year end 2015.

Josh Bryant said: “The real shock of the conference was how excited everyone was about battery storage systems.” All too many people look at the cost of long term, large-scale grid energy battery storage systems, and dismiss the concept out of hand. What isn’t as obvious is that there is a lot of money to be saved by using smaller scale battery storage for grid stabilization and “peak shaving”*. That will be the toe in the door for using batteries for storing grid energy. As demand and production rises, costs of batteries will continue to drop, which will widen the usefulness of battery storage. This is a positive feedback situation which should lead to much more rapid expansion of battery backup for grid power than most people realize. It has been said that the potential for battery storage for the grid is even bigger than the potential for EVs. That’s not just empty words. We’re going to see exponential growth of battery backups for grid storage, both on the utility level and on the industrial level. We might even see some large commercial buildings using that for their own “peak shaving”, eliminating the costs they have to pay for on-demand… Read more »

Practical battery storage leapt upon us so fast, really only in the last year, while so many of us were demanding to turn the clock further and further back on so many things in our society.

When does this growing disconnect between past culture and future technology finally vault another nation so far past America that we have to wake up?

*Sigh* I suppose politics was inevitable given the CEO’s mention of regulations. I honestly don’t know why it worries him anymore given that recent events mean that we can kiss things like tax credits, CAFE, and ZEV mandates goodbye. I also expect that EVs may start to disappear soon (at least in North America) with repeats and rehashes of the same arguments of 15 years ago.

Yet another car maker making sure that they have a number of plug-in models ready by 2020.
I wonder why that year is so important. 😉

Another Euro point of view

Some say that for Li-ion battery powered cars to be truly competitive with ICE as per practicality/cost point of view we will need to wait 2019-2020.
That is likely not true for premium cars but true for brands like Hyundai, Toyota or VW. 250 miles EV’s for less than $25K MSRP seems the holy grail for them and that is just not possible now. For example I would buy a long range EV at EUR 25K MSRP but not at EUR 35K, and I guess 98% of people do more or less share my opinion considering EV market penetration in most countries.

Another Euro point of view

BTW I was not too far off with my EUR 25K MSRP as it is more or less the average price of cars bought in Europe in last years (against $33K for the US).
Thus car makers like VW, Toyota, Hyundai only start to notice EV’s when a market penetration deemed sufficient is obtainable. In their view batteries still need a bit of technological improvement for that. GM, as a US car maker felt obliged to address Tesla thus issued the Bolt just to annoy EM but Toyota or VW don’t feel this obligation as not so much exposed to the US market. Therefor the 2020 date when Li-ion batteries are expected to have the right energy density cost combination

2020 is a magic year when they are forced to have a number of BEVs and PHEVs to manage their demanded CO2 limit in the EU.

Since they need to have them there it’s easy enough to offer them in the US also even though the weak CAFE wouldn’t make them do that.

A 35k EUR BEV would probably have a much lower total cost of ownership than a 25k EUR IEC in most European countries.
Just sayin…

Another Euro point of view

You indeed have a point there but as to use Hyundai example what do you think a 28Kwh Ioniq will be worth on the second hand market when the announced 200 miles Ioniq will be introduced in 2018. Same with old Nissan Leave. OK for leasing but ownership of current EVs except for Tesla’s is problematic on a depreciation point of view.

Once car makers get to 200+ miles range, which will happen for many in a year or two, the depreciation for those vehicles will go down.

We are now in an early stage of development with range increases almost every year, of course depreciation will be high for short range BEVs.

I think that the issue with the steep depreciation of small battery EVs will go away once we get decent charging infrastructure (probably after 2020). A lot more people might start considering cheap EVs with ~30Kw batteries (and respectively manufacturers building them) once we have lots of chargers covering the entire road grid.

If there was a DCFC charger on every corner, it wouldn’t stop the resale prices of PHEVs with small batteries from dropping like a rock. Small battery packs severely limit the car’s EV range, wear out faster than larger packs, and can’t be charged as fast as larger packs.

It won’t be many years before we stop seeing small battery packs on highway-capable PEVs (Plug-in EVs). Highway-capable PEVs with small battery packs simply won’t be able to compete in the marketplace.

The ioniq BEV is actually a pretty decent car. And they have promised a 200 mile version in 2018. This is a lot better than the self-proclaimed German “EV leaders” …
Hyundai is a company that is not investing a lot in combustion engines development (I think most of their engines are licensed or developed with other manufacturers). In the same time they have good relationships to the Asian battery manufacturers. They have a lot of potential in the BEV segment and not much to lose if they decide to go all in. They probably know that and they will be very happy to kick their sworn enemies from VW while they are on the ground 😀 .

Hyundai’s engines are developed in-house. You may be thinking of 1987 when they were using Mitsubishi engines.

Their 2.4 engine is a ‘world’ engine that shares an engine block design with other mfrs, but that’s about it. Consider the differences in quality between the FCA 2.4 and the H/K 2.4: Hyundai has done a much better job with their version.

Sorry, couldn’t help myself…

Since GM’s part of the effort to gut emission standards, among others, I’ll have to lease my next EV from responsible companies, and Hyundai is looking pretty good. Are they talking national distribution?

Yes, Hyundai isn’t part of that alliance that lobbied for change.

BMW, Ford, Toyota, FCA, Volvo are all part of it.

But Hyundai/Kia did cheat on its mpg. So, they don’t lobby against it, they just cheat it.

By all means buy a Kia/Hyundai if you would like. They seem like they will have a good lineup of electrics in the near future.

But do not write off GM. They invested early and often in dedicated plug ins years (decades if you count the EV1) before other vehicle manufacturers took it seriously.

Personally, I think we should be rewarding the efforts of the pioneers like GM, Nissan, BMW, Tesla in order to prove to them that it was worth it and that consumers truly want these as vehicles. 🙂

The audience stands and cheers!!!


Glad to see that Hyundai making the Tucson fool cell car hasn’t caused them to foolishly abandon development of BEVs and PHEVs, as Toyota has. PEVs (Plug-in EVs) are the future of the automobile. Fool cell cars most definitely are not!

Are you listening, Toyota?