How Tesla Reinvented American Luxury: Video

JAN 17 2019 BY STEVEN LOVEDAY 22

Did the Tesla Model X 100D truly reinvent American luxury?

We know full well that some people will immediately argue that Tesla vehicles are not luxury cars. In fact, even the automaker doesn’t qualify them as such, but instead, calls its electric vehicles, “premium.” However, many automotive outlets, reviewers, and ranking websites put cars like the Tesla Model X in the same category as other luxury crossovers. Thus, they rank Teslas against the pinnacles of German luxury: BMW, Mercedes, and Audi. But, what about American luxury?

Do American luxury cars even really exist these days? Sure, brands like Lincoln and Cadillac fit the bill. However, this video talks about old days, when American luxury was at the forefront. We’re talking about iconic vehicles that you might see at a classic car show. Today, luxury car shoppers seem to prefer German and Japanese luxury brands. With a multitude of highly rated choices at plenty of price points, this just makes sense.

So, aside from the beauty of this video’s imagery and soundtrack, how has the Tesla Model X 100D clearly reinvented and revitalized the dying American luxury car? Check out the video.

Do you agree? Share your thoughts with us in the comment section below.

Video Description via Meesh Motorsports on YouTube:

How Tesla Reinvented American Luxury | 2019 Tesla Model X 100D | Mary The Model X

Meesh Motorsports goes over How American Luxury Cars were reinvented by the 2019 Tesla Model X 100D. Big thanks to Graham over at Checkpoint and his boy Vikram for helping out! How American Luxury Cars were Changed by Tesla. Why Tesla Rivals Mercedes, BMW & Audi. Meesh Motorsports on the Tesla Model X 100D 2019, Tesla Roadster, Tesla Model S P100D, Tesla Model 3, Tesla Model Y.

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22 Comments on "How Tesla Reinvented American Luxury: Video"

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Sat in Teslas on display in a sales center in California while on a business trip. American luxury? The interiors are all plain plastic.

Tch… It’s luxury “reinvented”.

Define Luxury?

Check out a BMW 7 Series. In the BACK seat you have things like electric shades on the side and back windows (you can even control the ones on the other side of the car from your seat!), lighted vanity mirrors, electric adjustable seats, footrests, etc. Even the passenger seats have memory positions. Say what you want about materials and finishes, but those kind of features are true luxury.

For me, the “luxury” isn’t found in Rich Corinthian Leather and endangered rainforest veneers; it’s in Autopilot handling the mundane yet stressful tedium of maintaining speed and keeping in lane; it’s in the visually uncluttered dash and controls; it’s in the intuitive user interface; it’s in the sense of safety from the 5-star crash rating. It’s especially from not having to stand out in whatever the weather is doing every other week for 5 minutes while gassing up; even 8 Series owners have to do that.

Luxury, especially for younger people, has become more defined by the latest technology, good performance, connectivity. A modern luxury product needs to function really well rather than just look good or be exquisitely made. Today, there is more free thinking and pioneering attitude towards luxury. Millennials don’t just want money, they want experiences and a strong brand that matches the image they would want to project.

Not too many millennials can afford a Model X 100D.

What material would work better and enhance the driving experience. Would any material make up for have to feel gear shifts and deal with smelly gas stations? How could pumping gas ever be part of a luxury experience?

I decided to stop watching after he engaged Autopilot on a busy two lane road with cross traffic, then took his hands off the wheel and stated “I don’t have to drive anymore.” Tesla is trying so hard to make it clear it’s not fully self driving, and videos like this totally undermine that.

Stopped watching as soon as I saw his white women’s tennis shorty socks

Personally, I wish they (or perhaps some aftermarket modifier) would come out with the “Model L,” a stretch Model X which could stand for “Limo,” “Luxury,” or “Long Wheelbase,” and then just go all out on the rear seat accommodations, like in the Volvo CX90 Excellence (as reviewed by Doug Demuro: https://youtu.be/P6G69CsBI4Y )

(Of course, most people who buy a Tesla want to drive it themselves, but it would be huge in China where being chauffeured is apparently a big deal, and it would shut up all the fake concern trolls who say “it’s not luxury! It’s too spartan!)

“shut up all the fake concern trolls who say “it’s not luxury! It’s too spartan!”

Now if we can just “shut up” the factless Tesla trolls who need to change the definition of luxury to suit the spartan Teslas.

Right right, we can all universally agree that luxury is really the application of Churrigueresque detailing over any hint of running gear, utility or function. Then we don’t have to go to the trouble of shutting up anyone.

Snicker, snicker!

Really? So you’re just spamming the comment section today with links to your own referral code, even if the article has nothing to do with it? Pathetic. I encourage everyone not to reward this behavior.

Luxury? Not compared to Audi or Jag or even inexpensive PHEV’s like Honda Clarity or Inoniq. No heads up display, no blind side indicator, no rear wiper, oversized computer display, noise level, seat cooling, wireless phone charging, heated steering wheel. Tesla’s are killers on the EV level but a bit stark on the “luxury” level.

When you are missing “luxury” items available on a $35k Hyundai, you don’t get the luxury award.

Expensive is not the same as luxury.

Well. when you don’t miss them at all, perhaps they are not really representing luxury? Well, heated steering wheels would be nice 🙂

That’s luxury for an older generation, grandpa’s luxury, for example, maybe be defined by a gold plated handle on horse carriages. The definition of luxury can change based on the customer’s changing feature requirements, the new generation wants high tech and efficient, if the competition doesn’t match those then they are not up to the new buyer standards of luxury then.

Kinda like the “professional” Blackberry vs “cutting edge” iPhone back then, you go where your customers are or you fold.

The S and X have heated steering wheels. At first, the S did not, but that was before the X even came out.

It’s the Model 3 that does not have a heated steering wheel. Heated back seats, yes, but not the steering wheel.

The interior of the Model S P100D is that of the 75 non-D, so a car costing twice as much can have the same interior and options…
Same for the Model X. You don’t have to get the P or D to have the same inside experience.

Definitely the first car review I’ve ever seen where the reviewer draws a penis on the car with his finger 🙂

The luxuries my model 3 provides are:
1) Only needing to stop to “fuel” on road trips. For in town travel I wake up with plenty of “fuel” every morning.
2) Not needing to read the user manual to figure out how to use the UI.
3) Effortless merging and passing due to instant power. Granted some ICE have this too.
4) Not having the !$!# Start-stop systems common at least on European luxury cars. There is nothing so jarring as having a 4 banger ICE cough back to life after every stop.
5) My wife’s favorite feature: The ability to pre-heat or pre-cool the car even when it is the garage.
Clearly many people in the US at least seem to find Tesla’s “luxurious” enough.