Hong Kong Firm Responsible for Revival of Detroit Electric


Detroit Electric SP:01

Detroit Electric SP:01

Detroit Electric SP:01

Detroit Electric SP:01

Little is known of the current inner workings of the mysterious automaker by the name of Detroit Electric.  In fact, the automaker hadn’t made headlines in years until just a few weeks ago when it began pumping up interest in its electric SP:01 roadster.

We do know that shady automaker ZAP is no longer involved with Detroit Electric, but where’s the startup automaker getting money to fund the develop and manufacturing of three electric vehicles in only two year’s time?

First of all, let’s just say that we think Detroit Electric is being wildly optimistic in claiming that it will bring 3 electric vehicles to market so soon, but if there’s even a slim chance of that, then money has to be pouring in from somewhere, right?

As it turns out, Detroit Electric has been revived by a Hong Kong-based private equity firm.  We’re not sure of how much money was dished out to “revive” the Detroit Electric brand, but we do know Edward Man, former Carlyle Group Director, is behind a company called Associates and that’s where Detroit Electric got most of its initial funding from.  Man says he found Associates to “make lifestyle and socially responsible investment.”

So, it seems wrong to say that Detroit Electric is back by a Chinese company, when indeed most of its money comes from Hong Kong (Hong Kong is still technically a part of China in an odd sort of way, but not in our eyes).

We’re not sure the amount of money involved, but Detroit Electric claims it’s enough to get the SP:01 into production by August 2013 and “two other high-performance models that will enter production by the end of 2014.”  We’ll call Detroit Electric’s bluff.

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2 Comments on "Hong Kong Firm Responsible for Revival of Detroit Electric"

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Hmm, will bring 3 EV’s to market… where have I heard this before?

Detroit Electric is limiting its production of SP:01s to 999. I don’t know, but someone suggested that this is a legal limit that allows skirting some safety requirements. Maybe they don’t have to crash test vehicles.

So instead of keeping one design, and making variations each year, replace it with a completely new model and you can build another 999 cars. Just don’t think of the 3 EVs as simultaneously on the market and this starts to make more sense.