Honda Readies Onslaught Of Electrified Vehicles With “True Volume Sales”
Jeff Conrad, general manager of Honda, told reporters the following at the launch of the revised 2017 Honda Accord Hybrid:
“This Accord Hybrid is at the forefront for our vision for Honda’s advanced environmental lineup of vehicles.”
“It’s the first step in our plan to create a true volume sales pillar for electrified vehicles of all kinds: hybrids, plug-ins, battery electrics and fuel cells.”
This is the first time we’ve heard Honda commit to volume sales and include plug-in electric cars, although we still don’t like the new trend of using of the word “electrified” when describing hybrids (looking at you here as well Ford). Up until now, the automaker’s attempts at plug-ins have been dismal and not at all well received by the public: Honda Fit EV, Honda Accord PHV.
Both the Honda Fit EV and Accord PHEV are now out of production, and neither sold in volume numbers during their time available.
Automotive News states:
“The refreshed Accord Hybrid soon will be followed to market by a trio of Clarity models and the introduction of hybrid or plug-in hybrid iterations of Honda’s core models.”
Bring it on Honda…and let’s see those “true volume sales” please.
Source: Automotive News