Honda Readies Onslaught Of Electrified Vehicles With “True Volume Sales”

JUL 26 2016 BY ERIC LOVEDAY 39

Honda Clarity Fuel Cell To Spawn Electric And PHEV Versions

Honda Clarity Fuel Cell To Spawn Electric And PHEV Versions…this vehicle is definitely not part of the “onslaught”

Old Honda Accord PHEV

Old Honda Accord PHEV

Jeff Conrad, general manager of Honda, told reporters the following at the launch of the revised 2017 Honda Accord Hybrid:

“This Accord Hybrid is at the forefront for our vision for Honda’s advanced environmental lineup of vehicles.”

“It’s the first step in our plan to create a true volume sales pillar for electrified vehicles of all kinds: hybrids, plug-ins, battery electrics and fuel cells.”

This is the first time we’ve heard Honda commit to volume sales and include plug-in electric cars, although we still don’t like the new trend of using of the word “electrified” when describing hybrids (looking at you here as well Ford).Β Up until now, the automaker’s attempts at plug-ins have been dismal and not at all well received by the public: Honda Fit EV, Honda Accord PHV.

Both the Honda Fit EV and Accord PHEV are now out of production, and neither sold in volume numbers during their time available.

Automotive News states:

“The refreshed Accord Hybrid soon will be followed to market by a trio of Clarity models and the introduction of hybrid or plug-in hybrid iterations of Honda’s core models.”

Bring it on Honda…and let’s see those “true volume sales” please.

Source: Automotive News

Categories: Honda

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39 Comments on "Honda Readies Onslaught Of Electrified Vehicles With “True Volume Sales”"

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We loved our Honda Civic, it was very well put together and “just worked.”

It has since been replaced with a Volt, making two of them in the garage, and 3 in my immediate family.

I’d love to see Honda do the same thing with Plug-Ins.

The more the merrier!

How about a Honda Pilot PHEV, CR-V PHEV and an Odyssey PHEV?

That would really make a big difference.

How about a Honda Pilot BEV, CR-V BEV and an Odyssey BEV?

That would really make a big difference. πŸ™‚

Even if Honda makes those BEV as you claims, they won’t sell.

Because without infrastructure, people still won’t drive it.

PHEV allow you to save up to 90% of the fuel already.

It is better to save 90% of the fuel than saving 0% of the fuel.

Honda, or any manufacturer can license the Tesla supercharger network. They won’t, of course. Every other manufacturer hates Tesla for succeeding, they aren’t about to make them even more successful. Just ask Bob Lutz! Daimler made the Chrysler T&C a PHEV (planned) and will call it the Pacifica or something. Don’t forget that every other brand is shackled to the dealer sales model, and they rely on services to be profitable. If it doesn’t need an oil change that is bad for business. I look forward to what the B-Volt does.

“Honda, or any manufacturer can license the Tesla supercharger network. ”

Despite the superior of SC to every other charging infrastructure, it still isn’t as fast or as well covered as gasoline stations today.

That is why some people still refuse to buy PEVs.

Yes. But. 90 mile SUVs won’t sell, whether or not there’s fast charging along the highway, because a road trip in a 90 mile car sucks.

For the record, the charging infrastructure already largely exists!!!!

For Pilot/CR-V/Odyssey BEV, they’d need 75kwhr packs and less than $40k selling price and that’s not in Honda’s cards right now.

DC charging is already well built out, and will get built out more over time. 200 mile cars make road trips bearable. Current 90 mile cars are second car runabouts.

All three models are cheap cars.

Would get 120 miles at best.

Honda should electrify from the top to bottom.
200 miles + top end is not out of reach of any OEM who sells 80k+ $ cars.

Sounds like 300 units per month… Ah hell, 700, I have faith in Honda!

In 2016, Electrified is so lame when it is Just a hybrid. At least the Volt has decent electric only range. Why would anyone make a car that is literally 4 years behind the state of th Art BEV’s.

Because the Prius sells about as many vehicles as all plug-in vehicles combined? I would never buy another car without a plug, but that doesn’t mean there isn’t a market for HEVs.

Current Prius Eco is some 55 mpg, Volt 42 mpg. So you get bigger and heavier battery that increases electric range but it also increases mpg once you go over the electric range and adds a lot to MSRP. Nothing is free here. Prius may make more sense for somebody with long distance commute when you can’t drive on battery only – and long distance commuters are the ones who would think first about paying premium for electric/hybrid car. Or somebody who can’t charge at home/work. Or when electric rate is higher than very low average US electric rate powered by fracking&trashing the environment. There are different cases and people may choose what suites best their particular driving pattern and lifestyle.

The MPG “break-even point” for the Prius vs. the new Volt is over a 200 mile trip. You’d have to be making that trip quote often as well, at least once a week. I can’t imagine there’s much of the population that has a daily commute of 200 miles to make the compelling case to go to a Prius for gas mileage reasons. The Volt wins here handily.

I’m sure you know somebody who drives 200+ miles at least once a week…

Can’t say I know anyone who drives more the 200+ miles in a day at least once a week.

Well Mr Cote knows me and I drive 250+ miles in one shot on average 4-6 times per month and therefore on average more than once a week. I know I’m an outlier, but it is what it is. He mocks me often for burning so much gas to visit family. But I still burn much less than the average American.

I’m not sure that the difference in MPG is truly based on weight. I believe it is because Chevy put a less-efficient but more powerful engine in the Volt. There may be a bit of a difference in aerodynamics, but not enough to make up the 13 MPG difference.

Once the car is moving, it doesn’t take much power to hold its speed. Aerodynamic resistance and tire rolling resistance are the only factors to take into account. Weight has very little to do with holding a cruising speed.

@InsideEVs – Electrified is the accepted term for HEV+PHEV+BEV+FCEV. What other term would you propose? We already have “plug-in vehicles” or even “electric vehicles” (depending on who you ask) to refer to PHEV+BEV. You want to stay away from “Alternative Fuels” because electrified vehicles have a lot more in common (electric traction motors, inverters, and batteries) than a combustion engine running on E85 or biodiesel or CNG.

Personally in the age of endless press releases, I’d prefer OEMs to state what they are talking about specifically, so that we know what the terminology is inclusive of, and also to not render whatever they are trying to say mute.

ie) “hybrid and plug-in” or “hybrid and fuel cell” or “hybrid and PHEV”, etc

Generally when you see the word “electrified” that indicates an (*) asterisk on whatever the OEM is trying to promote…at least it does for me.

Jay, I appreciate that InsideEVs focuses on plug-in EVs. I think that is the future of the automobile… at least if we can include wireless charging in the “plug-in” category! πŸ˜‰

But mustang_sallad is correct. All EVs, including non-plug-in HEVs, are “electrified”. That includes every variation on the Prius, and also such cars as the first generation of Honda Insight. Those are all EVs… and thus “electrified”.

Now, if the term “electrified” was applied to microhybrids — that is, gasmobiles with a larger starter battery and a beefed-up alternator which doubles as a generator; gasmobiles with stop/start tech and a mild amount of regenerative braking — then you’d have cause for legitimate complaint.

But so long as the term “electrified” is applied only to cars only when they are actually built with electric motors capable of propelling the car without assist from the gasoline motor, even if that happens only rarely when the car is driving down the road, then the term “electrified” is being applied correctly.

…you have disagreed with me, so therefore my raging ego says that you must be banned immediately!

/just kidding, all good…I just said it was what I preferred

Simplicity is king. FCA isn’t labeling the new Pacifica a PHEV; they’re labeling it a hybrid, even though it has plug-in capabilities.

To keep it simple, use three labels: ICE, Hybrid, and EV. It’s a gross oversimplification in the PHEV/EREV/PTPHEVPTEREVPTEV vehicles, but it’s better than “electrified”. That makes me think that the car comes equipped with an electric chair. πŸ˜‰

The problem with “electrified” iss not that it is wrong, it’s not, but that is simply is too vague.

I think electrification as a process that transforms technologies used in the cars to relies on electricity do include even those petite forms of it like alternators doubling as generators. Even when that electricity is not even used for propulsion (but to power electronics), its still electrification.

Thus one could make case for using electrified as broad term.

Electric car is different thing though πŸ˜‰

Proto, soft, mild, medium, heavy or totally electrified then.
Life is so simple…not

Oh yea Honda. I’m seriously considering cancelling my model 3 reservation. Like so tempted!

If Honda wanted to, they could hook Up with Tesla, offer Supercharge access and expansion support, 225 Miles EV Range, 5 seat cabin, and maybe even a $32,995 price tag, pre-rebates or credits! Would that be enough to get your Model 3 reservation switched?

I think, even Elon would have a smile: “Well, at least 1 Automaker gets it!”

You forgot the “/s” sarcasm label at the end of your comment.

I have always admired Honda’s Fit for it’s packaging and space efficiency, and was saddened that they made such a feeble effort with the EV version. Maybe they will surprise us and take their next BEV more seriously.

I’m sorry, IEVs, I have to disagree. The Fit EV was very well received by those who could actually get one. The numbers were limited by Honda. I know two people who drive them and they are furious that Honda won’t let them buy them outright.

I have always been a Honda fan. I like the way their cars drive, and they typically have very high reliability. If they offer a competitive Clarity BEV, I will be very interested.

Bring it on, Honda!

An important caveat with the Fit EV though. The battery chemistry is awful in cold weather. As such it wouldn’t really meet mass market acceptance. They would need to do more engineering for a TMS there and subsequently increase price, etc.

People do love them for what they are, but they are not cold-weather friendly.

True story. A friend confirms that he loses far more range in his Fit during winter than I do in my Leaf.

My point, though, was that the car was generally well re river by those who have them.

We have to take this with a pinch of salt.
The first Accord Hybrid which was a performance model with a V6 engine lasted just few years and was discontinued.

The 2nd gen Accord-H was a fuel efficient vehicle with 47 MPG, but was priced so high that it failed in sales and was discontinued.

The 3rd gen Accord-H was even more fuel efficient with 48 MPG, but was priced even more higher and is not doing well with just 31 units sold in 1st month.

Lets see for 2 more months, if it did not sell well, then its just a smoke.

I don’t think the Clarity is going to sell well as Honda might price it even higher.

I have some hopes on Hyundai Ioniq trio, lets see.

The recent Accord Hybrid was not a failure because it was overpriced. It failed because Honda did not produce enough of them. You could never find them on dealer lots in California and even then, you had to go way out into the Central Valley to find a dealer who had one.

Honda has had some of the biggest Hybrid failures. ll their batteries die from the heat, sales have been very weak and the CIVIC Hybrid can’t move an inch on electric alone. The original Insight never sold more than 500 in a year.

Their one Electric the Honda Plus was crushed like the EV1. Their FIR EV was never made more than the required 1,100 to meet the rules. Not one extra. I’d buy a FORD or Chevy Hybrid or electric before a Honda.

I wonder if they are going to license the Voltec technology from GM like they were discussing.

The refreshed Accord Hybrid soon will be followed to market by a trio of Clarity models and the introduction of hybrid or plug-in hybrid iterations of Honda’s core models.”
OK, so when can we see those volume sales of Honda EVs?

Stupid, weak, and short-sighted.

If Honda wants the 2017+ Accord Hybrid to be a volume model, why did they pull the production back to Japan instead of building it in Ohio like the rest of the Accords they sell in America? Honda has not shown that they have a reliable and high volume battery supply. Until they do, I don’t believe that they are serious about any significant volume of “electrified” vehicles.