Honda Fit EV Headed to Select East Coast Dealerships by End of Month

FEB 13 2013 BY ERIC LOVEDAY 7

Rear shot of Honda Fit EV

Rear shot of Honda Fit EV

The 2013 Honda Fit EV launched in the US in California and Oregon in July 2012 as a lease-only offering.  By month’s end, the electric Fit will head east to “select East Coast markets,” but still as an expensive, limited production lease-only vehicle.

At $389 per month for a 3-year lease, the Fit EV isn’t exactly what we’d call affordable, but for potential lessees in certain areas of Massachusetts, Connecticut, Maryland, New York, and New Jersey, it will soon be available.

“Expanding the availability of the ultra-efficient Fit EV to the East Coast is the next logical step in Honda’s strategic and customer-focused approach to growing the market for low-CO2, sustainable mobility technologies,” said Steve Center, vice president of the American Honda Environmental Business Development Office.

Since the Fit EV is an extremely limited offering, here we’ll provide a fittingly limited amount of details:  The 2013 Honda Fit EV received a combined adjusted EPA mile-per-gallon-equivalency rating of 118 MPGe and an EPA-rated driving range of 82 miles.  It features a 20-kWh lithium-Ion battery and an electric motor that spins out 123 horsepower and 189 pound-feet of torque.

Sales of the Fit EV have been dismal. By month’s end, the electric Fit will head east to "select East Coast markets," but still as an expensive, limited production lease-only vehicle. At $389 per month for a 3-year lease, the Fit EV isn’t exactly what we’d call affordable, but for potential lessees in certain areas of Massachusetts, Connecticut, Maryland, New York, and New Jersey, it will soon be available. Since the Fit EV is a limited offering, here we’ll provide only limited details: The 2013 Honda Fit EV received a combined adjusted EPA mile-per-gallon-equivalency rating of 118 MPGe and an EPA-rated driving range of 82 miles. It features a 20-kWh lithium-Ion battery and an electric motor that spins out 123 horsepower and 189 pound-feet of torque. Sales of the Fit EV have been dismal, with Honda selling only 8 units in January 2013.

When the electric car debuted last summer, InsideEVs spoke to Robert Langford, who is Manager of Plug-In and Electric Vehicle Sales and Marketing at Hondaon how he felt demand was shaping up for the Fit EV (which at the time only included California and Oregon), and he said:

“We (Honda) are pleased with the demand so far, and it is matching our expectations” and that “…we anticipate approximately 40 deliveries per month on average.”

While we applaud the Fit EV being available in more locations, the pricing landscape has certainly changed since last year, and the Fit EV is likely going to need a serious lease reduction for Hondato sell all 1,100 they had planned to, in a timely fashion.

 

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7 Comments on "Honda Fit EV Headed to Select East Coast Dealerships by End of Month"

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shawn marshall

aim low – hit lower.

vdiv

“Sales of the Fit EV have been dismal…”

Well yes, considering one cannot even buy one. You probably meant leases have been dismal 🙂

I know a few people in CA that have these and love them. The ordering process was arduous and some people even gave up waiting for information. The car is quick, has better range than a LEAF and has tons of cargo space. I think if Honda put any effort into marketing them and if the dealers actually had information readily available that they would have leased a lot more.

There is a Facebook group for Fit EV owners and enthusiasts. The people there will answer any question you may have: https://www.facebook.com/groups/261475370635357/

vdiv

The more things change…

The Fit EV ordering sounds like Doug Korthof’s (may he rest in peace) experience leasing a Honda EV+ some 15 years ago shared in “Who killed the electric car?”

Being able to seamlessly walk into a dealership and two hours later walk out as the owner of an EV is taken for granted. It is one of the reasons why I own a Volt.

It is past overdue that Honda gets serious about EVs.

Herm

I think the Toshiba SCiB cells are worth the premium, shame that its a lease-only vehicle