High Demand For BMW i3 Leads to 6-Month Waiting List

FEB 6 2014 BY ERIC LOVEDAY 11

If you were to order a BMW i3 today (in Europe, as it’s not yet available to order by the general public in the US), you might six months to take delivery.

BMW i3 Live in Detroit

BMW i3 Live in Detroit

Dealers are saying that i3 sales are above expectations, which is leading to the extended wait time.

And Ian Robertson, BMW’s sales director, says the automaker has 11,000 firm orders for the i3 worldwide.

However, BMW has delivered few i3 so far.  We at InsideEVs track global sales and in Germany only 445 total EVs were sold in December, with 90 or so being the BMW i3.

Perhaps January’s sales figures (due any day now) will show that i3 sales are “above expectations” because as of right now, we’re not seeing i3 sales as being at a level (certainly not in Germany, nor in any other European country) that should lead to 6-month wait times.

Moving on…

Automobilwoche reports the following:

“80 percent of the i3 ‘s customers come from other brands or previously had absolutely no car.”

Those are conquest buyers, which automakers love to boast over.

But behind that figure hides one more: in general, BMW owners aren’t lining up to get the i3.

Source: Automobilwoche

Categories: BMW

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11 Comments on "High Demand For BMW i3 Leads to 6-Month Waiting List"

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I’m sooooo confused on the same page there is an article that says they aren’t selling and one that says that they are sold out.

+1

Their messaging is the message.

The ‘absolutely no car’ group is an interesting one. Because EVs are really less like a car and more like technology.

You no longer have to worry about over 90% of the maintenance of an ICE vehicle, and with a lease getting to be equal and less than the gas for an ICE vehicle, it becomes a free car and could capture much of the younger generation that have lost interest in the expense of car ownership.

No longer do they need to scrape together $40 to fill up the car, when $3 in electricity will do, and they can get it from their parents plug. So it costs them nothing.

Now the question is does the max speed of 85 to 90mph help the younger buyer with lower insurance costs? The 5-star crash test of the Focus Electric should.

Looking at the BMW website, and noticed a few things:

Max weight the i3 can carry is 936 lbs.
The battery capacity is 18.8kWh…..why did I think it was more?
And the tires are super narrow like bicycle tires at 155/70 19. By comparison the goodyear 19 inch convenience spare tire is is wider at 165/90 19.

18.8kWh is net. 21kWh is total.

If you order the REx or higher level models, you get slightly bigger 175/60 wheels.

Right you are! For what it’s worth, the total rated capacity is 21.6 kWh.

Hmm. Well I doubt too many i3 owners are living in their parents’s basements.

Maybe not new I3 owners. Might come in useful for the second hand buyers (from 2019) who buy it for a third of the price…:)

One can create the impression of demand by restricting production. Given that they delivered something like 400 last month percentages can be used to tell a very heavy spin doctored message. And orders do not equate to deliveries.

“Scraping together $40 for gas.” Nothing compared to scraping together $40K for the car.

Low Production For BMW i3 Leads to 6-Month Waiting List