Here’s Why Formula E Matter To Automakers – Video

JUL 5 2017 BY MARK KANE 20

There is quite the scope of auto manufacturers engaged in Formula E electric racing today – from the very large, to the very small: Audi, DS (PSA Group), Faraday Future, Jaguar (with Panasonic battery maker), Mahindra, Next EV (NIO), Renault or the Venturi and more.

Renault Formula e.dams new 2016/17 FIA Formula E Championship Livery

Here are few reason why they are interested in the racing series, and what matters most to these manufacturers:

  • raising the brand awareness at a relatively inexpensive cost (as compared to Formula 1)
  • development and testing of electric vehicles/components (racing improves the breed)
  • promoting electric vehicles in cities around the world to increase future interest in EVs (both for commercialization and environmental aspects)

“These days it’s rare to find a car manufacturer that isn’t rapidly developing their expertise in hybrid and full-electric drivetrains. With electric cars now widely regarded as being key to improving air quality in our cities and aiding in the fight against climate change, we speak to some of the big manufacturers to find out what attracts them to Formula E, and how their involvement will help to develop the cleaner, greener transportation technologies of tomorrow.”

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20 Comments on "Here’s Why Formula E Matter To Automakers – Video"

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unlucky
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unlucky

Buncha hooey. Formula E has not transferred any technology to the road so far.

Despite being a terrible racing series it’s clear it has a strong future. The car companies very much want to be involved and they are going to drive the series forward to where it actually could be decent racing soon.

Does Mahindra not care that their car sponsor is an oil company?

La Frennia di Mamata
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La Frennia di Mamata

They don’t Care because “Money Talks”

Mikael
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Mikael

It’s an awesome racing serie. A lot more entertaining than Formula 1.

Jaguar are claiming that their I-pace development team and Formula E development team are learning from each other, getting synergy effects. But other than that you are right…so far…

And Indian oil is a company that deals with everything regarding energy. From oil and natural gas to biofuels, wind, solar, batteries and even nuclear.
They could use a name change soon though to reflect that.

unlucky
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unlucky

A lot more entertaining than Formula 1 is a very, very low bar. But hey, I guess if you’re comparing against a series which has most of its passing take place in the pits then a series with an enforced-length pit stop to change cars might be a plus.

No, it isn’t an awesome racing series. If it were an awesome racing series they wouldn’t need to resort to stuff like FanBoost.

Jaguar is claiming…. And that means nothing at all. Marketing works that way. I can point you to Doug Fehan (who really is great at this) explaining how much Mobil 1 helps improve race cars and street cars. But hey, why take it from me or him? I’m sure Noodle (carton band member spokesperson for Jaguar) can tell you all about racing.

Will Davis
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Will Davis

They don’t use fanboost to try and make the series more interesting. What gave you that moronic idea that it’s a ‘resort’?

Fanboost sucks but it was implemented to try and increase fan/driver engagement.

unlucky
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unlucky

Yes, they did it to try to get more fans. Normally one would try to improve the racing to do this but they instead did the opposite, making it worse to get more fans.

When you can’t make your product better and you go to something worse it is a “last resort” move.

Racing should take place on the track, not in the thumbs of texters.

Pushmi-Pullyu
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Pushmi-Pullyu

Will Davis said:

“They don’t use fanboost to try and make the series more interesting.”

Really? They certainly don’t use it with the intention of making the races less interesting!

“What gave you that moronic idea that it’s a ‘resort’?

“Fanboost sucks but it was implemented to try and increase fan/driver engagement.”

And how is that saying anything different than saying those in charge resorted to Fan Boost in a rather desperate attempt to make a rather dull race a bit more interesting? Not that I’m in favor of Fan Boost, which makes Formula E even less of a real race than it already is, and more of a popularity contest.

I can see you’re upset about something, Will, but exactly what that is, entirely escapes me. Your complaints here make no sense at all.

Pushmi-Pullyu
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Pushmi-Pullyu

A lot more entertaining than Formula 1 is a very, very low bar. But hey, I guess if you’re comparing against a series which has most of its passing take place in the pits then a series with an enforced-length pit stop to change cars might be a plus.

Well, I think it’s safe to say that not everyone shares your opinion. To what are you comparing Formula 1 racing? Around here, NASCAR is what’s popular. But Formula 1 racing is far more exciting; the cars are faster and more maneuverable, they accelerate faster, and changes in the leaders happen more often.

By comparison, Formula E is as dull as dishwater. I watched one race, and have absolutely no desire to ever watch another, unless they change things substantially to make it a test of the cars, which is what a real car race is; a race where the car you start a race with has to be the one you finish with. And they need to get rid of the stupid Fan Boost, too.

unlucky
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unlucky
I’m with you on all the things in your last paragraph. Formula E may (and seems likely to) get better later. Right now the cars are really slow on the track and the difficulty of passing in open wheel cars is magnified when you race on temporary street circuits as almost every Formula E race is (all except Mexico City). Temporary street circuits tend to be bumpy and tight, keeping passing down. And btw, they are usually awful for viewing from the stands due to the walls blocking the view of the cars. They do work better on TV than in person though. I don’t watch NASCAR. I’m comparing Formula E to sports car and endurance racing. IMSA, Le Mans (ACO), WEC. Or even unaffiliated races like the 24h at Bathurst. There are also some touring car races which are better than Formula 1, even without resorting to comparing to the parade masquerading as a race called the Grand Prix of Monaco. Download the IMSA TV app and give a race or two a watch. The app is a bit cruddy, you can find the races under videos and any video over 2 hours long is a race video, the… Read more »
unlucky
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unlucky
And just one more thing, lead changes happen far more in NASCAR than in F1. They happen more in nearly any other series than F1. There were 12 lead changes in the first 60 laps of the Daytona 500 this year. http://www.f1fanatic.co.uk/category/2017-f1-season-2/2017-f1-race-data/ There were 2 lead changes in the 51 laps of the Azerbaijan GP. There were 0 lead changes in the 70 laps of the Canadian GP. There was 1 lead change in the 79 laps of the Monaco GP. There were 5 lead changes in the 68 laps of the Spanish GP. There were 3 lead changes in the 52 laps of the Russian GP. There were 3 lead changes in the 56 laps of the Bahrain Grand Prix this year. There were 0 lead changes in the 56 laps of the Chinese GP. There were 4 lead changes in the 56 laps of the Australian GP. And if you were to look you would find most of the F1 lead changes are due to pit stops. There are vastly more passes on track at a NASCAR race than an F1 race. This is the nature of oval racing, it’s easier to pass and pass back. And even… Read more »
James
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James

I like racing, especially IndyCar and the Indianapolis 500. F1 is a rich man’s show and while the tech is fascinating, the constant major rule changes can be daunting.

24 Hours of Le Mans – I watch as many hours each year that I can, sports car and rally racing, I even watch few NASCAR races each year. Problem is, I detest fossil fuels and 19th century piston and bang technology. I’m an electric car guy through and through.

Formula e is pathetic now, but so was every racing series going back 100 years or more. You have to start somewhere – F e and the Tesla GT series, EV drag racing and Pikes Peak challenges for EVs are truly in their infancy.

I herald their attempts to place EVs in the eyes of the public as fast and relevant. Truly racing will improve heat endurance and battery tech, there is no doubt. Give it time, garbage like fanboost. and car swaps will go by the wayside as did crank starters and wooden wheels for Gassers.

@unlucky – lighten up, my good man, better racing days are coming.

unlucky
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unlucky

@james:

I said:

“Despite being a terrible racing series it’s clear it has a strong future. The car companies very much want to be involved and they are going to drive the series forward to where it actually could be decent racing soon.”

How did you get the impression from this that I think that Formula E isn’t going to improve?

Pushmi-Pullyu
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Pushmi-Pullyu
unlucky: Thanks for your extended reply. I wondered if perhaps you favored road/circuit racing (is that the correct term?) to track racing. I certainly agree with your comment about the stands in Formula E racing. That was my immediate reaction on seeing the stands in the Formula E race I saw; that the view from the stands was so limited that I wondered why anyone would bother sitting in them. Better to bring a folding chair and sit right beside the fence for a close up view as the cars go by! Thanks also for your thoughtful analysis of how the tight, cramped “race track” made by blocking off some streets in a city center really restricts the speed and maneuverability of the race cars in a Formula E race. I have no doubt you’re entirely correct there. “And just one more thing, lead changes happen far more in NASCAR than in F1. They happen more in nearly any other series than F1.” Let’s say my mileage varies… a lot. I have some cousins who are really “into” NASCAR. In fact, they bought season tickets (4 races) for the first year after the Kansas Speedway was built near our home.… Read more »
unlucky
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unlucky
How can you call my statement about lead changes taking place in F1 in the pits and then say that pit crew times are a big part of F1? For what it matters I don’t have a problem with pit stops but I also don’t particularly like F1’s pit stops. My problem isn’t that there is passing in the pits but that in F1 there is ONLY passing (for position) in the pits. Do I really need to go back and get the figures on on-track passing for position in F1? As to NASCAR and passing. There is a lot more passing on ovals in general. And that includes NASCAR. Search for lead changes. There were 19 lead changes at Martinsville in 2016. There were 14 at Darlington in 2016 (among 8 different drivers). Perhaps the Daytona figure is higher even for NASCAR because it is a super speedway (designed to allow cars to race side by side all the way around) and a restrictor plate race (limited HP, makes cars more even). But either way NASCAR has a lot more passing than F1. It’s not even close. The reason NASCAR or any oval has more passing is because on… Read more »
Mikael
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Mikael

What series do you propose that I compare it to then?

F1 is by far the most popular race series. And also the one I grew up watching every race of.

Randy
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Randy

Don’t you know there not oil company’s any more there energy company’s ha.

WARREN
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And theoretically they could set up a road course in just about any city that wouldn’t tolerate the noise of an ICE event.

unlucky
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unlucky

They’re trying to get a street race in Zurich, Switzerland. Switzerland prohibited automobile racing from 1955 to 2015 and still doesn’t have any races of any sort. They have at times signaled they would allow Formula E racing but so far have not solidified this.

Noel
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Noel

The FIA Formula E could try to get Toyota to join formula e championship one if could happen

James
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James

But they would try to enter a hydrogen fuel cell car and build a fueling station before blowing up the place!

🙂

They’d twist the FIA’s arm until they displace BMW and put up a Prius Prime as the pace car…Thus sickening everyone and driving the series into the ground…