Has Nissan Satisfied All The 30 kWh LEAF Demand In Japan? April Sales Fall Below 350 Units

MAY 31 2016 BY MARK KANE 20

2016 Nissan LEAF

2016 Nissan LEAF

After three great months of Nissan LEAF sales in Japan, April brings a sobering result of just 343 sales (compared to 2,503 in January, 2,819 in February and 1,614 in March).

We should note that April is typically the “apocalypse” month for EV sales in Japan (much like January is for the US).

So April’s result is still up 22% up year-over-year (the low April sales in Japan is also related to the beginning of new fiscal year in Japan), so perhaps the rush for new 30 kWh version will renew in future months.

The 7,279 LEAFs sold in the first four months however is the best result ever (after a peak of 4,853 in 2014) and we look forward for May numbers to get more clarity on where EV sales are headed for Nissan in Japan.

Also of note, Nissan needed just 22 more sales to crest 65,000 LEAFs sold all-time in Japan since December 2010.

Categories: Nissan, Sales

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20 Comments on "Has Nissan Satisfied All The 30 kWh LEAF Demand In Japan? April Sales Fall Below 350 Units"

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xado

there is no need for a new leaf,the car is perfect.
sell it with a 35kwh(usable) battery,and everybody forgets the model 3.
the 30kwh battery makes only 170-180km in real life,thats not worth to buy a leaf again

scott franco (No M3 FAUX GRILL!)

The signup list for Tesla is what? 370,000?

The signup list for Leaf is, again? 0???????

no comment

i don’t know how much to read into the deposit total being promoted by tesla (or even whether the number has been juiced) because it seemed that many of the depositors acted like they thought they were buying the latest ipad from apple. the thing is, there is a big difference between buying a $500 ipad and a $40,000 car.

so i’m a bit skeptical about how many of these deposits are going to actually turn into delivered cars. it is sort of like the “i want one” lists that lyle dennis compiled for the chevrolet volt before it was introduced. it didn’t seem to me that the lists ended up translating into actual orders.

Rob Stark

I am a bit skeptical about this skepticism.

There is a difference between hand raisers, $99 deposits, and $1000 deposits.

Of course not all will translate to sales and neither will 90%.

But there will also be many new orders once the public cans see the final version and yet another massive bump once the general public can test drive a Model 3.

Buying 80% of a Model S for 50% of the price is a no brainer. Tesla will sell at least 5x the number of 3 than S.

And Nissan selling the LEAF in numbers less than 10% of Versa/Note sales is overwhelming evidence LEAF is far from perfect as a mass market car.

The point was always to sell in the millions not 10s of thousands.

Tilyon

Most of Leaf owners will change for modèle 3 and that is for sure. There Will be many occasion Leaf for sale very soon. At very affordable price, and a lot Will change for the Bolt of GM

no comment

think about it…these are people who put down $1000 without knowing exactly what the final car is going to be or when they might get it. that is the kind of behavior that looks like an impulse buy.

personally, i think that the publicity that tesla is generating is good for electric cars in general, because it will cause people to look at them. my personal opinion is that when people do look at ev’s more closely, they will get a better sense of the advantages and disadvantages of the different product offerings. in the end, i think that most people will prefer the versatility of plug in hybrids. that’s why i have long believed that the potential market for the volt is bigger than that of bev’s although bev’s get a better reception among early adopters.

Ambulator

There was no price set for the Volt at the time. Many people were disappointed when it was. If Tesla can hold the base Model 3 down to $35,000, and if the upgraded version is only the price of the Volt when introduced, Tesla should do better.

no comment

if you were disappointed in the pricing of the volt then you had better prepare for more disappointment with the model 3.

Counter-Strike Cat

Nissan sells real cars.

Tesla has only VAPORWARE in the affordable segment.

Terawatt
Glad you’re not in charge ?. New car is solely needed. The 2017 i3 and e-Golf both beat the current LEAF, and the nearly-here Bolt trounces it completely. Although the LEAF is a good car in many ways it would do much better with a more normal (and much sexier) design. I personally don’t think it looks that bad, but I know lots of people exclude the car from any further consideration based simply on its appearance. The “Japanese gameshow” instruments and sounds made when turning on or off are a turn-off (though you can turn them off, them sounds!) even if perfectly functional. Going forward, 60 kWh is the new minimum. I also happen to think it’s close to the sweet spot for me personally. I wouldn’t benefit from lugging around 200 kWh of mostly excess capacity. 60 kWh is very near the optimum for my use – it’d give me ample range in everyday use, allow me to stay between 30 and 70% SoC most of the time, cycle the battery ~60 times per year, and also be able to go on longer trips without a lot of careful planning and anxiety if a single charger along the… Read more »
David Murray

I suspect the 1st Gen Leaf is just dead at this point. So many products are now competing with it, most of them better vehicles. Not only that, I think many people are steering away from the Leaf due to the battery issues they’ve had. They are really the only EV maker that has had this problem, most likely due to their stubbornness about not cooling the battery.

I’m a former Leaf owner myself. And I respect what they did in the market at the time they did it. Much like I used to be the owner of a Prius. It was a great car, in its time. But its time has passed. I hope Nissan has a great 2nd generation model coming soon. Myself, I switched to a Volt and have no regrets.

ydnas7

This is a seasonal, if its up YOY, then its all good.

but of all plug ing car makers, Nissan is the obvious candidate for Osborne effect.

Rick Bronson

Its good that there is at least 22% growth in YoY sales.

They should also install chargers all over the country to attract more customers like Tesla did. Of course they can charge for the power.

Lars hastrup

Drive around 30.000km a year with my 24kWh Leaf – no problem – but 30-40kWh battery are welcome in the beat car I have ever had.

Scott Franco

An unfortunate and thoughtless post followed by many apt and well thought out posts.

The bottom line is the Leaf is arriving at a very unfortunate position. I recall in 2010 when Nissan was confidently marketing a car as virtually the only major manufacturer to do so (Tesla not being major at that time). They consistently pushed the idea of an EV revolution, and lets not forget they became the biggest maker of BEVs by numbers.

Now, with the next generation BEVs coming online, Nissan appears to be punting. There is no reason for them to be bringing up the rear. Being first should have meant a head start.

I think if you read what Carlos has said in his latest talks, they have lost the enthusiasm for BEVs.

My Leaf lease ends next month. I suspect I won’t be back. I am on both the waiting list for the Bolt ($500), and Tesla, and NO, I didn’t think I was getting an Ipad (idiot).

Mr. M

No Bolt and Model 3 on the market yet. Nissan can still be first althought i expect them to be second.

Counter-Strike Cat

Renault-Nissan-Mitsubishi will be the first to pass the 1 million plugin-car mark. That’s for sure.

RN

Leaf leads with 20k sales first months worldwide. What I read Leaf and Zoe get 170-190 miles range end of this year, I think thats not the second generation Leaf but would be good with the dash seen here on the piloted drive prototype Leaf. Then nobody could compete, the Bolt starts produciton and will be more expensive in Europe, in Japan no other as cheap as Leaf. Only in US the Bolt could sell better until second Generation arrives.

Patrick

Everybody keeps talking about range and bigger batteries. What I need most over here in The Netherlands, is 3 phase charging instead of 1 phase. Almost all of the destination chargers (and that’s a lot over here!) are 3 phase 16A (11 Kw) or 32A (22 Kw). The Leaf is now only using 1 phase of that, leaving me with 3.6 Kw or 7 Kw at most. Just installing a 3 phase charger would triple the charging speed from 8 or 4 hours to 3 or 1.5 hour. To me that seems an easier way to extend my range then a larger battery, because I can use my full range one-way then (I’m usually 2 to 3 hours at my destination, when visiting somebody).

When will those Japanese / Americans learn that we have a 3 phase network over here in Europe… Renault (being European) knows for sure with their fantastic Chamelion charger!

Pedro

Even the Californian Tesla Motors already understood that and has 22 kW 3 phase chargers in European cars.