See How One Guy Earned Two Tesla Roadsters in 2 Months

FEB 1 2019 BY DOMENICK YONEY 34

…and maybe killed the Tesla referral program in the process.

We’re jealous of Andy Slye. The popular tech YouTuber is destined to be the owner of not one, but two examples of the Tesla Roadster. He managed this by bending the Tesla referral program to his will, influencing over 300 buyers to use his referral code when they purchased their own vehicle from the California automaker. And, he managed to do it in a very short period of time: two months. In the video above, he reveals the secrets that paved his path to Roadsterdom.

Unfortunately, even using his methods, there’s no time for anyone to similarly cash in on the program. It ends on Friday, February the 1st. Still, it’s a pretty great story and he tells it well. Basically, the key is making informative videos with a twist. Oh, and be sure to mention that you even have a referral code and include it.

He also explains why he doesn’t believe it was the success of certain “TeslaTubers” that killed the program, but rather the prizes handed out to the referees.

If you can’t watch at the moment, the video description (copied below) has the complete timeline of his Tesla adventure so far. From the time he first heard about the company, to reserving his own Model 3 to eventually winning his Roadsters. Enjoy!

Video description:

Tesla Referral Program is ending! I was fortunate enough to be the world’s top Tesla referrer with 300+ referrals, earning me $500,000 in Tesla Roadsters in just 2 months. Here’s how I did it. 

2008: I first hear of Tesla Motors & the original Roadster. 2012: Tesla Model S starts shipping & making the news. I was fascinated by all the tech but it was way out of my price range.

2014: Model S comic made me officially decide that my next car would be the affordable mass-market Tesla. https://theoatmeal.com/static/tesla_m…

March 2016: Upload my first ever Tesla video when I traveled to Cincinnati to reserve my Model 3. That video got the most views within 24 hours than any of my videos up to that point. https://youtu.be/Gnp_nTIbjWo

May 2017: Created a video for the Tesla Project Loveday contest. Even though it got a lot of positive feedback I was heartbroken when I wasn’t one of the finalists. https://youtu.be/16yoUARpQCE

Feb 28 2018: Uploaded my “First Impressions of the Model 3” video after traveling hundreds of miles & paying $300 to rent one. I immediately fell in love with the car. https://youtu.be/rin816IHnbQ

Apr 22 2018: I release my Tesla rap video. https://youtu.be/ou_gXnE3VPk

Apr 30 2018: I take delivery of my Tesla Model 3. I did not have a referral code of my own at this time.

May 11 2018: After Tesla starts enabling referral codes for Model 3 owners, I create my Genius link http://geni.us/t3sla but at the time the code only applied to Model S & X purchases.

Jun 24 2018: I upload my full Model 3 review video which eventually becomes the #1 result on YouTube for “Tesla Model 3 Review”. However I never mentioned my referral code in the video. It was only in the description. https://youtu.be/47OFb8786ko Aug 1 2018: Tesla enables referral codes to be applied to Performance Model 3 orders along with Model S & X.

Sep 6 2018: I upload my “True Cost of a Tesla Model 3” video which eventually becomes one of my most popular videos. https://youtu.be/x0MjZOR89Fk

Oct 7 2018: I upload my “Tesla Model 3 Uber/Lyft” video which goes semi-viral after Elon liked it on Twitter & Tesla tweeted it: https://twitter.com/tesla/status/1050…. Around this time I notice that I’ve gotten a handful of referrals. https://youtu.be/0Z3ZjnwbA3s

Oct 19 2018: Tesla makes all vehicle orders eligible for referrals so I start mentioning my code in all my Model 3 videos from then on.

Nov 11 2018: I upload my “Tesla Model 3 Buyers Guide” video. At that time the referral program was set to end on Dec 10 so I had less than a month to get over 30 referrals in order to reach 55 referrals which was the amount needed to win 100% discount on one future Tesla Roadster. This was also when Tesla was urging people to order their Model 3 by the end of November to lock in the full tax credit. This skyrocketed my referrals. https://youtu.be/gM_x5DKAfzk

Nov 15 2018: I upload a video about how my Model 3 handled cold weather conditions: https://youtu.be/UCUBRYusWnA

Nov 16 2018: I hit 55 referrals to win my first Roadster.

Nov 25 2018: I release my Model 3 Road Trip video. By this time, Tesla was strongly pushing Model 3 sales and this is when my referrals went crazy – multiple per day. I surpassed 105 referrals which was the amount needed to win a 2nd Roadster. https://youtu.be/_druzFXjZAc Dec 4 2018: I become the world’s top Tesla referrer with over 200 referrals: https://top.teslastats.no How did my small amount of Model 3 videos lead to roughly $15 million revenue for Tesla? Value & Unique Perspective: Producing high quality content for a specific audience it in a unique way. Passion & Timing: I’ve been passionate about Tesla for years even before I got my Model 3. My videos mixed with the increasing popularity & excitement of the Model 3 along with Tesla’s biggest sales push due to the federal tax credit ending – it all happened at the perfect time for me as a referrer. Experience & Strategy: The strategy I used to create my Tesla videos that led to 300 referrals is the same strategy I’ve used for years to create my other product review videos: provide value to a target audience and give them a call to action.

My YouTube strategy course: http://geni.us/YTcourse

Why is Tesla ending the referral program? I personally think Tesla couldn’t afford to keep giving away free Supercharging to each referral. What do you think? Big thanks to Tesla for the referral program. I’m very fortunate to have participated & have the most Tesla referrals in the world. Thanks to all who used my code!

Source: YouTube

Categories: Tesla, Videos

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34 Comments on "See How One Guy Earned Two Tesla Roadsters in 2 Months"

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In my humble opinion he’s a locust, it’s a good thing this program is stopped.

Yep, dufuses like this killed the referral program. Elon should just not give him and Ben Sullins their referral cars just to see what they would do.

absolutely NOT.
One thing about Elon is he works hard to keep his word.
SO many others do not.

The whole point of the program is to bribe Ben Sullins and others “influencers” and keep them happy.

Actually, Referral codes, could be of two types: an “In Person” code, that you can give to Family, and In Person Friends, like those to see at work, the Gym, or the Bowling League; and a different Code, for use on Social Media, that would have a different value.

For example: person to person codes = a value like they set up; but Social Media Codes, due to their Far Reaching Nature, would be of a lower value per Referral. A ratio of something like 10% of the Prime Referrals, might be right, or maybe 20%, or maybe just 5% value?

Your humble opinion is dehumanising and disgusting. He made content people liked. People used his referral code. Neither the people using the code, nor the youtubers being blamed for the removal of the scheme did anything wrong. They didn’t break the law or Tesla’s rules. If Tesla wanted to prevent stuff like this they could EASILY have capped it at one roadster, or just not offered the roadster as a prize at all.

Of course what they did was wrong. It was utterly unethical and immoral. They went far out of their way to completely violate the spirit of the contest, even if they did technically remain within the letter of the rules.

We can be sure that if and when Tesla does decide to reintroduce a referral program, it will have very different rules; rules intended to prevent this sort of abuse by narcissistic a-holes.

You are just as much in denial about what happened as Mr. Slye… and that name is all too appropriate.

Did Rich Rebuilds get a roadster, at least one? 😉 His referral code was posted since April.

Or, like I suggested above, one code value for actual family & friends, and another for “Social Media Referrals”, for example.

What’s next, a Free Semi?

Or, 1 Roadster @ 50 Referrals, for 1st one, for example, 2nd one @ 200 More Referrals?

I just think Elon did not quite “Get” the strength of Viral Video’s in promoting Tesla’s, via Referral Codes and the Users extra benefits. Just like at the Reveal Roll Out when he was surprised at the number of Reservations, before anyone actually SAW the car! (About Double what he Expected, as we found out, a few days later, in April, 2016!)

He specifically made videos that show the car to people that have not been aware of Tesla yet and convinced them to buy. That is exactly what the referral program is for.

The referral program was most certainly not intended by Tesla to make it easy and rather quick to earn multiple free cars. Of course Tesla shares some of the blame here, by not thinking very hard about how the contest could be perverted to allow someone to benefit so easily. But to claim “that is exactly what the referral program is for” isn’t merely factually incorrect, it shows some level of self-delusion.

All I can say is he’s smarter than me wish I had thought of it
Congratulations to Andy Slye.

No dislike for the YouTuber. He created a public service and got (or will be) richly rewarded for his efforts.

Any blame should be on Tesla. There was scant information on the Model 3 when I placed my order. Kinda hard to commit $55K on that basis. So most people will refer to online reviews/videos. Now I naturally tune out the crazy fanboi videos since they usually lack objectivity but YouTubers like this guy, Bjorn, etc make useful videos.

Yes, Supercharger crowding and giving out a bunch of $250K cars for free are not sustainable. Tesla should have made more information available. Their little video snippets for potential new owners are a joke.

Some blame should be on people, who didn’t have patience to wait 6-9 month too. 😉

Since each referral cost Tesla almost $5,000 in new Roadsters, they will end up paying some people more in cars in 2 years, than most dealers get for selling new cars. So Tesla destroyed their own program. The first successful “prize” programs awarded a few cars each round, plus many minor prizes like clothing and kid model Teslas worth $500 and models and a few PowerWalls. Thus at first the value of a referral was < $1,000 per car, which is fine for an ASPs of about $90K, or about 1%. Then they went crazy, giving away ~$5,000 in future prizes for cars whose ASP was about $55k, or almost 9% (half their profits). Crazy. I think Tesla had to cap it at 2 Roadsters per person, or else Andy would be winning 6 Roadsters, worth $1.5M before taxes.

The real weird move is, that if you refer 2 people, you maybe get something with $500, but if you get 105, you get 5k per referral.

This was basically paying all the youtubers and bloggers, which adverized Tesla’s vehicles. This guy even writes it in the description. This is why he got the referrals:

“The strategy I used to create my Tesla videos that led to 300 referrals is the same strategy I’ve used for years to create my other product review videos: provide value to a target audience and give them a call to action.”

That’s what advertisers say, he clearly sees himself more like an advertiser, than just someone who tests stuff and posts videos.

I doubt these Roadster will cost much more than $100K to build (only counting marginal production cost)thus limiting direct cost to Tesla but there is such a thing as opportunity cost: these Roadster will be sold to people who might otherwise have bought one from Tesla.

It’s Tesla. It may cost $270k to build. 🙂
AFAIK other car manufacturers sell the top of the line super cars (Z8, R8, etc) at loss to promote their brand

This guy is always smiling. Looks like fake smiling to me. But for some reason people react differently to someone that smiles opposed to someone that doesn’t. A person that smiles is perceived as more friendly. But if you’re always smiling it can come across as fake. Which is how I see this guy. Random people that were going to buy a Tesla saw a video of his and simply decided to use his code since he seemed friendly and somehow informed them of something they didn’t know and thought it was so cool.

Oh how the times have changed with everyone being connected digitally anytime anywhere. Simulation.

Psychology is great for using to manipulate people. Too bad it doesn’t help much for mental illness.

They should limit referrals to 5. And max the set of wheels. Not two roadsters.

The voice of reason.

Pretty sly Slye but I don’t buy the “it was really the free Supercharging that killed the referral program” since 6 months of free Supercharging isn’t actually worth all that much. People do almost all charging at home and in practice don’t usually do all that many roadtrips. No, Slye it was the relentless exploitation of the scheme by opportunists like yourself that killed the program.

Not that I blame you, it was Tesla mistake to not really think through this scheme. I hope it was still worth it as a marketing expense.

6 month free supercharging is not worth that much, one of the reasons Tesla offered it. Also over the holidays, there were alot of Model 3’s using supercharging, causing long wait times. Supercharging should never be free or people take advantage.

Sounds like Tesla didn’t implement a smart at of rules for their referral program. Good luck for those who benefited when they bought their Tesla, and good luck for these people who get the benefit of the referral program.

This is what I think, just like they also didn’t implement smart rules for free Supercharging for the life of their car.
They didn’t limit number of years, charging session or distance of ownership and we all know that this clog many site and anger amongst owner.
But, was it really bad thinking, or a necessary bonus to start the wheel turning?

Because of parasites like him the referral program HAD to end. Probably lives with his parents in their basement to have so much time to make videos.

That is the only way guys like him can afford the Model 3. Live at home, work at Wendy’s and spend 75% of your income on car payments and 25% on pot and corn chips.

“…he doesn’t believe it was the success of certain ‘TeslaTubers’ that killed the program, but rather the prizes handed out to the referees.”

There are a lot of things to admire about the human species. Psychological deflection and finger-pointing are not among them. (◣_◢)

Tesla’s referral program was intended to encourage personal recommendations for buying Tesla cars… and that means in person recommendations.

If Tesla had meant to encourage people to make and post videos to YouTube praising Tesla cars, then they would have run a contest for that. In fact, Tesla has run a contest for that!

https://insideevs.com/letter-child-prompts-musk-run-tesla-fan-made-commercial-competition/

In fact, Tesla, and Elon, and, probably almost Every Tesla Employee, would be able to view Tesla Video’s on YouTube, and see how popular those video’s were, and Tesla, Specifically, could track the number (and Increased Rate of Referrals) following a Video Published date. This is not new. But their in house analytics seems to have failed to track more than just Referral Codes, like adding Source and Path Tracking. Second, making a unique code for publishing on Public Channels, Social Media, YouTube, etc., Was not done, so while the extreme high value here ($5,000) per Referral, was in fact in Tesla’s Control. It seems basic psychology was not incorporated into designing the process. For example, a new owner, could get TWO CODES, One for Actual Friends & Family (& and they send Names & Emails of these same contacts to Tesla, that matches those names, with Referral uses for applying THAT Code Value; and a modified Code for Social Media uses IE: /RWeek1234, for Actual Friends/Family; & /RWE5678lya, for general use, in open Public Domain. Public Domain, referral credits begin @ a Smaller reduced value, like 50%, of Friends & Family rate, for a short time & Referral count,… Read more »

Why couldn’t they have just capped the referral program at 1 per referee?

500k referralincome. That will be one hell of a tax bill

As to American Windfall Taxes, yes, you may be right! Is there a way he could start a Charitable Foundation, and Gift Those 2 Roadsters to IT, to adjust his Tax Bill?

Or, at least take 1 in 1 year, and another, in a separate year, to reduce, or at least, spread out the Tax Hit Pain?

Else, he takes 1, and Sells other(s), so he has the cash to pay the taxes! Or, Starts a Raffle, giving Tickets to those that used his code to buy a Tesla, plus Selling Tickets, and have a Draw, to raffle off one of them?

A bunch of you forget, tax isn’t part of the car referral. This guy will go broke paying for just one car, he would have to take out a larger personal loan just to purchase one of these cars then quickly sell one to another buyer. A high risk proposal because Tesla will not deliver both vehicles to him at the same time, so maybe rethink your hate a bit.