GreenTech’s MyCar Gets First Order From Domino’s, Hopes To Build 10,000 This Year

JUL 7 2012 BY JAY COLE 16

GreenTech Staff Gather Around First MyCar For Photo Op

GreenTech Automotive, which produces the electric MyCar, celebrated the start of production on Friday in Horn Lake (MS), with both a visit from former President Bill Clinton, and an announcement that it had received its first orders from Domino’s pizza.

Domino’s will buy at least 20 of the MyCar electric vehicles from GreenTech, a match the company said is a perfect fit, and a relationship it hopes to expand into the future.

The MyCar is classed strictly as a city car, or neighborhood electric vehicle (NEV). The EV has a electronically limited top speed of 25 mph on US roads (the maximum allowed nationwide), while in Europe it will be governed to 45 mph. The cost of the car starts at about $18,000, with the top-of-the-line model achieving about 95 miles of range.

We Wonder How Former Democratic National Committee chief Terry McAuliffe Ever Got Former US President (D) Bill Clinton To Come To His Company's Big Day? Hrm.

Compared against other EVs, it handily beats the current lowest price offering available on US roads by over $11,000 (the Mitsubishi i has a starting MSRP of $29,975).  Naturally, the fact you can’t drive it on the highway makes it a different class of vehicle entirely.

Former Democratic National Committee chief Terry McAuliffe is chairman of GreenTech, and hopes to built an astonishing (and impossible) 10,000 copies of the car next year between the new US factory and one planned in China. The bulk of this estimate is based on the hopes that Greenabout A/S, which is a Danish distributor of EVs, can sell “thousands” of their MyCars.
“We’ve got to get 10,000 built over the next year. If we can get up to 10,000 the first year, that’s a big deal…Too many people have given up on American manufacturing, saying manufacturing jobs are not coming back. But GTA (GreenTech Automotive) sets out to prove them wrong,” said McAuliffe. “For too long, America has been inventing products here and sending the production jobs overseas.”

GreenTech MyCar Interior

The new factory will employ 426 workers, bringing the total staff to 845 later this year. For 2013, the employee head count is estimated to hit 1,500 workers.

We at InsideEVs are more than a little skeptical of the claims of the company, or if it will even produce more than an handful of the cars.

This is especially true since we had a little trouble even finding the company’s website (, and once there, finding out any actual details on the car itself (there is none).  Then there is also the fact the website may possibly have been put together entirely by a high school student, armed with stock photos, just learning some HTML in his basement over the weekend.

In the end, finding customers to pay $18,000 to go 25 mph may prove difficult.  GreenTech reminds us a little of ZENN motorcars, who also produced NEVs before discontinuing the product in April of 2010, due to “lack of sales”.  ZENN built a total of 500 cars before throwing in the towel.    That car had an original stated price of $15,995, and at one point ZENN attempted to sell the car at $9,995 to drum up interest.

Today, with an array of highway capable, full electric vehicles available, we are not sure the landscape is anymore friendly to this sub-brand of EVs. Additionally, even more competition is on the horizon for the MyCar, as Mercedes will introduce the SMART EV (already on sale in Canada and Germany – details here) into the US market sometime in 2013, with an expected starting price around $25,000.

Still we wish them luck.

Video of Opening Ceremony:

Categories: General


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16 Comments on "GreenTech’s MyCar Gets First Order From Domino’s, Hopes To Build 10,000 This Year"

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Not to be overly critical, but for the price of this electric vehicle, you would think it would go faster and have a longer driving range. Perhaps the company should collaborate with Tesla Motors?

The quality/safety controls on a NEV is much, much less than a fully capable highway car, making the car easier (and cheaper) to get to market.

The SMART EV really makes this car a non starter in my opinion. I especially like the Cabrio option for an extra 3K…not a lot of EV convertibles out there, (=


Monster picture of both:

So if it can’t be driven on the highway, I don’t see the point.

Getting neighborhood vehicles that can deliver pizzas makes perfect sense. Not sure what this vehicle does for Dominoes.

It’s a step up from a golf cart for businesses to transport people around large corporate campuses, that I see the use case for. But dominoes……

Here is a case in point – EVs will have to succeed economically – not politically.

Slight nit, but it’s Domino’s and not Dominoe’s 😉

I still wish that some company could come out with a cost effective solution for the Postal Service’s urban delivery vehicles. That screams for electrification, and it could save the USPS lots of cash over the long term too.

What are you talking about? It is spelled correctly!

…and I, in no way, altered or changed the spelling of any words in this piece after it was published, (=

LIES! The first word of the second paragraph still stands as proof of my sanity! 😉


GAH! You changed it before my reply took effect! Bravo on the ninja edits! 🙂

l33t sk1llz, plz f34r

Well, the article’s title still serves as vindication for me, for the win. 😉

Defeated in the end, the shame, the humanity.

The HTTP link will always be my proof, until that gets irradicated as well.

On a non-OCD note, have their been any news pieces lately on battery cell plant operation in Michigan?

ClarksonCote said: “On a non-OCD note, have their been any news pieces lately on battery cell plant operation in Michigan?”

For who are we talking about Clarkson?

I was just thinking in general… I believe there are five battery cell plants in Michigan at the moment, including LG Chem’s for the Volt and FFE in Holland. I haven’t heard much about whether or not these facilities are operating, and at what capacity.

Does GM and Ford still get their vehicle’s battery cells from overseas, or from Holland, MI?

My question isn’t directly related to this article. 🙂

watts the difference

It would be a good advertising gimmick in certain green areas, not being able to get on highway is not an issue for pizza delivery. No issues with pollution or wear in numerous short range trips. An iMiev would be a better choice, more room for advertising on the side of the car.