Gorillaz App Has Identified 2,000 Possible, Clever Workers For JLR
JLR is in “desperate” need of more software engineers.
If you’ve already got a virtual brand ambassador called Noodle, why not throw her digital self into an augmented reality app and use it as a way to filter out smart people for possible job offers. That’s what Jaguar Land Rover is doing with its partnership with the virtual band Gorillaz and the band’s app. So far, 51,000 people have tried the app, but only 2,000 have managed to solve the mystery that the automaker helped build into the app.
The challenge is made up of, “a series of code breaking puzzles that will test their curiosity, persistence, lateral thinking and problem solving skills – all real world attributes of a new generation of software and engineering talent,” JLR said in a release last month. The app also focuses attention on electric driving, with parts about Formula E and Jaguar’s upcoming I-Pace electric CUV. The software “[educates] users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.”
Passing the aptitude test doesn’t mean you get a job. It’s just a way to get placed at the top of the list for possible hires, Jaguar’s Nathan Hoyt, the product communications manager for JLR North America, told InsideEVs today. JLR has promised it will hire 1,000 software engineers in the next year, and the app is one way for a potential employee to get noticed. JLR has a “desperate” need for software engineers, Hoyt said.
In 2016, Jaguar Land Rover started a STEM initiative with Gorillaz, and founding member and female guitarist Noodle is now the Racing Ambassador for the Jaguar’s Formula E team. The Gorillaz App is available for iPhones and Android Phones.