Golfer Wins BMW i8 Roadster After Hole-In-One

AUG 12 2018 BY MOTOR1 10

Aaron Rai managed the improbable shot on the 16th hole of the BMW International Open.

For most golfers, a hole-in-one would be enough excitement to last for a little while, but 23-year-old Aaron Rai managed to bag himself a BMW i8 Roadster as well when he sank the ball first time out on the 16th hole at the BMW International Open in Germany last week.

The British golfer was handed the keys to the open-topped car following the tournament at Gut Lärchenhof by Peter van Binsbergen, head of sales and marketing for BMW Germany.

The firm’s hole-in-one award seems to have been a dangerous promise for the company to have made – this is the fourth car the Munich-based carmaker has given away since starting its sponsorship of the event back in 2012.

When the BMW International Open made its debut in Cologne in 2012, Englishman Andrew Marshall was the recipient of a 640i Gran Coupe. Two years later, another Englishman, James Heath, hit a dream shot to win an i8, and Scotland’s Richie Ramsay was the third player to leave Gut Lärchenhof in another BMW – the M760Li xDrive.

The plug-in hybrid BMW i8 has been on sale since 2014, but the Roadster is the latest addition to the hybrid sports car lineup, introduced as part of a mid-life facelift for the car. It features the same turbocharged three-cylinder gasoline engine we know from the i8 coupe – but with a beefed up electric motor and battery – extensive use of carbon fiber-reinforced plastic and an electrically operated roof.

With a power output of 369 hp, the car accelerates from 0-62 mph (0-100 kph) in 4.6 seconds, but perhaps most impressively is the i8 Roadster’s efficiency is officially rated at 69 MPGe mpg. Are these the most smiles per gallon you can get from a gasoline engine? Aaron Rai gets to find out soon, at any rate.

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10 Comments on "Golfer Wins BMW i8 Roadster After Hole-In-One"

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Darth

Almost as quick as a Tesla?

Zachary Hafen

No, golfers are just regular people. They’re not as quick as a vehicle.

John

It’s actually not a large gamble for the firm, as the hole-in-one challenge is covered by insurance. But I’m sure the insurance company isn’t thrilled..

menorman

Only if they can’t get their name out there because of it. Otherwise, this amounts to under $1mn over the six years of the challenge. I would imagine that an insurer big enough to issue a policy for something like this probably spends a decent amount on advertising too.

Herr Holle

No need to insure that for BMW. Transaction costs are too high, and there is the marketing value of this hole-in-one that easily compensates for the production cost of the car.

menorman

Looks like UK is 4/4 on this one…

William

Nice shot, and of COURSE, another good day at the “office”!

WARREN

Much quicker at gathering admiring glances out in the public than the Tesla.

philip d

Not sure how it is in Germany but in the US when you win a prize you have to pay the good old government about 40% of the value in federal and state taxes. So basically you have to sell your prize to cover the taxes and pocket the rest. If it’s the same in Germany then I guess he could take what he has left and buy a Model 3 Performance.

Grommelfried

In Germany it is more complex.
If luck is involved, then it’s tax free. For example as a Poker-Pro, you have to pay taxes on wins since poker isn’t much based on luck. If you win the lottery, it’s tax free though.
I was a Tennis-Semi-Pro a few years ago and won a tournament. Price was cash and a VW Touareg. I had to pay taxes on the wins, since it was not based on luck but ability. Sold the car, kept the cash minus taxes.

Not sure about hole-in-one prices in golf. My guess is that it’s tax free in Germany, since it’s more or less pure luck.

It would be different, if the car was given to the winner of the golf tournament. Similar to my Tennis example.