GM Re-Confirms Elite Status, And Premium Price Of Upcoming Cadillac ELR
And while the car has stayed remarkably true to the concept vehicle, the public got a bit of a shock when it was revealed in January that the car would be more of a “halo vehicle” for the brand – meaning it would be offered as a limited run, for a premium price.
The factors presented to us (and Car & Driver) at the time, led us to expect a price of more than $70,000 before incentives.
Now, Automotive News has touched base with Bob Ferguson, senior vice president of global Cadillac, to get an update on the vehicle, specifically to see if its status and pricing has changed now that the 2014 Chevrolet Volt received a rather significant drop in price to $34,995.
Unfortunately, that was not the case for the 35 mile, 205 HP/295 lb-ft Caddy, as AN asked the Cadillac VP if the prospects for the cars in regard to pricing or availability had been adjusted.
“Not at all. We’re really confident about that vehicle,” Ferguson said while still declining to discuss specific pricing, “We’re only going to make so many. I actually think you’re going to see a scramble for that vehicle.”
Darin Geese, who is the Cadillac ELR’s product manager earlier stated in an interview with Car & Driver that:
“The ELR is scheduled for production at the end of 2013 calendar year and those units will be on sale the beginning of 2014″
“…the pricing is really not finalized for the vehicle, but we can kinda tell you that its not in the realm of the supercar, and certainly not in the realm of your conventional car. We are truly a Cadillac, truly a luxury vehicle. Probably somewhere in between what you see as a Fisker (Karma – from $102,00) and what you see as a Volt (which at the time was $39,995)”
So, in the end Mr. Ferguson maybe correct in saying that people will be scrambling to be part of a rather exclusive club of luxury plug-in vehicle owners…and that they will be willing to pay a premium price.
It is just not that great of news for the rest of us hoping for a mid-$40k premium version of the Chevy Volt.
Automotive News (sub)