Global BMW i3 Sales Reach 5,396 For First Six Months Of 2014
“The BMW Group sold more than a million vehicles in the first half of 2014, more than ever before in the first six months of the year. A total of 1,020,211 vehicles were delivered to customers worldwide, an increase of 6.9% over the same period last year (954,501). Sales in June also reached an all-time high: deliveries increased 4.8% with a total of 193,342 vehicles sold last month (prev. yr. 184,489).”
Ian Robertson, Member of the BMW AG Board of Management and head of sales and marketing at BMW adds:
“This is the first time we’ve sold more than a million cars in the first half of the year and underscores the strength of our premium brands within the BMW Group.”
Those figures helps us to shed some light on BMW i3 sales, which for the first 6 months of 2014 totaled 5,396. In June alone, 1,241 BMW i3s were sold worldwide.
These figures are definitely a little on the low side (or at least lower than what BMW predicted and what we expected). If i3 sales continue to follow this trend, then globally, some 11,000-ish i3s would be sold in all of 2014, which admittedly would be far below expectations.
Still, the plug-in sales always surge in the 2nd half of the year, and we expect the BMW i3 to more than participate in those increases.
This certainly makes us wonder whether or not BMW was being truthful in stating that the i3’s waiting list grew to over 6 months, or if the sales volume to date could be a result of some difficulties in production or deliveries; goodness knows they have had some issues in the US – first with certifications, then some “engine light” issues and also some reported troubles with the onboard charging systems not functioning properly.
Here are some additional BMW YTD sales figures for your reading pleasure:
Sales of the BMW 2 Series, which has been in dealerships since March, have continued to develop well with 11,067 delivered in the year-to-date.
With a total of 233,438 cars delivered (prev. yr. 216,593), sales of the BMW 3 Series rose 7.8% in the first half of the year while deliveries of the BMW 4 Series – available since September 2013 – reached 47,031 in the year-to-date. Sales of the BMW 5 Series rose 7.6% in the same period (193,560 / prev. yr. 179,863).
In June, BMW 7 Series sales increased 6.4% with a total of 5,358 deliveries (prev. yr. 5,035); BMW 7 Series sales for the year-to-date remain around the previous year’s level with 26,378 deliveries (prev. yr. 27,090 / -2.6%). Sales of the BMW X1 remained steady in the first half of 2014 with 79,344 units delivered (prev. yr. 79,063 / +0.4%).
Demand for the BMW X3 continued to grow in the first six months of the year with a total of 82,830 customer deliveries (prev. yr. 77,950 / +6.3%). The BMW X5 was a significant growth driver in June with 13,097 deliveries (prev. yr. 9,661 / + 35.6%) as was the BMW X6, which saw an increase in sales of 18.4% (3,341 / prev. yr. 2,822)