Germany’s New EV Incentive Program Results – First Month


On July 1, Germany’s new incentive program for plug-in electric cars went into affect.

And as we just saw in our report on Germany plug-in sales for July (details), the program seemingly added little value to EV adoption in its first month, as 1,801 registrations were noted, 6% less than year ago .
Renault is a partner of the European fast-charging project Fast-E in Germany

The program grants buyers of all-electric vehicles a €4,000 ($4,452 USD) discount and buyers of plug-in hybrid vehicles a discount of €3,000 ($3,339 USD).  But the amount may just not be enough to influence buying decisions in Germany.

To better see the impact the program has had since launch, Germany’s BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle) has compiled sales figures from the program’s start on July 4 through August 4.

With the first full month in the books, the numbers are as follows:

  • 1,791 plug-in electric cars were sold under the program in Germany
  • 1,194 BEVs
  • 597 PHEVs
  • BMW leads the charge with 581 plug-ins sold
  • Renault – 444
  • Volkswagen – 154
  • Nissan – 121
  • Renault ZOE is most popular at 444 units sold
  • BMW i3 is second most popular at 339 units sold.

While it is still too early to draw final conclusions on the program, and the newly upgraded 33 kWh BMW i3 will start to skew the sales results in Germany higher shortly, the earlier returns can only be classed as underwhelming.

Source: Green Car Congress

Categories: Sales

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14 Comments on "Germany’s New EV Incentive Program Results – First Month"

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This is build to order.
The results of the incentives can’t be in the current figures yet.
The results plummeted when the incentive program was announced.
The sales figure will rise when the cars bought after the start of the incentive program will be delivered.

The build to order Teslas that were ordered in July, should start arriving in Sept. Since this is only looking at registrations, I suspect that they are not counted yet.

Teslas model S & X don’t qualify for the incentives. There is a cap at 60000€ I believe…

Incentives are applied retrospectively to cars bought from May 18th on, so I don’t agree with your foreseeing.

Moreover manufacturers rebates have been cut to the extent of the incentive resulting in price stability more or less.

Source (German):

Looking at the 2 articles and if I’m understanding BAFA report. I think we are going to see a huge August. In the other article it showed the leaf selling only 50 units but in this report which includes 4 days in August it’s sold 121, the I3 is even a larger difference it sold about 60 in July but if we add 4 days in August it’s sold 339. The Zoe has also increased. If we look at total Bev sells in July there were under 800 sold now with the extra 4 days sells are almost 1200, a 50% increase. And the difference is even big cause the BAFA sells doesn’t include Tesla sells (too expansive, are there any other Bev that are over 60k?) But I wouldn’t be surprised if I was reading this wrong, the difference in sells is very large for just 4 more days. Does anyone agree or em I completely wrong.

The July only numbers from KBA are vehicles registered.
The BAFA numbers do include indeed 4 days of August, but also 30 Days of June and 13 days of May.
The incentives were given to applicants who bought their vehicle in the time between the law was enacted (May 18th) and July 2nd, when the application website went online. Considering that anything with the internet is considered “fancy technology” in Germany, I’m surprised that it took only 6-7 weeks to get the website online.
The French system is much better (punishing the heavy polluters and giving direct incentives to the BEVs.
Notably, the ZOE discount covered by Renault alone was 5 k€, before the incentives. Still, interesting to see that Renault takes a lot of the tax-payers money (again, as they also profited from the wrecking incentives upon new car purchsse a few years back). Smart move, and perfectly legal.

Not a surprise. Tesla Model S/X are the only proper EVs and they are too expensive for the incentives.

Your definition of ‘proper’ is exactly the uneducated (I was going to ignorant, there) mindset that is one of the 3 main hurdles to EV uptake. The vast majority of car drivers can get by with the range a 1st gen LEAF has; ~80 miles. The *average* EU car daily mileage is around 30 miles… I’m quite sure even a complete simpleton can do the maths on that one!

This is the kind of ignorant nonsense that keeps OEMs making crippled BEVs. They want ~3% of their sales to be BEVs and surveys say ~3% of buyers will tolerate a crippled BEV.

The majority of people don’t buy cars, their largest or second largest purchase, for average daily use. They want cars that cover all their car needs.They won’t spend money on a new BEV and then rent a gasoline car ~10% of the time.

Unfortunately that’s not how it works. You wouldn’t be able to sell a 80 mile gas car either. Would you buy a 80 mile gas car? 50 mile? The average daily mileage doesn’t matter here.

The 80 mile EV would be OK, if it was VERY cheap.

It’s too early. Besides incentives should encourage car makers make better cars. Not convince buyers to buy crappy products.

Renault sold the Zoe starting at 16,500 Euro before the gouvernment discount – they gave a discount by themself since middle the of last year I think. Now they just stopped their own discount to use the gouvernment one to market Zoe with exactly the same price. So no change there…

The main question remains: Why does it works in France but not in Germany?
– Do Germans drive more?
– Live more in appartments?
– Have worse charging infrastructure?
– They wait for an affordable German EV?
– All / None of the above?