Germany Set New Record For Plug-In Electric Car Sales In November: ≈6,300 at 2.1% Market Share

DEC 16 2017 BY MARK KANE 33

Plug-in electric car registrations in Germany – November 2017

Thanks to a tremendous growth rate, Germany set all kinds of plug-in electric car sales records in November and for the very first time crossed 2% market share.

smart fortwo electric drive

In total, 6,290 new passenger plug-in electric cars were registered (new record) last month, which is 137% more one than year ago. With 6,290 sold, market share for plug-in electric cars stood at 2.08%.

Both all-electric and plug-in hybrids set new highs:

  • BEVs: 3,031up 146% at 1.0% market share
  • PHEVs: 3,259 up 130% at 1.08% market share

With 48,204 new plug-in electric car registrations so far this year and still one month to go, Germany is expected to finish 2017 at 52,000-56,000 units sold.

The best selling models in November were the new smart fortwo electric drive (621) and Volkswagen e-Golf with upgraded battery pack (601). Third place belonged to the BMW i3 (438) – 276 pure EV and 162 REx.

Tesla registrations stands at 205 Model S and 56 Model X.

Plug-in electric car registrations in Germany – November 2017

Plug-in electric car registrations in Germany – November 2017

Categories: Sales


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33 Comments on "Germany Set New Record For Plug-In Electric Car Sales In November: ≈6,300 at 2.1% Market Share"

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Impressive growth. nov is looking to be a great month worldwide. In China for nov. 16000 baic ec series sold. Up from record 11000 in oct. That’s just one model.

just 1962 Land Rovers in a month vs. 262 Teslas,,,,,,,,,,,,,,,,,,,(so much about environment conscious)

Last year 1% of market and this year 2% of market. Next year 4% and the year after 8%?
One can hope!

Keep hoping. I hate to burst your bubble, but the 4000€ subsidy is about to be scaled back by 1000€ at the end of the year, so a portion of this is likely to be customers trying to get in under that wire. Expect to see a significant decline in sales in 2018, then even more so in 2019 when the subsidy goes away completely. We’ll see if the improved variety of cars available is enough to offset the decline. I’ll keep hoping too.

A good growth rate…but very low….only 2%…
The comparable figure in Norway is 46% in september 2017. But here a BMW 5-series is more expensive than a Tesla due to taxes. I understand why Germany doesn’t impose high taxes on German cars….however the sales in for example VW Golf Electric is higher in Norway than Germany even though there is 17 times more people in Germany. So they are able ti sell German cars even if they increase the tax for petrol cars…

The taxes on cars are the same for every carmaker in Germany. German cars don’t get a tax bonus, that would be against the WTO free trade agreement.

That’s the market share, not the growth rate, which is 137%.

As long as there is written ´Made in Germany´ you can sell whatever car in Germany. That´s why an e-Golf is sold a lot. Germans just wait until a Tesla equivalent ´Made by Volkswagen´ is coming onto the market before they buy. You drive a Tesla, they look at you as a traitor.

What are you talking about?
I am german. And yes we trust german cars the most, for a reason. Japanese or Korean cars are highly respected, but their design does not match to what most think is a good looking car.

While there is big interest in Teslas, there are not many people, who actually buy them as:
1. Teslas are expensive
2. their reliability is soso…
3. they are too big for European cities
4. their range is not good enough on the autobahn (average >130km/h with peaks of >190km/h)
5. Germans tend to wait until they are really sure
6. they are heavy and thereby inefficient and not environmentally friendly
7. they are engineered and built as fast as possible in the USA, medium quality products and politics (Obama as a positive exception) have not been good for the reputation of the USA in Germany in the last 50 years

U R so Rght : Tot Fail @ < 0.08% Tesla mkt sh

Well, 1. Model S and Model X are certainly more expensive than a Dacia, but they don’t compete with a Dacia but with the likes of Mercedes S class (Model S) and Luxury SUV. The competition in this field has also a rather low marketshare. 2. Reliability of German cars (especially Mercedes) is on the decline since 1990. 3. Streets that are wide enough for handling a class 8 trash compactor are wide enough for any Tesla offering to drive through. The competitor vehicles are also of similar size. 4. World record for 24h EV mileage was set in a Tesla on a German Autobahn in 2016 (Model S, 85 kWh if I recall correctly). >2400 km in 24 h incl. Supercharging. When was the last time that you had a driving demand exceeding 2500 km on a single day on the Autobahn? Otherwise I’d call that sufficient. Average on Autobahn is only 130 km/h when not in a traffic jam. 5. True. That and somewhat longer, just to be safe. In the meantime, the “new thing” is badmouthed in every way possible. 6. Yeah, and the Mecedes S class and the big BMW and VW SUVs are weightless clouds… Read more »

Thanks for taking care of this. The arguments presented are really non-arguments. The German energy mix is clearly against electric cars at the moment, that´s why even politicians in Germany claim that electric cars are dirty. The reason is that Germany, together with China, is the world biggest miner of brown coal, the dirtiest material to produce electricity. And this is in absolute terms, not per capita. In addition, Germany is the only place (at least I think) where there is no speed limit on the autobahn. So much for the environment. When the European Union wanted to install more strict emission regulation, BMW basically bribed the government with almost a Million euros, and guess what: Mrs. Merkel made some phone calls to Brussels and the new rules were postponed by at least 4 years. The German equivalent of the GOP is running the business!
I live in Germany, and even my children come back from school with the story that electric cars are dirtier than current German (50% Diesel) cars. One can imagine I was uphauled when I heard this crap.

Boy, is your German bias showing. At-least half your points are not honest statements.

1) Since when are competing cars in Germany cheap?

2) Consumer’s Report disagrees.

3) From what I see on TV you are probably right.

4) And what is the range of other cars driven at such high speeds, I bet there are not much better.

5) In other words a German bias.

6) Strange, Tesla cars get some of the highest mileage per kwh. How are they bad for the environment.

7) They are built by robots – some of those robots are even German!

I think you are in the wrong place. This is where you worship Tesla without question or some idiot will call you a troll. And also it is required to mock BMW and VW because they are all idiots. I hope I’ve cleared that up for you.

Around 60% of cars sold in Germany are domestic. This compares to 47% in the US (could only find old stats from 2011) and >85% in Japan. There is a clear bias in every country for domestic brands. For BEVs this effect seems amplified, see Tesla in the US, Zoe in France, Leaf in Japan.

The e-Golf is a solid car. It’s also a fraction the cost of something like a Tesla. Competitors like the Bolt aren’t readily available. Why in the heck wouldn’t the e-Gold be selling well?

The new e-Golf is a decent car. I’ve read reviews where it was ranked better then IONIQ and ZOE.

You need to be careful with the e-Golf figures. VW subsidiesed the e-golf a lot (+10k€) through the “Umweltprämie”. You will get this bonus if you hand in an old Diesel. This car will then be destroyed and you get a strong discount on a new car.

With this massive discount the e golf is much more competitive to the normal golf and also to other competitors, eg i3.
I currently live in Dresden where the eGolf is built, and the factory is already thinking of introducing a second shift.

I have been following this thread with some amusement. Very entertaining. It’s amazing how we can get bogged down in the minutia and miss the big picture.

Yes, its true, Germans are biased towards German cars, but that is hardly news; so are the French, the Japanese, the Koreans and probably most countries that have their own auto industry. Only in the US do we bash our own auto industry, but that is another story.

The important point here is that EV adoption is aggressively increasing in Germany and that should be a reason to rejoice for all EV enthusiasts. Germany is the largest car market in Europe and Germans are very reluctant to embrace radical new technologies, but once they do there is no stopping them. That is great news for all of us as it has benefits that reach way beyond German borders. Go Germany!!!

As for Tesla, it took the Japanese brands decades to be accepted in Germany, but now they have at least reasonable market share. Tesla will get there too, it will just take time.


What’s up with the Renault Zoe? It was always one of the best selling EV’s.

I was wondering the same, maybe it is because Renault is producing the electric Smart for Daimler and running out of capacity?

Overall the ZOE is crap compared to e-Golf and i3. It has nothing else but a good range.

I think it is a decent car. Looks nice and drives quite nice. Ok the interior is not the best but I felt quite comfortable test driving it. i3 and eGolf are way to expensive but German cars in general tend to be overpriced. It is still good tho that they get better too and people buy them.

Seems the plugins has overtaken the hybrids (full & mild) for the first time in 2017-11 in worldwide sales. Here is some info.

China 119000
USA 17100
Germany 6300
Finland 357
Australia 1563
Switzerland 1083
Spain 670
Netherlands 1100
Norway 5813
Sweden 2336
UK 3998
France 3432

Total 162752

And the total comes to more than 162000 + with many more countries like Japan, Korea yet to come.

As for the hybrids, normally Toyota sells 100,000 – 120,000 per month with another 40,000 sold by Hyundai/Kia, Honda, Nissan, Ford, GM and others and the total comes to 160,000. This is a significant achievement.

Many experts predicted that cheaper hybrids will always have an upper hand and there will be only slow transition to plugin hybrids and pure electric vehicles will never pickup.

Another important fact is that the hybrid sales of Toyota has suffered a serious decline this year because of lower sales of Prius.

Note: China sales includes the heavy vehicles like buses & trucks. After all those vehicles also consume petrofuel and in lots.

Not Allemagne nor Zhonguo, Tesla non-US Sales != logic, total shell game

Don, are your numbers for Nov 2017 or YTD Nov 2017.?
The number for USA shows only Nov 2017 yet the number for Australia is YTD 2017.

Its for Nov 2017, and yes its YTD 2017 for Australia and that’s a mistake. If I eliminate Australia all together, then we get a total of 161,189 which is still above the hybrids.

Thanks for pointing out.

Toyota and its vision of hybrids only is pushed to the corner by the Chinese onslaught.

Thanks Don, see New Zealand sales here:

New Zealand Sales for November
BEV = 95
PHEV = 36
Hybrid = 85

Some new test mules (“Erlkönig” in german) are hidden in the that sheet from kba:
Mini EV: 12
Audi: 19
Porsche Mission E: 6

Hmm… Audi selling 1833 hybrids and only 348 plug-ins.

That seems to be wrong. As far as I know Audi doesn’t have any other hybrids. Unless they count a gas car that can run on petrol too, flexi-fuel vehicles, as hybrids.

Anyone have any insight on how they count hybrids and what models those other ~1500 Audi hybrids are?

Aah…thank you 🙂

Damn, Audi’s hybrids are a lot less efficient than most other manufacturers regular cars.