Germany Plug-In Electric Vehicle Sales Report July 2014

AUG 22 2014 BY MARK KANE 20

BMW i3

BMW i3

Plug-in car sales in Germany grew strongly in July, reaching 1,057 registrations and a total of 6,820 through the first seven months of 2014.

However, BEVs and PHEVs are growing at different paces – BEVs just by 16% year-over-year, while PHEVs (i3 REX included) by 454%! Both segments have 0.2% market share (0.4% total).

The best selling model in July without any question is the BMW i3 – 211, from which 99 were all-electric and 112 with REX. YTD number stands at 1,589

In second place seems to be Mitsubishi Outlander PHEV147 (637 YTD).

Then we have 137 all-electric smarts (782 YTD), and 157 Volkswagens (1,272 YTD), however without a break out individually for e-up! & e-Golf.

Nissan LEAF achieved 85 (plus probably one e-NV200), and behind LEAF we see BMW i8 – 54 (109 YTD)

We see Renault ZOE -at 42 (555 YTD) and Tesla Model S far, far behind the leaders with 26 registrations in July and 472 YTD.

Plug-in registrations in Germany – July 2014

Plug-in registrations in Germany – July 2014

Plug-in registrations in Germany – July 2014

Plug-in registrations in Germany – July 2014

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20 Comments on "Germany Plug-In Electric Vehicle Sales Report July 2014"

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I see that Tesla is not in the table at all. It appears that the purpose of the data collection is CO2 tracking across automakers. So, no need to collect data from Tesla registrations since none have CO2 emissions?

The author has assumed that Tesla is included in Sonstige (others I believe) and attributed all 26 “Electro” to them.

Tesla is listed on later pages with manufacturer and model statistics. There is Tesla listed with 26.

Mitsubishi 147 PHEVs what is the 1? hybrid?

BMW 5:8 ratio between BEV/iREX (approx.)

Volvo 0 hybrid, 29 plugin ?
assume plugin is subset of hybrid

Only 26 Model S sales?

It’s gone from bad, to worse, to an epic disaster.

Elon predicted a 10,000 annual sales rate in Germany, and that was before the big price cut.

Elon never predicted 10k sales in Germany.

He said 300-400 per month.

He also predicted a neutral to mildly hostile reception in China.

And China has been overwhelmingly receptive. Even qualifying for local new energy vehicle subsidies.

That trumps the temporary setbacks in Germany.

I know you never respond when someone calls you out on your bovine feces but there it is for all to see.

Sorry to point this out, but your information is incorrect.

From Reuters. Tesla eyes annual sales of 10,000 cars in Germany: CEO in paper

26 a month is a long way from that goal.

BTW there was never a huge price cut.

Tesla has universal pricing plus shipping plus any local taxes imposed by the local government.

Periodically, their are price adjustments up and down due to currency fluctuations.

Tesla is not yet so large a corporation that it places long term hedges against currency fluctuations and keeps foreign profits overseas for years until currency rates are favorable.

Does sound surprisingly bad. I thought Germans would love an awesome driving ultra fast car like the Tesla Model S. Nothing else compares. Maybe they just want to buy German vehicles?

It is not “ultra fast” compared to German peers, it is just “normal”, like all cars should be.

I see three problems for Tesla in Germany:

A. Lack of Superchargers
B. Price too high
C. Quality and finish of Tesla still to prove itself vs German competition

I suspect that autobahn issues are real. Travelling for 100 mph in a Model S doesn’t work as well as a BMW 5 series. The range at that speed isn’t great. And heat buildup is an issue at those speeds. I’m pretty sure that you can’t travel at 120 mph for an hour in a Model S – it will back down d/t heat.

Not an issue in the US (well in most of the country) but an issue in Germany.

That is why automakers have more than one model.

This is basically a big American car they are trying to sell elsewhere.

That is fine when massive subsidies, exemptions and perks make it a no-brainer as in Norway, but not so good most places.

Its big and unwieldy for European city streets, and can’t travel far and fast on the autobahn.
Plenty of people drive very big cars in Europe, but the BMW 5 and the Golf are optimum and the size most go for.

In China people at the level of Tesla S ownership mostly have Chauffeurs, so the accomodation in the back needs improving.

None of that means that Tesla is doomed of course, but sales are likely to be tough.

They really need to steal another march on the competition, as they did with the use of NCA batteries giving them way better energy density than everyone else.

One of the problems in Germany is that many cheaper car are faster, can drive way longer at high speed, have much better handling are much safer and even are more environmentally friendly when looking at the electricity mix plus an EV vs. a diesel car.

Germany is and probably will continue to be one of the hardest markets for Tesla. When they can sell Teslas in numbers in Germany they can sell it anywhere.

I would rather look at it the other way around. It’s impressive that they have been able to sell on average 70 Teslas a month in Germany so far this year.

“Maybe they just want to buy German vehicles?”

I think this is a big factor. And Tesla does still need to add a few more superchargers and a few high-end features that they are still missing.

Permanent propaganda against BEVs obviously works!

I’m quite sure the problem is the high price and no tax rebates.

The Epic disaster is to read your trolling all the time.

I knew German plug-in sales would start to take off when German plug-in cars became available. The nationalistic reflex is still quite strong. 😉 I’m very happy to see them enter and the market and look forward to having them bring more of their plug-ins over to the USA.

It’s rather that they want to buy great cars at good prices and in most of the cases that will mean that they will end up with germany cars anyway.

The nationalism is much much stronger in Japan, South Korea, France and the US. There even very poor car will get a lot of sales just for being made domestically by a national car brand.

Germany is a bit of a corner case for Tesla. In other countries, freeway driving is at 75-80 MPH on cruise control; in Germany it’s faster. Tesla will perform just fine in the US and almost every other country from that speed highway standpoint. The bigger issue is that on highway driving, there really isn’t any drive quality advantage for ANY electric car, as opposed to city traffic, where an electric is smoother than an ICE car.