Genesis GV80 Plug-In Fuel Cell Concept SUV: Blending ‘Athletic Elegance’ With Hydrogen

Genesis GV80 Fuel Cell Concept


Genesis GV80 Fuel Cell Concept

Genesis, Hyundai’s luxury brand, has been hinting for a long while that it wants to get into the electric-vehicle game. Until now, though, that talk has been of the pure-EV kind, or perhaps a PHEV.

At the New York Auto Show today, though, Genesis surprised with the GV80 Fuel Cell Concept, a striking metallic SUV that doesn’t foretell any specific future vehicle.

It does, though, give Genesis something to talk about as it, “continue[s] to study the benefits of similar alternative propulsion systems and eco-friendly technologies for future product applications.”

That’s about all that Genesis is saying about the futuristic powertrain.

Genesis GV80 Fuel Cell Concept Interior

Genesis GV80 Fuel Cell Concept Interior

There hasn’t yet been any production plug-in hydrogen powertrains come to market, mostly because the costs would be incredibly high for two powertrains that don’t necessarily complement each other. Most of what Genesis wants to talk about here is the design, the refined version of the brand’s ‘Athletic Elegance’ design direction, which was introduced in the G90 flagship in late 2015.

Here in early 2017, Genesis says that the GV80, “reveals precision details and a confidently evolved design language that provides subtle glimpses into the bold future of Genesis’ design and product development.”

The company further speaks to the, “confident posture and athletic prowess” of the exterior and an interior that, “indulges passengers and immerses them in technology.” It goes on and on like this.

“The GV80 Concept presents a modern and refined interpretation of a capable sport utility vehicle, building on the strength of architecture and the beauty of natural elements. … Further uniting the interior and exterior, the GV80 Concept’s side pillars are constructed with a structural truss design viewable from inside and outside the vehicle. …  An ash wood lower center console integrates the high-tech controller and polished linear metal inlays with capacitive touch capabilities. … By tapping these metal strings, passengers gain separate control of a mini- view on the right side of the wide display without disturbing the driver.”

In other words, look at the pretty thing we made, but don’t expect to ever drive this pretty thing.

Source: Genesis

Categories: Hyundai

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37 Comments on "Genesis GV80 Plug-In Fuel Cell Concept SUV: Blending ‘Athletic Elegance’ With Hydrogen"

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This has potential.

As an environmental solution, it’s a dead end.
As hydrogen is not affordable from cracking water, and methane production of hydrogen only makes Global Warming worse.

How this ever got thru CARB is a Miracle.

Bio methane from landfill, water treatment, dairy farms and elsewhere can produce renewable hydrogen. Wind and solar can produce renewable hydrogen and sell the oxygen to lower costs.

They certainly “can” sell those renewable gasses, but when will they actually scale up to get those fuels to the vehicle market at a cost that warrants further market penetration and adoption? Being able to offsett the non-renewable versions of the same gasses, would be a tremendous achievement, if and/or when it comes actually to fruition. I will hope for sooner this century than later.

Why would you go to all that trouble? You could just use the methane. Using a bunch of energy to separate out the hydrogen, then a bunch more to clean it up for use in a fuel cell(it has to be pure, or it will destroy the fuel cell) just to say that you’re using clean fuel, seems nonsensical to me.

You can just burn gas or diesel or methane directly in ICE by the same reasoning. Why go through all the trouble of coal digging or fracking, renewing transmission power lines, distribution grid and charging infrastructure when regular hybrid can achieve the same or better efficiency burning gasoline directly?

It seems to me the answer should be obvious although not everybody’s opinion would be the same how or what something should be done or not.

No one burns gasoline in power plants, so the analogy is flawed.

The answer is that it’s better to burn the methane in a huge thermal plant and charge an EV vs try and capture refine and transport H2 to power a fuel cell car.

Of course when you just have to wait for gasoline to pour from the sky to your tank.

Amaze me how you discard all the process of getting every drop of gas that you finally have in your tank.
You seem good to make that point with electricity though.

It’s a rabbit compare to an elephant.

Please think before you write.

“Bio methane from landfill, water treatment, dairy farms and elsewhere can produce renewable hydrogen.”

Why would you want to take a practical and not terribly expensive fuel like renewable methane, and turn that into a wholly impractical fuel while throwing away most of the energy in it?

In fact, why not do the reverse: Take renewable hydrogen and convert it to synthetic methane.

Using bio-methane or synthetic methane might someday compete with petroleum as a practical everyday fuel, in the way that compressed hydrogen can’t and never will.

* * * * *

Perhaps they could add a few extra steps:

1) Use the hydrogen in a fool cell to generate electricity

2) Use the electricity to electrolyze water to hydrogen and oxygen

Steps one and two can be repeated as many times as necessary to get to the desired level of inefficiency.

–- John Hollenberg, comment at, September 24, 2015

You clean up bio methane, put it in the pipes then get renewable methane contracts to produce hydrogen at the dispensing point.

“There hasn’t yet been any production plug-in hydrogen powertrains come to market, mostly because the costs would be incredibly high for two powertrains that don’t necessarily complement each other.”

Say what? You already have the battery and the electric motor in a FCEV, all you need is a plug.
Or am I missing something?

Every fuel cell vehicle should come with a plug and be a PHEV.

it would defeat the purpose of FCEV, which is to make you the customer dependent on the fossil fuel industry again. Just plug in and full in the morning is a horror to them. The investment in super expensive wasteful technology only makes sense in that context.

About 65% of electricity generation on the US grid is from fossil fuel sources. Just sayin’.

“About 65% of electricity generation on the US grid is from fossil fuel sources. Just sayin’.”

Perhaps so. But the proportion of renewable sources is steadily increasing – and, with each increase, a BEV becomes that little bit cleaner.

A FCEV is wasteful of energy and polluting now, and always will be. What is the point? (Apart from keeping us dependent on the fossil fuel industries, of course.)

For the past four years around 45% of the hydrogen sold at California’s hydrogen fueling stations has come from renewable sources, which are not fossil fuel sources. That means that HFCVs in California have very low well-to-wheels CO2 emmissions, and virtually no smog-causing NOx emissions or acid-rain causing SOx emissions.

That’s without taking into account the fact that many BEV owners produce their own energy from their solar arrays.

But they charge their BEVs at night using grid electricity generated mostly by fossil fuel base-load power plants. At this time the grid mix is often is greater than 65% fossil fuels. Just sayin’.

Which is what you want, since the solar generation during peak demand offsets the dirtiest grid sources. During the depths of the bathtub at night, demand is so low that power sometimes needs to be dumped into the ground (resisted away as heat). Such craziness!

Demand following V2G smart grid is the way to go.

Just saying. 😀

Ya, I agree. Put in a smaller stack and a bigger battery and you’d be set!

I do wonder if this is eventually where we’ll end up but if batteries keep going the way they’re going and charge rates can get faster and faster then I don’t know if there would be a need, at least for passenger cars. Something larger like trucks maybe but I don’t know.

Yes, smaller fuel cell and higher capacity battery would work fine. I have been saying this for many years, but it makes too much sense for most people.

Or just use a larger battery, which makes even more sense, because you use your energy directly without having to ‘create’ another one!

Sure, just let us know when you will invent super cheap and dense supercapacitors to make it possible & sensible for all cases in the world with no exceptions, and it will be done in no time 😉

Whenever there is an article about the wholly impractical, horribly wasteful, and utterly unaffordable technology of fool cells, Big Oil shill zzzzzzzzzzz is here to regurgitate his science-denier lies about how wonderful the “hydrogen economy” is, and how someday it’s going to replace batteries for zero-emission cars.

He seems to think that if he repeats his Big Lies often enough, they will come true!

Nope, that just puts the owner on the slippery slope to an EV. This will be disastrous to them because it further lowers demand for hydrogen stations, when they need all the demand they can get just to have profitable stations.

The battery in the usual FCV is like the on in a 2000 Honda Insight, or at most a normal Hybrid Prius without a plug: about enough electricity to drive you 1-2 miles!

A PHFCV, would, by normal definition, have at least enough added battery capacity, to drive 20-30 miles!

That said, such a vehicle could drive on battery power only, and top up with H2 infrequently! For location of H2 Station, then fewer would be needed in the city, but more between cities, where fast fueling has a benefit! But wait: the Volt can already do this, it just needs to have the Drivetrain put in some more vehicle choices to expand that market!

Apparently, the leakage rate of H2 is such that one would need to top up fairly frequently even if the fuel cell hadn’t used any H2. Overcoming physics is touch.

Just around the corner™

That is about the widest TM corner, for cost conscious drivers, to get around. Big Oil will figure out a final solution, to get us consumers around that ever widening bend in the road. They will cetainly have to “re-accommodate” all the Loyal EVangelical drivers with the most up to date A FEW-in-a-CELL “offers” and “incentives”.

In just a few years!

Real soon now… 🙂


Odd how “looking like a cockroach but with windows” has become the standard of “athletic elegance.”

How to make a fool cell powertrain even worse: Marry it to a gasmobile drivetrain!

The headline says:

“Blending ‘Athletic Elegance’ With Hydrogen”

LOL! Seriously?!?! Unless someone is talking about rockets, “elegance” and “hydrogen” are two words which should never, ever appear in the same sentence!

Love it.

Nailed it once again.

It’s bumpff! Nothing of interest, just ‘see how beautiful’ elegant THIS bit of the car is’ & no engineering details of why/how it will confer any advantages…

Plugin fool cell?

Oh boy!

“In other words, look at the pretty thing we made, but don’t expect to ever drive this pretty thing.”

Gwad, I hope so! My main objection to FCVs is not the technology, cost or potential pollution, but the fact that the taxpayer is footing the bill. Governments the world over have been lobbied by the oil industry an have been paying auto companies to develop FCVs for over 30 years now, and the worst has yet to come. It will cost $Trillions to install the infrastructure to distribute H2 and all for the benefit of the oil companies that will sell it. Taxpayers are being forced to pay for a system that only a few will use!!!