General Motors’ Mark Reuss Responds to Question: Will There Be a Cadillac ELR-V? – Video

Mark Reuss Cadillac ELR

MAR 30 2014 BY ERIC LOVEDAY 7

The question that’s on the minds of nobody has been asked:

Mark Reuss Cadillac ELR

Mark Reuss Gets Asked a Silly Question

“Will there be a Cadillac ELR-V?  There is magnetic ride control on the Chevy Corvette, Cadillac CTS and the new Chevy pickups. Why not the Cadillac ELR and will it happen?”

Driving the Nation put forth that question to  Mark Reuss, General Motor’s Executive VP of Global Product Development, Purchasing & Supply Chain.

His response?

“Great question.  Can’t really answer that.”

In actuality, the question was not well thought out, as magnetic ride control is an electron chugger, which would not be suitable for a vehicle like the Cadillac ELR.

However, Reuss does hint at “expanding the tuning envelope” for the ELR, though we doubt this will happen as the ELR is a limited production vehicle, but we’ll see.

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7 Comments on "General Motors’ Mark Reuss Responds to Question: Will There Be a Cadillac ELR-V? – Video"

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GM isn’t going to do anything for that car. There aren’t enough buyers to warrant it.

I looked at the link, and found some general info on Wikipedia, but I haven’t found the average power consumption of these things while driving…. Could you enlighten us?

If it isn’t in that article, then open the magazine and go to page 50, the information is in a box titled Engineering Notes. Magnetic ride control is 5000 milliamps per corner, CDC is 2000 milliamps for corner.

The magazine being the one on chargedevs.com (with the picture of the ELR on the front).

CDC? As in Control Data Corporation?
2 amps or 5 amps per ‘corner’?

This is still vague – but even 20 amps at 14 volts would be a whopping 280 watts, or about the same as an addtional 1/2 horsepower motor would take.

That’s assuming the shocks take the absolute maximum amount of power all the time… What is the real world power consumption on an average ride?

Reuss probably said it wouldn’t be offered on the ELR, simply because it doesn’t need it. The car is smooth enough already.