Geely Launches Lynk & Co For Electrified Cars On Volvo’s Compact Modular Architecture (CMA)
JAN 28 2017 BY MARK KANE
Geely has announced the launch of a new brand of electrified and connected cars Lynk & Co.
It was designed and engineered in Sweden and is based on Volvo’s Compact Modular Architecture (CMA).
Volvo and Geely are owned by the Zhejiang Geely Holding Group
Every Lynk & Co model is to be electrified, and the first, called the 01, is to be a utility vehicle available next year in China, followed by the Europe and US.
An interesting new approach in marketing and distribution for Lynk & Co is to make “direct interaction between manufacturer and consumer”, which reminds us of Tesla’s direct sales model, and offers “fully equipped fixed-price collections” instead of set of trim levels.
source: Green Car Congress