Fuji Now Offering $0 Down, 0% Financing on DC Quick Chargers in US


Fuji Quick Charger

Fuji Quick Charger


Fuji’s 25-kW Quick Charger

In an effort to push up installs of DC quick chargers in the US, Fuji Electric teamed with Union Bank and Marlin Leasing to put forth a deal that’s difficult to pass on: $0 down and 0% financing.

That’s right, Fuji is willing to sell its DC quick charger for nothing out of pocket and opting to finance the unit (rather than buying it upfront) won’t cost you a penny more.

This deal is for those who may not have the cash flow on hand to spend say $25,000 right now, but who see a need to install a DC quick charger.

This eliminates the immediate hurdle of having to have cash today to future proof your business/commercial entity for tomorrow.

Here’s what Fuji says of this offer:

“Fuji Electric Corp. of America announced today that they have partnered with Union Bank and Marlin Leasing Corp. to offer their customers convenient Financing Programs on their DC Quick Charging Stations for Electric Vehicles. The program offers Zero-Down, Zero-Interest financing in an effort to offset the cost of equipment and encourage small businesses to install charging stations at their sites.”

“Drivers need reassurance that they will be able to access charging stations while on the road, and our Financing Program gives businesses the assistance they need to make a business case for the installation of these Quick Charging Stations.”

“We firmly believe that the development of charging infrastructure in the US, particularly publicly available quick charging, is a critical factor in the mass adoption of EVs,” said Larry Butkovich, Fuji Electric’s General Manager for EV Systems. “Drivers need reassurance that they will be able to access charging stations while on the road, and our Financing Program gives businesses the assistance they need to make a business case for the installation of these Quick Charging Stations.”

“Fuji Electric’s UL-Certified 25kW DC Quick Charging Station provides a complete charge to EVs in under an hour, making it ideal for commercial applications such as hotels, restaurants, retail stores, and public highways/interstates. With over 400 units deployed worldwide, the global manufacturer entered the US market in March 2012, and immediately recognized the hesitation among businesses to invest in this technology. Butkovich adds, “Whether we are working with a large hotel chain or a single-owner convenience store, their questions are quite similar. A ‘Zero-Down, Zero-Interest’ Financing Program eases their concerns about upfront cash outlays and long-term interest payments on capital equipment.”

“The Financing Program is currently available to U.S. customers, and is designed to offer quick turnaround time on application reviews to avoid project delays. Customers are assigned a single point of contact within Fuji Electric and Marlin Leasing in order to streamline the process and ensure a smooth, hassle-free experience.”

“This program demonstrates our ongoing commitment to our customers and their financial needs by removing the primary roadblock that prevents them from embracing this technology,” said Phil Charatz, Fuji Electric’s President and CEO. “Partnering with well-established companies like Union Bank and Marlin Leasing is a testament to our belief in providing quality products and services that will revolutionize the EV industry and change the way people think about this market.”

Categories: Charging


Leave a Reply

20 Comments on "Fuji Now Offering $0 Down, 0% Financing on DC Quick Chargers in US"

newest oldest most voted

I think that deal is very easy to pass on because 0 down and 0% interest doesn’t make the ridiculous 25k$ price tag go away.
It’s as overpriced as it is fat and ugly.
And its only a 25kW one, not the default 50kW spec of chademo.

25kW is only 62A at 400V. You can do that in a shoebox with 100$ worth of parts. It’s nothing.

Put your money where your mouth is, and create a CHAdeMO charging system for cheaper. You have no idea what you’re talking about. Even a 480VAC to 400VDC/25kW transformer will run you at least $1000.

Why would I want a transformer. And even if that was the price there is still quite a way from 1000 to 25000.

I inquired the price and it’s 25k$ or 28k$ if connected to chargepoint subscription service.

The unit weighs 370kg! for a 62A charger. I think EMW is tinkering with a home charger at that power level. 60A actually in a 1000$ kit. Although that’s single phase.

EMW doesn’t have anything close to what’s required to build a proper CHAdeMO charging station at 25 kW.

They don’t even have any isolated AC/DC power supply ready at 25 kW. So far they have a 12 kW prototype isolated AC/DC power supply and are a long ways from producing a complete CHAdeMO station if ever.

I spoke to Valery (EMW) suggesting they do a 25kW Chademo charger and he informs me they are already working on it and it will be launched this year..
He says they want to price it below 5k$ including the plug. I also suggested that they manufacture the plug themselves since the idiots who make those want 2000$ for just the plug and they actually intend to do just that.
But I’m sure you are right and I’m wrong. I usually am 🙂

Dan, sorry but the two don’t compare at all.

What EMW offers are regular level-2 EVSEs. Something which takes single-phase 240V AC from the grid, and feeds the car… the exact same 240V AC. No conversion whatsoever.

A DC quick-charger takes 3-phase AC (usually 480V) and converts it to a wide range of voltage up to 500V DC, precisely matching the requests sent every 100ms by the car’s BMS.
And yes, unless you come up with some other way of satisfying CHAdeMO’s requirement for galvanic isolation (at those power levels, good luck), a transformer is very much required.

Power supplies like this are commonly in the 20 to 30c/W range, so I’d count 5 to 8k$ just for the power circuitry. Add a bunch of electronics for safety (two or more GFDs, etc), dialog with the car, the user and the back-end, the weatherproof enclosure, hefty cable and connector, and poof we’re in the double-digits already.
Then get this UL approved…

This said, Nissan/Sumitomo manage to sell their 44kW unit for 15k$. This is really attractive and certainly makes the less-powerful Fuji seem overpriced.

See above.

25kw? Anyone else thinking “too slow” for rest stop use? That would be about an hour, for a Leaf, ~75miles, not counting the slower uptake near a full charge. Are D/C kilowatts proportional to A/C?

kW = kW – doesn’t matter if it’s AC or DC. 25 kW is no different for a LEAF once past 50% full or so since the LEAF tapers down the charge rate as the battery fills up.

If you’re near empty and just want a splash of energy to make it to your next destination, though, it will be about twice as slow.

I wouldn’t say 25kW is categorically too slow to be useful but at 25k$ price it certainly is.

Let’s say they built it down to 1000$ retail so private people could have one then that would be a fine compromise. You could live with ‘only’ 25kW at home for when you want to use it again some more the same day.

Some restaurants could have free charging if the unit is cheap enough, then 25kW could be an ok compromise. But for 25k$ in a unit that weighs 370kg… I’m not sure what they are thinking.

If EMW makes a good chademo charger for less than 5k$ then hopefully that will wipe out all those sluggish douches who stagnate the world.

There are two reasons a $25kW charger makes sense. The first is that if you look at the real-world charging curve, 50kW does not charge twice as fast as 25kW, the charge tapers off fairly early in the charge cycle. (The first 10 minutes is boffo though).

On a charge from 23% to 80%, there’s only about 11 minutes difference, according to a Fuji case study. I discussed the issue with the manufacturer of a 50kW charger and they acknowledged that 50kW was nowhere near 2x 25kW charge rates, and allow operators to throttle their 50kW units to 25kW.

The reason this is a necessary feature, and Fuji 25kW units are being purchased, is a utility rate structure called “demand charges”. Customers are charged extra for spikes in their energy use. In California, for operators of fast charge stations, it can be thousands of dollars a month extra, making fast charge totally un-economic.



Fascinating. Both the charge rate study and the implications of demand charges. Thanks for that info.

Yet another plus in the Tesla method, where they have energy stored in batteries on site that they can trickle charge at night or if no solar is present. Granted, this costs a ton in battery expenses, but when you’re the company making the batteries…

That are Fuji advertisement numbers. The charging curves are likely from an iMiev with it’s small battery. A new Leaf utilizes a 50 kW charger much better.

Look at charts A and B in their PDF. Chart A is for an iMiEV, Chart B is for a LEAF.

While they try to minimize the difference for the LEAF case by saying “only 11 minutes”, it really is 50% longer – a bit over 20 minutes to go from 23-80% on a 50 kW charging station compared to a bit over 30 minutes on a 25 kW charging station.

In the first 10 minutes, the 50 kW station will deliver nearly twice as much energy as the 25 kW station.

Yeah, if you need a full 20-80% charge 11 more minutes doesn’t seem that bad, but if you only need 5-6 kWh and you’re starting at 20% you will wait twice as long on a 25 kW station compared to a 50 kW station.

That’s true, but the “50% faster” may be misleading. Its a seven minute difference as far as I can tell. I’m fascinated to find out what the real-world use case is on this.

How many people charge only 6 kWh (gain 20 miles range) starting from 20% state of charge (SOC) when using a DC fast charger? I know when I have access to a fast charger, I’m much more likely to stay plugged in until I’m near full, even if I have to cool my heels for a while.

I’m calculating the difference for that 6kWh charge at ~15 minutes vs ~7 minutes. I guess whether or not that amount of time is important depends on what you’re doing while your car’s getting charged.

If anyone out there has some stats (maybe from EV Project / ECOtality?) please chime in with a URL.


I take their poorly-labeled histogram to mean that most quick-charges last between 15 and 24 minutes.
(and this is likely to be biased towards longer sessions as Blink used to first offer free quick-charging, then billed 5$ per session no matter how long).

And btw, yes, I’m the kind of guy to mostly QC when near empty, and only enough to make it to where I need to, so I rarely go above 60%. My last session was 11 minutes.
For me, I’d guess that the Fuji would indeed be close to 2x slower.

Sorry, no url, but we find folks charge on average 15 minutes with a 25kW Fuji charger.

One thing folks overlook in this is that the rate will be twice over a 50kW charger on a car with a 100kWh battery, like a future Tesla car might have.

Yes, Tesla will have a CHAdeMO adaptor soon.

Most (all?) utilities in NorCal, notably PG&E, actually waive demand fees for EV quick-charging. This makes a lot of sense: it helps promote plug-ins, the overwhelming majority of which will still charge at night anyway.

Sorry I can’t dig up the article I’ve seen on this recently; I’ll post the link as soon I find it.

Meh, a bit late I know, but here it is…

Non-exhaustive list of quick-chargers-friendly utilities: “Tucson Electric Power, Alameda Municipal Power, Silicon Valley Power, Pacific Gas and Electric, City of Palo Alto Utilities, and all of the utilities in the state of Tennessee.”

A 25 kw unit would seemingly be easy to install, and not be too much money, nor tax a businesses’ electric system too much (presumeably the unit will run on either 208, 480, or 600 (for canadians) – 3 phase, although a future single phase model is certainly possible).

Not sure what the rental is, but most ev owners these days would consider 25 kw quite quick. It sure beats waiting around for 1.4 kw or 3.3 kw.