Fox Sports Signs Multi-Year Deal to Globally Televise All Formula E Racing Events

AUG 19 2013 BY ERIC LOVEDAY 12

The last few pieces of the Formula E puzzle are coming together now.

All of the host cities have been decided.  The maker of the electric racer is set.

But what’s a racing event without a televiser?

Fox Sports...Your Home for Formula E

Fox Sports…Your Home for Formula E

Fox Sports stepped up to the plate by signing a “multi-year, international multi-media deal with the FIA Formula E Championship, the world’s first fully-electric car racing series beginning in September 2014.”

Of course, we all now how big Fox Sports is, with it’s truly global reach that extends to include some 80-plus nations around the world.  So, yes, this is a HUGE deal.

Carlos Martinez, President Latin America for FOX International Channels, who assisted in brokering the deal, stated:

“This series makes racing very relevant well into the future.  With a global approach to acquiring knowledge and fast-tracking technology through the world of international racing competition, the FIA Formula E Championship is much more than just another weekend at the track…it makes racing an integral part of solving one of the world’s most daunting challenges and we are thrilled to be a part of that process.”

Alejandro Agag, CEO of Championship promoter Formula E Holdings, issued this statement:

“We are very proud to announce this major agreement between FOX and the FIA Formula E Championship and to be partnering a truly global organization that fully believes in the future of racing.  This global broadcasting deal will bring our Championship to nearly 90 countries and a potential 180 million households worldwide, giving our partners, our teams, and our team’s partners a platform to visualize the association to the values of this competition. We are particularly happy to join FOX at the time when FOX Sports 1 is being launched. America is a key market for electric cars and to show our races live in the US will be central to promoting this type of mobility.”

Fox Sports says it’ll broadcast Formula E across most of its global networks.  Some of the bigger countries/regions slated to see Formula E on Fox include the US, Canada, Latin America/Caribbean, Netherlands, Italy, Hong Kong, Malaysia, Indonesia, Singapore, Taiwan, South Korea, Australia, key Asian territories and other areas of Asia, India and Africa.There’s one more bit of Formula E news to report today.  6 of the required 10 teams have now finalized paperwork and are officially on board for the 2014 race season.

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12 Comments on "Fox Sports Signs Multi-Year Deal to Globally Televise All Formula E Racing Events"

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Well, that’ll be on Speed in the USA, then.

Won’t it be called Fox Sports 1 by then?

Yes. I wasn’t really sure what they were doing. I thought they might dump the separate english-language Fox Soccer, since they have the premium Fox Soccer Plus and Fox Soccer has lost the EPL and MLS in the last 2 years

Fox broadcasting electric car racing. This could either be a major turning point, or another chance to put EVs down.

For those of you at home considering buying an EV, you need to know that these racing-only vehicles are extremely dangerous and expensive!

All racing-only vehicles are dangerous and expensive.

I’m glad you warned me, though, because I was thinking about buying an EV, and these racing-only vehicles were on the top of my list. I guess I’d better do my homework first………..

+1 Tom, haha

Fox tries to make money. Grab something with focused demographics and you can get focused advertisers.

EV racing should come on the air about the same time Tesla is introducing the Model X. Looking forward to the ads!

Of course that is assuming that Tesla will advertise. They didn’t for the model S and I doubt they will for the model X.

Right.

Tesla figured out that they could save a bundle by avoiding traditional advertising.

It’s more like they figured they would only have the cost, but not the advantage advertising usually brings, because:

1. they have more future customers than they can handle
2. they have no competition for their current products

This could change is the future, but even then, they might not have to advertise as long as the word-of-mouth method is working.

After that, they might start.